It was wonderful to stop by Independence National Historical Park in Philadelphia, Pennsylvania this weekend after attending WordCamp US 2015. Though my days at the conference kept me busy from 8:00am til after 6:00pm each day, I wanted to make sure I found time to visit some of the historical places in Philadelphia. One the places I didn’t want to miss was Independence Hall, the birthplace of the United States, where the Declaration of Independence was signed as well as the Constitution.I took one of the tours of the building led by a National Park Service ranger, where I learned the Liberty Bell was displayed in the 1800’s, Abraham Lincoln visited before being sworn in as President, and where over 100,000 people came over a period of two days to view Abraham Lincoln’s body after his assassination in 1865. The upstairs room where parties were held was fascinating, with maps from the 1700’s covering the walls. Somehow the map showed Michigan without the top half of the Lower Peninsula. If you find yourself in Philadelphia, I hope you find time to stop by the park! Visit the Liberty Bell, take a walk through Independence Square, and if you love learning about history, check out the tour. The tour is free, though you’ll need to get a ticket (they time entry into the hall). Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to print (Opens in new window)Like this:Like Loading…RelatedPhoto of the Week: Explore America at the Philadelphia Flower ShowImagine you’re in a place where everywhere you look, there’s a rainbow of colors around you. A cornucopia of bright reds, deep oranges, buttercup yellows, royal blues, pastel pinks, forest greens, pale purple, and brilliant whites are not only at eye-level, they’re 20 feet above you as well as at…In “Garden”Photo of the Week: 18th Century Garden in PhiladelphiaYou might not notice the garden as you walk east on Walnut Street toward the riverfront in Philadelphia, Pennsylvania. The formal 18th Century Garden (recreated by the National Park Service) is behind six-foot tall wrought-iron fences, and might not catch your attention after you pass the Dolley Todd House on…In “Garden”Photo(s) of the Week: Mackinac IslandI took a day trip to Mackinac Island this weekend, enjoying the clear blue skies, spring temperatures, and reduced crowds on the popular vacation spot. If you haven’t visited Mackinac Island, it’s an island located in Lake Huron along the Straits of Mackinac, a waterway separating Michigan’s Lower Peninsula from…In “Michigan”
Tigers cannot dig out of 17-0 hole, fall to 1-1By Paul LeckerSports ReporterMARSHFIELD — A lack of offensive production in the first half led to the Marshfield football team falling too far behind.Appleton West held the Tigers to 41 yards and just two first downs in the first half as it built a 17-0 lead and held on in the second half to knock off Marshfield 27-16 in a Valley Football Association contest Friday night at Beell Stadium.West quarterback Alec Goffard ran for 116 yards and a touchdown in the first half, and running back Patrick Ourada added 63 yards on the ground and another score to help the Terrors (1-1 overall and VFA North) take a 17-0 lead by halftime.Marshfield, which put up 38 points in its season opener against Oshkosh West last week, was stymied again and again by a stout West defense that allowed only one play longer than nine yards in the first half and held the Tigers to minus-5 yards passing on four completions.Marshfield’s Skyler Theisen returns a kickoff during the second quarter of Friday’s game against Appleton West at Beell Stadium. West won 27-16.