27 November 2012 South African International Relations and Cooperation Minister Maite Nkoana-Mashabane officially handed over the UN climate change presidency as this year’s UN climate summit (COP 18) got under way in Doha, Qatar on Monday. Thousands of government representatives, international organizations and civil society members gathered in the Qatari capital as the United Nations Climate Change Conference kicked off with a call to build on and implement previously agreed decisions to curb global carbon emissions by the year 2020.The Durban Platform During last year’s COP 17 gathering in Durban, South Africa, 194 countries agreed on a package of decisions – known as the Durban Platform – which include the launch of a protocol or legal instrument that would apply to all members, a second commitment period for the Kyoto Protocol, and the launch of the Green Climate Fund, which was created to help developing nations protect themselves from climate impacts and build their own sustainable futures. The Doha gathering, which brings together the 195 parties to the UN Framework Convention on Climate Change (UNFCCC), the parent treaty of the 1997 Kyoto Protocol, will seek to meet the objectives set forth in another climate change meeting, held in Bali, and plan the work of the Durban Platform. The incoming president of the Conference of the Parties (COP 18), Qatar’s Abdullah bin Hamad Al-Attiyah, told the gathering that their work over the next 10 days would “draw on past success … We have to reach an agreement on the second commitment period of the Kyoto Protocol, build on progress in Bali, and make progress on our agreement in Durban.” Under the Kyoto Protocol, 37 states – consisting of highly industrialized countries and countries undergoing the process of transition to a market economy – have legally binding emission limitation and reduction commitments. Government delegates at the conference will try to extend the Kyoto Protocol, which expires at the end of 2012.‘The door is closing fast’ Addressing the conference, UNFCCC secretary Christiana Figueres highlighted recent UN-led reports pointing to the urgency of keeping global average temperatures from rising beyond an internationally agreed level of two degrees Celsius, beyond which climate change could have serious impacts. Analysis published by the World Bank last week shows the world remains at risk of seeing a four degree Celsius rise in temperatures by the end of the century. In its recently-released 2011 Greenhouse Gas Bulletin, the UN World Meteorological Organization said greenhouse gas concentration reached a record high last year, while the Emissions Gap Report by the UN Environment Programme warns that the gap between what is needed in terms of emission reductions to stay below two degrees Celsius and what has so far been promised by countries is widening, not decreasing. Figueres said countries could still reverse these trends if they decided to act, since the knowledge, technology and policy options needed to curb emissions were already available to them. However, she stressed that time was running out. “Expert analysis consistently says that we do have the possibility to keep on track and that to act now is safer and much less costly than to delay,” she said. “In the last three years, policy and action towards a sustainable, clean energy future has been growing faster than ever. But the door is closing fast because the pace and scale of action is simply not yet enough. So Doha must deliver its part in the longer-term solution.”Durban decisions ‘must be honoured’ South Africa’s ambassador at large for climate change, Nozipho Mxakato-Diseko, said ministers had to instruct their negotiators to honour the Durban package of decisions to ensure that it was not reopened and unravelled. “It’s on the basis of the Durban outcome that we need to move forward in COP 18. Doha must be all about the implementation of the already agreed decisions.” Mxakato-Diseko said that although there were some outstanding issues, ministers would need to work together to decide how to deal with these outstanding issues. “We have, for example, created a number of key institutions to enhance provision of the means of implementation. We need to effectively operationalize these institutions and ensure that they can deliver on their mandates.” SAinfo reporter
