Emalahleni Girls’ Challenge encourages football for girls

first_imgParticipation in the tournament has grown rapidly, with more and more girls looking at football as their sport of choice and no longer as a sport reserved for the boysIn August 2013 the first Emalahleni Girls’ Challenge took place in Emalahleni, Mpumalanga, with four girls’ football teams participating.This year’s tournament, at the Pumas Rugby Stadium in Emalahleni on Saturday 9 August and Sunday 10 August, will feature eight girls’ football teams from around the country and aims to push women’s football higher up on the country’s agenda.Created in July of 2013 by the Sport Wrap Foundation, the Emalahleni Girls’ Challenge is aimed at encouraging girls’ participation in the sport and acknowledging the girls in the community who play the sport.The Sport Wrap Foundation, based in Mpumalanga, was established in 2011, and focused on developing the game for boys in the Emalahleni area.In 2013, Trevor Dube, organiser and founder of the Sport Wrap Foundation and the Emalahleni Girls’ Football movement, noticed his eight-year-old daughter’s interest in his work as a sports anchor. He realised something needed to be done about the lack of girls in sports in the area, and a lack of acknowledgement for those girls already involved in sport.In July 2013 he approached Kaizer Chiefs football club; it responded by providing kit and equipment for the teams involved.Participation in the tournament has grown rapidly, with more and more girls looking at football as their sport of choice and no longer as a sport reserved for the boys.“We also invite scouts [to the tournament] to come tap into the local talent because now we all know sports is changing the lives of many South Africans,” Dube says.Living in townships such as Emalahleni comes with its fair share of problems but the Emalahleni Girls’ challenge is giving young women a space to develop positively.“It’s quite sad to see our leaders talking about teenage pregnancy and kids abusing drugs [because] there are no programmes to help the kids to keep away from such,” Dube explains.“This tournament, we celebrate girls and woman who are in sports and also give them hope that through education and sports they will make it in life.”Living in townships such as Emalahleni comes with its fair share of problems but the Emalahleni Girls’ challenge is giving young women a space to develop positivelyABOUT TREVOR DUBEDube grew up in a sporting family, and has played for various local teams in his home city of Emalahleni. He was scouted at high school and offered a place at the Pretoria-based Mamelodi Sundowns Football Club, one of South Africa’s biggest football clubs.Dube joined the Sundowns academy during the 2004-2005 season and played under the management of former Bafana Bafana great, Neil Tovey, and the late Joas Magolego.“I also had a dream to be part of the first team one day but my dreams perished when Gordon Igesund took over,” Dube says.Now Dube is a sports anchor for a local radio station.last_img read more

Citysearch Becomes More Social and Mobile

first_imgTop Reasons to Go With Managed WordPress Hosting SocialThe new version of Citysearch puts more emphasis on the social experience by highlighting reviews from your Facebook friends while browsing through reviews. Besides making the sign-in easier for new users, Citysearch now also allows you to publish your updates on the service to your Facebook profile. On the service itself, setting up a profile has now become easier, though you can’t really do too much with these profiles besides adding your profile picture. Users can now also vote reviews up or down, which is a nice feature, given that some reviews can be blatantly biased. The update also puts more emphasis on professionally produced videos of local establishments. The new player, which is provided by BrightCove, allows for wide-screen HD playback, which is a nice upgrade from the old version.MobileEarly next year, Citysearch will start to allow users to upload their own photos and videos to the service. Citysearch also expects to release a native iPhone application around the same time, though for now, the updated mobile site is already quite useful.Overall, this is a nice update to Citysearch and puts the service back on par with its competitors. In the mobile market, however, review services like Yelp or discovery services like Whrll have a head-start and it will be interesting to see if Citysearch’s mobile site can compete with these. Why Tech Companies Need Simpler Terms of Servic… frederic lardinois Related Posts 8 Best WordPress Hosting Solutions on the Market Citysearch, the popular local restaurant and shopping guide, announced a new beta version of its service tonight. The new version provides a better local search experience, with the ability to search specific neighborhoods instead of just metropolitan areas. Citysearch also announced a retooled mobile site, which lets users read and write reviews on their mobile devices, and gives them access to menus from participating restaurants. Citysearch has also implemented Facebook Connect, which allows users to log in to the site with their Facebook accounts, and the company plans to roll out OpenID support early next year.You can fine the new beta at beta.citysearch.com.Obviously, the restaurant review market is quite crowded right now and a lot of the updates to Citysearch were surely prompted by the success of other services like Yelp. More LocalBesides giving the service a cleaner and more modern look, Citysearch also retooled the back-end to allow users to perform more granular searches. While the old Citysearch was only focused on 140 metropolitan areas, the new version allows you to drill down to the neighborhood level. Tags:#news#NYT#web A Web Developer’s New Best Friend is the AI Wai…last_img read more

