Operators admit big change needed for IoT success AddThis Sharing ButtonsShare to LinkedInLinkedInLinkedInShare to TwitterTwitterTwitterShare to FacebookFacebookFacebookShare to MoreAddThisMore 17 OCT 2016 LIVE FROM GSMA MOBILE 360 MIDDLE EAST: Operators are no longer the “cash cow” that governments and the media believe, insisted Hatem Dowidar, CEO, international operations, Etisalat, as he slammed the industry for failing to grow in the technology value chain.In an honest overview of the mobile players’ current status, speaking in a keynote speech at Mobile 360 Middle East in Dubai, Dowidar hit out at a common misconception that being an operator was “fancy”, and they were “having a great time”, given the amount of money generated.Accusing government of “milking” operators because of this, through taxes, spectrum prices and excise duties, among other fees, Dowidar revealed, out of the 18 countries Etisalat operates in, it is only generating “real profit” in four.This, however, doesn’t mean it could stop investing and, citing analysts that estimate a $1.7 trillion capex spend on mobile networks and fixed infrastructure over the next five years, he suggested the situation could get worse, unless operators begin to evolve beyond pure connectivity.“The big investment is not creating the returns we would hope for, or that we would like to see,” he said. “We want to be more than just a pipe. In the new world we want to be a hub of it all. We hope we are a bigger part of the value chain.”Apple comparisonCommenting on Apple’s evolution from hardware, to software, services and even payments, Dowidar said operators had “failed to grow in the value chain”, in the same way, while urging mobile operators to stop focusing competition on each other, and look at new competitors that were emerging.He also had a few choice words for regulators.“In the new world we are not only competing with the operators in the same regions, we are competing with Amazon, Google, their cloud services, IoT platforms and other applications,” he said. “This is a message to regulators to be open minded about what you allow the operators to do. Today we are smothering the operators’ capabilities to compete.” Kavit Majithia Author Related Kavit joined Mobile World Live in May 2015 as Content Editor. He started his journalism career at the Press Association before joining Euromoney’s graduate scheme in April 2010. Read More >> Read more HomeM360 2016 Middle East Articles Etisalat fires warning shot to operators M360 2016 Middle East Articles Previous ArticleOnePlus CEO out to change shopping behaviourNext ArticleEgyptian operators now on board for 4G licences Tags Etisalat
Sharing is caring! Share 16 Views no discussions LocalNews Police officer injured in vehicular accident by: – July 25, 2014 A collision between a truck and a police patrol bike has left an officer injured.The male police officer was injured when the incident occurred in Jimmit, close to PetroCaribe.It is not clear at this point how the accident occurred or the extent of the police officer’s injury.Efforts to obtain details from the Police Department has so far proven futile.Further details will be provided as soon as it becomes available.– / 2Dominica Vibes News Share Tweet Share
Philadelphia-based Nerd Street Gamers has partnered with architectural design firm Populous.As part of the deal, Populous will act as the architect of Nerd Street Gamers’ upcoming Localhost venues across the United States.Image credit: Nerd Street GamersRELATED: Nerd Street Gamers to produce Philadelphia Fusion’s homestand weekendsPopulous has worked on esports facilities such as the Esports Stadium Arlington and Philadelphia Fusion’s Fusion Arena in recent times. Nerd Street Gamers plans to build over 100 Localhost facilities in the next five years and Populous will be involved in designing each of them.John Fazio, Founder and CEO of Nerd Street Gamers, discussed the deal in a release: “Populous has the vision the industry needs to create exciting, world-class experiences for players and spectators. We’re incredibly excited to unleash the incredible talent of this team of artists as they help create inclusive spaces for the esports community.”RELATED: Nerd Street Gamers joins forces with Rothman Orthopaedic InstituteNerd Street Gamers raised $12 million (£9.8 million) in its Series A funding round, as announced in October last year. Led by retail chain Five Below, Localhost facilities will be built and connected to its stores. Later that year, the company partnered with We Are Nations to launch retail spaces inside of its venues.Brian Mirakian, Senior Principal of Populous, added: “Esports and the gaming culture is growing exponentially and the industry needs purpose-built venues that match the passion and commitment of its fans and players. We’re eager to usher in a new era of esports with Nerd Street Gamers, one that builds transformative entertainment experiences that engage and excite gamers across the country.”Esports Insider says: Nerd Street Gamers has made huge strides in the past year or so and, as we always say, it’s evidently not slowing down in the near future. It has titanic plans when it comes to its Localhost initiative and having Populous on board in an instrumental role is a great move.Subscribe to ESI on YouTube
BirdLife International has revised the information for the conservation status of more than 2,300 bird species this year.Overall, 31 species of birds were moved to lower threat categories, while 58 species were uplisted to higher threat categories.The pink pigeon, which has been downlisted to vulnerable from endangered, and the northern bald ibis, which has been downlisted to endangered from critically endangered, have shown some of the most dramatic improvements. The pink pigeon, found only on the island of Mauritius, was once nearly declared extinct. Another bird, the northern bald ibis, underwent catastrophic declines across much of its habitat in the Middle East, North Africa and Europe.But now, both species are on the path to recovery, according to the latest assessment of the world’s birds by BirdLife International, a global partnership of conservation organizations.In 2018, BirdLife, which serves as the official Red List Authority for birds for the IUCN Red List of Threatened Species, revised information on more than 2,300 bird species, based on information gathered by professional and citizen scientists, NGO staff, and birdwatchers from around the world. The assessed birds represent about 22 percent of all the world’s bird species.“These updates have varied from minor amendments to the text or map for certain species, to comprehensive revisions of the factsheets for species where new information has become available, especially in cases where the species’ threat status has changed so much that they have now been reclassified to a different Red List category,” Ian Burfield, global science coordinator at BirdLife International, told Mongabay.Overall, in this year’s assessment, BirdLife International moved 31 species of birds to less dire threat categories. (The categories range, in ascending order of threat, from “vulnerable” to “endangered” to “critically endangered.”) Of these, the pink pigeon and the northern bald ibis showed some of the most dramatic improvements.Red-headed woodpecker. Image by Andy Reago and Chrissy McClarren.Pink pigeonThe pink pigeon (Nesoenas mayeri) could have met the same fate as another Mauritian pigeon, the dodo, now extinct. But targeted conservation actions over the past 40 years have brought the species back from the brink of extinction.In the 1970s, there were only about 12 to 20 pink pigeons left on Mauritius. The bird faced a range of threats: rapid loss of forest cover; the introduction to their island of non-native predators like rats, cats, mongoose and crab-eating monkeys; and the introduction of non-native birds, which brought new pathogens and diseases into the pink pigeon population. By the 1990s, the pink pigeon was down to just nine or 10 individuals.Today, there are around 400 wild individuals, thanks to efforts like captive breeding and intensive management of the bird’s reintroduced populations and habitats. This number has remained relatively stable over the last 10 years, and the species, which was downlisted from critically endangered to endangered in 2000, has been downlisted once again, to vulnerable.“We are thrilled that this has happened,” said Vikash Tatayah, conservation director of the Mauritian Wildlife Foundation (MWF), an NGO that works closely with the country’s National Parks and Conservation Service and several international partners to protect the pink pigeon. “It took 43 years of work to get to this point, so it’s not happened overnight. This just goes to show that getting species to recover, especially in places where the ecosystem has been badly damaged, will take many, many years.”A pair of pink pigeons. Image by Mauritian Wildlife Foundation.The downlisting shows that conservation actions must continue, Tatayah said. And MWF has already set lofty goals: it wants to bring the pink pigeon population up to at least 600 individuals over the next decade. To achieve this, the MWF team has been reintroducing birds into privately held sites, in addition to other conservation efforts. Most of the previously reintroduced populations are inside government-designated protected areas.“In Mauritius there are more forests in private hands than in government hands, so we need to find ways to work with the private sector as an equal partner in restoring species,” Tatayah said.The genetic diversity of the wild birds is also currently “regrettably low,” he added. Researchers are working to resolve this issue by tapping into the captive population of pink pigeons in zoos and wildlife parks across Europe that are known to harbor greater genetic variation than the Mauritian wild population.Northern bald ibisThe northern bald ibis (Geronticus eremita), too, was driven to the brink, teetering at just 59 pairs in the 1990s due to habitat loss, pesticides and hunting. Today, the species, once revered as a holy bird in ancient Egypt, has disappeared from most of its known range. The only ibis population that’s shown evidence of improvement is in Morocco.In fact, northern bald ibis numbers in Morocco have risen to 147 breeding pairs, a modern-day record, with the discovery of new breeding sites, according to BirdLife International. In the latest assessment, the northern bald ibis has been downlisted from critically endangered to endangered on the IUCN Red List.“Since my first involvement working on this extraordinary species in the early 1990s, when the trends were a series of local extinctions and overall decline, it’s an immense source of pride that the sustained but gradual increase in Morocco means that downlisting is needed,” Chris Bowden, coordinator of the AEWA Northern Bald Ibis International Working Group, said in an email. “This has been the result of the sustained efforts of the Souss-Massa National Park, the locally trained wardens, fishermen recruited from nearby villages, and the BirdLife Partners involved (GREPOM, SEO and RSPB).”A northern bald ibis. Image by D. Faulder.But it hasn’t been all good news for the bird. A tiny population of northern bald ibis in Syria has declined from three pairs in 2002 and is likely extinct now, researchers say. In fact, Morocco might be the last home to the species in the wild. The bird’s overall numbers are also still low, which means conservation efforts need to be sustained.“There is still a lot to do, including resisting development pressures in the two main Moroccan sites and maintaining all the ongoing efforts highlighted in the recently updated International Single Species Action Plan,” Bowden said. “It’s crucial that the downlisting doesn’t reduce the priority in achieving all of this, but we should congratulate in particular the Moroccan Government, and specifically the Ministry of Water and Forests [in their fight against] desertification, on this downlisting, which is a momentous endorsement of their success.”Hope for birdsOf the 31 species downlisted this year, some have moved out of the threatened or near-threatened categories altogether and are now classified as being of “least concern” — that is, they are no longer at immediate risk of extinction. These include the red-headed woodpecker (Melanerpes erythrocephalus) and Henslow’s sparrow (Passerculus henslowii), both native to North America and previously listed as “near threatened” (more dire than “least concern” but not yet in the threatened category of “vulnerable”). Henslow’s sparrow, for instance, declined due to loss of its grassland habitat over the decades. But the bird gained from the U.S. Department of Agriculture’s Conservation Reserve Program, which pays farmers to “remove environmentally sensitive land from cultivation and plant species that will improve environmental health and quality.”“Such examples are currently rarer, because the species involved are not necessarily as rare, localised or iconic, and because reversing their declines often requires changes to be made over much larger areas and to land or water or sea uses controlled by powerful policy mechanisms,” Burfield said.A Henslow’s sparrow. Image by Andy Reago and Chrissy McClarren.Other highly threatened species remain listed as critically endangered or endangered. But this isn’t necessarily bad news because it could mean that conservation actions have successfully kept them from going extinct.Overall, the downlisting of species to a lower threat category sends a hopeful message that conservation actions can work, even though they might take several decades to bear fruit. But does downlisting affect funding if the species are no longer seen as threatened as before?“There is always a risk that when you downlist a species you lose funders because funders might say that this species is now vulnerable so let’s go and protect another species that is critically endangered,” Tatayah said. “But funders should be looking to be associated with success. Downlisting is a sign of success.”Many battles remainSuccesses have been few and far between. Many of the world’s birds face a growing risk of extinction: the latest assessment moves 58 species to a higher threat categories than before. Seven hornbill species, for instance, including the great hornbill (Buceros bicornis) and rhinoceros hornbill (Buceros rhinoceros), which have both been moved from near threatened to vulnerable, are under severe threat of extinction.The straw-headed bulbul (Pycnonotus zeylanicus), uplisted from endangered to critically endangered, is being pushed to extinction by the songbird trade in Indonesia, as is the Java sparrow (Lonchura oryzivora), a popular cagebird in Southeast Asia that’s now been uplisted from vulnerable to endangered.“We, the conservation community, know very well what needs to be done to save threatened birds, and can demonstrate that with numerous examples,” Burfield said. “What we need now is a massive upscaling in resources and capacity to match the scale of the biodiversity crisis and allow us to save even more species.“And that requires political will and money.”A great hornbill. Image by Angadachappa. Article published by Shreya Dasgupta Animals, Biodiversity, Birds, Conservation, Deforestation, Endangered Species, Environment, Forests, Green, Happy-upbeat Environmental, Protected Areas, Wildlife, Wildlife Trade Popular in the CommunitySponsoredSponsoredOrangutan found tortured and decapitated prompts Indonesia probeEMGIES17 Jan, 2018We will never know the full extent of what this poor Orangutan went through before he died, the same must be done to this evil perpetrator(s) they don’t deserve the air that they breathe this has truly upset me and I wonder for the future for these wonderful creatures. So called ‘Mankind’ has a lot to answer for we are the only ones ruining this world I prefer animals to humans any day of the week.What makes community ecotourism succeed? In Madagascar, location, location, locationScissors1dOther countries should also learn and try to incorporateWhy you should care about the current wave of mass extinctions (commentary)Processor1 DecAfter all, there is no infinite anything in the whole galaxy!Infinite stupidity, right here on earth.The wildlife trade threatens people and animals alike (commentary)Anchor3dUnfortunately I feel The Chinese have no compassion for any living animal. They are a cruel country that as we knowneatbeverything that moves and do not humanily kill these poor animals and insects. They have no health and safety on their markets and they then contract these diseases. Maybe its karma maybe they should look at the way they live and stop using animals for all there so called remedies. DisgustingConservationists welcome China’s wildlife trade banThobolo27 JanChina has consistently been the worlds worst, “ Face of Evil “ in regards our planets flora and fauna survival. In some ways, this is nature trying to fight back. This ban is great, but the rest of the world just cannot allow it to be temporary, because history has demonstrated that once this coronavirus passes, they will in all likelihood, simply revert to been the planets worst Ecco Terrorists. Let’s simply not allow this to happen! How and why they have been able to degrade this planets iconic species, rape the planets rivers, oceans and forests, with apparent impunity, is just mind boggling! Please no more.Probing rural poachers in Africa: Why do they poach?Carrot3dOne day I feel like animals will be more scarce, and I agree with one of my friends, they said that poaching will take over the world, but I also hope notUpset about Amazon fires last year? Focus on deforestation this year (commentary)Bullhorn4dLies and more leisSponsoredSponsoredCoke is again the biggest culprit behind plastic waste in the PhilippinesGrapes7 NovOnce again the article blames companies for the actions of individuals. It is individuals that buy these products, it is individuals that dispose of them improperly. If we want to change it, we have to change, not just create bad guys to blame.Brazilian response to Bolsonaro policies and Amazon fires growsCar4 SepThank you for this excellent report. I feel overwhelmed by the ecocidal intent of the Bolsonaro government in the name of ‘developing’ their ‘God-given’ resources.U.S. allocates first of $30M in grants for forest conservation in SumatraPlanet4dcarrot hella thick ;)Melting Arctic sea ice may be altering winds, weather at equator: studyleftylarry30 JanThe Arctic sea ice seems to be recovering this winter as per the last 10-12 years, good news.Malaysia has the world’s highest deforestation rate, reveals Google forest mapBone27 Sep, 2018Who you’re trying to fool with selective data revelation?You can’t hide the truth if you show historical deforestation for all countries, especially in Europe from 1800s to this day. WorldBank has a good wholesome data on this.Mass tree planting along India’s Cauvery River has scientists worriedSurendra Nekkanti23 JanHi Mongabay. Good effort trying to be objective in this article. I would like to give a constructive feedback which could help in clearing things up.1. It is mentioned that planting trees in village common lands will have negative affects socially and ecologically. There is no need to even have to agree or disagree with it, because, you also mentioned the fact that Cauvery Calling aims to plant trees only in the private lands of the farmers. So, plantation in the common lands doesn’t come into the picture.2.I don’t see that the ecologists are totally against this project, but just they they have some concerns, mainly in terms of what species of trees will be planted. And because there was no direct communication between the ecologists and Isha Foundation, it was not possible for them to address the concerns. As you seem to have spoken with an Isha spokesperson, if you could connect the concerned parties, it would be great, because I see that the ecologists are genuinely interested in making sure things are done the right way.May we all come together and make things happen.Rare Amazon bush dogs caught on camera in BoliviaCarrot1 Feba very good iniciative to be fallowed by the ranchers all overSponsored
Ireland’s biggest toy-store is coming to Donegal.Smyth’s Toys, who have stores across the country, are to open in Letterkenny before Christmas.For years thousands of people have travelled across the border to the store’s Derry outlet for toys and gifts. Now the store is to open a large store at units 5 and 6 of the Letterkenny Retail Park on Neil T Blaney Road.News of the store’s plans will also be a boost on the local jobs front with up to 15 new jobs expected at the store at units 5 and 6.The units are currently vacant but work is expected to begin soon to fit out the store.Smyth’s Toys have recently applied to Letterkenny Town Council to have two large illuminated signs for the outside of the store. News of the store’s opening has been welcomed by Mayor of Letterkenny, Cllr Gerry McMonagle.Mayor McGonagle told Donegaldaily.com “This is very good news and it shows how much faith a large chainstore like Smyth’s Toys have in Letterkenny.“They would not come to Letterkenny without doing their homework that there is a strong customer base.“We often hear about stores closing down and we are living in a tough economic but this is good news for a change and it should be welcomed,” he said.Ends JOBS AND RETAIL BOOST AS IRELAND’S BIGGEST TOY STORE TO OPEN IN LETTERKENNY was last modified: September 9th, 2011 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:Letterkenny Retail ParkSmyth’s Toys
160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! IN Los Angeles, it is a crime to dump trash on the sidewalk. But apparently the practice of trash-dumping has been ignored for years in the city’s blighted core. Both city officials and those with the Central City Association admitted this week that the practice of businesses using the city’s sidewalks as private dumps has been going on for years. The businesses must have figured that if the city didn’t care about the human refuse dumped on Skid Row, it couldn’t care much about the bags of garbage they left on the streets of the toy district or the fashion district. And for many years, they were right. City officials never cared about cleaning up downtown until the past few years, when the real-estate boom pushed into downtown, and a few influential developers started showing an interest. Suddenly all the insiders started wringing their hands over the homeless problem on Skid Row. AD Quality Auto 360p 720p 1080p Top articles1/5READ MORESurfer attacked by shark near Channel Islands calls rescue a ‘Christmas miracle’While it’s high time that civic leaders paid attention to this long-standing crisis, the newfound zeal after years of neglect is hard to swallow. What’s worse is that rather than cracking down on the offenders and forcing them to clean up, the City Council is preparing to launch a $250,000 program to clean up trash – at the taxpayers’ expense. Let’s not forget that this is the same council that chose to levy a fee on city residents for emptying their sorted curbside trash bins. Apparently ordinary people have to pay for getting rid of their trash legally, while the well-connected get to do it illegally for free. Cleaning up Skid Row is a good thing for the entire city. But the businesses that break the law – indeed, have been doing so for years with impunity – can’t be given a free pass. If the city is going to front the funds for a cleanup, it ought to aggressively recoup the money from those lawbreaking businesses on the back end.
Following the clash with their regular Six Nations opponents, Scotland are back in action on September 30 when they tackle Samoa.Next up is a meeting with Russia in Shizuoka on October 9 with their pool games concluding with a high-profile match against Japan on October 13.Watch all the action from Rugby World Cup 2019 on the STV Player including live games, catch-up, highlights, full fixtures and behind the scenes extras. The Rugby World Cup is set to kick off on Friday with all eyes on Japan as they open the tournaments as hosts.Twenty nations are competing over six weeks at 12 venues to see who will hold the Webb Ellis trophy aloft on November 2 and Scotland are among the hopefuls aiming to make their mark on the global stage.Japan will start proceedings with the opening ceremony from 10.30am before the hosts face Russia in the first Pool A match.Scotland’s tournament begins on Sunday when they face Ireland in Yokohama with head coach Gregor Townsend eager to see his side make a positive first impression.
Update 10/24/16:2 helicopters are currently working the wildfire. No structures endangered at this time.The fire beached the containment area overnight and is now spread to over 250 Acres are burning now with only 20% containment. The fire has moved from East Dicks Creek and isburning at the head of the Long Branch community in Dillsboro.Emergency Services Director Todd Dillard urges concerned residents to call the Emergency Services Department at 586-7508 instead of calling 911. 911 is reserved for emergencies only.A fire broke out Sunday afternoon in the Smoky Mountains in Jackson County according to dispatchers.The fire sparked in the Dicks Creek Road area of Whittier and that no homes were in danger of burning. The North Carolina Forestry Service was in charge of fighting the flames, and used a helicopter to assess the situation.It’s estimated that about 25 acres have burned due to the wildfire.