“(Appleton West) wasn’t the team we played last week,” Marshfield coach Denny Goettl said. “They were well-versed and scouted (us). We’re going to face that all year now. We figured out some things in the second half to alleviate some of the stuff they were taking away. They have some good athletes over there. Their corners and safeties were good. They didn’t respect us passing, and their safeties were right up in our face.”Marshfield (1-1, 0-1 VFA West) made a game of it in the third quarter, scoring on both of its possessions.A 28-yard pass play from Ryan Krueger to Isaac Meverden and a 21-yard toss to Andy Goettl set up a 9-yard touchdown run by Brant Bohman. Isaiah Baierl ran in a two-point conversion to cut the Terrors’ lead to 17-8.West responded with an eight-play, 73-yard drive that ended with a 20-yard touchdown run by Goffard, who finished with 176 yards rushing overall.Marshfield came back with another impressive drive, going 60 yards in eight plays. Despite two false start penalties, the Tigers were able to find the end zone again. A 16-yard pass from Krueger to Meverden brought the Tigers to the 10, and two plays later Andy Goettl ran in from the 3 for a touchdown. Krueger threw a two-point conversion to Bohman to make it a one-score game at 24-16 with 55 seconds to go in the third quarter.“We got it figured out, and Ryan got himself back on track in the second half,” Denny Goettl said. “We started moving the football again, and when you hit some passes, it opens up things.”West ripped off a long 14-play drive that chewed up more than seven minutes on the clock and ended with an 18-yard field goal by Jack Porter to push the lead to 27-16.Marshfield could not get much going on its final two possessions, both ending on failed fourth-down plays.Ourada finished with 187 yards rushing in all, 124 coming in the second half as the Terrors were able to run out the clock.Marshfield plays at Hortonville next Friday, Sept. 1, at 7 p.m. The game will be broadcast on WDLB-AM 1450 and wdlbwosq.com.“We have to be prepared for everything now,” Denny Goettl said. “We go to the Hortonville, and they beat these guys (Appleton West). It’s going to be a good battle. We’ll get after it. That’s all you can do.”(Hub City Times Sports Reporter Paul Lecker is also the publisher of MarshfieldAreaSports.com.)Terrors 27, Tigers 16Appleton West 10 7 7 3 – 27Marshfield 0 0 16 0 – 16First QuarterAW – Jack Porter 19 field goal, 2:03.AW – Alec Goffard 10 run (Porter kick), 0:33.Second QuarterAW – Patrick Ourada 3 run (Porter kick), 6:21.Third QuarterM – Brant Bohman 9 run (Isaiah Baierl run), 6:53.AW – Goffard 20 run (Porter kick), 4:08.M – Andy Goettl 3 run (Bohman pass from Ryan Krueger), 0:55.Fourth QuarterAW – Porter 18 field goal, 5:42.Team StatisticsFirst downs: Appleton West 17; Marshfield 10.Rushing (att-yards): AW 54-369; MAR 33-132.Passing (comp-att-yards-int): AW 5-20-54-0; MAR 9-27-100-2.Total yards: AW 413; MAR 232.Penalties (no.-yards): AW 11-96; MAR 6-50.Fumbles (total-lost): AW 1-0; MAR 2-1.Punting (no.-avg.): AW 7-33.0; MAR 6-34.5.Individual StatisticsRushing: AW, Patrick Ourada 28-187, Alec Goffard 24-176, Luke Pauling 1-7. M, Ryan Krueger 7-48, Brant Bohman 10-33, Andy Goettl 9-28, Isaiah Baierl 5-16, Quinton Alexander 2-7.Passing: AW, Goffard 5-17-54-0, Carson Hacker 0-3-0-0. M, Krueger 9-27-100-2.Receiving: AW, Noah Garcia 1-16, Seth Kurkowski 1-15, Blake Pahlow 1-10, Ourada 1-4. M, Bohman 4-minus 5, Isaac Meverden 2-44, Baierl 1-23, Goettl 1-21, Mitch Wilhelm 1-17.Interceptions (defense): AW, Kevin Pritzl, Garcia.Fumble recoveries (defense): AW, Luke Pauling.Punting: AW, Garcia 7-33.0. M, Krueger 6-34.5Records: Appleton West 1-1 overall and Valley Football Association North; Marshfield 1-1 overall, 0-1 VFA West.
