Mirror of the city

first_img AD Quality Auto 360p 720p 1080p Top articles1/5READ MORE11 theater productions to see in Southern California this week, Dec. 27-Jan. 2– Mark R. Cronin Canyon Country It should be a crime Re “Governor gets 18 percent raise” (June 24): Let’s get this straight, because I was mugged falling down the rabbit hole and through the looking glass: State politicos have been given – clearly have not earned – an obscene pay hike by an “independent compensation commission,” obviously larded with corporate boardroom stooges who, with shameless Byzantine dementia, defend the reward for (charitably) egregious performance. Re “Ghost traffic haunts the 101” (June 27): Tell me something we don’t all know and live through every day. No matter where you are in our beautiful city of Los Angeles, the realities are that our freeway systems and other roadways were never designed to hold the volume of vehicles that we as motorists require of them, especially during peak commute times. After the commute hours and all of the volume flushes out – when everyone is at work or gone home for the evening – the roadways are the “ghost town” rife with speeders failing to do the right thing when our Los Angeles Police Department is not looking. Is there a solution? The problem has been and will always be a part of the city of Los Angeles. So the world’s sixth-biggest economy is so flush and well-managed that “Kalifornia” can afford performances that would be deserving of demotion, sacking or, in some societies, execution. The only “commission” here is of a crime. – Gary W. Dolgin Santa Monica Buffett’s death tax Re “Better life for poor Buffett’s top focus” (June 27): Looking at the details of the Warren Buffett “donation” to The Bill and Melinda Gates Foundation, I note that he also provided one-half million shares to each of three other foundations. The current share value is more than $90,000 each. Do the math. Each of his children is the head of one foundation. These foundations are required to pay out a percentage each year. If managed properly, the principal still continues to grow. Taxes are never paid on the original estate. The government has no say in where the money is spent. Really rich people still pay no inheritance taxes. And probably never will. – Henry David Calabasas The truth published Re “`Disorders’ erode responsibility” (Viewpoint, June 25): It is so refreshing to see the truth published about the psychiatric and drug industries. There is a formula for how to destroy a civilization in one easy step: Convince everybody that he or she is a victim. Psychiatry has been pushing this lie for decades. Fortunately most people don’t buy it. As long as we know we are responsible for our actions and act responsibly, we can continue as a strong and vibrant civilization. When that goes, we are gone. – Randall Wise Glendale Deadly parking Re “Neighbors’ dispute turns deadly” (June 27): For some Valley residents, parking in front of their own home has become rare at best. My dad’s street in Van Nuys – with the house I grew up in – has become a virtual parking lot for the apartment dwellers a block away on Vanowen. They block driveways, park in red zones, park next to fire plugs and double-park. There is truly a flagrant abuse of parking laws. On trash day they shuffle the barrels so they have room to park. It’s no wonder tempers flare. Our city fathers, with their come-one, come-all policy, have created a real problem. Ten people living in a one-bedroom apartment is the sole cause, and something needs to be done about it. – Bob Mauch North Hills Biodiesel explained Re “Fueling their cars without a gas pump” (June 26): I wish to clarify a popular misunderstanding regarding biodiesel and vegetable oil fuels. Biodiesel is a manufactured, refined product with vegetable oil components and has the viscosity of regular diesel. It will work in most any unmodified diesel engine. Biodiesel is now available at some gas stations, and it can be homemade with proper equipment. But what Joe Broderick did in his Volkswagen and what I have done in my Toyota is called a waste vegetable oil conversion or WVO. It requires modifications, including a second fuel tank with a heater. Waste vegetable oil can be burned safely only in some diesel engines. Either is an honorable way to fight petroleum dependence. – Charles L. Murray Santa Clarita Pacoima editorial Re “Remembering Pacoima” (Our Opinions, June 21): I want to express my disappointment with the Daily News’ characterization of Pacoima in your editorial. It could not be further from truth. Evidence of improvement is everywhere, and the transportation-planning grant is only the most recent example. The third phase of neighborhood streetlights in Pacoima was also recently approved, and it will bring a total of $1.8 million to offset the cost otherwise placed on homeowners. With the opening of the Mission Area Police Station, the Foothill Division in Pacoima now has a reduced coverage area; as a result, the police service throughout the Northeast Valley has improved. Foothill Division has now become the safest division in the city. In my opinion, with the leadership of Alex Padilla and the work of his staff, the city has kept its promises and is getting things done. – Edwin Ramirez President Pacoima Neighborhoood Council Rational judgment Re “U.S. troops charged in new killing” (June 22): The White House and the secretary of defense should receive letters from each of us asking for a rational judgment for the seven battle-trained servicemen in the brig at Camp Pendleton who are charged with killing someone while looking for insurgents. According to retired Gen. H. Norman Schwarzkopf, the purpose of war is to kill people and break things. These men were assigned to their missions by high-ranking superiors. They were doing their jobs. Where are the current Gen. Pershings and Gen. Pattons of other wars who stood by their men against the enemy? – Shirley A. Minser Eagle Rock LAUSD takeover I am concerned about our newly elected mayor. He has enough problems with Los Angeles city government that need resolution and does not need to add anything more to his growing list of things he wants to fix. The Los Angeles Unified School District is composed of more than the city of Los Angeles, and I believe that this should be voted on by the voters in those cities who will bear the cost of the change. Neither the governor nor our Legislature should be making this decision for us. The voters should be making this decision. – Miles Hodge West Hills Trip down Route 66 Re “The Mother Road” (June 25): Thank you for the informative and memory-provoking article about Route 66. Yes, my family was one of the many who took “66” to the Midwest each summer to visit family. We got some kicks on Route 66. It is good that there are a few remnants of the original businesses, still along Foothill, etc., and thanks for telling us that the tepee motel is back in business. What a memory trip! – Terri Andrews Castaic What is rich? Re “Fiscally reckless” (Our opinions, June 26): Would you please explain what is unreasonable about allowing people to pass on to their children wealth that they have earned and already paid taxes on? While I am asking questions, I have a few more. I often hear complaints that the rich don’t pay their fair share of taxes. Would somebody please define: What is rich? What is `fair share’? – James Mulvihill Simi Valley160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!last_img

