RelatedState Minister Proposes Mandatory Pension System RelatedPositive Feedback for Entertainment Registry Story HighlightsMinister of State in the Ministry of Science, Technology, Energy and Mining, Hon. Julian Robinson says the Microsoft Innovation Centre (MIC) is expected to be launched shortly.The MIC will provide services designed to stimulate local software development through training, industry partnerships, and innovation.This will be the first in the English-speaking Caribbean. FacebookTwitterWhatsAppEmail RelatedSpecial Education Schools to Benefit from $33 Million Project Microsoft Innovation Centre to be Launched Soon ParliamentJune 13, 2014Written by: Chris Patterson Minister of State in the Ministry of Science, Technology, Energy and Mining, Hon. Julian Robinson says the Microsoft Innovation Centre (MIC) is expected to be launched shortly.The MIC, which would be the first in the English-speaking Caribbean, will provide services designed to stimulate local software development through training, industry partnerships, and innovation.Making his contribution to the 2014/15 Sectoral Debate in the House of Representatives on June 11, Mr. Robinson said work towards the establishment of the MIC is being undertaken by Microsoft, the University of the West Indies, Jamaica National Building Society, and other private sector entities.Under the auspices of the MIC, four workshops have been held between Kingston and Mandeville in the past year, resulting in the creation of a community of high school and college level developers of more than 100 students.It has also seen the launch of a successful mobile game on the Windows platform from Jamaica – Jungle Escape – which has so far resulted in 400,000 downloads. The game application was developed by Nicolas Brown.Additionally, he noted that a local team has entered the Microsoft Imagine Cup World Finals. The team leader Orane Campbell from the University College of the Caribbean is ably supported by team member Nicolas Brown from the Northern Caribbean University.“We have to ensure that from a younger age our youngsters are exposed to coding and development skills,” he said. Advertisements
carlballou/iStockBY MEREDITH DELISO, ABC NEWS(FREMONT COUNTY, Idaho) — What are believed to be human remains have been found at the home of the current husband of Lori Vallow, whose children have been missing. The remains have yet to be identified, police said.Rexburg Police served a search warrant on Chad Daybell’s home in Fremont County, Idaho, on Tuesday morning. The FBI’s Salt Lake City evidence response team assisted with the execution of the warrant, Public Affairs Specialist Sandra Yi Barker told ABC News.Daybell has been taken into custody, police said.This is the latest development in the mysterious case involving Lori Vallow, who is currently facing trial on charges stemming from the disappearance of her two children. Joshua “JJ” Vallow, 7, and Tylee Ryan, 17, were reported missing by extended family members to police in November 2019.Lori Vallow, 46, was arrested in February in Hawaii on a warrant for failing to comply with a court order to produce her children. She was living on Kauai with her new husband, Daybell. She was extradited back to Idaho to face multiple felony counts, including desertion and non-support of dependent children.This is a developing story. Please check back for updates.Copyright © 2020, ABC Audio. All rights reserved.