Happy 22nd Pi Day

first_imgTags:#news#web Image Credit: QwantzFor the hardcore, the Joy of Pi has listed the first ten thousand digits for you to peruse, or if you’re particularly keen, why not try to take the crown from Japan’s Akari Haraguchi, the current record holder for being able to recite the first 100,000 digits of Pi from memory.An interesting coincidence; today also happens to be Albert Einstein‘s birthday.Update: oops – 22nd, not 21st Top Reasons to Go With Managed WordPress Hosting lidija davis Related Posts Why Tech Companies Need Simpler Terms of Servic… A Web Developer’s New Best Friend is the AI Wai… Today is Pi Day; the day the first three digits of Pi, 3.14, match the calendar date, March 14, and this year it’s official according to Congress, which last week voted 391-10 to designate today as National Pi Day in an attempt to raise the profile of science and math in education.The first Pi Day celebrations were held at the San Francisco Exploratorium when the now retired Larry Shaw decided the day was worth commemorating. Since then, the annual geek celebration has grown and is now held across the United States at universities, museums and even some folks’ homes.So what is Pi?It’s a mathematical constant representing the ratio of any circle’s circumference to its diameter. It’s also an irrational number, with an infinite number of decimal places and can’t be written as a ratio of two whole numbers. According to Physics Central, supercomputers have been able to compute Pi out to over 1.3 trillion decimal places without seeing a pattern emerge. 8 Best WordPress Hosting Solutions on the Marketlast_img read more

DIY RSS Push Notifications with Notifo

first_imgWhy You Love Online Quizzes Now we simply get started with our Ruby environment as follows:We’ll know we’ve been successful when we see our friendly Growl notification powered by Notifo send us the following: If you are curious about other services to try and become involved with as a contributor, the folks at Notifo have created a services page listing other projects. Of course, you can get started creating your own services as well. Before that you will want to review the Notifo API docs that are being updated to include user to user message notifications. Hmmm. Perhaps, the Internet will eventually reinvent Zephyr all over again!What notifications and push oriented tool and services are you using? Let us know in the comments below! 7 Types of Video that will Make a Massive Impac… Related Posts If you like to get immediate notifications when a story hits the wire you are not alone. What if you could schedule your notifications a few times a day. If only there was a way to use push notifications on your iPhone and have them appear on your desktops too.Using some of the new notification services available this is possible. Let’s take a look at one way to do it.Push It Real GoodWait. Surely there are companies that do this already. Yes. There are. If you want to avoid opening a terminal, head over to Superfeedr.But do we want another review of how to simply sign up for something? No.Instead, let’s take a look at RSS to Notifo and getting it running on a new Mac called macbookpro.First, we’ll need to prep a bit. This will mean having to install or update Growl 1.2.1 as well as download the Notifo desktop client for Mac that will send push notifications to Growl for us. Next, we’ll need to get our username and apikey from Notifo.We should see that notifications service is available once we enter our credentials.center_img How to Write a Welcome Email to New Employees? Tags:#hack#How To#Services jay cuthrell Growing Phone Scams: 5 Tips To Avoidlast_img read more

