How to Get Employees to Think Like Owners

first_imgChanging Employee Perspective can Change How They WorkOn my client list there are three CEO’s who built their businesses from the ground up. Quite often the fact that they put everything on the line to build a successful business comes up in conversation. It can be a point of frustration for them when employees are acting entitled or ungrateful. They feel like if employees knew what it took to build the business they might be a little more appreciative.Maybe, but I wouldn’t hold my breath.Let’s face it, there are things in life that unless we physically and emotionally go through ourselves we can never understand them.Interestingly enough once you’ve become an entrepreneur it changes your perspective on everything. You start to run everything like a business which can be both a good and bad thing. As I’ve said before it is at the same time the most amazing and stressful thing I have ever done (with moving across the country being a close second).Still, giving employees a little perspective may be a very good idea. Somehow showing them what it’s like to start, run and grow a successful business could change the way they approach their job, and you, for the better.So how do you do that? Well of course I have a few ideas.Make Everyone a Decision MakerEspecially in smaller businesses, every role has to feel that they are crucial to the success of the business. Both the wins and loses the company faces need to be felt on a personal level by everyone. In order for this to happen individuals need to feel like they had a say in the outcome. It’s easy to blame failure on others if the individual had no say in the process. Everyone should be a decision maker about something, even if it is simply the type of toner used in the copier, giving that authority encourages them to think about how each affects the company both positively or negatively.Tell Your StoryI’ve written about this before. The story of how one started a business is powerful especially if they fought and clawed their way from the pits of despair. We love stories like that. This is the kind of story people will act like they are sick of hearing, but secretly want to hear over and over. The more employees know each painful step the business took to get to where it is, the more likely they are to appreciate the history. Ingraining the history into each employee while expressing how important they are to the future will change their perspective. The trick to this though is to not let up. Employees need to be reminded often of how crucial they are to success.Ask For Their AdviceI read a story a while back about a women who had just launched her first very successful business at a fairly young age. She was asked if it felt weird to be an entrepreneur at a young age. She said it wasn’t because she had grown up with two parents who both had their own businesses and she can remember sitting over the dinner table and her parents laying out struggles they were having with their business. Even though she and her brother were young, her parents would explain the challenge and then ask for their advice. She explained that because of that, thinking like a business owner is just who she was.I think the same can be done with employees. When leaders sit down with employees and be as honest as they can be about struggles they are having then ask employees for advice they do a couple of different things. First, it helps employees realize some of the tough challenges growing businesses face. Second, it makes them feel as though the leader trusts and is relying on them to be part of the solution. This is golden for a leader to employee relationship. Of course this has to be handled delicately, but when done properly can be very beneficial for all parties involved.Hold Them AccountableIf I had to pick one area that small businesses seem to struggle with the most it is in holding employees accountable. So many are extremely generous with what they allow employees to get away with. I call it the “we are so nice” factor. We are so nice we don’t want to fire anyone or have anyone be in trouble. This only works for so long and only fosters a sense of entitlement. Employees have to be held accountable for their actions and decisions. Consistently and thoroughly. Period.When employees start to think like owners the way they go about handling their position changes. They think more about how each and every thing impacts the business. They are less likely to become entitled or ungrateful. They grow to truly appreciate where the business has come and how they can help it go even farther.To read the original post on Accacia HR Solutions Blog, please click here. photo creditlast_img read more

Happy 22nd Pi Day

first_imgTags:#news#web Image Credit: QwantzFor the hardcore, the Joy of Pi has listed the first ten thousand digits for you to peruse, or if you’re particularly keen, why not try to take the crown from Japan’s Akari Haraguchi, the current record holder for being able to recite the first 100,000 digits of Pi from memory.An interesting coincidence; today also happens to be Albert Einstein‘s birthday.Update: oops – 22nd, not 21st Top Reasons to Go With Managed WordPress Hosting lidija davis Related Posts Why Tech Companies Need Simpler Terms of Servic… A Web Developer’s New Best Friend is the AI Wai… Today is Pi Day; the day the first three digits of Pi, 3.14, match the calendar date, March 14, and this year it’s official according to Congress, which last week voted 391-10 to designate today as National Pi Day in an attempt to raise the profile of science and math in education.The first Pi Day celebrations were held at the San Francisco Exploratorium when the now retired Larry Shaw decided the day was worth commemorating. Since then, the annual geek celebration has grown and is now held across the United States at universities, museums and even some folks’ homes.So what is Pi?It’s a mathematical constant representing the ratio of any circle’s circumference to its diameter. It’s also an irrational number, with an infinite number of decimal places and can’t be written as a ratio of two whole numbers. According to Physics Central, supercomputers have been able to compute Pi out to over 1.3 trillion decimal places without seeing a pattern emerge. 8 Best WordPress Hosting Solutions on the Marketlast_img read more

South Carolina ~ Corporate Income Tax: DOR Updates Guidance on Nexus Creating Activities

first_imgThe South Carolina Department of Revenue has issued a revenue ruling detailing its position on activities that may or may not create nexus for South Carolina corporate income tax. The ruling represents the Department’s official position on income tax nexus at this time, although the responses are subject to prospective change due to future statutes, regulations, court decisions, or advisory opinions. The specified activities outlined in the ruling are grouped in the following categories:– general activities;– registration with state agencies/departments;– ownership/leasing of in-state property;– ownership interest of in-state pass-through entities;– licensing intangibles;– employee activities – sales related;– employee activities – non-sales related;– activities of unrelated parties;– distribution and delivery;– financial activities/transactions;– transactions with South Carolina printers;– cloud computing or software as a service (SaaS) transactions; and– Internet-based activities.The guidance replaces and updates Revenue Ruling 03-4 by including cloud computing or SaaS transactions, Internet-based activities, and more.Revenue Ruling 16-11, South Carolina Department of Revenue, July 27, 2016, ¶400-825last_img read more

Forget digg: Join Mixx Where You Can Still Become A Power User

first_img Marketers are outcasts at most social news sites. Digg and Reddit users and/or admins will Social news sites like Also you can submit a particular story to one or several groups. For instance I won’t annoy everybody with every single SEO story. I can submit these to the SEO 2.0 or learning SEO Basics groups where people eagerly await the news. Normal users won’t see them and get annoyed by “SEO spammers” 😉 appeared a few months ago can decide together what is breaking news That said you will receive referrers from, the “front page itself” right after submission if you choose the right categories, tags and groups. Of course categories like tech or fun or tags like Mixx or Linux are always popular, but you should try to really hit the nail on the head with correct and specific tags. Some people skip the tags or add only one category. At Mixx . ” page frontpage Mixx What makes Mixx superior to other news sites are also several other aspects: Localization. You can add where the news happened geographically. Thus users are able to read their local news too. and and skyrocketed to the heights of the attention economy like no other. . the group reputation building LA Times which even funded Mixx What’s the best thing about Mixx? It’s superb audience. You do not have the mob of Digg or Reddit. Nobody will attack you with racists remarks and tell you how bad your submission is even it’s amazing. Mixx Surpasses Direct Competition in order to circumvent the tedious process of waiting a while for enough voters to notice it and vote it up. Alexa traffic stats Mixx Feautures the Other Sites Are Envious Of Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack TechCrunch covers every step of Mixx A Super Mixxer is a user on Mixx, who, through a combination of Karma points, high quality, diverse submissions and comments, and being a model Mixxer for at least 30 days, has access to special feature enhancements. While it is probably too late now to be much more than a blip at one of the established sites like digg, social news site at once. Why? At Mixx you are always on the front page, even without becoming popular. Mixx Plime Make your friends aware of your submission. I do not want to obsess with traffic too much though. Most people by now should know that social media is not solely about traffic numbers. Here’s what’s actually important: Shoutwire Digg. I have been an avid user but I rarely strove to make submissions popular. I read and voted for the stuff in my categories, I tagged, commented, joined groups and submitted posts to groups, I established groups and kept them alive, I submitted everything from art, politics, Internet related stuff and also different kind of media, articles, images and videos. to follow suit after the If you enjoyed the article, you can find more of Tad’s writings at Another feature just shortly introduced which is governed by Super Mixxers is the ” While you get judged based on your sheer activity on most social news sites, similarly to games where there is a toplist of the best players Mixx changed that. You still have the most active power users who seemingly submit, rate and comment news all day as a full time job. On the other hand Mixx does not really encourage that. They do not encourage excessive numbers, they encourage singular and varied achievements. For instance there are several badges you can get when contribute something of exceptional value to the community. You still get these for the popular posts. On the other hand you get rewarded too for low key participation with less glamour and less mass appeal. lets you create a personal “Your blog spam you can and should add multiple categories. This works bets as mentioned above with the “Email This” feature. If you use it wisely you will succeed, even promoting your own stuff. On the hand: Do not trick yourself. If you send out a mediocre story to all your friends it gets promoted to the popular section but almost no traffic will ensue. A few days ago I “Emailed This” to several friends of mine after my submission has already 23 votes and only 4 hours left to get popular, yes you still have a time frame of 24h at Mixx to make a story popular, I emailed a story from my site which was submitted by someone else to a 12 of my SEO peers. It become popular but it gained less traffic than the stories that get thee naturally. Still many people want to get to the front page or become popular on Mixx like on the old school social news sites. It’s possible and it isn’t as difficult as elsewhere as the threshold for stories is around 30 votes up currently while images or videos need even less votes, images only 10! Although I have 178 followers already it’s not like all my stories get popular. The contrary is the case. Most get around 10 votes 50% by people I know, 50% by others. When I submit images sometimes it’s enough to become popular. As I don’t care most of the time it’s OK with me. I use Mixx in a different manner, as I wrote in the beginning. Power users who see social news as a game nonetheless strive to get popular each and every time. A SEO group within a social news site? Yes, this is a novelty, but there are a few of them. There is one called Marketing”, one called “blog pr”, learning SEO basics etc. There is no such thing as ” Let me start at the beginning though. Mixx is a social news site like no other. It is both a personal (formerly Netscape) have been around for a while. joining the conversation Early Bird Bonus Mixx Reddit of all these sites you will notice that Digg and Reddit lose ground while Propeller is remaining reasonably flat. What is more awe-inspiring though is to watch at Compete how Mixx has managed to surpass the other similar dark horse social news sites: German, , The Mixx Structure and Visitor Numbers . You will see the content of your choice on top. This system is based on categories, tags, groups and even particular users. So, for example, you can choose my submissions as your content of choice shown at the top of your personal Mixx. Polish, Indonesian and Iranian ones!) and Mixx offers a unique opportunity bury or vote down your submissions anonymously : You can still become a power user at Mixx, it’s not too late. Moreover Mixx will reward your efforts. I joined Mixx a few months ago and some weeks ago I was made a ” with already 75 members although Mixx Always on the Front Page ” on Mixx , the You are allowed to submit your own blog postings. There are negative votes but they are clearly visible, at least for a while (only the last 10 votes are visible). So if someone votes you down he has to prepare for the backlash. Only newbies vote down without understanding the implications. Power users rarely vote you down unless you are really spamming. So please do not submit your company homepage as “Search Engine Optimization Iowa” but contribute or I’ll report your submission myself. and While most people tend to compare Mixx to Digg, it actually competes more directly with Shoutwire. Both have very similar content mix on the front page focusing on different media types. Shoutwire has lost substantially against Mixx. two If you’re interested in social media, particularly for small businesses and B2B marketing, you’re encouraged to attend this upcoming free The following is an article from a guest author, Tadeusz Szewczyk (you can call him “Tad”). Tad’s an SEO consultant, web developer and author based in Germany. He also happens to be a social media power user. New York Times included recently “Add to Mixx” buttons When submitting a story you can notify all of your Power Users vs Super Mixxers Super Mixxers For instance I quickly realized that Mixx Mixx also has superior social networking features. There are at least three ways to contact and communicate with other users. You can “email them” via the internal messaging system called “Mixx Mail”. If you email several users at once an instant discussion is formed in a way mailing lists work. Each user added gets also a “real email” notification with the message in it to their mail address. You can unsubscribe from such a conversation in order not be annoyed by too many mails. peer review Email This” function. if you mention anywhere on your site that you are a SEO. Marketers get bashed for no reason or rather in a bizarre kind of guilt by association or “kin liability”. Because of those who spammed and gamed Digg, all other people who just write about how to improve your SEO skills get punished. is invitation only and I only allow people to join who are will really benefit the community (both overall Mixx and my own SEO 2.0 group). Even bloggers get harassed just for submitting their own postings. Marketing and SEO on Mixx: No Censorship . Moreover the social media mavens and early adopters are in a frenzy to either hail Mixx as the new, new thing in social news sites or dismiss it altogether. So there is a tremendous buzz around Mixx. Your Personal Social News On You can even “select all” to contact them all at once. Of course you have to be very cautious about using this as notifying all your friends each time will either make them cease the friendship or overlook your notifications. Some power users have sent me several notifications daily so I finally stopped to look at them as the were just too many. On the other hand I will check a notification of user who never or rarely sends me. I only once notified all of my by now 178 friends at once, with this bleak message. Propeller ” by the Mixx team, a position that grants me access to some special features at Mixx (see below how to become a Super Mixxer). Super Mixxers have more power than the average user. is about channels and choices and not solely about being on the While this might be a problem for many people, it will change with time. Mixx What is Social News Good for: It’s Not All About Traffic Either they talk about you, and in many cases this won’t be favorable for you, or you step in and become part of the conversation. Mixx breaking news Groups: Social News Communities Within the Social News Community is the best social news site currently a SEO 2.0 group SEO 2.0 friends about it via the ” like with What’s unique about Mixx is the groups feature. In short it makes Mixx a hub of dozens or hundreds of social news sites. It allows you to create your own Digg-like community within the larger Mixx context. I love this feature. I created a social news site of my own, These people will also submit your stuff elsewhere like on StumbleUpon, Sphinn or Propeller. Mixx is a testing ground for submissions. What works here in many cases will work elsewhere too as on Mixx it does not make sense to cheat. It’s the original social news idea: Great content gets promoted by a smart mob and not tramped down by a lynch mob formed from an anonymous mass. Social Networking at Mixx: Unique Selling Propositiuon How Mixx Power users Make Submissions Popular online presence The secret of getting popular is fairy simple: Make enough people aware of your submission. The Best Asset of Mixx Mixx. Also as it does not make sense to “game” Mixx there is no Apple, “the best stolen pictures at a fun site” or Ron Paul spam. You get only stuff by dedicated social media users. Still, as noted earlier, The frontpage of Mixx should not be your goal most of the time. As Mixx has so many places to go and personal configurations many people, me too often, do not even read the poplar stories. A popular story thus will only get 100 – 300 visitors on average. The Mixx team rewarded me with promoting me to “Super Mixxer”. It may sound funny or useless, but it isn’t. It allows me to perform certain actions other, normal mixxers, are not allowed to: As a Supermixxer I am able to connect two stories. This is very powerful. The feature is meant to deal with the duplicate story from multiple sources problem. On Mixx all sources get a chance to be noticed because Supermixxers can connect them to each other. They will be shown as “related”. more than that I can create a thread about a topic by connecting a particular story to relevant events which were covered on Mixx days, weeks or months ago. It allows me to add different perspectives to onesided or subjective story. A feature which will be gold once the election process gets heated up in the US. : Watching the A new shiny contender called Notice the stylish M at the right upper corner? I’m a Super Mixxer. Mixx you get the early adopters, bloggers, social media mavens. So Mixx is already the leader of the underdogs while it has still substantially less traffic than Reddit, according to Compete 1/7 or Propeller 1/4 based on Compete data. Originally published Apr 7, 2008 3:07:00 PM, updated March 21 2013 social media webinar On social networking more people will flock to As (I tried all of them, even the Spanish, French, ” shortcut. On Digg you sometimes read a breaking news story hours or days too late, after it’s not news anymore. My Mixx starts with the popular images followed by my latest Mixx group. Super Mixxer Digg Negative voting is visible. This is one of the simplest but most important differences to other socialh news sites. For instance I will add election related news to at least three categories. politics, national and election 2008. When the candidates speak about the economy I will add the post to “business”, when they speak about health care I will add it additionally to “health” etc. users who are interested in health and have added it their their Mixx will see on their “front page”.last_img read more

9 Scientific Ways to Make Your Ebook Go Viral

first_img I learned about the concept of communal recreation. The core of this idea is that people often add their own twist on a story when they spread it. My research has shownthat savvy social media users are the most contagious viral users. When you release your ebook, make sure that it appears in the social sites that your target demographic visits often. Twitter, Facebook and LinkedIn are great places to do this. How to Generate Leads for Small Business Lead Generation for Small Business Webinar Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools. Topics: Viral Campaigns rumors From my research into urban legends Originally published Apr 9, 2009 8:28:00 AM, updated October 20 2016 Another commonly cited viral motivation is “utility.” That is, people tend to share content they find useful. Giving your users utilitarian information they can use right away or how-to content will help your ebook spread. 6. Build social proof with testimonialsWhen you’re donewriting your whitepaper or ebook, pass it around to a few friends or”industry celebrities” that you know and ask them to comment on it.Then take these quotes and put them in the PDF itself, as well as on theblog post annoucing it. 7. Use viral calls to actionIn my research on ReTweetingI discovered that asking people (politely) to share your content works very well. Just as you use calls-to-action to drive visitors to your site to take actions, you should also ask your readers to share your content with their friends and social networks. 8. Get it out from behind the pay-wallIf you want people to share your ebook (or any other type of content) you have to allow them to access and distribute it feely and easily. Don’t charge for your best content, and don’t ask people to sign in to get at it. 9. Seed it into social media 1. Fill a knowledge gap 4. Provoke conversationWhen asked why they spread content, people often cite conversation as a primary motivator. Contradicting commonly held wisdom will typically lead to people starting dicussions about your content, as will including open-ended questions and asking for real-world applications of concepts you’ve covered. 5. Teach readers how to do something During World War II researchers in Britan and the U.S. studied how 2. Be timelyIs there some new trend in your space? Be the first to write about what’s happening, then emphasis the urgent and timely nature of your content. 3. Encourage remixing . Download our In every niche there are still areas where there isn’t much real information or data available. Find out what people in your industry want to know more about and give it to them. You should try to exploit this natural human urge in your content. If your ebook contains numeric data, consider releasing the information in a spreadsheet so others can do their own analysis. Make sure people can copy-and-paste text from your PDF and maybe even include specific quotable passages in the page or blog post where you announce the ebook. could be weaponized. They discovered that when something happened (like a big noise) and there was no “official” explanation for it, rumors proliferated in this information void.last_img read more

How Marketers Can Avoid Getting Stuck like Accenture in a Tiger Woods Brand Sandtrap

first_img  have all given us the power to influence our own marketing destiny and the brands we represent. Use common sense to avoid pulling a Tiger Woods on your company. Be sure that what you are writing and saying about your company is something that can be backed up. An article in the Though Inbound Marketing gives you  Webinar: Rethinking Marketing Develop your own content Be careful of your associations Originally published Dec 14, 2009 2:45:00 PM, updated October 18 2015 Topics: more control of your brand – Oftentimes businesses make a decision to partner with someone or in some way tie their fortunes too closely to those of others. Be picky about which sites you link to and thought-leaders you associate yourself with. Be extremely careful and be sure to completely vet those associations so you don’t get caught up in someone else’s trouble. , news-oriented and on-message it will be harder to be caught off guard by sudden shifts in public opinion. It allows customers to respond more swiftly to perceived changes in your brand and thusly quicker for you to snuff pending problems out. Often the busy-ness of business makes us take our eye off the ball. By staying on top of your business and industry trends you will be more aware by default. As a result, you may make better decisions. You don’t want to get blindsided do you? Ask Tiger how well that works in both golf and life. to learn how to turn your website into an internet marketing machine. Branding – If you are consistently generating content that is  . It takes the onus off of spokespeople and outside agencies who can damage what you have worked so hard to build. Here’s a few simple ways to accomplish that.  during a crisis, there still is great responsibility. Social networking and our ever-expanding arsenal of i change your methods and the way you do business today keyword richcenter_img nstant publishing tools Stay aware “In business, credibility means a lot and honesty means a lot, and Accenture wants to be a company that can be trusted,” David Arluck, in independent sports marketing executive said. “Obviously Tiger Woods did some things that betrayed the trust of people who were close to him, and I can see how they would want to distance themselves from that. Oh and if you have some skeletons in your closet, you may never be able to start fresh, but you certainly can  Though our readers may never have a shot at having a highly visible (and expensive) person like Tiger Woods representing their company, it’s important that you realize the amount of  Want to learn more about how you can use inbound marketing to grow your business? Download the free webinar states it pretty clearly: ATIS547 influence inbound marketers have over their own brands – There is no better way to make sure your messaging is accurate, consistent, and produced on a regular basis than to start developing your own remarkable content. We can hear you saying that you don’t have the time to do this, but that is simply an excuse. You need to make the time. The level of control that content creation gives you over your brand image could protect it from collateral damage caused by other’s misfortunes.  Over the weekend, Accenture cut Tiger loose. They didn’t want to be tied to the new image that Tiger has ‘crafted’ for himself. Accenture is a high-end consulting company that works in the business-to-business space and is generally associated with Fortune 500 companies. Accenture used to be the perfect match for someone like Tiger. A similar fate met world famous swimmer Michael Phelps when he was let go by Kellogg’s after caught on camera indulging in an illegal activity. . All you need to do is read the papers to see how quickly one can fall from the mountaintop and into the valley. Just ask Tiger. New York Times photo by Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

And the Winner for Most Important Social Media Channel is …

first_img came in 2nd place with a huge leap to 71%, and , which surveyed marketing professionals about the importance of various social media channels. The other rated nominees included Twitter, Facebook, LinkedIn, YouTube, etc. in order of importance to Company blogs took the top spot in HubSpot’s recent Topics: Facebook . of users ranked 88% of companies have either increased or maintained their inbound marketing budget since last year. Download the free webinar as “useful” or better this year, showing increased preference for creating conversations around the industry and interacting personally with customers. Up from 2009, Originally published Mar 4, 2010 11:30:00 AM, updated October 18 2015 2010 State of Inbound Marketing report Other key findings of the [Drumroll] … Blogs! Inbound Marketing inbound marketing strategies 2010 State of Inbound Marketing report to learn more about the effectiveness of inbound marketing. Over 40% of customers using Twitter, LinkedIn, Facebook and company blogs have generated a customer from that channel. Twitter Webinar: The 2010 State of Inbound Marketing Learn how more than 230 professionals have been using inbound marketing to transform their businesses. : Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 85% company blogs Social news/browsing sites Digg and StumbleUpon dropped rankings over the past year, while MySpace completely fell off the map with only 10% of users rating it as “useful” or better. and YouTube followed suit with increased ratings.last_img read more

3 Compelling Manufacturing Lead Generation Calls-to-Action

first_img“Call-to-actions don’t apply to us.  We are a manufacturer.  We don’t have promotions we can offer on our home page”.   – Quote from a president of a mid-sized manufacturing company. While this statement may seem logical at first, it will cost your manufacturing company greatly in missed lead generation opportunities.  While manufacturers may not be able to shout ‘buy now’ like retailers, don’t fall into the trap of thinking that you don’t have anything other than products to offer prospective customers.  A creative manufacturer has many other options. Do you want more leads? Here are some ideas for call-to-actions that will get your manufacturing prospects to raise their hand, share their information, and turn into leads for your business.3 Compelling Manufacturing Lead Generation Calls-to-Action 1. Request a Quote or Ask a Question Is your main call-to action a “Contact Us” link buried deep in the header or footer of your website?  If so, you are missing the opportunities to maximize the number of visitors to your website that become leads.  This is because “Contact Us” forms aren’t the best types of calls-to-action .In contrast, Admet, a maker of tensile testing machines , gives prospects a clear and specific reason to contact them . Front-and-center and in bold colors, Admet promotes: Request a Quote, Ask an Engineer, or contact Customer Support.  These are all backed by forms that collect lead information in exchange for Admet fulfilling the request.  Simple, actionable, and specific, these calls-to-action are easy to implement and can have a positive impact on increasing lead conversion.   Topics: Lead Generation 2. Downloadable Catalog For prospects who aren’t ready to request a quote, create other calls-to-action related to your products and services.  For instance, use a product catalog to encourage your prospects to engage with you.  MDI, a molded foam manufacturer , does exactly this.  Notice how MDI highlights the benefits of downloading their catalog right below the call-to-action button.  To download the product catalog, the user is required to enter contact information, including the nature of the project on which they are working.  Isn’t this the type of information you would want to know about your prospects? 3. An Ebook or Whitepaper Many prospects who visit your site might not be close to downloading product information or requesting a quote – in fact they might only be researching.  They are early in the buying process, but they are still great prospects. It is in your interest to engage them now, understand who they are and what they are looking for, and start to build a relationship with them.  To target these prospects, use an early stage call-to-action.    Modative, a Los Angeles-based modern architecture firm , has created downloadable ebooks specifically targeted to early stage buyers.  Manufacturing buyers salivate over detailed process or buying guides.  Check out how Modative increased their lead flow from less than 20 a month to over 70 a month using this type of downloadable content.If you are a manufacturer, don’t mistakenly believe that calls-to-action don’t apply to you.  If you want to generate leads from your website, using different and effective calls-to-action will be the key to doing so. Free Download: Online Lead Generation Kit Originally published Jan 5, 2011 8:00:00 AM, updated February 01 2017 Learn how to generate more inbound leads using SEO, blogging, and social media. Download the free kit for tips and tricks to drive more leads and business to your site. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Ultimate Google+ Cheat Sheet

first_img Google+ Marketing Originally published Aug 30, 2011 1:30:00 PM, updated July 28 2017 Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. So we thought we would invest some time into making your life easier. In this post, we’ve compiled the best content about Google+ from all across the web. Use it to learn how to leverage Google+ for both business and personal uses.Google+ Vocabulary: Quick Reference GlossaryStream – the list of messages that is displayed on the Google+ home screen and for each Circle of contactsHangout – a platform for group video chatting and collaboration that is used by Google+ membersCircle – the method of organizing connections into groups for more targeted sharing and better privacyGoogle Profile – your personal home on Google+, which allows you to share interesting, work experiences, personal information, and much moreSparks – the magazine of Google+, which bring together information on a topic for easy viewing. Enter a keyword, and see public Google+ posts on that topic. Chat – a method for sending short messages to other Google+ members who are also signed in to Google++1 Button – the equivalent of the Facebook Like button for Google+ and Google Search. A user can +1 an item shared on Google+ as well as a search engine result link returned by a Google search. Comment – a response to a user’s Google+ postShare – allows you to share a message that someone else created with your followers (similar to a retweet on Twitter)The BasicsLet’s start by checking out this awesome cheat sheet that provides some helpful tips for making the most of Google+:Google+ vs. FacebookShould Facebook be worried about Google+? Take a look at this awesome infographic and see for yourself. Who is on Google+?Ever wonder who is actually using Google+? This infographic (larger version here) show that students are major early users, but it also shows many of the companies represented on Google+.How to Configure Privacy Settings on Google+Privacy matters, and it’s one of the biggest complaints about Facebook. Here is how to control your privacy on Google+.Google+ Compared to Twitter and FacebookAs a social network, how does Google+ stack up against Facebook and Twitter?Google+ According to GoogleWhat does Google want you to know about its new social networking platform? Many things, but some of the most important things are included in the following short videos. Give them a look if you want a better understanding of Google+’s features.The Google+ Project: A Quick LookThe Google+ Project: SparksThe Google+ Project: HangoutsGoogle+ 101Get a complete walk-through of Google+ with this presentation, which provides detailed information on how to get started with the new social network.Google+ 101 Guide View more presentations from Supernova StudiosWhat other awesome Google+ info have you come across on the web that should be included in this post? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more