I learned about the concept of communal recreation. The core of this idea is that people often add their own twist on a story when they spread it. My research has shownthat savvy social media users are the most contagious viral users. When you release your ebook, make sure that it appears in the social sites that your target demographic visits often. Twitter, Facebook and LinkedIn are great places to do this. How to Generate Leads for Small Business Lead Generation for Small Business Webinar Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools. Topics: Viral Campaigns rumors From my research into urban legends Originally published Apr 9, 2009 8:28:00 AM, updated October 20 2016 Another commonly cited viral motivation is “utility.” That is, people tend to share content they find useful. Giving your users utilitarian information they can use right away or how-to content will help your ebook spread. 6. Build social proof with testimonialsWhen you’re donewriting your whitepaper or ebook, pass it around to a few friends or”industry celebrities” that you know and ask them to comment on it.Then take these quotes and put them in the PDF itself, as well as on theblog post annoucing it. 7. Use viral calls to actionIn my research on ReTweetingI discovered that asking people (politely) to share your content works very well. Just as you use calls-to-action to drive visitors to your site to take actions, you should also ask your readers to share your content with their friends and social networks. 8. Get it out from behind the pay-wallIf you want people to share your ebook (or any other type of content) you have to allow them to access and distribute it feely and easily. Don’t charge for your best content, and don’t ask people to sign in to get at it. 9. Seed it into social media 1. Fill a knowledge gap 4. Provoke conversationWhen asked why they spread content, people often cite conversation as a primary motivator. Contradicting commonly held wisdom will typically lead to people starting dicussions about your content, as will including open-ended questions and asking for real-world applications of concepts you’ve covered. 5. Teach readers how to do something During World War II researchers in Britan and the U.S. studied how 2. Be timelyIs there some new trend in your space? Be the first to write about what’s happening, then emphasis the urgent and timely nature of your content. 3. Encourage remixing . Download our In every niche there are still areas where there isn’t much real information or data available. Find out what people in your industry want to know more about and give it to them. You should try to exploit this natural human urge in your content. If your ebook contains numeric data, consider releasing the information in a spreadsheet so others can do their own analysis. Make sure people can copy-and-paste text from your PDF and maybe even include specific quotable passages in the page or blog post where you announce the ebook. could be weaponized. They discovered that when something happened (like a big noise) and there was no “official” explanation for it, rumors proliferated in this information void.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Apr 29, 2009 8:06:00 AM, updated October 01 2019 Social Media Webinar: Marketing in a RecessionWant to learn effective ways for generating leads and marketing in a economic downturn?Download the free webinar for tips and tricks to drive more visitors and leads to your website! A main criticism of social media is that it’s impossible to measure its impact. Not so, says KD Paine, author of the new book “Measuring Public Relationships.” Paine has made a career of social media measurement; in addition to her recent book, she is also the founder and CEO of KD Paine & Partners LLC and writes her own blog, PR Measurement.Recently, HubSpot’s Rick Burnes caught up with Paine. He spoke with her about today’s marketplace, ways to form relationships with stakeholders and some current success stories.On Ford’s Social Media Success From the video above: “They say, ‘Ford is not like the other three,’ and because they’re not like the other three, that’s why they’re selling cars. That’s their key message, and you can track that through social media.”On Measuring Reputations From the video above: “All those things [like reputation] are intangible, but you can make them very measurable.”On Measurement PrioritiesFrom the video above: “Figure out what’s not working; don’t try to justify your existence.”Check out the full conversation here (we apologize for some scratchy audio during the conversation):