Why Facebook Ads Are Like Pop Art

first_imgGuide to Performing Bulk Email Verification Facebook is Becoming Less Personal and More Pro… Take this “Get Out of Debt with Siegel” ad on a dirty packed train car. You see it on the Chicago Red Line, a train that traverses almost the entire city – from the north side to the far south, passing steel buildings and open lots and fast cars. This train pauses for less than one-minute intervals to open its doors, swallowing in a new stampede of directionless people. It chugs on to the next stop, pausing only in an emergency. What better space to experience a late-night infomercial?Another writer described the experience of logging onto Facebook as entering Grand Central Station. It’s a space that’s ripe for advertisements. She felt deluged by friends, and has since defriended down to a lean number of 250, keeping mostly closer friends and family members. Doing this makes Facebook feel more like a neighborhood get-together and less of a visit to one of the busiest train stations in the United States. Facebook ads appear in what feels like a busy train station, perhaps. Facebook is still “feeling its way around the ad business.” Yet it did happen to sell more than $3 billion worth of ads last year. It’s probably because such ads operate on the simple idea of liking something. It’s something that Andy Warhol knew quite well.Facebook and The Laws of Pop Art“Anything you can post on a page, you can turn into an ad,” says Facebook. The content becomes easier to see as more users keep liking it. Advertisers receive the same sort of instant gratification as the ready and willing Facebook users. Everyone likes, everyone wins – at least, in a superficial sense. We become advertisements of ourselves, looking into a virtual mirror. Facebook’s ad strategy reminds me a lot of the concept behind pop art. In 1963, Andy Warhol said that one day everyone would be world-famous for 15 minutes. Reality TV and viral YouTube videos have made that happen, stretching those 15 minutes to perhaps 15 intense hours on the Internet. On Facebook, that idea becomes a reality even moreso because time is not linear, and fame happens within smaller sub-niches – so 25 people might be having their 15 minutes of fame at the exact same time. The social media celebrity is different than more traditional ideas of pop culture celebritydom that one witnesses at the Grammys, for example. Today everyone will be famous to 15 people, for 15 minutes. It’s the experience of pop art concepts on Facebook. Or maybe it’s Facebook pop art. Let’s examine.Here’s the Warhol version of pop art: Facebook is about liking things. And so is pop art. The two should really get to know each other. The experience of logging onto Facebook is like no other – it is like feeling one’s way through a black hole of non-linear time and space, plunging through other peoples’ memories and ideas. “Let’s do the time warp” doesn’t really explain what the Facebook experience feels like. “And the ad business still isn’t sure what to make of Facebook,” writes AllThingsD. “Grand new marketing paradigm, or a collection of 800 million people who don’t seem very interested in clicking on ads?”Are people clicking on Facebook ads? Such advertisements on Facebook sometimes feel more like those strange banner ads on public transportation than the more alluring targeted advertisements. I’m talking about ads on the train, the ones that you gaze at when you’re dead tired and just want to zone out, but you can’t. Those ads are there, staring back at you. Or maybe Facebook ads are more like pop art, culled from the banal, the commercial, memory and the everyday. They want you to like them, like, a lot. The Dos and Don’ts of Brand Awareness Videos Facebook’s Pop Art Ad Strategy: You Will Like ThisWarhol produced Campbell’s Soup Cans in 1962. He took an everyday consumer culture object and silkscreened its image onto a canvas. Pop art was born.Facebook doesn’t take ads and make them into art – but an artist could easily do that, calling it Facebook Pop Art. That artist could take a Facebook ad, paint it onto canvas and display it in a gallery. Too easy? Are you ready to like it? This could work. Except advertising on Facebook doesn’t make complete sense.ReadWriteWeb’s Dave Copeland reports that the 845 million Facebook users that the company claimed in its IPO filing may not actually be quite accurate. Not surprisingly, 6% of those accounts may be fakes and another 5% may just folks who have downloaded the Facebook mobile app, which runs in the background (and might be collecting data from your text messages). Does advertising on Facebook make any sense at all? Or, rather, do pop art concepts make sense? Yes of course – if you want people to like you/it/the product, that is. And like they will. And here, you are the product, completing the cycle of personalized advertising. All you have to like is yourself.“The only number an advertiser cares about is the number of prospective customers it can reach — and what it takes to get them to buy whatever it is the advertiser is selling,” Marty Levine, executive vice president of product development at Prosyna Inc., told ReadWriteWeb.Being an “active user” on Facebook – and other networks, for that matter – is kind of like being a passive consumer, roaming about on Facebook with no real purpose. It is like strolling the streets taking photos with the Instagram app, and uploading them with no prior thought or consideration. It is strolling along, uploading things you like to Facebook, where social media pop culture lives. The actual soup cans, sans Warholianism: Facebook becomes a magazine. You put yourself on the cover of a magazine and then people like you. Or they just catch glimpses of you on Facebook. Either way, you’ve made the magazine, you’re in the public eye. Pop art is about liking things. Facebook advertisements are about liking things. And the more users like an idea, a status update or an image, the more advertisers know about them. In this pop art Facebook landscape, however, what does a like actually mean? It might be little more than a clever, passive verb. It is easy to digest, it is light and it hardly means a thing. It is something that you like.If you have ideas for the Facebook version of a pop art ad might look like, leave a comment below.Images via Wikimedia Commons and INeedToStopSoon.com. Tags:#advertising#Facebook#web Related Posts The Facebook ad version of pop art? Insert your idea here. Just make sure it’s commercial enough to stick. alicia eler A Comprehensive Guide to a Content Auditlast_img read more