Marketers are outcasts at most social news sites. Digg and Reddit users and/or admins will Social news sites like Also you can submit a particular story to one or several groups. For instance I won’t annoy everybody with every single SEO story. I can submit these to the SEO 2.0 or learning SEO Basics groups where people eagerly await the news. Normal users won’t see them and get annoyed by “SEO spammers” 😉 appeared a few months ago can decide together what is breaking news That said you will receive referrers from Mixx.com, the “front page itself” right after submission if you choose the right categories, tags and groups. Of course categories like tech or fun or tags like Mixx or Linux are always popular, but you should try to really hit the nail on the head with correct and specific tags. Some people skip the tags or add only one category. At Mixx . ” page frontpage Mixx What makes Mixx superior to other news sites are also several other aspects: Localization. You can add where the news happened geographically. Thus users are able to read their local news too. and and skyrocketed to the heights of the attention economy like no other. . the group reputation building LA Times which even funded Mixx What’s the best thing about Mixx? It’s superb audience. You do not have the mob of Digg or Reddit. Nobody will attack you with racists remarks and tell you how bad your submission is even it’s amazing. Mixx Surpasses Direct Competition in order to circumvent the tedious process of waiting a while for enough voters to notice it and vote it up. Alexa traffic stats Mixx Feautures the Other Sites Are Envious Of Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack TechCrunch covers every step of Mixx A Super Mixxer is a user on Mixx, who, through a combination of Karma points, high quality, diverse submissions and comments, and being a model Mixxer for at least 30 days, has access to special feature enhancements. While it is probably too late now to be much more than a blip at one of the established sites like digg, social news site at once. Why? At Mixx you are always on the front page, even without becoming popular. Mixx Plime Make your friends aware of your submission. I do not want to obsess with traffic too much though. Most people by now should know that social media is not solely about traffic numbers. Here’s what’s actually important: Shoutwire Digg. I have been an avid user but I rarely strove to make submissions popular. I read and voted for the stuff in my categories, I tagged, commented, joined groups and submitted posts to groups, I established groups and kept them alive, I submitted everything from art, politics, Internet related stuff and also different kind of media, articles, images and videos. to follow suit after the If you enjoyed the article, you can find more of Tad’s writings at Another feature just shortly introduced which is governed by Super Mixxers is the ” While you get judged based on your sheer activity on most social news sites, similarly to games where there is a toplist of the best players Mixx changed that. You still have the most active power users who seemingly submit, rate and comment news all day as a full time job. On the other hand Mixx does not really encourage that. They do not encourage excessive numbers, they encourage singular and varied achievements. For instance there are several badges you can get when contribute something of exceptional value to the community. You still get these for the popular posts. On the other hand you get rewarded too for low key participation with less glamour and less mass appeal. lets you create a personal “Your blog spam you can and should add multiple categories. This works bets as mentioned above with the “Email This” feature. If you use it wisely you will succeed, even promoting your own stuff. On the hand: Do not trick yourself. If you send out a mediocre story to all your friends it gets promoted to the popular section but almost no traffic will ensue. A few days ago I “Emailed This” to several friends of mine after my submission has already 23 votes and only 4 hours left to get popular, yes you still have a time frame of 24h at Mixx to make a story popular, I emailed a story from my site which was submitted by someone else to a 12 of my SEO peers. It become popular but it gained less traffic than the stories that get thee naturally. Still many people want to get to the front page or become popular on Mixx like on the old school social news sites. It’s possible and it isn’t as difficult as elsewhere as the threshold for stories is around 30 votes up currently while images or videos need even less votes, images only 10! Although I have 178 followers already it’s not like all my stories get popular. The contrary is the case. Most get around 10 votes 50% by people I know, 50% by