Whether you rely on regional sales representatives, a freelance accountant, or a remote IT team to manage your ecommerce site, some of your most valuable employees may rarely set foot in the office. How do you create a cohesive company culture with a team that includes remote contractors? Finding ways to motivate, inspire, and integrate your freelance workforce into this culture can make the difference between an employee who’s simply working for a paycheck and one who is engaged with your core business values. Here are a few tips to bring them on board.Image Source: Pixabay1. Hold virtual team meetings. Holding regular meetings with the staff allows you to discuss the progress of current projects, future plans, and team priorities. It’s common to manage contractors individually, without giving them the chance to interact, network, and connect with the larger team. This can lead to the lonely feeling that there is a wall between them and the company as a whole. To bring them into your company culture, invite them to contribute in regular group meetings. Programs like Google Hangouts, Skype, and other group meeting tools allow contractors to network with one another as well as with the core team. This gives your business the added bonus of new, valuable perspectives from skilled specialists.2. Keep them in the loop. Along these same lines, if there are changes to interoffice procedures or project requirements, don’t make your contractor the last one to get the memo. Keep them updated as you would any regular employee, by sending out regular updates via email or reaching out with a quick phone call. In addition to useful information in the short term, share your company’s long term goals and vision. Knowing what you’re ultimately working towards can motivate contractors to help achieve those goals together.3. Take the time to check in. Small daily interactions are part of what makes up a company’s culture. Contractors miss out on the experience of brainstorming over a cup of coffee or casually chatting as they come in the office each day. When you draft emails to remote workers, don’t forget the pleasantries. Ask how their weekend went, details of upcoming travel plans, or about the status of other projects they may be working on. Casual conversations create a feeling of mutual trust, and will make remote workers feel like part of a team.4. Play to their strengths. Contractors are hired for their experience in a specific industry or area of competence. Use this specialist information to your advantage. Rather than micromanaging your freelancers, recruit skilled workers as aggressively as you would an in-house employee to be sure that they possess the values and skills your business needs. After this, delegate tasks according to their strengths. 5. Give positive feedback. Take the time to recognize the hard work and effort that your remote team puts in. Praise them for a job well done, or provide a financial incentive at the completion of a project. Even if you have no other work for a contractor at the present time, you still want them to remember working for your brand as a positive experience, and you may need their skills again in the future. A simple ‘thank you’ can go a long way!Rather than viewing freelance workers as a tool to be managed, view them as part of your overall talent strategy. Choosing employees with the right skills who understand your company values will make it easier to create a remote team that puts their all into every project.
Who do you think is history’s best blogger? (2 Corinthians 11:23b-38) (1 Corinthians 13:1-8a) Originally published Dec 22, 2006 12:19:00 PM, updated July 28 2017 “Love is patient, love is kind. It does not envy, it does not boast, it is not proud. it is not rude, it is not self seeking, it is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices with the truth. It always protects, always trusts, always hopes, always perseveres. Love never fails.” About St. Paul Paul is said to have ultimately been beheaded during the reign of Roman Emporer Nero. St. Paul as Blogger — Brian Halligan. St. Paul’s writing’s were so important that when the modern day bible was assembled well after he died, 14 of his letters were included amounting to almost 30% of the new testament’s content. St. Paul’s Zeal which are basically formal open letters to groups of people. The passage I quoted above is from a letter to the fledging Christian community in Corinth, a Greek city-state, in response to a letter he received from them about some problems they were having. “I have worked much harder, been in prison more frequently, been flogged more severely, and been exposed to death again and again. Five times I received from the Jews the forty lashes minus one. Three times I was beaten with rods, once I was stoned, three times I was shipwrecked, I spent a night and a day in the open sea, I have been constantly on the move.” St. Paul could not be everywhere at the same time, so he often collaborated with groups of Christians back and forth by letter. His letters are referred to by the church as Every marketing executive and every blogger could learn a thing or two from St. Paul in how to “cross the chasm” and create a “tipping point” in a marketplace. epistles St. Paul drew scorn from the Jews on one side and the Romans on the other side. Below is another passage from one of Paul’s epistles: For those of you who have ever been to a Christian wedding ceremony, you undoubtedly have been exposed to St. Paul’s writing: St. Paul as Marketing Genius Topics: St. Paul was a Jew born in what is now Turkey over 2000 