Is Email Dying in the Face of Social Media and SMS?

center_img was the impact of social media on email marketing and how the two can work together for maximum results. I posed the question to fellow email marketers: has the rise of text messaging and social media hurt the effectiveness of email? work together Emfluence – Melanie Attia, AWeber Communications Email Summit – Brandon Wilkins, to leverage Twitter, Facebook and other social media sites to generate leads and customers. Originally published Jan 26, 2010 8:30:00 AM, updated March 21 2013 Download the free video – Nikki Schiavone & DJ Waldow, Blue Sky Factory What do you think? How has StrongMail and SMS impacted email marketing effectiveness? How has it changed your Email Marketing ? How can they – Joel Book, Interview Highlights Topics: – Kara Trivunovic, “Email is the digital glue” – everything is still connected through email. “You hunt with social media, but at the end of the day you cook with email.” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Top 5 Inbound Marketing Articles to Start the Week: Find Your Voice

first_img , too! Does your business blog have a unique, recognizable voice? If it doesn’t, you could be in trouble, since voice is one of the most important elements of Download the ebook now! Claim profile pages on ‘place’ sites like Google Places, etc. Jay’s article starts off by recognizing that we all probably understand the concept of good customer service.  But what about Make good customer service great by personalizing it and aligning it with the culture of your brand. Remember, Create localized content by incorporating geography-based terms. Jay Ehret on Copyblogger What is Great Customer Service? So how can you make answering questions on LinkedIn part of your daily routine?  Jason outlines two simple steps to help you easily adopt the practice to start demonstrating your expertise and LinkedIn great to have access to these charts for use in your own presentations Make sure your blog has a powerful voice to keep readers engaged. HubSpot has complied over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Four Steps to Finding Your Ideal Writing Voice Author: of Duct Tape Marketing 1. Ranking in local search results is a hot topic for small businesses.  Are you doing what you can to make sure your business is getting the most out of it?  To improve your company’s chances of Marketing Takeaway: Free Download: Marketing Data: 50+ Marketing Charts and Graphs 3. Are you reaping the benefits of LinkedIn’s potential for lead gen?  Get started today! 5 Reasons You Should Invest Your Time in Networking Inbound Marketing 5. Topics: 4. way Joy Tanksley Author: Chris Garrett Marketing Takeaway: Photo by Demi-Brooke Jennings of Social Media Explorer Write guest posts for local publications. a successful bloglast_img read more