Blue Devils continue slow start

first_imgBy Hub City Times staffMARSHFIELD – The Marshfield American Legion Post 54 Blue Devils closed out the month of June at 5-11. After a 0-4 start to their season, the Blue Devils won three-straight games. But since June 19, they’ve won just two of their last nine games.Post 54 is coming off a tournament June 28-29 hosted by Green Bay Southwest, in which Marshfield went 1-3. During the opening round of action on June 28, Marshfield lost to Fond du Lac 5-3. Greenwood’s Tragen Bogdonovich had two hits. Marshfield then got beat by Green Bay Southwest 8-5. Post 54 grabbed an early 4-0 lead, but Green Bay scored four runs in the first inning, once in the second, twice in the fifth and once in the sixth. Riley Boushack drove in two of Marshfield’s runs.Marshfield opened play on June 29 by defeating Sheboygan 4-3. Trailing 3-0, Marshfield scored in the bottom of the third inning, then tied the game with two runs in the fourth. Riley Boushack’s game-winning base hit in the bottom of the seventh drove in the winning run. Mason Coffren was the winning pitcher, going seven innings while surrendering three runs on just two hits. In their final game of the tournament, the Blue Devils blew a 3-0 lead and lost to Fond du Lac 5-4 in nine innings. Bogdonovich suffered the loss for Marshfield. Isaiah Baierl led Post 54 with four hits.Heading into the tournament, the Blue Devils lost both games of a doubleheader with Antigo on June 26. Post 54 dropped the first game 7-3, and then lost game two 8-7. Marshfield started the losing streak with a home loss to Wisconsin Rapids June 25, losing to the Rangers 8-0 at Hackman Field. Mason Coffren led Post 54 with a pair of singles.The Blue Devils play at a tournament in Eau Claire July 5-7, then host Plover July 9. Marshfield plays Stevens Point back-to-back in a home-and-away series. The Blue Devils play at Point July 10, then host the Post 6 Sixers at Hackman Field on July 11. Marshfield plays at Waupaca on July 12.last_img read more