years ago who became a most interesting historical figure. In his early 20’s, he was a zealous antagonist of the early Christian movement, even participating in the stoning of St. Stephen, an early Christian evangelist. He was said to have had a vision of Christ on the road to Damascus that changed his perspective 180 degrees. From that point forward, he travelled the Roman empire (Egypt, Israel, Turkey, Greece, Macedonia, Italy, Spain, etc.) on sailboats, caravan, and foot preaching to mostly pagan worshippers about how to live a Christian life. His conversion of idol worshipping citizens of the Roman empire to Christians played a key part in Christianity taking hold outside of the local community in which it started. History of Internet Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
— our sister site. The grey lines (left axis) represent page pageviews and visitors. The numbers you see superimposed on the graph are marketing “events” which when hovered over show you what marketing activity was done on that day. It is most useful to impose these marketing events right on our traffic graphs, so when we look back over months/years, we can see what marketing events produced real traffic traffic tipping points and which ones are dead on arrival. Much more interesting is the red line on the graph (right axis) which superimposes the number of beta signups (i.e. leads). It is absolutely fascinating to look at the number of leads we are getting relative to traffic when overlayed with marketing events. For example, on this graph, we discovered that having one of our blog articles land on the front page of reddit (see #1 and #4) actually produced more qualified leads than the press release where we announced our GroupSharp acquisition (see #2). Conventional wisdom buster number 1 for HubSpot — press releases are a lot of work and also a complete waste of time! Furthermore, we found from this graph that one of the best lead generation days we had was the same day as when we had a guest blogger on the site talking (#6) about his experiences with internet marketing. Conventional wisdom buster number 2 — our readers are getting sick of us pontificating and want to hear from some of our thoughtful friends! (smile) You’ll notice that some days/events when we post rather uninspired articles (#3 and #5) drive excellent traffic, but that almost none of it converts into qualifeid leads. The opposite of this phenomenon is in #8 where there was a high level of lead flow with very little traffic — it turns out that day was a presentation to an innvoation class at Sloan on web2.0. Conventional wisdom buster number 3 — do more speaking engagements over at MIT. The area where we focused on trying to find these insights is in marketing. Over my career working at a couple of successful companies and consulting with many more, I have always thought that marketing was the least data-driven area and the most dependent on “gut feeling.” In addition, this area is particularly appealing because of all the change brought about by how the internet HubSpot Albert Pujols — 1.048 (he’s starting to look awesome) As a Moneyball fan, I am inspired by what the A’s did and want to similarly help my own business find counter-intuitive insights that are most correlated with success. The problem with doing this is that it’s hard to see the forest from the trees, especially when wearing a conventional wisdom blindfold. After all, there are plenty of well-educated, smart, experienced baseball executives who just did not see what the A’s did, so what makes me any smarter than the well educated, smart, experience software exectives? Nothing. Therefore, I wanted to build a system that would force me to look at the data in new ways and not let me get trapped by conventional “wisdom.” How about you? Do you know which marketing events (seminars, webinars, trade shows, networking events, Google adword purchases, etc.) produce the most interest (traffic) to your business? Do you know if that traffic is correlated with qualified lead flow in your business? Which marketing activities turn into qualified leads and which ones produce useless traffic? We feel that this area of statistical study is a major area of opportunity for small businesses, such as ours. Do you agree/disagree, we’d love to hear from you… Well, it turns out that two of us here at SBH are Moneyball fans. The other day, I excitedly asked my colleague Patrick about the rumor that the Red Sox were going to pick up Todd Helton (at $8m/year) and without missing a beat he said, “I think some Yankees fan has secretly swapped Theo’s (Red Sox GM) brain with Steinbrennar’s (Yankees owner) brain. Helton’s road OPS is .780 and sliding downward.” End of discussion in my book, especially since he plays in a “hitters ballpark” — the number that really is correlated with winning was barely over league average and is dropping. Originally published Feb 6, 2007 12:14:00 PM, updated July 11 