How to Write a Welcome Email to New Employees? Related Posts jay cuthrell In these economic times it can be hard to justify spending thousands on airfare, hotels, and party-life travel destinations. So save your money and let geolocation services do the work for you. If you want to visit an exotic location, then Facebook Places and a few browser tweaks are all you’ll need.Next Stop: Command Line Central Station Facebook Places has been a topic of discussion in tech coverage in the wake of the product launch a few weeks ago. As it turns out, you can simply create your own Facebook Places-ready format file to take a quick trip to New York and visit the Statue of Liberty.Simply do the following:Open a terminal or text editor and and place the JSON snippet in a fileOpen Firefox and browse to about:configSearch for geo.wifi.uriReplace with the path to the file containing the JSON snippetVisit http://touch.facebook.comSelect Places (and check in a friend!) (I posted this from Research Triangle Park, NC at the time)Where have you visited recently using Facebook Places? Let us know in the comments!(Hat tips to: the Internet and @courtenaybird for the idea) Why You Love Online Quizzes Tags:#hack#Hack of the Day 7 Types of Video that will Make a Massive Impac… Growing Phone Scams: 5 Tips To Avoid
StumbleUponis, my opinion, the best of these three options to promote a nichewebsite. You get traffic sometimes right from the first vote you get,when someone does discover your site. You can get up to 200 visitorsjust by being submitted. Thatshould of course not be your only goal. You can get popular on StumbleUpon aswell, although the antiquated front page metaphor stemming fromnewspapers does not work here. StumbleUpon is nonlinear and more “What’s good for General Motors is what’s good for the country”? With respect to social media sites like del.icio.us if you offer some valuable online resources users might want to come back for, online tools, big lists, tutorials Originally published Nov 30, 2007 10:53:00 AM, updated March 21 2013 In summary, it is good to understand the culture and goals of the social media sites. Don’t try to get on the front page of digg if you don’t have content that you think will likely appeal to its users. social news StumbleUpon a strong opinion on a popular topic if you sport a great design Like onDigg you need approx. 80 – 90 users to bookmark you in a short time periods to get popular and end up on the front page. If you’re If you manage to convince something between 60 – 90 other diggers toDigg it within less than 24 hours after submitting you will end up on thefront page. Unless your article gets buried. Which is pretty likely tohappen, especially if the digg user base thinks the article is spam orlame. . site out there. Digg is a great place for you to get big spikes in traffic if you arecreating content that is interesting and not overly promotional. Ifyou can’t do this, don’t waste your time on digg. You’re unlikely toget many diggs or much traffic. WhileDigg is about social news (which is often time-sensitive), del.icio.us ismore about saving links to websites you would want to return to. Thusresources, online tools or magazines and blogs which you will want tovisit at least twice will perform well at del.icio.us Digg .So, many (naive) people think: If Apple can get on the front page ofdigg so often, why can’t I? There’s a simple answer to this: You’renot Apple and you’re unlikely to get the loyal following that Applehas. So, what do you do to help promote your business on the socialmedia? This article looks at some of the top social media sites andwill help you understand them and how they work. . That means you either invest several months todigg and submit many stories as well as gain many friends onDigg .Or you contact a power user who already has done that. The average JohnDoe user has only minor chances to get on the front page, even if thecontent is brilliant. It’s just hard to rise above the noise.. you still won’t get traffic. A front page appearance might yield 5 – 10.000 visits though. UnlikeDigg where you disappear in the archives after a day you can get popularlater too. You just need a large amount of new bookmarks in a shorttime span at some point. so do not submit toDigg unless you have some confidence that your content will be interestingto the digg community.Otherwise it’s a waste of time and veryfrustrating, especially if you get buried and flamed. if you blog regularly and offer original content just popular The above is based on an article from a guest author, Tadeusz Szewczyk(you can call him “Tad”). You can find more of Tad’s writings at his To get on theDigg front page, it helps to be a Digg something green, organic and/or sustainable site. You probably know bookmarking in your browser (Internet Explorerusers call these “Favorites”). So, basically social bookmarking allowsyou to share bookmarks with others and store them online. Thus you