YouTube Makes Annotating Videos Easier

first_imgWhy Tech Companies Need Simpler Terms of Servic… Top Reasons to Go With Managed WordPress Hosting 8 Best WordPress Hosting Solutions on the Market Related Posts frederic lardinoiscenter_img A Web Developer’s New Best Friend is the AI Wai… YouTube first introduced annotations last June, but starting today, Google’s popular video sharing site is making it even easier to add text comments into your own videos. Whereas before you had to go into a relatively complicated annotations editor to add your comments, you can now just click on a spot in the video during playback and the annotations editor will open automatically. Google has also made it significantly easier to add links to other content on YouTube into your annotations.Now, when you watch your own videos on YouTube, a crosshair appears on the screen and you can start adding annotations by simply clicking anywhere on the video without having to go into the annotations editor. The new linking options inside the comments now allow you to point to another video, channel page, playlist, group, or search query. You will not be able to link to content outside of YouTube, however. The YouTube team also highlights the possibility of linking to a video response page to gather feedback from your audience.Is This a Good Thing?The question, of course, is if this is actually a good thing. Too often, users already overuse the annotations to advertise some of their other videos or to remind us that the video is also available in HD (a note that also pops up when you are already watching the video in HD, by the way). Even Google seems to be aware of this, as they provide a help page with instructions for how to turn these annotations off for embedded videos.OmnisioWe can only assume that this is the first part of the integration of Omnisio‘s technology into the core YouTube service. Google acquired Omnisio last July, though it is important to note that the service did a lot more than just video annotations. Tags:#Google#news#web last_img read more

DIY RSS Push Notifications with Notifo

first_imgWhy You Love Online Quizzes Now we simply get started with our Ruby environment as follows:We’ll know we’ve been successful when we see our friendly Growl notification powered by Notifo send us the following: If you are curious about other services to try and become involved with as a contributor, the folks at Notifo have created a services page listing other projects. Of course, you can get started creating your own services as well. Before that you will want to review the Notifo API docs that are being updated to include user to user message notifications. Hmmm. Perhaps, the Internet will eventually reinvent Zephyr all over again!What notifications and push oriented tool and services are you using? Let us know in the comments below! 7 Types of Video that will Make a Massive Impac… Related Posts If you like to get immediate notifications when a story hits the wire you are not alone. What if you could schedule your notifications a few times a day. If only there was a way to use push notifications on your iPhone and have them appear on your desktops too.Using some of the new notification services available this is possible. Let’s take a look at one way to do it.Push It Real GoodWait. Surely there are companies that do this already. Yes. There are. If you want to avoid opening a terminal, head over to Superfeedr.But do we want another review of how to simply sign up for something? No.Instead, let’s take a look at RSS to Notifo and getting it running on a new Mac called macbookpro.First, we’ll need to prep a bit. This will mean having to install or update Growl 1.2.1 as well as download the Notifo desktop client for Mac that will send push notifications to Growl for us. Next, we’ll need to get our username and apikey from Notifo.We should see that notifications service is available once we enter our credentials.center_img How to Write a Welcome Email to New Employees? Tags:#hack#How To#Services jay cuthrell Growing Phone Scams: 5 Tips To Avoidlast_img read more

Pedestrian hit and killed by car in east Columbia

first_imgA 17-year-old pedestrian is dead after she was hit by a car in east Columbia.Police say Claudine Nibigira was hit on Clark Lane near Hanover Boulevard east of the I-70 connector at about 10 p.m. Monday.Investigators say they don’t think alcohol or drugs were a factor in the case. The driver of the car, 44-year-old Tamara Lewis from Lawrenceville, Georgia, was not hurt, and is talking with the cops.last_img