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This lead conversion functionality we developed is relatively new, so we are still studying the results, but I thought I’d share our initial ah-ha’s with you. We are hoping to turn marketing black art into marketing science! is transforming shopping behaviors Derek Jeter — .851 (valuable in the clubhouse, but…) Babe Ruth — 1.164 (he was awesome even through today’s lenses) So, how does all this apply to this blog and to “real” businesses like yours and mine? . The A’s creative approach was especially important because they were fundamentally disadvantaged in the marketplace by being in a small media/population market like Oakland. The result of being in a small market team is that A’s payroll was far lower than the league average. From 2000-2006, the A’s averaged $47m/yr while the Red Sox averaged $107m/yr. Despite having only half the payroll, the A’s made the playoffs five out of the last seven years while the Red Sox only made the playoffs three out of the last seven years. In baseball, the playoffs matter as a measure of performance because it brings a lot more tv, seat, and concession revenue and it increases the likelihood of long-term fan loyalty. Below is a graph of the top of our funnel at Cal Ripken — .787 (he’s an ironman, but overrated w/ the stick?) Moneyball talks about how the A’s used these new statistics to evaluate talent and came up with vastly different relative rankings in a similar way as a hedge fund trader might use an algorithm to find stock market opportunities. For example, the A’s are drafting players in the first round that other teams did not have on their depth chart until the 10th round! They consistently let their overpriced talent walk time and time again to teams like the NY Yankees (i.e. Jason Giambi) who could afford them and over-estimated their worth, according to their model. Like many markets, major league baseball is relatively “inefficient.” Michael Lewis wrote a famous book called Moneyball a few years ago that talked about how the Oakland A’s started questioning the “conventional wisdom” around how to measure a hitter’s performance. Specifically, the A’s statistically proved that baseball team’s traditional method of evaluating a hitter’s capability based on batting average (hits/atbats), runs batted in, and home runs was less correlated with the team’s winning games than new measures, such as OPS. OPS is a player’s on base percentage (hits+walks/atbats) plus slugging percentage (total bases/atbats). To give you a sense for OPS and how much it varies from player to player (high standard deviation), have a look at these few fascinating career OPS examples: — Brian (I’d like to be the Billy Beane of the internet) Halligan League Average — .746 I like studying professional sports franchises and leagues because they are likely petri dishes for regular businesses and markets like mine. The vast majority of professional sports teams are small (i.e. < $200m in revenue) private businesses. However, unlike my private business, much of the information about their inner workings and performance is widely available for public consumption.
NYC church using Twitter to perform the Passion of Christ “An updated online presence, online and in-person connection,and alignment of your assets – will all contribute to your “Where do I find great photos for my site and blog without paying afortune but while being sensitive to digital property rights?” NEW SECTION: : NFL scouts How to Abuse the New DiggBar for Fun and Profit Marketing Takeaway TeleGlass: kylejames creating fake Facebook profiles Mailbag When using new tools, do some research and make sure they are serving YOUR purposes. susank Closing Dreamstime Doing it Right! Facebook’s Sheryl Sandberg Preaches That The Stream Will Bring Us Closer Together the situation at Mzinga. we want to make a clarification to last weeksstory about social media requiring more transparency in management. Mzinga did actually blog, tweet and publicly discuss their layoffs. Alot of our comments were meant to be more general marketingobservations, and not specific to Digg Says Diggbar is NOT Evil, And Is Lifting Unique Visitors By 20 From HubSpot’s very own West Coast correspondant, Dan Tyre: How to Leverage the Facebook Stream Originally published Apr 12, 2009 1:04:00 PM, updated March 21 2013 James Lee from Afterdiscussions with @ Forum Fodder . (Or put www.hubspot.tv in your Tweet.) Marketing Tip of the Week Marketing Takeaway: Marketing Takeaway: “Theimplication for advertisers is that the new design is going to be greatfor spreading their messages far and wide—reaching two to four timesas many people!” landing thatdream job .” 50% of laid off workers have found new jobs @ Want to learn more about using Facebook for business? Interact with us on Twitter! Today, we are @ Diggbar – Good or Evil? http://itunes.hubspot.tv Webinar: How to Use Facebook for Business : Create content and give it away for FREE! Flickr Creative Commons iStockphoto Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Facebook Marketing: How Smart Restaurants and Bars are Using “Birthday Marketing” on Facebook Remember to subscribe in iTunes: Facebook reaches 200 million users @ Leverage the Facebook Stream by communicating with your fans and business connections frequently. KevinHignett Masters Free iPhone App Allow your employees to manage and promote their personal brand and you will help your company and your employees. Job Seekers Find Success Though Inbound Marketing Image sources for Web site / Blog? Where to go? (Success Forum) Leverage the tools at your disposal (like the Digg bar andFacebook stream) and your employees (through their personal branding)to create and promote amazing content. Marketing Takeaway: Marketing Takeaway: Intro (of ladies) to get access to draftee’s profiles. Marketing and Birthdays Why businesses should support personal branding Zappos Shoe Map Use your birthday and your customers birthdays to you marketing advantage. Headlines Download the free webinar “A Facebook member with 150 friends, for instance, engages inreciprocal conversation with only 5 people, in direct communicationwith 9 people, and in “stream communication” with 20 people.” Episode 35 – April 10, 2009 for all the basics of using Facebook as part of the inbound marketing strategy for your business. (Episode Length: 21 minutes, 26 seconds) karenrubin
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Jan 18, 2010 8:30:00 AM, updated October 18 2015 There is something of a struggle going on between the blogosphere and traditional news these days. As more and more traditional media outlets begin to close shop or at the very least, close their doors to only those who are willing to pay, many people are questioning if the blogosphere will take over as the leader in news creation. A recent study titled “How News Happens” by the Pew Research Center Project for Excellence in Journalism examined which sources shared the most “new” information within a week. The study discovered that most of the news people consumed by the city of Baltimore contained no original reporting. The study also found that 95% of previously unreported stories came from traditional news sources, specifically print and television media, rather than blogs, Twitter, or local websites.Not surprisingly, the study also discovered that the Web was always first to publish any breaking news story, while the blogosphere, Twitter, and local websites also played a major role in spreading new content more quickly.How to Use Your Business Blog to Break More NewsWhy are blogs not breaking as many “news” stories as traditional media? Well, for one, anyone can start a blog – whether they’re a journalist or not. Secondly, many blogs are 1 or 2 man operations that have limited time and resources, making it difficult to flush out news stories that require a lot of outside coordination.As for the claims that many blogs merely “recycle” news content, I can tell you from experience that news-driven posts are easier to craft because responding to something complete like a published news story is easier than building an entire story from scratch. While these posts may not require any additional reporting, they also can be very successful and insightful, especially when coupled with an original take away for your prospect. However, the most successful blog posts on the HubSpot blog are the ones that provide some kind of hard-to-find data or breaking news. These posts are extremely valuable, but admittedly take time and resources that aren’t available to many who blog. This study got me thinking about the role that a business blog can play in producing more original news content. Often times, businesses have more resources and access to tools than the average blogger. These are advantages that can be very helpful in reporting new content. If you’re wondering how your business blog can be a better originator of news content, here are a few tips:Blog About Company Data and News More Regularly.If you’re spending a lot money and time crafting press releases to send out on the wire with little result, consider putting that time and energy into creating another version of your press release on your blog, too. When you integrating your blogging strategy in with your press release strategy you not only benefit from extra love from search engines, but it also may inspire people to link to your site pages instead of the press release online. Use Social Media to Spread Your News More QuicklySocial media has the ability to spread news more quickly to influential bloggers and reporters than a PR wire. Work on building out your social media presence on Twitter and Facebook. A recent HubSpot study found that businesses that blog have 102% more Twitter followers, so there is clearly a relationship between creating original content and the likelihood that people will want to follow you and share your posts on Twitter. Invite People