others. When I submit images sometimes it’s enough to become popular. As I don’t care most of the time it’s OK with me. I use Mixx in a different manner, as I wrote in the beginning. Power users who see social news as a game nonetheless strive to get popular each and every time. A SEO group within a social news site? Yes, this is a novelty, but there are a few of them. There is one called Marketing”, one called “blog pr”, learning SEO basics etc. There is no such thing as ” Let me start at the beginning though. Mixx is a social news site like no other. It is both a personal (formerly Netscape) have been around for a while. joining the conversation Early Bird Bonus Mixx Reddit of all these sites you will notice that Digg and Reddit lose ground while Propeller is remaining reasonably flat. What is more awe-inspiring though is to watch at Compete how Mixx has managed to surpass the other similar dark horse social news sites: German, , The Mixx Structure and Visitor Numbers . You will see the content of your choice on top. This system is based on categories, tags, groups and even particular users. So, for example, you can choose my submissions as your content of choice shown at the top of your personal Mixx. Polish, Indonesian and Iranian ones!) and Mixx offers a unique opportunity bury or vote down your submissions anonymously : You can still become a power user at Mixx, it’s not too late. Moreover Mixx will reward your efforts. I joined Mixx a few months ago and some weeks ago I was made a ” with already 75 members although Mixx Always on the Front Page ” on Mixx , the You are allowed to submit your own blog postings. There are negative votes but they are clearly visible, at least for a while (only the last 10 votes are visible). So if someone votes you down he has to prepare for the backlash. Only newbies vote down without understanding the implications. Power users rarely vote you down unless you are really spamming. So please do not submit your company homepage as “Search Engine Optimization Iowa” but contribute or I’ll report your submission myself. and While most people tend to compare Mixx to Digg, it actually competes more directly with Shoutwire. Both have very similar content mix on the front page focusing on different media types. Shoutwire has lost substantially against Mixx. two If you’re interested in social media, particularly for small businesses and B2B marketing, you’re encouraged to attend this upcoming free The following is an article from a guest author, Tadeusz Szewczyk (you can call him “Tad”). Tad’s an SEO consultant, web developer and author based in Germany. He also happens to be a social media power user. New York Times included recently “Add to Mixx” buttons When submitting a story you can notify all of your Power Users vs Super Mixxers Super Mixxers For instance I quickly realized that Mixx Mixx also has superior social networking features. There are at least three ways to contact and communicate with other users. You can “email them” via the internal messaging system called “Mixx Mail”. If you email several users at once an instant discussion is formed in a way mailing lists work. Each user added gets also a “real email” notification with the message in it to their mail address. You can unsubscribe from such a conversation in order not be annoyed by too many mails. peer review Email This” function. if you mention anywhere on your site that you are a SEO. Marketers get bashed for no reason or rather in a bizarre kind of guilt by association or “kin liability”. Because of those who spammed and gamed Digg, all other people who just write about how to improve your SEO skills get punished. is invitation only and I only allow people to join who are will really benefit the community (both overall Mixx and my own SEO 2.0 group). Even bloggers get harassed just for submitting their own postings. Marketing and SEO on Mixx: No Censorship . Moreover the social media mavens and early adopters are in a frenzy to either hail Mixx as the new, new thing in social news sites or dismiss it altogether. So there is a tremendous buzz around Mixx. Your Personal Social News On You can even “select all” to contact them all at once. Of course you have to be very cautious about using this as notifying all your friends each time will either make them cease the friendship or overlook your notifications. Some power users have sent me several notifications daily so I finally stopped to look at them as the were just too many. On the other hand I will check a notification of user who never or rarely sends me. I only once notified all of my by now 178 friends at once, with this bleak message. Propeller ” by the Mixx team, a position that grants me access to some special features at Mixx (see below how to become a Super Mixxer). Super Mixxers have more power than