Trump says NFL insults about patriotism, not race

first_imgLATEST STORIES Hotel says PH coach apologized for ‘kikiam for breakfast’ claim More than 150 pro football players took a defiant stance on Sunday, kneeling, linking arms or raising clenched fists during the anthem before 14 games.READ: 200 NFL players protest in defiance of TrumpIn response, the US leader doubled down on those remarks by urging fans to boycott the NFL as long as the protests continued.And on Monday, keeping the issue alive for a fourth day, Trump insisted: “The issue of kneeling has nothing to do with race. It is about respect for our Country, Flag and National Anthem. NFL must respect this!”Twelve hours later, he was still at it, denying any rifts about the issue with his influential chief of staff.ADVERTISEMENT Sports Related Videospowered by AdSparcRead Next Lacson: SEA Games fund put in foundation like ‘Napoles case’ US President Donald Trump smiles before signing a memorandum on increasing access to science, technology, engineering and mathematics education in the Oval Office of the White House on September 25, 2017 in Washington, DC. AFPWASHINGTON—US President Donald Trump denied inflaming racial tensions Monday, insisting his charged comments that prompted a wave of symbolic protests by NFL players were about patriotism not color.After his volley of verbal attacks on black athletes led players across the country to kneel during the US national anthem over the weekend, the besieged president played defense on Twitter.ADVERTISEMENT Trump to designate Mexican drug cartels as terrorist groups Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Winter storm threatens to scramble Thanksgiving travel plans Argentine bishop appears at court hearing on abuse chargescenter_img Trump had started the furor by attacking players like Colin Kaepernick — who first took a knee through renditions of the “Star-Spangled Banner” during last year’s American football season to protest police brutality toward African Americans — as a “son of a bitch” who should be fired.READ: Trump says protesting players in NFL should be firedFEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingIn a separate feud, Trump also disinvited basketball superstar Stephen Curry from a White House event.READ: Trump tells Curry that White House visit is off; LeBron reacts No more menthol cigarettes: New ban on tobacco, vape flavors MOST READ The White House denied that Trump’s “son of a bitch” remarks were unbecoming of his office.“I think that it’s always appropriate for the president of the United States to defend our flag, to defend the national anthem, and to defend the men and women who fought and died to defend it,” said spokeswoman Sarah Huckabee Sanders.“The president is not talking about race,” she claimed.Courting controversy Trump has wholeheartedly embraced the controversy, with his advisors suggesting it plays well with his largely white base.Trump also changed his Twitter background photo to an American flag and stated that the “White House never looked more beautiful than it did returning last night.”That has led critics to accuse Trump of creating a diversion.His efforts to repeal Barack Obama’s health care reforms have run aground and would-be signature tax reforms are giving way to much less ambitious tax cuts.At the same time, Trump faces a number of challenges from overseas, not least a war of words with North Korea that threatens to become a shooting war.Trump has also faced criticism for his low-profile White House response to Hurricane Maria, which has left much of the US island territory of Puerto Rico. “General John Kelly totally agrees w/ my stance on NFL players and the fact that they should not be disrespecting our FLAG or GREAT COUNTRY!”Trump — who faces low poll numbers and is struggling to enact his agenda — earlier tried to single out the NFL players who protested.“Many people booed the players who kneeled yesterday (which was a small percentage of total). These are fans who demand respect for our Flag!” he tweeted.He also pointed to the Pittsburgh Penguins’ acceptance of a White House invitation and support from racecar fans.“So proud of NASCAR and its supporters and fans. They won’t put up with disrespecting our Country or our Flag – they said it loud and clear!” Trump tweeted.Only a handful of NASCAR drivers have been African American.But driver Dale Earnhardt also took to Twitter, implicitly rebuking Trump with a quote from former president John F Kennedy: “All Americans R granted rights 2 peaceful protests Those who make peaceful revolution impossible will make violent revolution inevitable.”Trump also drew a furious backlash from NBA basketball stars, including superstar LeBron James, who described the president as a “bum.”“He doesn’t understand how many kids, no matter the race, look up to the president of the United States for guidance, for leadership, for words of encouragement,” said James.“The people run this country. Not one individual. And damn sure not him.” ‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims Don’t miss out on the latest news and information. Meralco, Star seek Final 4 View commentslast_img read more

Saint Paul: History’s Best Blogger?