, too! Does your business blog have a unique, recognizable voice? If it doesn’t, you could be in trouble, since voice is one of the most important elements of Download the ebook now! Claim profile pages on ‘place’ sites like Google Places, etc. Jay’s article starts off by recognizing that we all probably understand the concept of good customer service. But what about Make good customer service great by personalizing it and aligning it with the culture of your brand. Remember, Create localized content by incorporating geography-based terms. Jay Ehret on Copyblogger What is Great Customer Service? So how can you make answering questions on LinkedIn part of your daily routine? Jason outlines two simple steps to help you easily adopt the practice to start demonstrating your expertise and LinkedIn great to have access to these charts for use in your own presentations Make sure your blog has a powerful voice to keep readers engaged. HubSpot has complied over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Four Steps to Finding Your Ideal Writing Voice Author: of Duct Tape Marketing 1. Ranking in local search results is a hot topic for small businesses. Are you doing what you can to make sure your business is getting the most out of it? To improve your company’s chances of Marketing Takeaway: Free Download: Marketing Data: 50+ Marketing Charts and Graphs 3. Are you reaping the benefits of LinkedIn’s potential for lead gen? Get started today! 5 Reasons You Should Invest Your Time in Networking Inbound Marketing 5. Topics: 4. way Joy Tanksley Author: Chris Garrett Marketing Takeaway: Photo by Demi-Brooke Jennings of Social Media Explorer Write guest posts for local publications. a successful blog
1. “How to Produce Better Content Ideas,” Mark JohnstoneWe all get writer’s block sometimes. You’ll stare at a screen, hoping for inspiration to strike — and for that idea to be amazing.But that’s not actually the best way to think of ideas. In the presentation below, Mark Johnstone outlines a better way to brainstorm ideas that will help build your business. How to Produce Better Content Ideas from Mark Johnstone2. “How Google Works,” Eric SchmidtEver wonder what it’s actually like to work at Google? The presentation below from Eric Schmidt (Alphabet, Inc.’s Executive Chairman and ex-CEO of Google) could clue you in — it outlines some of the top lessons he and his team have learned from running and hiring for one of the top companies in the world. Besides giving you a peek behind the scenes of a top company, it could inspire you to make changes to the way your business runs. How Google Works from Eric Schmidt3. “Fix Your Really Bad PowerPoint,” Slide CometOkay, maybe your PowerPoint isn’t that bad, but this presentation has some awesome takeaways we all could learn from. Even if you’re following all the tips in this presentation, you can sure be inspired by its expert copy and design. Fix Your Really Bad PowerPoint by @slidecomet : based on an ebook by @ThisIsSethsBlog from Slide Comet | Singapore Presentation Designer Agency4. “KPCB 2017 Internet Trends,” Kleiner Perkins Caufield & ByersMary Meeker’s report on the latest internet trends is one of the most hotly anticipated data reports of the year. Even if you gave this presentation a gander when it first came out, it’s worth revisiting — the data’s fascinating, current, and relevant to marketers in any industry. Originally published Aug 14, 2017 8:00:00 AM, updated September 30 2019 Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three.And if you’re looking to get started making your own presentation, why not learn from the best of the best?To help you kick your own presentations up a notch, we’ve curated 24 awesome PowerPoint and SlideShare decks below. Free Download: 4 PowerPoint Presentation TemplatesWhen you’re clicking through the presentations below, notice how they weave an interesting story through the format, design their slides, and make their presentations interactive with features exclusive to the platform on which they were created. These are all crucial elements to making an awesome presentation — ones that you can certainly adapt and apply them to your own, with the right approach.Even better … you may just learn a thing or two about marketing while you’re at it.How to Create a PresentationLess is more.Keep text to a minimum.Rethink visuals.Incorporate multimedia. Tell us a little about yourself below to gain access today: How to Create Beautiful PowerPoints [+ Templates] Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates 5. “Why Content Marketing Fails,” Rand FishkinSometimes, the most helpful pieces of content tell you what not to do. Rand Fishkin’s presentation does just that. He takes an in-depth look at the most common reasons people fail at content marketing — and offers practical, original advice on fixing it. Why Content Marketing Fails from Rand Fishkin6. “The What If Technique,” Motivate DesignMost marketers are looking to grow … but sometimes they can get stuck making incremental improvements. While these improvements are growth, larger, bigger growth jumps are what most people want. To help you get unstuck from incrementalism, Motivate Design outlined a process in the presentation below. The What If Technique presented by Motivate Design from Motivate Design7. “Digital Strategy 101,” Bud CaddellEven though this presentation is almost 100 slides long, its content is pure gold. Caddell answers some of the biggest FAQs about digital strategy in a very accessible way. The reason his slides are so straightforward is because of the way he’s laid them out. He’s really adept at making “animated” slides explain his story — something we all should learn how to do. Digital Strategy 101 from Bud Caddell8. “10 Ways to Win the Internets,” UpworthyEven though Upworthy’s got a bad rap for creating clickbait headlines, their lessons on going viral are incredibly interesting. Besides having great advice about going viral, Upworthy