the average user. is about channels and choices and not solely about being on the While this might be a problem for many people, it will change with time. Mixx What is Social News Good for: It’s Not All About Traffic Either they talk about you, and in many cases this won’t be favorable for you, or you step in and become part of the conversation. Mixx breaking news Groups: Social News Communities Within the Social News Community is the best social news site currently a SEO 2.0 group SEO 2.0 friends about it via the ” like with What’s unique about Mixx is the groups feature. In short it makes Mixx a hub of dozens or hundreds of social news sites. It allows you to create your own Digg-like community within the larger Mixx context. I love this feature. I created a social news site of my own, These people will also submit your stuff elsewhere like on StumbleUpon, Sphinn or Propeller. Mixx is a testing ground for submissions. What works here in many cases will work elsewhere too as on Mixx it does not make sense to cheat. It’s the original social news idea: Great content gets promoted by a smart mob and not tramped down by a lynch mob formed from an anonymous mass. Social Networking at Mixx: Unique Selling Propositiuon How Mixx Power users Make Submissions Popular online presence The secret of getting popular is fairy simple: Make enough people aware of your submission. The Best Asset of Mixx Mixx. Also as it does not make sense to “game” Mixx there is no Apple, “the best stolen pictures at a fun site” or Ron Paul spam. You get only stuff by dedicated social media users. Still, as noted earlier, The frontpage of Mixx should not be your goal most of the time. As Mixx has so many places to go and personal configurations many people, me too often, do not even read the poplar stories. A popular story thus will only get 100 – 300 visitors on average. The Mixx team rewarded me with promoting me to “Super Mixxer”. It may sound funny or useless, but it isn’t. It allows me to perform certain actions other, normal mixxers, are not allowed to: As a Supermixxer I am able to connect two stories. This is very powerful. The feature is meant to deal with the duplicate story from multiple sources problem. On Mixx all sources get a chance to be noticed because Supermixxers can connect them to each other. They will be shown as “related”. more than that I can create a thread about a topic by connecting a particular story to relevant events which were covered on Mixx days, weeks or months ago. It allows me to add different perspectives to onesided or subjective story. A feature which will be gold once the election process gets heated up in the US. : Watching the A new shiny contender called Notice the stylish M at the right upper corner? I’m a Super Mixxer. Mixx you get the early adopters, bloggers, social media mavens. So Mixx is already the leader of the underdogs while it has still substantially less traffic than Reddit, according to Compete 1/7 or Propeller 1/4 based on Compete data. Originally published Apr 7, 2008 3:07:00 PM, updated March 21 2013 social media webinar On social networking more people will flock to As (I tried all of them, even the Spanish, French, ” shortcut. On Digg you sometimes read a breaking news story hours or days too late, after it’s not news anymore. My Mixx starts with the popular images followed by my latest Mixx group. Super Mixxer Digg Negative voting is visible. This is one of the simplest but most important differences to other socialh news sites. For instance I will add election related news to at least three categories. politics, national and election 2008. When the candidates speak about the economy I will add the post to “business”, when they speak about health care I will add it additionally to “health” etc. users who are interested in health and have added it their their Mixx will see on their “front page”.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 2, 2009 8:20:00 AM, updated March 21 2013 Passing Leads to Sales Topics: At the same time, the greatest horror for any marketer (such as myself, responsible for lead generation) is spending time and money generating leads that sales reps don’t follow-up on.This leads to bad blood and an overall sad situation. It impacts the productivity of both teams, there is a lot of finger pointing and the bottom line of your company is impacted.So what can sales and marketing do to alleviate this situation?Here are some recommendations that should form the core of a Service Level Agreement (SLA) between marketing and sales departments to help with their lead generation efforts:1. Define What You’re Measuring: LeadsWhat is the definition of a lead and what is a qualified lead. A lead might be someone who filled out a form on your site (or made a phone inquiry) or perhaps more specifically an