first_img Who do you think is history’s best blogger? (2 Corinthians 11:23b-38) (1 Corinthians 13:1-8a) Originally published Dec 22, 2006 12:19:00 PM, updated July 28 2017 “Love is patient, love is kind.  It does not envy, it does not boast, it is not proud.  it is not rude, it is not self seeking, it is not easily angered, it keeps no record of wrongs.  Love does not delight in evil but rejoices with the truth.  It always protects, always trusts, always hopes, always perseveres.  Love never fails.” About St. Paul Paul is said to have ultimately been beheaded during the reign of Roman Emporer Nero. St. Paul as Blogger — Brian Halligan. St. Paul’s writing’s were so important that when the modern day bible was assembled well after he died, 14 of his letters were included amounting to almost 30% of the new testament’s content. St. Paul’s Zeal which are basically formal open letters to groups of people.  The passage I quoted above is from a letter to the fledging Christian community in Corinth, a Greek city-state, in response to a letter he received from them about some problems they were having. “I have worked much harder, been in prison more frequently, been flogged more severely, and been exposed to death again and again.  Five times I received from the Jews the forty lashes minus one.  Three times I was beaten with rods, once I was stoned, three times I was shipwrecked, I spent a night and a day in the open sea, I have been constantly on the move.”  St. Paul could not be everywhere at the same time, so he often collaborated with groups of Christians back and forth by letter.   His letters are referred to by the church as Every marketing executive and every blogger could learn a thing or two from St. Paul in how to “cross the chasm” and create a “tipping point” in a marketplace.  epistles St. Paul drew scorn from the Jews on one side and the Romans on the other side.  Below is another passage from one of Paul’s epistles: For those of you who have ever been to a Christian wedding ceremony, you undoubtedly have been exposed to St. Paul’s writing:   St. Paul as Marketing Genius Topics: St. Paul was a Jew born in what is now Turkey over 2000 years ago who became a most interesting historical figure.  In his early 20’s, he was a zealous antagonist of the early Christian movement, even participating in the stoning of St. Stephen, an early Christian evangelist.  He was said to have had a vision of Christ on the road to Damascus that changed his perspective 180 degrees.  From that point forward, he travelled the Roman empire (Egypt, Israel, Turkey, Greece, Macedonia, Italy, Spain, etc.) on sailboats, caravan, and foot preaching to mostly pagan worshippers about how to live a Christian life.  His conversion of idol worshipping citizens of the Roman empire to Christians played a key part in Christianity taking hold outside of the local community in which it started.  History of Internet Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Secrets of Success: What Baseball Can Teach You About Your Business