canaccess them from anywhere on any computer. Even if you do not want todo that you still might want to use del.ici.us as by now it has such something strange, unusual or spectacular Remember the famous sentence social discovery tool Some people mistakeDigg for a social bookmarking site like del.icio.us (see below) which it is not. You do not useDigg to collect your bookmarks online. Many bloggers already get more traffic via StumbleUpon than any other source (including Google) is neither social news nor social bookmarking.SU describes itself as a .You can get popular in such a channel. If you manage to do that, youcan get more than 10,000 visitors. The traffic does not come all atonce, it’s more evenly distributed and comes in bursts. You can evenget popular with the same post or page twice or several times. You want to tell the world something important. like mentioned above is a del.icio.us ,as you browse the web with your peers and get suggested other websitesaccording to your interests, other sites you already visited and ratedas well as based on what your friends did. So you get automaticrecommendations out of the pages your friends submit or rate. to find websites you would normally not visit. The official term by now is StumbleUpon You won’t get any significant traffic if you’re not up front In shortDigg is a place where pages end up being popular which you want others to know:Like “Bush has invaded Iran” for instance would be news. Ask yourteenage son first before submitting if he would want his friends toknow. What’s good for Apple is not necessarily good for you or yourbusiness. You might want to promote your site on del.icio.us Digg is a social news site. In fact it’s the most popular if you not only sell something but also offer something for free Withdel.icio.us you won’t have to make friends first to become “popular” asit’s a more down-to-earth platform with no comments or “bury features”.You can succeed in your own niche if you offer what others areinterested in. a critical mass that often you can find better resources there than in Google or elsewhere On social media sites likeDigg, users love Apple marketing, Apple news and just about all things Apple. comparable to TV with plenty of channels You will perform well on StumbleUpon with social bookmarking pictures, other funny or outstanding ones, so hire a photographer or caricaturist if you also appeal to the international market, as del.icio.us is used all over the world power user and get some friends. In fact you should stumble at least 50 sitesbefore trying to promote your own content. StumbleUpon has a largeuser base (over 3 million), an advanced rating system and some extrafeatures other social sites lack because StumbleUpon makes you downloada toolbar. .StumbleUpon is a place where people concentrate on their favoritetopics or hobby. So you even can stumble just sites about marketing, ifyou’re a marketing consultant. You will find like-minded people there. but you should not submit your site yourself to promote it but at firstmingle with other stumblers with similar interests. Try to make friendsby submitting great sites. Saying something nice about SU and SU usersdoesn’t hurt either. Therefore do not stumble 10 different subpages ofyour site but look for something useful or spectacular if you want somefriends. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack You do not necessarily need to be a power user to be noticed on StumbleUpon It’ssocial news. Social news means that links are submitted if they arehighly relevant at a given moment, like breaking news for instance. Ifyou submit a news story you do it, ideally, out of altruistic motives: In fact Apple product news are regularly the most popular posts on SEO 2.0 blog social browsing digg, is what’s good for Apple also good for you and your business? I don’t think so.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 2, 2013 4:00:00 PM, updated February 01 2017 For over 20 years, I have spent most of my career largely in a world filled with sales and marketing professionals, and I am often baffled that one group will often embrace a new technique or method, while the other will completely ignore it. No place is this more apparent than in the world of social media.Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague. And Twitter? Even poorer adoption. When I ask them why, I commonly hear: “I’m not a writer,” and “Who cares what I think? I’m just a sales rep,” and “Why should I? I’m busy. Besides, how is Twitter going to help me make my number this month?”Tough objections indeed.But after working with thousands of salespeople and their managers (and after some self-analysis on my own reluctance to “join the conversation”), I think I may have discovered at least three of the reasons that are holding them back. But if you hope to inspire a change in their behavior, you must first take a moment to understand their reluctance. Here are my top recommendations.Discovery #1: Salespeople don’t like to share. It’s true; they don’t. And for very good reason. We often equate competitiveness as a strength in our salespeople. Their compensation, job security and advancement, territory alignment, and even specific sales opportunities are treated as tangible rewards to those who openly compete and win. But that open competition comes with a price. Why volunteer to reveal information (especially personal) in a world where most activity is openly broadcasted and critiqued? Keeping things close to the vest would seem to make sense. How would you react if you were greeted by a large whiteboard every morning that ranked your comparative “worth” by the # of quality leads you independently generated that previous week?Recommendation: Make it a contest. We incentivize salespeople every day to record the number of appointments, outbound calls, proposals sent, and other activities that we know drive sales. Why not include their number of blog comments? Or new Twitter followers? Or recommendations on LinkedIn? Make it fun, and make it competitive at the same time. Rank the sales team in order of their “social strengths.”Discovery #2: Salespeople behave more like “day-traders” than long-term investors.Given that their quotas are often measured in monthly increments (and sometimes even shorter), the rep is conditioned to find the opportunity to close in virtually every activity, and are thus driven to value immediate wins over long-term investments. So creating content, blindly releasing it on the web, and then waiting for some form of ROI to appear would be maddening for even the most level-headed sales rep. Most deals change wildly, so many salespeople learn how to make small, real-time adjustments while managing their opportunities. Therefore, any long-term approach to better sales will often fall on deaf ears.Recommendation: Give them the numbers. Take the time to show them how to use analytics during the process. Create customized dashboards in a tool like HubSpot’s Social Inbox so they can witness the progress of their social activity in real time. Establishing cause and effect is a quick way to communicate with a salesperson in a language they readily understand. And from a selfish perspective, you will benefit from the amazing ability many salespeople possess to analyze this data. Discovery #3: Salespeople are inherently neutral.One would think that salespeople would naturally revel in sharing their opinions to a large audience. But surprisingly, they have probably already been trained to do the exact opposite. Even on their first day, they are taught to never bad mouth a competitor, never argue with legal or procurement, and always hand off any technical objection to a sales engineer. Furthermore, knowing that their world is fraught with rejection, the salesperson is conditioned to adapt quickly in hopes of building rapport at every turn. For many, any loss of rapport is often perceived as even a criminal offense. Terrified at the mere thought of disagreeing with a customer, the typical sales rep goes to extreme lengths to appear “neutral” on virtually every topic.Recommendation: Ask them to write a blog post about why they joined their company. One topic that salespeople often feel confident in is their decision-making. They constantly make decisions throughout their day, and then are often asked to defend those decisions publicly. So having them defend their decision to work for your company will seem fairly straightforward. This will now provide an arena for the rep to personally express themselves. Hopefully, they can now transfer their pride in working for your company to pride in writing something that elicits positive feedback. And it is that personal voice that can lead to higher self-confidence in expressing an opinion, regardless of how others may debate it. I have always believed that demonstrating self-confidence is nothing more than embracing one’s vulnerability, yet doing something scary anyway. Let them feel the satisfaction of being authentic when “picking a lane.”The late Dr. Stephen Covey once said, “Seek first to understand.” Instead of trying to convince salespeople why they should engage in the world of social media, take a moment to recognize that this world is a very foreign place to them. Be creative with new exercises, and always leverage their existing strengths as an enticement to join. You will find them participate more willingly, and once they experience the inevitable results of their efforts, you can enjoy watching as many salespeople start to include content creation as part of their regular routine.This is a guest post written by HubSpot Advisory Board member Jeff Hoffman. A renowned sales executive and entrepreneur, Jeff consults with industry leaders on the topics of sales, sales management, and sales operations. The author of Your SalesMBA™, “Why You? Why You Now?™,” and The Seven Basho Strategies™ sales training programs, Jeff presents to sold out audiences around the globe.Image Credit: rickpilot_2000 Topics: Social Selling