individual from a B2B company who made that inquiry.A qualified lead might be that individual from a B2B company with over $50 million in sales (determined by qualifying questions on your sign-up form). These definitions need to be agreed upon by marketing and sales.At HubSpot, our definition of a lead is pretty broad, but our definition of a qualified lead is very strict. Inquirers must meet very specific criteria and only those qualified leads get a follow-up call.2. Agree on a NumberHow many leads and qualified leads will marketing deliver to sales every week, every month or every quarter?Some companies might choose to measure opportunities. Whatever you choose to measure should be agreed upon by both sales and marketing. This creates accountability for the marketing team. Our marketing team at HubSpot is responsible for delivering a certain number of qualified leads every month. This is not an imagined number. It is based on various criteria including sales growth goals, historical conversion metrics of leads to qualified leads, qualified leads to sales and budget. 3. Guarantee Lead Follow-upIf marking accountability is Yin, sales accountability is the Yang part of the SLA. Sales needs to agree to follow-up on a certain number of those leads as well as guarantee the follow-up will take place in a certain time frame (so the leads are still warm when spoken to).The fresher the follow-up, the greater the impact, but the most important outcome of this follow-up is helping marketing determine what is working and what isn’t. Where are the good leads coming from? Here-in lies the crux of closed-loop marketing, the feedback cycle from sales to marketing is complete.The HubSpot sales team follows-up on 100% of qualified leads delivered. That makes our HubSpot marketing team more efficient.4. Emphasize Business GoalsLastly, and most importantly, the lead definitions and lead goals in question should be based upon achieving business results.Let me repeat that: It’s about achieving BUSINESS RESULTS – not Sales results, and not marketing results – but what is right for the company.The primary objective of the SLA is to win the best possible customers for the business. This might mean compromising a little on sales results and marketing results (marketing delivering fewer leads but better quality leads would be a good example of such a compromise). At the end of the day it’s the business results that matter.A lead-generation service level agreement is a great way to get sales and marketing working together like a well oiled machine — and as with any machinery, tune-ups are necessary. Revisit those definitions and numbers on a regular basis and revise them based on changes in the market and changes in the business. Use a system like HubSpot’s closed loop tracking system in conjunction with a powerful sales automation platfrom like SalesForce.com for monitoring marketing effectiveness and tracking your sales funnel from lead acquisition through close.Are there any other components you would add to your lead generation SLA? Let us know if you think a sales and marketing SLA would be helpful in your organization in the comments below.How to Generate Leads for Small Business Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools.Download our Lead Generation for Small Business Webinar.
came in 2nd place with a huge leap to 71%, and , which surveyed marketing professionals about the importance of various social media channels. The other rated nominees included Twitter, Facebook, LinkedIn, YouTube, etc. in order of importance to Company blogs took the top spot in HubSpot’s recent Topics: Facebook . of users ranked 88% of companies have either increased or maintained their inbound marketing budget since last year. Download the free webinar as “useful” or better this year, showing increased preference for creating conversations around the industry and interacting personally with customers. Up from 2009, Originally published Mar 4, 2010 11:30:00 AM, updated October 18 2015 2010 State of Inbound Marketing report Other key findings of the [Drumroll] … Blogs! Inbound Marketing inbound marketing strategies 2010 State of Inbound Marketing report to learn more about the effectiveness of inbound marketing. Over 40% of customers using Twitter, LinkedIn, Facebook and company blogs have generated a customer from that channel. Twitter Webinar: The 2010 State of Inbound Marketing Learn how more than 230 professionals have been using inbound marketing to transform their businesses. : Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 85% company blogs Social news/browsing sites Digg and StumbleUpon dropped rankings over the past year, while MySpace completely fell off the map with only 10% of users rating it as “useful” or better. and YouTube followed suit with increased ratings.