first_img — our sister site. The grey lines (left axis) represent page pageviews and visitors. The numbers you see superimposed on the graph are marketing “events” which when hovered over show you what marketing activity was done on that day. It is most useful to impose these marketing events right on our traffic graphs, so when we look back over months/years, we can see what marketing events produced real traffic traffic tipping points and which ones are dead on arrival. Much more interesting is the red line on the graph (right axis) which superimposes the number of beta signups (i.e. leads). It is absolutely fascinating to look at the number of leads we are getting relative to traffic when overlayed with marketing events. For example, on this graph, we discovered that having one of our blog articles land on the front page of reddit (see #1 and #4) actually produced more qualified leads than the press release where we announced our GroupSharp acquisition (see #2). Conventional wisdom buster number 1 for HubSpot — press releases are a lot of work and also a complete waste of time!  Furthermore, we found from this graph that one of the best lead generation days we had was the same day as when we had a guest blogger on the site talking (#6) about his experiences with internet marketing. Conventional wisdom buster number 2 — our readers are getting sick of us pontificating and want to hear from some of our thoughtful friends! (smile)  You’ll notice that some days/events when we post rather uninspired articles (#3 and #5) drive excellent traffic, but that almost none of it converts into qualifeid leads.  The opposite of this phenomenon is in #8 where there was a high level of lead flow with very little traffic — it turns out that day was a presentation to an innvoation class at Sloan on web2.0.  Conventional wisdom buster number 3 — do more speaking engagements over at MIT. The area where we focused on trying to find these insights is in marketing. Over my career working at a couple of successful companies and consulting with many more, I have always thought that marketing was the least data-driven area and the most dependent on “gut feeling.” In addition, this area is particularly appealing because of all the change brought about by how the internet HubSpot Albert Pujols — 1.048 (he’s starting to look awesome) As a Moneyball fan, I am inspired by what the A’s did and want to similarly help my own business find counter-intuitive insights that are most correlated with success. The problem with doing this is that it’s hard to see the forest from the trees, especially when wearing a conventional wisdom blindfold. After all, there are plenty of well-educated, smart, experienced baseball executives who just did not see what the A’s did, so what makes me any smarter than the well educated, smart, experience software exectives? Nothing. Therefore, I wanted to build a system that would force me to look at the data in new ways and not let me get trapped by conventional “wisdom.” How about you? Do you know which marketing events (seminars, webinars, trade shows, networking events, Google adword purchases, etc.) produce the most interest (traffic) to your business? Do you know if that traffic is correlated with qualified lead flow in your business? Which marketing activities turn into qualified leads and which ones produce useless traffic? We feel that this area of statistical study is a major area of opportunity for small businesses, such as ours. Do you agree/disagree, we’d love to hear from you… Well, it turns out that two of us here at SBH are Moneyball fans. The other day, I excitedly asked my colleague Patrick about the rumor that the Red Sox were going to pick up Todd Helton (at $8m/year) and without missing a beat he said, “I think some Yankees fan has secretly swapped Theo’s (Red Sox GM) brain with Steinbrennar’s (Yankees owner) brain. Helton’s road OPS is .780 and sliding downward.” End of discussion in my book, especially since he plays in a “hitters ballpark” — the number that really is correlated with winning was barely over league average and is dropping. Originally published Feb 6, 2007 12:14:00 PM, updated July 11 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This lead conversion functionality we developed is relatively new, so we are still studying the results, but I thought I’d share our initial ah-ha’s with you. We are hoping to turn marketing black art into marketing science! is transforming shopping behaviors Derek Jeter — .851 (valuable in the clubhouse, but…) Babe Ruth — 1.164 (he was awesome even through today’s lenses) So, how does all this apply to this blog and to “real” businesses like yours and mine? . The A’s creative approach was especially important because they were fundamentally disadvantaged in the marketplace by being in a small media/population market like Oakland. The result of being in a small market team is that A’s payroll was far lower than the league average. From 2000-2006, the A’s averaged $47m/yr while the Red Sox averaged $107m/yr. Despite having only half the payroll, the A’s made the playoffs five out of the last seven years while the Red Sox only made the playoffs three out of the last seven years. In baseball, the playoffs matter as a measure of performance because it brings a lot more tv, seat, and concession revenue and it increases the likelihood of long-term fan loyalty. Below is a graph of the top of our funnel at Cal Ripken — .787 (he’s an ironman, but overrated w/ the stick?) Moneyball talks about how the A’s used these new statistics to evaluate talent and came up with vastly different relative rankings in a similar way as a hedge fund trader might use an algorithm to find stock market opportunities. For example, the A’s are drafting players in the first round that other teams did not have on their depth chart until the 10th round! They consistently let their overpriced talent walk time and time again to teams like the NY Yankees (i.e. Jason Giambi) who could afford them and over-estimated their worth, according to their model. Like many markets, major league baseball is relatively “inefficient.” Michael Lewis wrote a famous book called Moneyball a few years ago that talked about how the Oakland A’s started questioning the “conventional wisdom” around how to measure a hitter’s performance. Specifically, the A’s statistically proved that baseball team’s traditional method of evaluating a hitter’s capability based on batting average (hits/atbats), runs batted in, and home runs was less correlated with the team’s winning games than new measures, such as OPS. OPS is a player’s on base percentage (hits+walks/atbats) plus slugging percentage (total bases/atbats). To give you a sense for OPS and how much it varies from player to player (high standard deviation), have a look at these few fascinating career OPS examples: — Brian (I’d like to be the Billy Beane of the internet) Halligan League Average — .746 I like studying professional sports franchises and leagues because they are likely petri dishes for regular businesses and markets like mine. The vast majority of professional sports teams are small (i.e. < $200m in revenue) private businesses. However, unlike my private business, much of the information about their inner workings and performance is widely available for public consumption.last_img read more

Does Your Company Have a Lead Generation Service Level Agreement?