does a great job of making its presentation interactive using clickable links. Upworthy: 10 Ways To Win The Internets from Upworthy9. “Crap: The Content Marketing Deluge,” Velocity PartnersEven though this SlideShare is a few years old, it’s one every content marketer should flip through. The reason we love it so much is because the message — and delivery of that message — is pretty much flawless. Definitely take a second to flip through the presentation, as you’ll learn a great lesson while also soaking up a great piece of SlideShare content. Crap. The Content Marketing Deluge. from Velocity Partners10. “What Would Steve Do? 10 Lessons from the World’s Most Captivating Presenters,” HubSpotNot to toot our own horn, but this presentation has been one of our most successful ones, so we wanted to share it with you. I personally love how actionable tips are provided in a visual way. For example, in slides 47 through 49, the author explains the difference between “showing” and “telling” by putting the word “circle” next to a picture of a circle. Although showing, not telling, is a key storytelling technique in writing, it’s especially effective in presentations. What Would Steve Do? 10 Lessons from the World’s Most Captivating Presenters from HubSpot11. “How I Got 2.5 Million Views on SlideShare,” Nick DemeyFeeling inspired to create a SlideShare of your own? Make sure you flip through Nick Demey’s presentation first. He shares some tried-and-true tips for creating awesome presentations that rack up tons of views. How I got 2.5 Million views on Slideshare (by @nickdemey @boardofinno) from Board of Innovation .com12. “10 Powerful Body Language Tips for Your Next Presentation,” Soap PresentationsThis presentation is inspirational from a design perspective — we especially love the color scheme. Using complementary colors (colors opposite each other on the color wheel) can be overwhelming at times, but because Soap Presentations uses them with lots of white space in the background, the colors draw your attention to the content of the slides. 10 Powerful Body Language Tips for your next Presentation from soappresentations13. “What 33 Successful Entrepreneurs Learned From Failure,” ReferralCandyLearning from mistakes is a crucial part of growing in your professional and personal lives. But sometimes, it’s better to learn from others’ mistakes instead of making them yourself. This presentation outlines some core lessons successful entrepreneurs have learned by making mistakes. Read on so you don’t have to make the same ones. What 33 Successful Entrepreneurs Learned From Failure from ReferralCandy14. “Displaying Data,” Bipul Deb NathWe admire presentation for its exceptional display of data — now this post will explain how to do the same in your own presentations. I also love how this presentation is very concise and minimal, as it helps communicate a fairly advanced topic in an easy-to-understand way. Displaying Data from Bipul Deb Nath15. “Design Your Career 2017,” Slides That RockThis presentation’s advice is applicable and its design admirable. The whole black-and-white color scheme really makes the salmon accent color pop — and the SlideShare creatively combines these elements for different slide layouts. Definitely bookmark this presentation as an example of a great SlideShare design. Design Your Career 2015 from Slides That Rock16. “A-Z Culture Glossary 2017,” sparks & honeyThe first time I heard the phrase “on fleek,” I had no idea what it meant. (Apparently, it’s a term that means “on point,” in case you were wondering.)If you’re like me and feel like it’s nearly impossible to keep up with the latest cultural trends, spend time with the presentation below. It’ll outline the most popular trends you should know this year — most definitely worth a read. Topics:
SEO Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack In the world of inbound marketing, integrating tactics provides marketers with incredible leverage. However, integration can often be challenging because individual marketing tactics sometime exist in silos with little collaboration. This is especially true with an unlikely power couple, search engine optimization and email marketing.Search engine optimization is likely a strong source of traffic and leads for you already. And email marketing is most companies’ primary inbound lead generation channel. While both tactics rock on their own, they experience some exciting amplification when combined. Let’s look at a few ways we can combine search and email for even more leads!7 Ways to Integrate Search Engine and Email Marketing1. Distribute Link Building Content Through Email – Yes, email is mainly about lead generation. But don’t be short-sighted in your lead generation efforts. Search engine traffic can provide a steady flow of quality leads over time. For many companies, email marketing is their largest channel for marketing reach.Emailing lead generation-based offers is definitely a great idea, but by also distributing content like infographics or awesome blog posts occasionally via email, you can improve the reach and, subsequently, the inbound links and authority of the pages where that content resides. In the future, you could then replace the content on that page with an awesome lead generation offer to take advantage of all of the search engine traffic the page is getting.2. Optimize for the Best Lead Generation Topics – Look at your email data. Which offers and topics have the best open and click-through rates? If you have been doing email marketing for a while, then you probably have great historical data related to your lead generation efforts. Use this data to help you prioritize your search engine optimization efforts. Then optimize for the top-performing keywords and offers from your email campaigns.3. Test Offer Conversion Prior to an Email Send – You don’t have to email an offer to your list the second it’s completed. Instead, you can use traffic from search engines, pay-per-click (PPC) advertising, and your blog to take a look at the conversion rate of the landing page and the offer. Use this data to make tweaks and improvements to the content or its landing page before sending it out to your entire list.4. Use PPC to Boost Email Click-Through Rate (CTR) – In the crowded world of inbound marketing, your prospects usually need to be exposed to your ideas several times before they will convert. When planning your next big email send for lead generation, plan a PPC campaign that starts the day before and lasts a few days after the email send to help provide additional support for the email and its offer. The awareness built through these PPC ads can help increase click-through rates for your emails.5. Search Engine Optimize Landing Pages – Don’t hide your landing pages! Landing pages are key to your inbound marketing success. Make sure that, beyond sending them out in marketing emails, you take the time to optimize the content of your landing pages for search engines. This means killer page titles, a great URL structure, and relevant copy optimized with keywords on the page itself.6. Focus on Email Sharing for Link Building – Part of building links for search engine optimization is getting your content in front of as many people as possible. Simply sending out content to build links just isn’t enough. Instead, add social sharing links to the content you are promoting in your email. Include a quick message that also encourages folks to forward the email to their peers.7. Use PPC to Test Email Subject Lines – Subject lines are a huge part of email marketing success. Instead of simply guessing which subject line you think will work best, use PPC to collect data on subject line options. Create five subject lines. Run a different PPC ad for each subject line. After you’ve accumulated enough data, determine which subject line had the highest click-through rate, and use it for your email send.How else do you integrate search engine and email marketing? Originally published Oct 17, 2011 1:00:00 PM, updated October 30 2019
Which is better? 50 qualified social media followers, or 1,000 followers, many of whom will never buy from you? The answer may surprise you.In social media, reach is of critical importance. It directly impacts how much your content and messages get shared, it increases your business’ ability to get found and generate leads, it can help extend your online footprint as a thought leader, and the list goes on. In other words, in an online world, social reach shouldn’t be a trivial factor for businesses leveraging inbound marketing. So, have you figured out what the right answer to our first question is yet? If the title of this article wasn’t enough of a hint, yes, more followers is always better.It may seem obvious (more is always better….right?), but a lot of businesses fall into the trap of thinking fewer and more qualified is better. In this case, here’s why it’s not…1. More followers means access to more followers’ followers.This concept, albeit simple, is pivotal to understanding the overall importance of reach, so here goes. Think about it: Every one of your fans/followers also has his/her own followers, be it 5, 500, or 5,000. Let’s say that a follower who has 5,000 Twitter followers of his own shares one of your blog posts or retweets one of your tweets. Now, that content is getting exposed to 5,000 additional people who weren’t directly following you. If you can understand that every one of your fans/followers might share your content with their friends and followers, now you can start understanding the awesome impact of reach. So even if that original follower of yours never becomes a customer himself, that doesn’t mean one of his followers who saw your content because of him won’t. Now that’s some powerful stuff.2. Influencers have, well, influence.If you can build up a large following for your business in social media, you probably have a few influencers among the bunch. While these influencers may follow but never buy from you, remember that these people are called influencers for a reason. They can introduce you to co-marketing partnerships, put in a good word with investors, and provide introductions to other influencers, bloggers, and experts in your industry. For example, if you can solicit an introduction from an influencer to another industry blogger that you can contribute a guest blog post to, you’ll probably benefit from a couple of inbound links. That follower may not have contributed any direct revenue to your business, but those inbound links are very valuable. 3. Followers who won’t ever buy can still refer your business.Indirect exposure to your followers’ personal networks can be an invaluable source of business. Okay, so Frank the Facebook fan may never actually purchase your industrial vacuum cleaner for his teeny tiny small business office. But when his buddy, landlord Lenny, is searching for a new one for the apartment building he owns, Facebook fan Frank might just refer you some highly qualified business. Even if landlord Lenny isn’t the type to participate in social media himself, his good buddy Frank is. Need I say more?4. Social shares impact SEO.The impact social media is having on SEO is only increasing. Search engines are taking social cues like social media shares into account when they’re ranking your content, which means the more people you can get to share your content in social media, the better.Let’s say you own a dog grooming business, and you and one of your competitors each wrote a blog article about how to take care of your dog’s coat in between visits to the groomer. But let’s also say your competitor has 10 times as many social media followers than you and his article got tweeted 50 times, generated 20 likes on Facebook, and got quite a few shares on LinkedIn and Google+, too. All of a sudden, your competitor has quite a leg up when it comes to getting his article ranked in search ahead of yours. In other words, because social shares are now one of the factors search engines take into consideration when ranking your content, it behooves you to build up your following and encourage those social shares. If you tweeted your article and you have 1,000 followers compared to your competitors’ 50 followers, you have a much better chance of generating social shares and a much better chance of ranking in search. Those people who shared your content may never become customers of your dog grooming business themselves, but someone who finds your article in search because of them might.5. Your followers might surprise you.If you’ve been doing your research and spending time developing buyer personas, you likely have a pretty solid grasp on who your ideal customers are. That’s all well and good, but if you have a very narrow-minded idea of who exactly will buy your products and services, you could actually miss out on a completely different set of people who might also buy from you.To use a classic example, the makers of baking soda had a very specific use case in mind for their product: baking. But we all know that the uses for baking soda extend way beyond baking — it can also be used to extinguish small electrical fires, for personal hygiene, and as a cleaning agent, to name a few. And you can bet that some people who buy baking soda never even use it for baking.The lesson here is that building up a large following in social media could expose your brand and products to a group — or groups — of people you might never have thought would be interested in what you sell. Your product or service may not have completely different, original uses like baking soda does, but your followers could still surprise you. Just because a social media follower doesn’t fall neatly into one of your cookie cutter buyer personas, doesn’t necessarily mean he won’t buy from you.Always Be Working to Build Social ReachThe ultimate takeaway here is this: just because followers may not directly turn into customers doesn’t mean they’re not valuable. Social media reach can be a powerful thing for any business, and the ones who understand this know that continuing to build reach is a smart social media tactic.If building reach isn’t something you’re consciously doing, you may want to start working to attract more fans and followers for your social media accounts. In this article, we’ve got some great tips for building reach that can help get you going. Doing so can greatly increase the impact and ROI of your social media efforts. And if you’re having a tough time convincing your boss that building reach is important, share this article with them :)In what ways are you working to regularly increase your business’ social reach?Image Credit: Caitlin Doe Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Social Media Originally published Feb 6, 2012 9:00:00 AM, updated October 29 2019
Topics: Why These Elements Work1) Short Subject Line: Under 70 characters, to be exact. This is critical so it displays clearly in inboxes without getting cut off. And if you want your subject line to appear fully on mobile devices, you have to get even shorter — best practices recommend you aim for fewer than 20 characters.2) Clear ‘From’ Field: Marketers are split on whether it’s best to send email from a company name, a person’s name, or both. And for good reason — the results are different for everyone! In fact, you may find the results even differ based on list segment. Whichever way you choose, just be sure it’s clear to the recipient who the heck you are so they don’t get confused seeing your name in their inbox. That’s a serious bummer for your open rates.3) Real Reply-to Address: You know when you get a really wonderful, personal email from a company? The kind that makes you feel like they know you. The kind that makes you feel like you aren’t part of a list? The kind where they’re even asking you for your feedback on something? Those are awesome. So you hit the ‘reply’ button — you know it’s silly, but the email was so personal it just feels right — and you see your message is going to [email protected] Yeah, not good. Take the time to set up an email address that’s actually functioning so your recipients don’t feel like one in a million (and not in a good way).4) Browser Version of the Email Is Offered: Emails don’t always render the way they should in the inbox. We all know that. It doesn’t mean your recipient doesn’t want to see your email message in all its glory, though, especially your loyal recipients who know your content is typically fantastic. Give them (and yourself) a second chance by including the option for recipients to view your email in their web browser. With most ESPs (like HubSpot, which we used to create the email pictured above), it’s as easy as selecting a checkbox to include this option as you’re crafting your email.5) Dynamic Tags Work: It’s a little scary to include dynamic tags in email for fear they’ll backfire. Greeting your recipient as “Hi [FIRSTNAME]” isn’t really putting your best foot forward, after all. If you’re using dynamic tags in your content, make sure your ESP has some safeguards in place to ensure that, if a field is left blank for a particular contact — let’s say I didn’t provide my first name and (somehow) still got on this email list — it’s filled in with a default word or phrase that makes contextual sense.6) Minimal Images With Relevant Alt Text: There’s nothing like a little visual stimulation to break up the monotony of text. And the image included in this email is great because it’s related to the subject of the email — the email about downloading an ebook shows, well, the ebook. And you can’t see it in this screenshot, but the alt text for the image is “download your complimentary ebook.” So if that image doesn’t render for some recipients, they know exactly what they’re missing, and no meaning is lost. Learn more about optimizing your emails for HTML and plain text in this blog post.7) Short Message With Short Chunks of Text: If you’re trying to get someone to read a novel (or, ahem, an ebook) it’s not wise to put all that copy in the email message itself. People have an inbox full of other messages to get to; if they want to read more from you, they’ll click through and read it later. You know, after they’ve finished clearing out their inbox. But to make their experience reading the little copy you do have in your email better, make sure you break up chunks of text like you see in the screenshot above so it doesn’t become overwhelming for the recipient. If your message looks like it has a ton of copy — even if it doesn’t — readers won’t make it far enough through your email to actually convert on your call-to-action.8) Fonts and Colors Remain Simple: This email doesn’t overwhelm the reader with too many fonts and colors, and the ones that are used are very compatible. Much like a ton of copy looks visually overwhelming to email recipients, opening an email with clashing colors and six different fonts is just too much to handle. Try to stick to three complementary colors, and two to three fonts of similar size for a smooth reader experience.9) Clear Call-to-Action: Readers may not be thinking, “Gee, I wonder where the call-to-action in this email is located?” Well, unless they’re marketers. But they are thinking, “What am I supposed to do with this?” Make it easy for readers to figure out what their next action is. This email makes the CTA big, bold, and blue — it’s the biggest thing in the email, in fact, except for perhaps the image. Oh, but that image also leads to the same landing page as the big blue text. See how that works? ;-)10) Social Sharing Made Easy: Did you know that, according to Econsultancy, emails that include just one social sharing button have 30% higher click-through rates than those without social sharing options? Did you know that when you offer three or more, that 30% higher click-through rate jumps to 55%? Make your recipients’ lives easier and your marketing more effective by making social sharing of your email content easy with the inclusion of those social sharing buttons!11) Physical Address: You could make the case that the inclusion of a physical address in your email message helps the reader. Hey! Now they know you’re a real company! But it’s pretty unlikely readers actually scroll down to that little tiny text in the footer of your email. This is purely to keep you compliant with CAN-SPAM laws. Just make inclusion of your company’s physical address in every single email part of your routine — in fact, you can just craft email templates with this so everyone who sends email for your company is covered.12) Straightforward Unsubscribe Option: Nothing is more frustrating than trying to unsubscribe from an email and being unable to find the option. Don’t use weird language like “Alter your preference for communication.” Just use the word we’re all looking for, “Unsubscribe” and include it in the footer of your email. If you make the process easy on recipients, you won’t suffer retaliation — like being marked as SPAM — when the recipient can’t quickly opt out of your emails.What else makes email marketing great for inboxes and readers alike?Image credit: Lel4nd Email Deliverability As an email marketer, does it ever feel like it’s impossible to make your readers and their inboxes happy?There are so many different factors to consider — subject line, optimization, alt text, unsubscribe options, message copy, design — it seems like almost every email is going to get sent with at least one fatal error.But if you have a visual checklist to remind you what to do (and what not to do) when crafting your email, it’s easy to always do a quick reality check before hitting ‘send.’If you’re unsure whether your emails are up to snuff for your recipients and their inboxes, reference this visual guide to creating an inbox- and reader-friendly email, complete with explanations for why all of these factors matter so much for your deliverability, open, and click-through rates.What an Inbox-Friendly Email Looks Like Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 9, 2012 12:12:00 PM, updated October 20 2016
LinkedIn Marketing Topics: Knowing this information, you might tailor your messaging on personal social networks to be more entertaining, casual, and focused on the interests of your audience rather than being heavily brand-focused. On the other hand, for a professional social network like LinkedIn, you’d probably want your updates to be more industry-focused and brand-centric.That being said, it’s important to recognize that while the report classifies individual social networks as “personal” or “professional,” that’s not to say that all users are using a particular social network exclusively in one particular way. Sure, you could assume that a site like LinkedIn is being used more exclusively as a professional social network, and besides marketers, users of a site like Pinterest probably aren’t users for any reason other than for personal use, but the lines are certainly a bit blurrier for other social networks like Twitter and Facebook. From a personal perspective, I mainly use Twitter for professional networking, and I use Facebook for a combination of the two.So while it’s definitely beneficial to understand the general mindsets and emotional drivers for usage of a particular social network, keep in mind that the specific mindsets of your own particular audience should be the ultimate foundation of your strategic social media marketing decisions on a given social network. Experiment with different types of updates, track your analytics, and let the data about what works and what doesn’t drive your social media marketing decision-making.What do you think of LinkedIn’s new research? How will you use it to adapt your social media marketing strategy? As a social media user, do you find yourself in a different frame of mind when you log in to a personal social network like Pinterest compared to a more professional social network like LinkedIn? Whether you realize it or not, you probably are, according to LinkedIn and TNS’s new study of 6,000+ social media users across 12 countries, aimed at uncovering how marketers can tap into users’ different mindsets on personal and professional social networks. Get ready. Things are about to get a little psychological on the blog.Marketing to the MindsetThe new research emphasizes the concept of “The Mindset Divide,” that social networkers have different needs, interests, and emotional drivers that put them in a particular frame of mind depending on which type of social networking — personal or professional — they’re engaging in. And as a result, marketers must make an effort to understand what these different mindsets are so they can better align their social media marketing strategies and tactics with their audience’s frame of mind on different social networks. In other words, we must learn to “market to the mindset.”To us, this makes perfect sense. It’s pretty easy to understand how someone logging in to Facebook to connect with their friends from high school would be in a different frame of mind than if they were logging in to LinkedIn, where their goal might be to gather information and insights to help them in their career.Key Research FindingsCurious about what the study revealed? Check out LinkedIn’s infographic below, which highlights some of the most interesting tidbits.(Click infographic to enlarge.)Applying Mindsets to Your Social Media Marketing StrategySo how should this research apply to your own social media marketing strategy? In essence, the key is to adapt your marketing to the way people use different types of social networks, in terms of variables like messaging, positioning, the types of content and information you share, and the tone of voice you use.According to the report, “professional” and “personal” social networks were classified in the following way, based on how survey respondents identified the majority of their connections:Professional Networks: Linkedin, BranchOut, BeKnown, Viadeo, XingPersonal Networks: Facebook, Twitter, Pinterest, OrkutOne of the most useful nuggets of information from the study is the following, which highlights the type of content people expect from personal social networks (left) vs. the content they expect from professional social networks (right): Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Sep 20, 2012 12:00:00 PM, updated October 20 2016