Brunch Added at the Lamplight Lounge

first_imgShare This!Weekends at Disney California Adventure are looking up with a brand new brunch offering being available at the Lamplight Lounge. Brunch will be served on Saturdays and Sundays from park opening until noon in the downstairs dining room and will feature unique dishes and cocktails all with a great view of Pixar Pier.Lamplight Lounge Brunch options will include:French Toast with cinnamon-brown sugar challah bread, Irish cream whip, maple syrup, and macerated berries garnished with a crunchy piece of house-made almond brittleThe Brunch Burger, which features a grilled custom burger blend served with American cheese, one egg, roasted green chile, lettuce, and paprika aïoli on a toasted Amish bun.The Crab and Potato Cake Benedict which comes with sautéed spinach, soft poached eggs, chipotle hollandaise, and fresh fruitThe Egg White Frittata Bake features hen of the woods mushrooms, spinach, tomatoes, roasted peppers and onions, smoked salmon, goat cheese sour cream, avocado, and confit potatoes©DisneyPotato Flautas which are made with plant-based chorizo, vegan piquillo crema, serrano-tomatillo salsa, arugula salad, and escabèche.Lamplight Chilaquiles will feature house-made tortilla chips with cheddar-jack cheese, two eggs, queso fresco, red onions, cilantro-serrano sour cream, and sliced avocado, topped with a 3-chile red sauce and pepitas©DisneyNew York Avocado Toast with sourdough, avocado mash, New York Steak, one egg, piquillo-butter sauce, arugula salad, pickled red onions, and confit potatoes©DisneyFor kids, they can choose from a Brunch Quesadilla or an Omelet (both served with egg whites and cheddar-jack cheese), a smaller portion of the Indulgent French Toast, or a Mini Brunch Burger.©DisneyAs far as beverages are concerned, adults will be able to enjoy things like the Beermosa with blood orange IPA and fresh orange juice and a Cinnamon Toast Cocktail with vanilla vodka, hazelnut and cream liqueurs, and cinnamon cereal-infused milk. There’s also the Morning Glory comes with vodka, spicy Bloody Mary mix, dill pickle brine, and a dash of celery bitters. You’ll also be able to try a variety of seasonal flavors with the Mimosa Flight, featuring classic orange juice mimosas as well as versions with mango, watermelon, and more!To book your Lamplight Lounge Brunch reservations, call 714 781-DINElast_img read more

Columbus Catholic baseball rallies to top Owen-Withee

first_imgBy Paul LeckerSports ReporterOWEN — The Marshfield Columbus Catholic baseball team rallied with four runs in the top of the seventh inning to defeat Owen-Withee 10-9 in a wild Cloverbelt Conference East Division game Tuesday.Columbus led 5-0 after 1 ½ innings before O-W tied it up with a five-run second.After the Dons regained the lead with a run in the fourth, Owen-Withee scored a pair of runs in both the fifth and sixth innings to grab a 9-6 advantage.Columbus responded with a four-run seventh, and Jeremy Binder held the Blackhawks scoreless in the bottom of the inning to preserve the victory. Binder struck out six and did not walk a batter.Billy Young and Tyler Fuerlinger each went 3-for-5. Young drove in four runs, and Fuerlinger finished with three RBIs for Columbus (3-2 overall and Cloverbelt East). Matthias Gouin added a pair of singles for the Dons.The Dons host Loyal on Thursday at Jack Hackman Field.(Hub City Times Sports Reporter Paul Lecker is also the publisher of 10, Blackhawks 9Columbus Catholic 140 100 4 – 10 10 4Owen-Withee 050 022 0 – 9 10 2WP: Jeremy Binder. LP: Kole Karaba.SO: Binder 6; Karaba 8, Kolton Kaduce 0. BB: Binder 0; Karaba 8; Kaduce 0.Top hitters: C, Matthias Gouin 2×4; Tyler Fuerlinger 3×5, 3 RBIs; Billy Young 3×5, 2B, 4 RBIs. OW, Kaduce 2×4; A.J. Ovyn 2×4; Hayden Houts 2B.Records: Columbus Catholic 3-2 overall and Cloverbelt East; Owen-Withee 2-3-1, 2-3 Cloverbelt East.last_img read more