3 Strategies for Getting Found in a Mobile World

first_img Skyrocket SEO. 200 million Facebook users access the social network via their mobile – don’t cut down the range of products they can buy just because they are on the move. – UK retail giants Tesco and big name online retailers like Amazon, sell so much via their mobile channels because existing customers can make purchases in a matter of clicks. Try and make your website just as easy to buy from. 1. Ensure a Mobile Optimized Website So whilst ‘mobile SEO’ doesn’t really exist at the moment because the search results are almost identical, a mobile optimized website will certainly perform better from a user experience and conversion point of view.  – if someone wants to make a purchase let them hand over the credit card details, don’t throw up a barrier. This is standard best practice in eCommerce anyway but it is particularly important for mCommerce because filling out details on a phone can be difficult. – make them load fast but ensure users can still easily view the whole product. – iPhone users expect to be able to pinch and flick the screen to zoom in and peruse images of the product they are interested in. Quite simply, a click-through from the mSERPS (mobile search engine results pages) which results in a mobile optimized web page is more likely to generate a conversion By 2012, 20% of all search engine queries will be via a mobile device Prepare a mobile optimized version of your website Quite simply, if you run a consumer facing business and you’re not at least exploring mobile then you are missing a beat. – sounds pretty simple and it is if your website is hosted on a CMS that supports mobile optimization.  However, if your CMS does not easily allow mobile optimization, you’ll need to get down and dirty with a bit of PHP to ensure you have correct user agent detection and page redirections in place (whilst we are on this subject, make sure you map all redirections to the corresponding page on the mobile/desktop site for maximum SEO effect and user experience, don’t just dump people on a mobile optimized homepage!). Images Since Google is monitoring user behavior and working this into the way it ranks websites, it makes perfect sense to create a better experience for your mobile users to help reduce things like bounce rates and to increase pages-per-visit. Serve up your mobile site to mobile users (source) Mobile SEO is really part of your overall SEO campaign but if I were to suggest an area to focus on so that your SEO strategy is future-proof and mobile ready then I would look at developing your local SEO. This is because a lot of mobile search queries have local variables added to them e.g. “coffee shop Manchester” – in fact Google says 95% of mobile searches are for local products and services. This is a good I’m certain that we will see more and more differences between SERPS and mSERPS in the future as Google looks at how to better serve mobile users who will become an increasingly important part of their user base. James Agate , SEO Director and founder of Mobile commerce or mCommerce is huge; and we know it is only going to get even bigger. But making purchases on the move can be a tricky business and your job as the marketer is to remove those barriers in order to ease the customer frustration and more importantly improve conversion. Mobile apps probably provide the best experience for mobile users especially on the iPhone where developers utilise the features of the phone.  This is why many of the eCommerce elite, for example  Amazon, prompt users to download their iPhone or Android app when the user is recognised as viewing the site from one of these devices. Mobile users love to search – talk about increasing the likelihood of abandonment. and could easily lead on to social engagement and will certainly lead to positive word of mouth rather than a regular web page which will more than likely result in user frustration and a lost sale. – either create an XHTML simple version of your website or ensure that your CMS (Content Management System) platform can be optimized for mobile.   Hosting on a subdomain e.g. m.yourdomain.com is preferable because it will be truly optimized for mobile users but the second option is easier, quicker and more than likely cheaper. tutorial on device detection The Mobile Opportunity – browsing is pretty rubbish on mobile devices, so include an easily accessible search bar on your mobile site (with auto suggest) to make the process leading up to a purchase completely hassle free. Never make registration compulsory (source) Don’t limit choice of products (source) 2. Optimize for Mobile Search Marketing Take advantage of the phone’s capabilities The following is a guest post from but it isn’t for the faint-hearted so if coding isn’t your idea of fun (it’s not mine) then hire someone. Essentially what you are trying to do is serve up the right version of the website according to the type of device the user has – extra credit if you customise content according to type of user e.g. encourage iPhone users to download the iPhone app and Android users to download the Android app (see below). M-commerce spend is predicted to hit $119 billion by 2015 Make it super simple for existing customers to make a purchase UK SEO Consultancy That being said, smartphone usage and ownership is massively increasing and pages render in pretty much the same format on a smartphone as they do on a desktop computer. Never, ever, ever send users to a non-mobile-optimized checkout page 3. Expand Properly into Mobile Commere My favorite tip is to provide alternatives to a checkout via a mobile – some customers still have fears about data security or may just want reassurance so encourage a phone call, have store locator functionality, add a reserve and collect in-store option. This ensures you don’t lose a customer who doesn’t feel like making a purchase via their mobile. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Mobile Marketing Originally published Jun 8, 2011 5:30:00 PM, updated October 20 2016last_img read more