in Your Industry to Send You NewsYour company is in a better position than anyone else to unearth breaking news stories about your industry. What may not seem like news to you, may be news to your prospective customer. Turn to people in your industry and company and ask them to send you potential news tidbits for your blog. That’s how we found out about the Fortune 500 CEO who found Outbound Marketing tactics to be “annoying.” -Blogging is an extremely powerful way to share news and information about your company as well as promote thought leadership and connect with other thought leaders. News content is only one type of content that a business blog can share, but if I’m reading the research correctly, there is a huge opportunity for business blogs to step up and not just comment on the news, but be the source of news too.photo by the Pew Research Center Project for Excellence in JournalismVideo: How to be Smarter than Your PR AgencyUnderstand the value you are getting from your PR agency and their services.Download the free video to learn the findings from HubSpot’s recent research on new releases. Public Relations
was the impact of social media on email marketing and how the two can work together for maximum results. I posed the question to fellow email marketers: has the rise of text messaging and social media hurt the effectiveness of email? work together Emfluence – Melanie Attia, AWeber Communications Email Summit – Brandon Wilkins, to leverage Twitter, Facebook and other social media sites to generate leads and customers. Originally published Jan 26, 2010 8:30:00 AM, updated March 21 2013 Download the free video – Nikki Schiavone & DJ Waldow, Blue Sky Factory What do you think? How has StrongMail and SMS impacted email marketing effectiveness? How has it changed your Email Marketing ? How can they – Joel Book, Interview Highlights Topics: – Kara Trivunovic, “Email is the digital glue” – everything is still connected through email. “You hunt with social media, but at the end of the day you cook with email.” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
for a 30 minute overview of the Science of ReTweets! Date and time: Join Dan Zarrella, HubSpot’s Social Media Scientist and author of the Inbound Marketing Help A Reporter Out Social Media Marketing Book Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Reserve your spot now The lessons outlined in the video below apply to anyone who is trying to build their business, both online or off. online marketing and public relations Friday, March 19, 2010 at 1:00pm ET
Don’t focus on building new subscribers at the cost of losing existing ones. Make sure your emails are dominated by valuable and informative information and less sales-centric offers. , responds to frequent challenges marketers and business owners face and offers tips to solve these issues. We encourage you to submit a question and subscribe to our No matter what your distinct approach to growing your email marketing list, you will certainly need to make one commitment – show respect for your recipients. As David says, “Don’t abuse the trust people have given you by allowing you to be able to talk to them.” Include “Forward This Email” or/and social media buttons that facilitate the email sharing process. Focus on Sharing Capabilities Email Lists and Segmentation A critical metric in email marketing, David notes, is not necessarily how the number of “net new people” increases, but if the number of existing subscribers decreases. “As soon as you start to send too many sales-related emails, as soon as you start to take advantage of people’s valuable time, they are going to delete the subscription,” David says. Marketing takeaway: To lower your unsubscription rates, you will need to be providing something of value in each message that you send to your leads and prospects. Though you can promote one of your products “once in a while,” make sure you use the majority of your emails to offer valuable information such as reports, blog posts and engaging videos. “I would never promote a product more than once in every 10 emails,” says David. Originally published Nov 22, 2010 2:00:00 PM, updated October 20 2016 a Marketer in Residence at HubSpot This is the first episode from a series of videos that will tackle commonly asked questions about marketing. David Meerman Scott, ! In this episode, David Meerman Scott offers insights about growing your email marketing list. How do you grow the number of people who have given you permission to communicate with them? When you provide value overtime, you will encourage recipients to forward these emails to others who might be interested in the same type of content. Such peer sharing will help you grow your list and nurture prospects into leads and potential customers. Marketing takeaway: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Weekly Marketing Cast Provide Value on an Ongoing Basis Topics: Marketing takeaway: Keep Track of Unsubscription Rates