0 2 Click to react Add To List Is Your Email List Healthy? Take This 5-Question Sniff Test Dec 13, 2013 – hub.am – 1236 Upvote Follow List 10 items 48 followers 11 votes 8522 views 0 Dec 13, 2013 – hub.am – 1286 Email Marketing 7 Dec 13, 2013 – hub.am – 1090 Dec 13, 2013 – hub.am – 1218 0 0 9 Critical Components for Optimized Marketing Emails Items 10 Upvote Everything Email Marketers Need to Know About Sender Score 0 Learn how increase the ROI from email marketing. The following ebook will walk through the steps for optimizing email and incorporating it more closely into your inbound marketing strategy. Filter The Resources You Need to Be an Awesome Email Marketer Listly by HubSpot Get tips, tricks, and free tools for mastering your email marketing. Topics: Get the secret recipe for creating an awesome email subject line. Only 6 ingredients required! 8 17 Do’s and Don’ts for Designing Inbox-Optimized Email Templates 8 Click to react Don’t send emails to bad lists. Find out what makes a list bad and get tips for making them better. The Anatomy of a Five-Star Email 6 0 An Introduction to Email Marketing 3 Add Annotation 4 0 Upvote Upvote Dec 13, 2013 – hub.am – 1086 Download HubSpot’s free guide on the Anatomy of a Five-Star Email to learn the 12 key components of a killer email. Dec 13, 2013 – hub.am – 1185 REPORT The Complete Guide to Optimizing Email Marketing for Conversions Upvote 1 Click to react 0 1 Queue 7 Upvote 0 Learn some design best practices to ensure your email marketing templates render correctly and consistently. Upvote Embed List Make sure you’re not breaking the law. Get an overview of CAN-SPAM and what it means for marketers. 2 The 6-Step Secret Sauce for Awesome Email Subject Lines Going Beyond Email: How to Use Workflows for Better Lead Nurturing Dec 13, 2013 – hub.am – 1226 List Magazine Gallery Slideshow Minimal Learn everything you should know about Sender Score as an email marketers to ensure you don’t suffer email deliverability problems. What Is CAN-SPAM? [FAQs] Dec 13, 2013 – hub.am – 1277 Learn how to optimize your email marketing campaigns for the most opens and click-throughs. Source: http://blog.hubspot.com/marketing/email-marketing-resources-list 0 9 When you’re new to marketing, I’d argue that tackling email marketing is one of the hardest things you’ll do. Most of the other digital marketing channels — blogging, social media, landing pages, etc. — all have easy-to-find examples that can help inspire and inform your own marketing strategies.Email is a bit different. Because of the way email opt-ins work, it is much harder to learn email marketing through examples — you’ve got to be subscribed to a company’s email list already to receive an email from them. While I know we’re all grateful to not receive mountains and mountains of email spam, the opt-in process makes it so you really need to read up on email marketing to do it right. But where should you go to do that, you ask? If you’re looking to get started with email marketing or improve some of the basic skills you have already, check out the resources listed below. It’s a special type of interactive list — upvote and share the resources that help you the most to help your fellow marketers find the most engaging content for them. So go on, get clicking, upvoting, sharing, and learning!The Resources You Need to Be an Awesome Email Marketer Dec 13, 2013 – hub.am – 1292 5 Upvote HubSpot Owner 3 Click to react Upvote Upvote This free ebook will explain how to use marketing automation workflows to optimize your marketing funnel and convert more leads to customers. Originally published Dec 16, 2013 11:00:00 AM, updated July 28 2017 2 Click to react New to email marketing? Download this ebook to learn how to execute and measure successful email marketing campaigns. View more lists from HubSpot What else do you want to learn about email marketing? Share your questions and comments with us below. Dec 13, 2013 – hub.am – 1303 CrowdRank Curated Alpha Newest Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 10
Warning: The following blogs are gonna be boring. They’re for industries that you most likely don’t care about — most are B2B businesses, so the chances of you being interested in that content and also a reader of our blog are kinda slim. But, there’s no denying that these blogs absolutely rock. Though you may not always be interested in the topics or industries that these blogs talk about, they are kicking some serious butt at doing their job for people in those industries.Because we’ve talked about quality content being decided by your audience, we’ve got to give these amazing blogs in totally boring industries a high-five. So prepare yourself to be blown away. And who knows? By the end, you may be subscribed to a few of them ;)1) IntercomA CRM business, Intercom isn’t exactly the hottest type of business around (I know that my friends’ eyes glaze over when I start geeking out about them). That being said, Intercom makes it seem hot — all from the moment you land on the blog homepage. Seriously, just look how gorgeous it is:The layout is clean, yet interesting. I love how the bars behind the titles overlap and how it’s easy to discover new content in the sidebar. Bonus: Authors are listed as their Twitter handle, helping them build their personal brand. And, of course, the information inside the posts is awesome — they’re easy to read and filled with engaging images. Definitely a blog to learn from, regardless of the industry you’re in.2) Memphis InvestAre you interested in the nitty-gritty of real estate investments? Maybe not, but you should still check out Memphis Invest for some blogging tips. What I love about this blog is how consistently great it is at answering the exact questions people are searching for about real estate investment.The blog also features a variety of content — some fun posts include inspirational quotes, some are just in-depth answers to questions people ask, and some include visual content like infographics. All in all, the blog is just consistently doing a great job with inbound marketing — and that’s not an easy feat!3) ZendeskThe customer service software company’s blog is probably one of my favorites on this whole list. The layout is gorgeous, the information is interesting and informative, and it’s super easy to discover more content you like.But what especially stands out on this blog are its featured images. Images are specially designed for each post — each is simple, colorful, and to-the-point, making me want to click on article after article after article. I especially love that most people could replicate images like them in PowerPoint! 4) Maersk Line For a container shipping company, Maersk Line sure gets creative with its content — especially for it’s #TripleE campaign that ended in November.To celebrate the maiden voyage of its first Triple-E vessel (whatever that is), the company decided to live blog the adventure. Every few days, the ship’s captain would post an update on the blog, often with pictures — a great way to engage with the segment of its audience who is interested in travel. Bonus: The campaign was truly multi-platform, with plenty of social media support and integration. Nice job, Maersk Line!5) THE BOSS SnowplowNext up: A snowplow company’s blog. Though THE BOSS Snowplow has a pretty robust and great social media presence, we’re most impressed with its blog. Blogging can be used to suit a variety of business needs — it can generate leads, nurture leads into customers, or even help keep your existing customers happy. Somehow, THE BOSS Snowplow manages to do all three on its blog, all while being incredibly helpful and educational.Some content will teach you general safety tips for snow plowing, while others will help you use specific BOSS Snowplow products. Seriously, a great balance of content.6) AllstateDiscoverability (how easy it is for people to find the content they want to find) is actually kind of hard to do on a blog. Chances are, you’re blogging about multiple topics for more than one audience — and things can get really murky when those audiences want to see drastically different content. Allstate seems to have solved that problem through its fabulous blog homepage features. The slider at the tippy-top automatically rotates a new featured story every few seconds to surface content you may like, all without it being distracting.Below that are Trending Topics, which basically are the most popular story types at the moment. Using social proof (a.k.a. designating certain posts as popular or trending), Allstate makes it easy and desirable to discover more blog content. 7) GildIt’s hard to stay on top of trends in your industry and write about them, but that’s exactly what Gild does on its blog.Every week, the company posts a roundup of top stories in industry that its audience will like to hear. Because the posts are timely, relevant, yet not a ton of information to digest, Gild’s readers eat them up. For those of us who need to be better about consistently blogging, this is a really great example to follow!8) AmeriFirstSpeaking of consistency and awesomeness, AmeriFirst is another paragon of both. Featuring new posts at least once a day, the blog always has topics that AmeriFirst readers want to learn about — and that’s not just mortgages. The company writes about pretty much anything to do with buying and taking care of your home.That strategy is perfect for attracting top-of-the-funnel (TOFU) leads — people who are looking for information about their homes most likely need a mortgage … but they’re most likely not ready to buy or change their mortgage when searching for random household tips online. With this strategy, AmeriFirst can be a resource for people long before they need to buy a mortgage. 9) iOfficeWhen you first visit the iOffice blog, I’m struck by how clean, yet colorful the design is. From the color scheme, to the white space between posts, to the front-and-center author photos, it just feels inviting. The facilities management company then backs that gorgeous layout up with fantastic content: a mixture of how-to posts, recent trends in facility management, and even an infographic or two. Having a diverse collection of content is crucial to keep your audience interested in your blog and brand. 10) Neenah PaperLast, but certainly not least, is a real-life Dunder Mifflin (but one that’s way, way cooler). Neenah Paper makes — you guessed it — paper, stationary, and cards. Though it’s a pretty traditional product, the manufacturer has anything but a traditional blog.The homepage of Neenah Paper looks just like a media site — lots of featured stories, all presented in a highly visual layout that’s similar to Pinterest. Then, once you dive into their posts, they’re filled with even more images.You can pretty much spend hours browsing the images on the blog … which is exactly what Neenah Paper wants you to do. :)Which “boring” blogs do you like to follow? Give ’em a shoutout in the comments! Originally published Jan 10, 2014 8:00:00 AM, updated July 28 2017 Blog Examples Topics: Don’t forget to share this post! 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Topics: Today, Facebook announced a new feature that might make even the oversharers among us squeamish. It’s a feature that taps into your cell phone’s microphone, and identifies the TV show, movie, or song playing in the background so you can share it on Facebook. (If you’ve ever used the popular app Shazam to identify a song — or seen someone waving their phone in the air at a bar — it’s kind of like that.) It’s rolling out on iOS and Android in the U.S. over the coming weeks.Facebook is setting the feature to default to “off,” but if you turn the feature on, you’ll see the audio icon moving any time you draft a status update. If the feature finds a sound match, it’ll give you the option to add the show, movie, or song to your update.The idea, as Facebook puts it, is to make sharing your entertainment choices quicker and easier by taking out the typing portion of the status update altogether. It probably makes the News Feed more streamlined, too, as certain types of status updates can become identifiable, Facebook-designed formats — entertainment looks like this, check-ins look like that, yadda yadda yadda.Facebook stated that there’s nothing to be concerned about — that they don’t store any of the sounds (though they do archive the data they glean), the data is anonymized, and you always get to choose whether you post it to your friends. But as you can imagine, the internet’s abuzz over the idea of Facebook now trying to tap into our microphones and listen in on our daily lives. Casey Johnston at Ars Technica makes the point that “Facebook … stresses that the feature is optional. Though it’s worth noting that many Facebook features are optional, until such a time as they are not,” referring to Facebook removing the ability to opt out of appearing in search results.What I find most surprising is that anyone was under the impression they still had much online privacy with the monetization possibilities big data offers. Even so, I won’t be enabling the feature. But that’s because the only thing I watch is Game of Thrones about three days after the new episode airs, which is three days too late for anyone to care anyway. Originally published May 28, 2014 3:30:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Facebook Updates
Time for another brainstorm session …After scratching out a list of possibilities, you turn to your computer for inspiration. Consider your go-to sources: Do you immediately navigate to your competitor’s blog? Are your bookmarks filled with favorite content from companies in your industry?Constructive thinking doesn’t happen inside of a vacuum. Instead, our best ideas come when we take a step outside the scope of our work and seek inspiration from unlikely sources. For B2B marketers, this means that the creative spark you’re looking for might not be found directly within your industry. In fact, there’s actually a lot B2B marketers can learn by observing the approach of B2C companies.Of course, B2B and B2C marketing have their long list of differences. With B2B marketing, the door is open to technical jargon and long, deliberate marketing funnels. Yet, B2C marketers often have more room to stretch their imagination with lofty expectations for either witty or tear-jerking campaigns.But despite the dissimilarity between the two, there is an opportunity to surface fresh ideas to by exploring out-of-the-box examples. And with a bit of inspiration and original execution, your B2B campaigns can rival the creativity of the most buzz-worthy consumer marketing.11 B2C Campaigns for B2B Marketers to