Social Media Video 4. Originally published Apr 7, 2010 2:12:00 PM, updated October 20 2016 Terry College’s Interview with Ford’s Scott Monty — posted by — posted by to learn how to use online video to grow your business with inbound marketing. 5. doesn — posted by 7. Jeff Jarvis: Your Customers Are Your Ad Agency — posted by ‘t mean we should ignore the information being shared with today’s students. After all, it could also help improve our own strategies. I would reccomend looking for other videos related to your industry on YouTube EDU because it has so much great, free content. before? ColumbiaBusiness Which video was most helpful to you? Have you used YouTube 2. How do you get started with YouTube, video podcasting, live streaming, or viral videos. 3. How to Be a Social Media Change Agent Social Networking or Notworking: The Value of Social Media in Business Social Media Progress and Predictions shouldn EDU
end up being a major net exporter for us and a major driver of job growth the way the computer industry, movie industry (Hollywood), biotech and others are for us today. If we don’t build this industry and technology, someone else will. If I were Obama, I would have stood up in front the country from the Oval Office on July 4, 2010 with a live video of the oil gushing out of the gulf behind me and announced an energy independence initiative with a goal of getting us off our addiction to oil by 2020. In the address, I would have compared the new energy independence mission to JFK’s mission to the moon in importance, scope, and historical significance. I would have laid out the following reasons for the energy independence initiative: , I wrote a case study about how an unknown, black senator with a funny name and no money (Barack Obama) was able to beat the Hillary Clinton machine using brilliant, modern marketing methods. Two years later, I think that same guy missed the biggest, most obvious marketing opportunity in U.S. history. 3. By getting off our addiction to oil, we would 1. By getting off our addiction to oil, the country would end up being far less invested in the Middle East and would be unlikely to continue to lose our brave young citizens in foreign deserts. 2. By getting off our addiction to oil, the country would do far less damage to our environment and would start doing its part to slow down the lest our coastal cities end up under water. 4. By getting off our addiction to oil, we could stop building super complicated oils rigs off our coasts and stop shipping giant containers of oil around the globe, both of which are giant, ticking Inbound Marketing have to Inbound Marketing book — Brian Halligan should Originally published Oct 16, 2010 6:18:00 PM, updated July 03 2013 Here at HubSpot, we are not advocates for the Democratic party, the Republican party, the Tea Party, or the Frat Party, but I do think Obama missed a whopper of an opportunity to turn a huge negative into a huge positive. impact of global warming, This summer’s oil spill captivated the nation. We were shocked at the scale and severity — for most of us, it was a real wake-up call. Obama missed the window to capitalize on that consciousness and rally the nation around the audacious goal of transforming the environment, the economy, and our national security in one sweeping initiative. invest in building a major new energy industry which P.S. One thing I don’t understand is why the Obama team does not use video and Powerpoint in their presentations to help make their points. I get that standing up in front of people or the camera and doing a speech without visual aids is a tradition that is hundreds of years old, but this guy is a blackbelt in breaking with tradition. Just as FDR used radio to better communicate with the country with his fireside chats, Obama’s team should start using powerpoint, video, etc to help him deliver his message to the country. They weren’t afraid to use new web technology like Facebook, Twitter, SMS, etc to get elected, why not use new tools to communicate with the country to sell their ideas? There is a reason that Steve Jobs doesn’t do his keynote addresses without Powerpoint/Keynote slides — they help him drive home his points! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack environmental time bombs In the Topics: .
the number of people Marketing Takeaway: Have you faced challenges when explaining to your senior management that social media is worth your time and effort? In this episode of the Originally published Nov 29, 2010 2:00:00 PM, updated October 01 2013 . Share Examples of Success Topics: Follow the Steps of Your Customers , David Meerman Scott outlines a few ways to make this argument more convincing. and on David’s blog, using certain networks, but also the These are just a few ways in which you can demonstrate the value of social media to your senior management and erase their doubts about emerging technologies. As David says, “Try to get your executives, board members, whoever is providing the push-back, to divorce their fear of this stuff from the reality of what people are using to communicate today.” Research which platforms host your target audience and focus your engagement efforts there. Social Media Web Ink Now “If your existing and potential customers, and the media, and the analysts are using social networking, then you have to be using that too,” says David. “So, it is a really easy decision.” There are reports announcing not only Pick a case study in your industry and share it with your boss. David points out that people are often fearful of emerging technologies and of “investing time and money into something that is new.” That has been the natural response of many companies when first PCs and then Email got introduced into office spaces. “The same thing is now happening with social media,” notes David. People Are Fearful of New Technology . As an industry leader, you shouldn’t fear new technology but figure out ways to leverage its power. Marketing Takeaway: profiles of these audiences Weekly Marketing Cast HubSpot’s case studies page There are tons of case studies from various industries and organizations that provide compelling examples of successful usage of social media for business. For instance, you can find a few on Inbound Marketing Marketing Takeaway: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack