LinkedIn Pinterest Share on Twitter Share on Facebook Does red make us feel dominant? Does blue give us more pleasure than green? Scientists sought to answer these and other questions in a study published in 2016.Previous research has shown that colors can affect behavior and emotions on a subconscious level, but scientists were interested in how we judge and perceive our own emotions relative to colors on a conscious level—specifically red, blue and green.“Although the effects of colors can operate outside the conscious, identifying that the way colors are affectively judged can help scientists to explain their findings,” said Walid Briki, principal investigator and corresponding author. Share Email Researchers were interested in measuring three emotional spectrums—dominance (feeling in control versus feeling controlled); arousal (feeling excited versus calm); and pleasure (feeling happy versus unhappy).They hypothesized that red would be strongly associated with dominance and arousal; blue would be slightly associated with dominance but strongly associated with pleasure, and green would be associated with both arousal and pleasure.The study, published in Applied Cognitive Psychology, included 154 French undergraduate students aged 18 to 22. Researchers gave participants a laptop and showed them a color for ten seconds. They then asked participants to rate how strongly they felt each of the three emotions listed. The process was repeated for all four colors—red, blue, green and white (the control color).The data revealed that red had the strongest effect on emotion. Participants rated high levels of dominance and arousal after seeing the color red.“This supports studies that showed…the color red [is] a testosterone-based cue reflecting the notions of strength, power, threat, and dominance,” reported Briki.Blue and green impacted participants’ emotions in the ways scientists expected, but to a much lesser extent than red.The findings support some strategies for using the colors in everyday life, according to the research team.“If people seek to trigger immediate…reactions in everyday life (e.g., asking drivers to reduce speed immediately) or to elicit attraction…red would be particularly useful because red may be perceptually treated as a signal of power and/or fertility,” said Briki.“By contrast, using blue or green would be particularly recommended to elicit…motivation-related reactions from people and to develop a sense of confidence…blue and green seem to be particularly useful in academic or coaching contexts (e.g., giving a presentation and commenting on student work),” Briki continued.
RELATED: Live Media and MissClick TV partner to expand Liga Pro Gaming into BrazilVivo Keyd is also partnered with BS2, OEX Game, FIAP, Make-A-Wish, APOIO, Warrior Computadores, and DXRacer. Perhaps best known for competing in League of Legends, the organisation also fields teams in Garena Free Fire and Counter-Strike: Global Offensive.Esports Insider says: This is an encouraging development for the organisation in particular, as well as esports in Brazil – which is showing signs of growth and a solid presence globally.Follow ESI on Instagram Brazilian esports organisation Keyd Team has retained its naming sponsor, Vivo, for two more years.The organisation is known as Vivo Keyd as part of the deal, and the partnership originally started in 2014. Credit: Vivo KeydRELATED: DAZN acquires Brazilian broadcast rights to BLAST PremierVivo is a brand of Telefônica Brasil, which itself is a subsidiary of Brazilian telecommunications company Telefónica. Keyd Team launched in 2012 and, between 2014 to 2016, the organisation competed as Vivo Fibra Keyd Stars. It was renamed to Vivo Keyd in October 2017.Marina Daineze, Image and Communication Director for Vivo, spoke on the extension: “The renewal of this sponsorship reinforces our already consolidated presence in eSport and our position as a reference operator in the game market in Brazil. We seek to be closer to this audience, guaranteeing the best experience in broadband and offering ultra-speed and stability with a stable and high-tech network.” 10 Sec ESI London – Franchised leagues in esports. CARMAC vs lurppis NextStay ESI London – Franchised leagues in esports. CARMAC vs lurppisNOW PLAYINGThis year in esports- Investments, sponsorships and deals in 2019NOW PLAYINGTEAMS wins The Clutch DigitalNOW PLAYINGHector ‘H3CZ’ Rodriguez – ESI Hall of Fame Inductee 2019NOW PLAYINGESI Hall of Fame 2019 – #ESIHOFNOW PLAYINGMarcus ‘djWHEAT’ Graham – ESI Hall of Fame Inductee 2019NOW PLAYINGHeather ‘sapphiRe’ Garozzo – ESI Hall of Fame Inductee 2019NOW PLAYINGESI London 2019NOW PLAYINGThe best MMOs in 2020NOW PLAYING Arrow Left #1 Icon Created with Sketch. Arrow right #1 Icon Created with Sketch.