Dons improve to 9-0By Paul LeckerSports ReporterMARATHON — The Marshfield Columbus Catholic boys basketball team made 15 3-pointers and cruised to an 88-68 win over Marathon in a nonconference game Tuesday night at Marathon High School.Nick Malovrh had a season-high 30 points, Hunter Schultz added 28, and Tyler Fuerlinger scored 20 for the Dons, who are now 9-0 overall.Columbus led 38-26 at halftime before exploding for a 50-point second half to put the game away.The Dons jump back into Cloverbelt Conference East Division action Thursday at Greenwood.(Hub City Times Sports Reporter Paul Lecker is also the publisher of MarshfieldAreaSports.com.)Dons 88, Red Raiders 68Columbus Catholic 38 50 – 88Marathon 26 42 – 68COLUMBUS CATHOLIC (88): Charles Payant 2, Ryan Dieringer 5, Nick Malovrh 30, Hunter Schultz 28, Ethan Meece 2, Tyler Fuerlinger 20. Record: 9-0.MARATHON (68): Cameron Schilling 10, Hunter Seubert 4, Nathan Stofel 24, Richie Seubert 1, Carter Hanke 18, Donovan Free 3, Bryce Seubert 8. Record: 4-3.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 2, 2009 8:20:00 AM, updated March 21 2013 Passing Leads to Sales Topics: At the same time, the greatest horror for any marketer (such as myself, responsible for lead generation) is spending time and money generating leads that sales reps don’t follow-up on.This leads to bad blood and an overall sad situation. It impacts the productivity of both teams, there is a lot of finger pointing and the bottom line of your company is impacted.So what can sales and marketing do to alleviate this situation?Here are some recommendations that should form the core of a Service Level Agreement (SLA) between marketing and sales departments to help with their lead generation efforts:1. Define What You’re Measuring: LeadsWhat is the definition of a lead and what is a qualified lead. A lead might be someone who filled out a form on your site (or made a phone inquiry) or perhaps more specifically an individual from a B2B company who made that inquiry.A qualified lead might be that individual from a B2B company with over $50 million in sales (determined by qualifying questions on your sign-up form). These definitions need to be agreed upon by marketing and sales.At HubSpot, our definition of a lead is pretty broad, but our definition of a qualified lead is very strict. Inquirers must meet very specific criteria and only those qualified leads get a follow-up call.2. Agree on a NumberHow many leads and qualified leads will marketing deliver to sales every week, every month or every quarter?Some companies might choose to measure opportunities. Whatever you choose to measure should be agreed upon by both sales and marketing. This creates accountability for the marketing team. Our marketing team at HubSpot is responsible for delivering a certain number of qualified leads every month. This is not an imagined number. It is based on various criteria including sales growth goals, historical conversion metrics of leads to qualified leads, qualified leads to sales and budget. 3. Guarantee Lead Follow-upIf marking accountability is Yin, sales accountability is the Yang part of the SLA. Sales needs to agree to follow-up on a certain number of those leads as well as guarantee the follow-up will take place in a certain time frame (so the leads are still warm when spoken to).The fresher the follow-up, the greater the impact, but the most important outcome of this follow-up is helping marketing determine what is working and what isn’t. Where are the good leads coming from? Here-in lies the crux of closed-loop marketing, the feedback cycle from sales to marketing is complete.The HubSpot sales team follows-up on 100% of qualified leads delivered. That makes our HubSpot marketing team more efficient.4. Emphasize Business GoalsLastly, and most importantly, the lead definitions and lead goals in question should be based upon achieving business results.Let me repeat that: It’s about achieving BUSINESS RESULTS – not Sales results, and not marketing results – but what is right for the company.The primary objective of the SLA is to win the best possible customers for the business. This might mean compromising a little on sales results and marketing results (marketing delivering fewer leads but better quality leads would be a good example of such a compromise). At the end of the day it’s the business results that matter.A lead-generation service level agreement is a great way to get sales and marketing working together like a well oiled machine — and as with any machinery, tune-ups are necessary. Revisit those definitions and numbers on a regular basis and revise them based on changes in the market and changes in the business. Use a system like HubSpot’s closed loop tracking system in conjunction with a powerful sales automation platfrom like SalesForce.com for monitoring marketing effectiveness and tracking your sales funnel from lead acquisition through close.Are there any other components you would add to your lead generation SLA? Let us know if you think a sales and marketing SLA would be helpful in your organization in the comments below.How to Generate Leads for Small Business Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools.Download our Lead Generation for Small Business Webinar.