Traditional Media Still Trumps Blogosphere in Reporting New Information

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Jan 18, 2010 8:30:00 AM, updated October 18 2015 There is something of a struggle going on between the blogosphere and traditional news these days. As more and more traditional media outlets begin to close shop or at the very least, close their doors to only those who are willing to pay, many people are questioning if the blogosphere will take over as the leader in news creation.  A recent study titled “How News Happens” by the Pew Research Center Project for Excellence in Journalism examined which sources shared the most “new” information within a week.  The study discovered that most of the news people consumed by the city of Baltimore contained no original reporting. The study also found that 95% of previously unreported stories came from traditional news sources, specifically print and television media, rather than blogs, Twitter, or local websites.Not surprisingly, the study also discovered that the Web was always first to publish any breaking news story, while the blogosphere, Twitter, and local websites also played a major role in spreading new content more quickly.How to Use Your Business Blog to Break More NewsWhy are blogs not breaking as many “news” stories as traditional media? Well, for one, anyone can start a blog – whether they’re a journalist or not. Secondly, many blogs are 1 or 2 man operations that have limited time and resources, making it difficult to flush out news stories that require a lot of outside coordination.As for the claims that many blogs merely “recycle” news content, I can tell you from experience that news-driven posts are easier to craft because responding to something complete like a published news story is easier than building an entire story from scratch.  While these posts may not require any additional reporting, they also can be very successful and insightful, especially when coupled with an original take away for your prospect.  However, the most successful blog posts on the HubSpot blog are the ones that provide some kind of hard-to-find data or breaking news. These posts are extremely valuable, but admittedly take time and resources that aren’t available to many who blog. This study got me thinking about the role that a business blog can play in producing more original news content. Often times, businesses have more resources and access to tools than the average blogger. These are advantages that can be very helpful in reporting new content. If you’re wondering how your business blog can be a better originator of news content, here are a few tips:Blog About Company Data and News More Regularly.If you’re spending a lot money and time crafting press releases to send out on the wire with little result, consider putting that time and energy into creating another version of your press release on your blog, too. When you integrating your blogging strategy in with your press release strategy you not only benefit from extra love from search engines, but it also may inspire people to link to your site pages instead of the press release online. Use Social Media to Spread Your News More QuicklySocial media has the ability to spread news more quickly to influential bloggers and reporters than a PR wire. Work on building out your social media presence on Twitter and Facebook. A recent HubSpot study found that businesses that blog have 102% more Twitter followers, so there is clearly a relationship between creating original content and the likelihood that people will want to follow you and share your posts on Twitter. Invite People in Your Industry to Send You NewsYour company is in a better position than anyone else to unearth breaking news stories about your industry. What may not seem like news to you, may be news to your prospective customer. Turn to people in your industry and company and ask them to send you potential news tidbits for your blog. That’s how we found out about the Fortune 500 CEO who found Outbound Marketing tactics to be “annoying.” -Blogging is an extremely powerful way to share news and information about your company as well as promote thought leadership and connect with other thought leaders.  News content is only one type of content that a business blog can share, but if I’m reading the research correctly, there is a huge opportunity for business blogs to step up and not just comment on the news, but be the source of news by the Pew Research Center Project for Excellence in JournalismVideo: How to be Smarter than Your PR AgencyUnderstand the value you are getting from your PR agency and their services.Download the free video to learn the findings from HubSpot’s recent research on new releases. Public Relationslast_img read more

And the Winner for Most Important Social Media Channel is …

first_img came in 2nd place with a huge leap to 71%, and , which surveyed marketing professionals about the importance of various social media channels. The other rated nominees included Twitter, Facebook, LinkedIn, YouTube, etc. in order of importance to Company blogs took the top spot in HubSpot’s recent Topics: Facebook . of users ranked 88% of companies have either increased or maintained their inbound marketing budget since last year. Download the free webinar as “useful” or better this year, showing increased preference for creating conversations around the industry and interacting personally with customers. Up from 2009, Originally published Mar 4, 2010 11:30:00 AM, updated October 18 2015 2010 State of Inbound Marketing report Other key findings of the [Drumroll] … Blogs! Inbound Marketing inbound marketing strategies 2010 State of Inbound Marketing report to learn more about the effectiveness of inbound marketing. Over 40% of customers using Twitter, LinkedIn, Facebook and company blogs have generated a customer from that channel. Twitter Webinar: The 2010 State of Inbound Marketing Learn how more than 230 professionals have been using inbound marketing to transform their businesses. : Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 85% company blogs Social news/browsing sites Digg and StumbleUpon dropped rankings over the past year, while MySpace completely fell off the map with only 10% of users rating it as “useful” or better. and YouTube followed suit with increased ratings.last_img read more

Data Shows: Presentations With More Slides Get Viewed More on SlideShare

first_img1. “How to Produce Better Content Ideas,” Mark JohnstoneWe all get writer’s block sometimes. You’ll stare at a screen, hoping for inspiration to strike — and for that idea to be amazing.But that’s not actually the best way to think of ideas. In the presentation below, Mark Johnstone outlines a better way to brainstorm ideas that will help build your business. How to Produce Better Content Ideas from Mark Johnstone2. “How Google Works,” Eric SchmidtEver wonder what it’s actually like to work at Google? The presentation below from Eric Schmidt (Alphabet, Inc.’s Executive Chairman and ex-CEO of Google) could clue you in — it outlines some of the top lessons he and his team have learned from running and hiring for one of the top companies in the world. Besides giving you a peek behind the scenes of a top company, it could inspire you to make changes to the way your business runs. How Google Works from Eric Schmidt3. “Fix Your Really Bad PowerPoint,” Slide CometOkay, maybe your PowerPoint isn’t that bad, but this presentation has some awesome takeaways we all could learn from. Even if you’re following all the tips in this presentation, you can sure be inspired by its expert copy and design. Fix Your Really Bad PowerPoint by @slidecomet : based on an ebook by @ThisIsSethsBlog from Slide Comet | Singapore Presentation Designer Agency4. “KPCB 2017 Internet Trends,” Kleiner Perkins Caufield & ByersMary Meeker’s report on the latest internet trends is one of the most hotly anticipated data reports of the year. Even if you gave this presentation a gander when it first came out, it’s worth revisiting — the data’s fascinating, current, and relevant to marketers in any industry. Originally published Aug 14, 2017 8:00:00 AM, updated September 30 2019 Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three.And if you’re looking to get started making your own presentation, why not learn from the best of the best?To help you kick your own presentations up a notch, we’ve curated 24 awesome PowerPoint and SlideShare decks below. Free Download: 4 PowerPoint Presentation TemplatesWhen you’re clicking through the presentations below, notice how they weave an interesting story through the format, design their slides, and make their presentations interactive with features exclusive to the platform on which they were created. These are all crucial elements to making an awesome presentation — ones that you can certainly adapt and apply them to your own, with the right approach.Even better … you may just learn a thing or two about marketing while you’re at it.How to Create a PresentationLess is more.Keep text to a minimum.Rethink visuals.Incorporate multimedia. Tell us a little about yourself below to gain access today: How to Create Beautiful PowerPoints [+ Templates] Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates 5. “Why Content Marketing Fails,” Rand FishkinSometimes, the most helpful pieces of content tell you what not to do. Rand Fishkin’s presentation does just that. He takes an in-depth look at the most common reasons people fail at content marketing — and offers practical, original advice on fixing it. Why Content Marketing Fails from Rand Fishkin6. “The What If Technique,” Motivate DesignMost marketers are looking to grow … but sometimes they can get stuck making incremental improvements. While these improvements are growth, larger, bigger growth jumps are what most people want. To help you get unstuck from incrementalism, Motivate Design outlined a process in the presentation below. The What If Technique presented by Motivate Design from Motivate Design7. “Digital Strategy 101,” Bud CaddellEven though this presentation is almost 100 slides long, its content is pure gold. Caddell answers some of the biggest FAQs about digital strategy in a very accessible way. The reason his slides are so straightforward is because of the way he’s laid them out. He’s really adept at making “animated” slides explain his story — something we all should learn how to do. Digital Strategy 101 from Bud Caddell8. “10 Ways to Win the Internets,” UpworthyEven though Upworthy’s got a bad rap for creating clickbait headlines, their lessons on going viral are incredibly interesting. Besides having great advice about going viral, Upworthy does a great job of making its presentation interactive using clickable links. Upworthy: 10 Ways To Win The Internets from Upworthy9. “Crap: The Content Marketing Deluge,” Velocity PartnersEven though this SlideShare is a few years old, it’s one every content marketer should flip through. The reason we love it so much is because the message — and delivery of that message — is pretty much flawless. Definitely take a second to flip through the presentation, as you’ll learn a great lesson while also soaking up a great piece of SlideShare content. Crap. The Content Marketing Deluge. from Velocity Partners10. “What Would Steve Do? 10 Lessons from the World’s Most Captivating Presenters,” HubSpotNot to toot our own horn, but this presentation has been one of our most successful ones, so we wanted to share it with you. I personally love how actionable tips are provided in a visual way. For example, in slides 47 through 49, the author explains the difference between “showing” and “telling” by putting the word “circle” next to a picture of a circle. Although showing, not telling, is a key storytelling technique in writing, it’s especially effective in presentations. What Would Steve Do? 10 Lessons from the World’s Most Captivating Presenters from HubSpot11. “How I Got 2.5 Million Views on SlideShare,” Nick DemeyFeeling inspired to create a SlideShare of your own? Make sure you flip through Nick Demey’s presentation first. He shares some tried-and-true tips for creating awesome presentations that rack up tons of views. How I got 2.5 Million views on Slideshare (by @nickdemey @boardofinno) from Board of Innovation .com12. “10 Powerful Body Language Tips for Your Next Presentation,” Soap PresentationsThis presentation is inspirational from a design perspective — we especially love the color scheme. Using complementary colors (colors opposite each other on the color wheel) can be overwhelming at times, but because Soap Presentations uses them with lots of white space in the background, the colors draw your attention to the content of the slides. 10 Powerful Body Language Tips for your next Presentation from soappresentations13. “What 33 Successful Entrepreneurs Learned From Failure,” ReferralCandyLearning from mistakes is a crucial part of growing in your professional and personal lives. But sometimes, it’s better to learn from others’ mistakes instead of making them yourself. This presentation outlines some core lessons successful entrepreneurs have learned by making mistakes. Read on so you don’t have to make the same ones. What 33 Successful Entrepreneurs Learned From Failure from ReferralCandy14. “Displaying Data,” Bipul Deb NathWe admire presentation for its exceptional display of data — now this post will explain how to do the same in your own presentations. I also love how this presentation is very concise and minimal, as it helps communicate a fairly advanced topic in an easy-to-understand way. Displaying Data from Bipul Deb Nath15. “Design Your Career 2017,” Slides That RockThis presentation’s advice is applicable and its design admirable. The whole black-and-white color scheme really makes the salmon accent color pop — and the SlideShare creatively combines these elements for different slide layouts. Definitely bookmark this presentation as an example of a great SlideShare design. Design Your Career 2015 from Slides That Rock16. “A-Z Culture Glossary 2017,” sparks & honeyThe first time I heard the phrase “on fleek,” I had no idea what it meant. (Apparently, it’s a term that means “on point,” in case you were wondering.)If you’re like me and feel like it’s nearly impossible to keep up with the latest cultural trends, spend time with the presentation below. It’ll outline the most popular trends you should know this year — most definitely worth a read. Topics:last_img read more

4 Excellent Examples of Creative Google+ Business Pages

first_imgWhen Google+ launched, companies were at a loss trying to find a way to utilize the new social network for business. But with this week’s launch of Google+ business pages (including HubSpot’s own Google+ page!), we’ve seen some early adopters start experimenting with the possibilities and limitations of the new feature. Some just dipped their toes in the water; others dove in headfirst. Let’s take a look at a few of the companies that are already getting creative with Google+ business pages.Fox News Special ReportWe all saw the huge role of social media in President Obama’s campaign and election in 2008, and it looks like the GOP is following suit by experimenting with the Google+ business page Hangout feature. Starting November 15, Special Report on Fox News will be hosting a series of Google+ Hangouts with GOP presidential candidates, starting with Governor Mitt Romney. Although only 10 people can actively participate in a Hangout, there’s no limit to the number of Hangout viewers (Note: This feature, called Hangouts on Air, is currently only available to certain businesses. Google+ has not yet indicated when it will be available to all.). To determine who gets to participate, they’ve asked followers to leave comments detailing what they would ask Governor Romney, and why they should be selected to chat in the Hangout.What you can learn from Special Report: Google+ Hangouts present a lower barrier to entry than something like a webinar, so regardless of your business, they could help you open up and feed the top of your sales funnel. Experiment with hosting informational, interactive, and industry-specific Hangout sessions on your own Google+ business page (and keep your fingers crossed that Google+ will enable Hangouts on Air for all businesses soon!).Time MagazineIn the short time Google+ business pages have been available, Time has already figured out a way to take its features to the next level. Because Time knows it has an audience with diverse interests, it’s testing topic Circles tailored to different subject matters. The first Circle it’s testing is Technology, with the hopes that tech followers will be able to easily identify stories they care about, rather than be inundated with other content that’s of little interest.What you can learn from Time: While Google+ business page features are limited right now, it’s crucial to experiment with them and find a creative way to make your follower’s experience more meaningful. By customizing your Google+ Page to fit your audience, you’ll have a more user-friendly page and be better able to provide followers with content they care about. Consider testing out your own topic Circles to help you deliver relevant content to segmented groups within your business’ target audience.YouTubeYou’d better believe YouTube has a Google+ Page, and though many page owners are already asking for more robust YouTube-Google+ integration, it hasn’t stopped the online video sharing giant from making good use of the embedded video functionality, allowing followers to watch, comment on, and share video without leaving the page. The first video YouTube shared on its page was fittingly the first video ever uploaded to YouTube, a great move to get new followers excited about the YouTube experience. And they’re not just sharing videos; they’ve syndicated their blog content for the Google+ business page, too, bringing a microblogging feel over to the new social network.What you can learn from YouTube: Take your new and popular content and find a new audience for it over at your Google+ business pages. Likewise, Google+ Pages should act just like Facebook and Twitter—as another place to get leads by introducing your followers to new content you create with killer calls-to-action.The New York TimesIn October, the earth’s population surpassed 7 billion, and The New York Times is using its Google+ business page to source photos for its latest crowdsourcing project “Picturing 7 Billion.” Aside from it being a cool project, it serves as an example of a company customizing its page based on follower feedback, who said they were looking for international news and photos on the Google+ business page. The Times also broke ground on the legal front by successfully offering a subscription discount to followers, even amid confusion regarding Google+ restrictions on contests and offers.What you can learn from the New York Times: As you experiment with this new social network, don’t be afraid to try new things. Just be sure you refine your approach as you receive more feedback from followers and begin to understand what posts are most successful. Google+ business pages are still new, so the sooner you start experimenting (and maybe messing up), the sooner you’ll know how to make the features on Google+ business pages work for you.What creative ways have you seen companies using Google+ for business? Google+ Marketing Topics: Originally published Nov 11, 2011 3:30:00 PM, updated February 01 2017 Don’t forget to share this post! 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Announcing the New HubSpot Blog Apps for Your iPad or Kindle

first_img Topics: Ever wish you could get all of our blog content perfectly optimized for your iPad or Kindle? Well … there’s an app for that! Actually, there are two. Today, we’re launching our Newsstand app for the iPad, as well as our Kindle app, aimed to make the experience you have with our blog content on your tablet or e-reader much more enjoyable.Now you can stay ahead of the curve with our comprehensive how-to’s, tips, and information about the latest news, trends, and best practices in the marketing industry … optimized just for your tablet or e-reader. Who’s pumped?Here’s a rundown of what you’ll get from each app, and how to get ’em.Inbound Marketing Newsstand AppOur Inbound Marketing Newsstand app, available for the iPad, is free to download. By downloading and subscribing, your app will automatically be updated daily on weekdays and once per weekend with all the latest and greatest HubSpot Inbound Marketing Blog content.  Mobile Apps While we couldn’t offer this app for free due to the nature of the Kindle Store, the HubSpot Blog app will run you just 99 cents per month. But don’t worry — you can take it for a test drive first with a 14-day free trial before you commit.Search “HubSpot Blog” in the Kindle Store or click here to subscribe. And once you’ve tried it out, let us know what you think by leaving a review here. What do you think of the new apps? Happy mobile reading! Originally published Jan 28, 2013 3:00:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack To get the Inbound Marketing Newsstand app, follow this simple, two-step process:Click here (or the blue button below) to download the app on your iPad.Once you open the app, click the ‘Subscribe’ button. Already tried it out? Let us know what you think by leaving a review in the App Store!HubSpot Blog Kindle AppNot an iPad user? No worries! We also now have an app for Kindle users, which is compatible for the Kindle, Kindle Touch, Kindle Paperwhite, Kindle Keyboard, Kindle DX, Kindle 2G, Kindle 1G. By subscribing to our Kindle app, you’ll receive real-time updates for HubSpot blog content throughout the day. Furthermore, Kindle blog apps are fully downloaded onto your Kindle, so you can read HubSpot content even when you’re not wirelessly connected, like on your commute to work.last_img read more

Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week

first_img Google Updates Originally published May 26, 2013 9:00:00 AM, updated February 01 2017 It’s been a busy week for companies like Google, Yahoo!, Tumblr, and Twitter, and as a result, some noteworthy changes are coming your way. With new developments like Google’s latest Penguin algorithm update, Yahoo!’s acquisition of Tumblr, and Twitter’s new Lead Generation Cards, marketers have got a lot to catch up on. But we’ve got you covered. Here’s what you need to know about all the important news in marketing this week. Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live, From Search Engine LandThe latest release of Google’s Penguin Update is now live. Penguin 4 was released this week, sporting the all-new Penguin 2.0 technology, which Google says is the next step in spam-fighting technology. Google’s Matt Cutts announced that webmasters and SEOs should expect a major change to search results, and this new release of Penguin is estimated to impact roughly 2.3% of English queries conducted through Google’s search engine, making it the most major change in Google’s Penguin algorithm since Penguin 1. As Cutts mentioned, marketers should see a noticeable impact on search results as a result of the Penguin update. Changes include an “authority boost” that gives authoritative websites in specific industries, communities, or fields a lift in search rankings. Penguin 4 also includes more sophisticated link analysis software that better understands website links. Lastly, Google will show some leniency toward websites impacted by the previous Panda update that sent many borderline site cases down in the rankings. These are just a few of the many changes to come with Penguin 4. Read more at Search Engine Land.Yahoo! Buys Tumblr for $1.1 Billion, Promises “Not to Screw It Up,” From Marketing LandThings like Yahoo!’s recent acquisition of Tumblr make me wish I had a cool billion dollars to throw around. Unfortunately, that’s probably not in my foreseeable future. In any event, this week, Yahoo! CEO Marissa Mayer made quite the attempt to make Yahoo! cool again, acquiring Tumblr for $1.1 billion. This new purchase will bring the social network and its 300 million monthly users under Yahoo!. With an average of 120,000 new users per day, Tumblr is expected to increase Yahoo!’s total audience by about 50% to more than a billion monthly users, and boost site traffic by 20%.Tumblr houses more than 105 million blogs and 50 billion blog posts that will now be incorporated into Yahoo!’s news feeds. This means marketers who have been utilizing Tumblr as a blog will notice that their blogs may see a boost in traffic through the Yahoo! integration. Tumblr will also be pushing for better ad integration and monetization for its users to better engage with audiences. Marketers looking to take advantage of Tumblr’s new advertising opportunities should consider much more creative, compelling, and engaging ads for the younger audience. Read more at Marketing Land. Infographic and Free Guide — The Social Part of Social Media: A Love StoryEver wonder what a real relationship in social media should look like? We’ve created an infographic that illustrates the way brands and fans should truly interact in social media. Not only does the infographic break down the best social interactions, but it also comes with a free guide that walks you through exactly what you need to do to keep your fans engaged and happy. Don’t let your social media relationships fizzle out — get the inside scoop on how you can keep the flame burning. Download the infographic and ebook here.Introducing More Useful Pins, From PinterestWe’ve long known that Pinterest has been a valuable social network for brands looking to get more visual with their marketing. Well, now Pinterest has added some awesome new functionality to its site that will pack even more information into pins. Pinterest has partnered with some popular websites to bring support for product pins, recipe pins, and movie pins to include more information with the images in these newer style pins. Users should start to see additional information like pricing for products, ingredients for recipes, and content ratings for movies in their feeds.Marketers in particular will greatly benefit from the new functionality for product pins. In addition to pricing information that was already part of Pinterest’s functionality, they’ll be able to include information about product availability and where users can buy the products featured in their pinboards. These new features will surely shorten the conversion path for the millions of monthly users on Pinterest, helping to convert prospects and leads into paying customers. The new style pins are currently available to a short list of partners, but Pinterest indicates this is only the beginning of its mission to make pins more useful. Read more on the Pinterest blog.Getting Started With Login Verification, From TwitterA little while back, we reported on rumors that Twitter would be bringing about a much-needed boost to its security measures for users. Well, it looks like those rumors were true! This week, Twitter introduced a new security feature designed to better protect Twitter accounts through login verifications. Twitter will be adding a two-step authentication that will require users to register a verified phone number and a confirmed email address. This is a new option that users can choose to activate via their settings page.With all the Twitter account hacks happening to big brands lately, an additional security measure is a great way to keep brands’ Twitter accounts out of hackers’ grasp. Remember that even though these new security features are designed to keep you safe, you’ll still want to use a strong password and take other steps to keep your accounts secure. Read more at Twitter.Twitter Introduces Lead Generation ‘Cards’ to Collect Leads From Tweets, From HubSpotThis week, Twitter has taken a huge step in the right direction for marketers and advertisers who use the social network as an ad platform. Many of you may remember that back in June, Twitter released Twitter Cards, which provided a number of interactive tweet styles for images, products, and even music. Well, Twitter has recently released the Lead Generation Card, which will allow brands to collect leads directly from tweets.For marketers, this means the new Lead Generation Cards will shorten conversion paths by allowing users to interact with a call-to-action and automatically submit their user information through the tweet. This significantly reduces friction, since users won’t have to fill out forms or click through to landing pages. For now, the lead generation cards are only available through Promoted Tweets, which are a paid feature of Twitter ads. To learn more about Lead Generation Cards and how to use them, read our article on the HubSpot blog.What other marketing stories did you find interesting this week? Share your favorites in the comments! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more