7 Ways to Integrate Search Engine and Email Marketing

first_img SEO Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack In the world of inbound marketing, integrating tactics provides marketers with incredible leverage. However, integration can often be challenging because individual marketing tactics sometime exist in silos with little collaboration. This is especially true with an unlikely power couple, search engine optimization and email marketing.Search engine optimization is likely a strong source of traffic and leads for you already. And email marketing is most companies’ primary inbound lead generation channel. While both tactics rock on their own, they experience some exciting amplification when combined. Let’s look at a few ways we can combine search and email for even more leads!7 Ways to Integrate Search Engine and Email Marketing1. Distribute Link Building Content Through Email – Yes, email is mainly about lead generation. But don’t be short-sighted in your lead generation efforts. Search engine traffic can provide a steady flow of quality leads over time. For many companies, email marketing is their largest channel for marketing reach.Emailing lead generation-based offers is definitely a great idea, but by also distributing content like infographics or awesome blog posts occasionally via email, you can improve the reach and, subsequently, the inbound links and authority of the pages where that content resides. In the future, you could then replace the content on that page with an awesome lead generation offer to take advantage of all of the search engine traffic the page is getting.2. Optimize for the Best Lead Generation Topics – Look at your email data. Which offers and topics have the best open and click-through rates? If you have been doing email marketing for a while, then you probably have great historical data related to your lead generation efforts. Use this data to help you prioritize your search engine optimization efforts. Then optimize for the top-performing keywords and offers from your email campaigns.3. Test Offer Conversion Prior to an Email Send – You don’t have to email an offer to your list the second it’s completed. Instead, you can use traffic from search engines, pay-per-click (PPC) advertising, and your blog to take a look at the conversion rate of the landing page and the offer. Use this data to make tweaks and improvements to the content or its landing page before sending it out to your entire list.4. Use PPC to Boost Email Click-Through Rate (CTR) – In the crowded world of inbound marketing, your prospects usually need to be exposed to your ideas several times before they will convert. When planning your next big email send for lead generation, plan a PPC campaign that starts the day before and lasts a few days after the email send to help provide additional support for the email and its offer. The awareness built through these PPC ads can help increase click-through rates for your emails.5. Search Engine Optimize Landing Pages – Don’t hide your landing pages! Landing pages are key to your inbound marketing success. Make sure that, beyond sending them out in marketing emails, you take the time to optimize the content of your landing pages for search engines. This means killer page titles, a great URL structure, and relevant copy optimized with keywords on the page itself.6. Focus on Email Sharing for Link Building – Part of building links for search engine optimization is getting your content in front of as many people as possible. Simply sending out content to build links just isn’t enough. Instead, add social sharing links to the content you are promoting in your email. Include a quick message that also encourages folks to forward the email to their peers.7. Use PPC to Test Email Subject Lines – Subject lines are a huge part of email marketing success. Instead of simply guessing which subject line you think will work best, use PPC to collect data on subject line options. Create five subject lines. Run a different PPC ad for each subject line. After you’ve accumulated enough data, determine which subject line had the highest click-through rate, and use it for your email send.How else do you integrate search engine and email marketing? Originally published Oct 17, 2011 1:00:00 PM, updated October 30 2019last_img read more