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 2, 2009 8:20:00 AM, updated March 21 2013 Passing Leads to Sales Topics:center_img At the same time, the greatest horror for any marketer (such as myself, responsible for lead generation) is spending time and money generating leads that sales reps don’t follow-up on.This leads to bad blood and an overall sad situation. It impacts the productivity of both teams, there is a lot of finger pointing and the bottom line of your company is impacted.So what can sales and marketing do to alleviate this situation?Here are some recommendations that should form the core of a Service Level Agreement (SLA) between marketing and sales departments to help with their lead generation efforts:1. Define What You’re Measuring: LeadsWhat is the definition of a lead and what is a qualified lead. A lead might be someone who filled out a form on your site (or made a phone inquiry) or perhaps more specifically an individual from a B2B company who made that inquiry.A qualified lead might be that individual from a B2B company with over $50 million in sales (determined by qualifying questions on your sign-up form). These definitions need to be agreed upon by marketing and sales.At HubSpot, our definition of a lead is pretty broad, but our definition of a qualified lead is very strict.  Inquirers must meet very specific criteria and only those qualified leads get a follow-up call.2. Agree on a NumberHow many leads and qualified leads will marketing deliver to sales every week, every month or every quarter?Some companies might choose to measure opportunities.  Whatever you choose to measure should be agreed upon by both sales and marketing. This creates accountability for the marketing team. Our marketing team at HubSpot is responsible for delivering a certain number of qualified leads every month. This is not an imagined number. It is based on various criteria including sales growth goals, historical conversion metrics of leads to qualified leads, qualified leads to sales and budget. 3. Guarantee Lead Follow-upIf marking accountability is Yin, sales accountability is the Yang part of the SLA. Sales needs to agree to follow-up on a certain number of those leads as well as guarantee the follow-up will take place in a certain time frame (so the leads are still warm when spoken to).The fresher the follow-up, the greater the impact, but the most important outcome of this follow-up is helping marketing determine what is working and what isn’t. Where are the good leads coming from? Here-in lies the crux of closed-loop marketing, the feedback cycle from sales to marketing is complete.The HubSpot sales team follows-up on 100% of qualified leads delivered.  That makes our HubSpot marketing team more efficient.4. Emphasize Business GoalsLastly, and most importantly, the lead definitions and lead goals in question should be based upon achieving business results.Let me repeat that: It’s about achieving BUSINESS RESULTS – not Sales results, and not marketing results – but what is right for the company.The primary objective of the SLA is to win the best possible customers for the business. This might mean compromising a little on sales results and marketing results (marketing delivering fewer leads but better quality leads would be a good example of such a compromise).  At the end of the day it’s the business results that matter.A lead-generation service level agreement is a great way to get sales and marketing working together like a well oiled machine — and as with any machinery, tune-ups are necessary. Revisit those definitions and numbers on a regular basis and revise them based on changes in the market and changes in the business. Use a system like HubSpot’s closed loop tracking system in conjunction with a powerful sales automation platfrom like SalesForce.com for monitoring marketing effectiveness and tracking your sales funnel from lead acquisition through close.Are there any other components you would add to your lead generation SLA? Let us know if you think a sales and marketing SLA would be helpful in your organization in the comments below.How to Generate Leads for Small Business Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools.Download our Lead Generation for Small Business Webinar.last_img read more

SXSW: Peter Shankman – How Self Promotion Will Save the World

first_img for a 30 minute overview of the Science of ReTweets! Date and time: Join Dan Zarrella, HubSpot’s Social Media Scientist and author of the Inbound Marketing Help A Reporter Out Social Media Marketing Book Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Reserve your spot now The lessons outlined in the video below apply to anyone who is trying to build their business, both online or off.  online marketing and public relations Friday, March 19, 2010 at 1:00pm ET last_img read more