5 Reasons Marketing and Sales Should Get Married

first_imgThis is a guest post written by Michael Lieberman, co-founder and president of Square 2 Marketing. Mike is an author, blogger, and speaker on the topic of Reality Marketing™ and can be followed on Twitter @Mike2Marketing.Marketing and Sales have been dating for years, and it’s no longer okay for them to have a casual relationship. If Marketing were my daughter and her boyfriend were Sales, then I’d have to put my foot down and say, “Enough dating…it’s time to get married!” Take a look at the current situation, and I think you will agree.They Live SeparatelyWhen your relationship is casual, you maintain your own places. Marketing lives in a cute garden apartment, and Sales lives in a downtown loft. They don’t share anything, and they spend time separately. Marketing has girls’ night out and Sales has poker night with the guys. Their communication is sporadic at best, and it’s obvious they just aren’t on the same page.They Don’t Share FinancesWhen Sales and Marketing are just in the dating phase, they don’t pool their money. They don’t share expenses, and they don’t leverage economies of scale. For instance, they both pay their own rent and utilities, and they don’t have any family memberships at the gym. Let’s face it: they are wasting a lot of money because they don’t work together. They Sound DifferentWhile Marketing and Sales are just dating, they don’t sound as if they are on the same page. When I talk to Marketing, she tells me one story, and when I talk to Sales, I hear something completely different. Marketing is always interrupting me with her advertising speak, and Sales is constantly talking about “feature” this and “benefit” that. This is a big challenge for the people around them, especially the people they want to be close to: their prospects. They Don’t Complement Each OtherBefore they commit, Marketing and Sales’ personalities are totally different. Sales is pushy, and Marketing tries to show me how smart she is. She has all the answers. And then there are the spats. Marketing thinks Sales is the problem and Sales thinks Marketing is the problem. They really need to be a team if they want to achieve their lifelong goals.5 Reasons Marketing and Sales Should Tie the KnotIf Marketing and Sales got married, it would transform them from two individuals — Sales and Marketing — into one family, also known as the Revenue Department. Think about it; what if they worked together as a single unit; as a team? Here’s what would happen:1. Matched Messaging: What if Marketing and Sales said the same thing? What if their approach was aligned, educating, helping, advising, and counseling all the way through the life cycle? The sales presentation would match the messaging on the website. The sales people would be providing educational content and nurturing their leads, helping prospects feel safe and secure. 2. Return-on-Investment: What if they pooled their money? They could accomplish so much more. They would eliminate the unproductive things they did like traditional advertising, trade shows, and costly golf outings, and instead focus on the highest return activities like websites, email campaigns, lead nurturing, content creation, and social media management. They might even get on a budget and track the performance of their investments with a tool like HubSpot.3. Integration: What if they lived together, working on challenges and focusing on the single task: driving revenue? They would understand each other so much better and be a tightly knit, integrated team. Just think about the potential. 4. Content Collaboration: If they tied the knot, they could do things together like create educational videos that highlighted the sales people so when they finally met their prospects, the prospects already felt like they knew them, liked them, and trusted them. What a warm, friendly feeling that would leave with potential clients. 5. Aligned Goals: Most importantly, if they were committed to each other, their goals would be aligned. Their hopes and dreams would now be one. Their Revenue Department would grow into the Revenue Machine their parents hoped and dreamed of when they started their own families. While this marriage analogy is cute and I hope it got you to chuckle, this is becoming the new model in businesses of all sizes. The Revenue Department is an aligned model where sales and marketing are a single team working together to drive one single measure: revenue. (To learn more about the Revenue Department, click here to request the first chapter of the new book, Fire Your Sales Team Today).Are your marketing and sales teams happily married? What benefits have you experienced from having successfully aligned marketing and sales departments?Image Credit: jmscottIMD Originally published Oct 25, 2011 5:00:00 PM, updated October 20 2016 Topics: Marketing and Sales Alignment Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more