Learn from in 20161) ChobaniIt is easy to think that only companies with an extensive catalog of products can pull of beautiful visual marketing. But what about when you specialize in one item?With colorful photos of kale Caesar salad, mushroom flatbread pizza, and peach cheesecake, Chobani is a great example of a brand that leverages diverse photography to highlight a single product. Even if you market for a niche B2B business with one main product, there are still endless possibilities for your visual marketing. As you determine a visual strategy for social media, especially Instagram, start by thinking beyond the product itself to the many ways or locations your product can be used.2) TescoBased in the UK, Tesco is an international grocery store and a reliable source of information for anyone hoping to make their home run a little smoother. On their blog, Tesco Living, shoppers can find how-to articles with easy-to-follow instructions and ample pictures. Topics range from family favorite holiday recipes to summertime craft ideas for your preschooler.By thoughtfully identifying common challenges of grocery shoppers, Tesco Living proves to be an exceptional example of helpful inbound marketing. Tesco then continues to impress by providing the solutions on a clean, easily navigable platform. 3) StarbucksStarbucks was an early adopter of social media and today continues to use industry-leading photos to attract customers. However, most B2B marketers can’t say they have a product as enticing as a cup of coffee to fill their social calendar. Nevertheless, marketers of any industry would value from the coffee chain’s omni-channel approach to marketing and selling.Starbucks creates a user-friendly experience through a myriad of special features on its Facebook page, including special contests, a store locator, international links, and job postings.To streamline the buying process even further, Starbucks created an app to simplify mobile payments and bypass lengthy lines. While it’s unrealistic that all companies should aspire to create their own native app, Starbucks shows how brands should smooth the buyer’s journey with each interaction.4) SpotifyFew brands master personalization quite like Spotify. By leveraging the user’s music interests, Spotify only sends emails with content that is both relevant and rewarding — whether it’s an announcement of their favorite band releasing a new album or news of a local concert.However, the music streaming platform shows that personalization is no longer just for email marketing. Spotify now curates Discover Weekly, a customized playlist filled with songs an individual user has yet to uncover. To close out the year, Spotify presented each user with a “Year in Music” microsite telling the story of their 2015 music habits.As you consider how to add a human touch to your marketing campaigns, think how you can expand beyond email personalization tokens to impress your customers.5) Herschel Supply Co.Adventure is the theme of Herschel Supply’s visual marketing. Browse the backpack retailer’s Instagram account to find breathtaking photos of mountaintop views and chaotic city streets.However, Herschel Supply gives marketers more than just high quality photos to envy. The majority of the brand’s visual content comes directly from their customers posting with the hashtag #WellTravelled. Like Herschel Supply, consider how your brand can use social media to create a community, not simply a list of followers. This way, customers become stakeholders in your marketing and voices in how your product story is told. 6) EverlaneNo matter the platform, each piece of Everlane’s content works toward the same goal: transparency. By illustrating the “how” and “why” behind what they do, Everlane breaks down the barrier between the customer and their favorite brand. For example, the fashion retailer uses Snapchat to send messages to their customers that feel honest and personal. And the brand’s Instagram account features backstage shots of the clothing production process.If you are looking for a new approach to gain trust and loyalty from the businesses you sell to, consider how you can increase transparency as you explain sourcing and pricing on your social media and blog.7) Taco BellThere are few ways to illustrate your brand personality quite like including humor. But before you decide there is no room in B2B marketing to pull a joke, consider the approach of Taco Bell. On the fast food chain’s Twitter account, you’ll find a robust collection of hand-drawn doodles and goofy GIFs.However, it’s not just Taco Bell’s young audience that allows them to execute their humor so well. Credit goes to the brand’s bold, consistent voice. Taco Bell does not test the waters with a few jokes here and there, but commits completely. Whatever you determine your brand voice to be — from witty and sarcastic to encouraging and empowering — strive for consistency.8) ThreadlessThere is no doubt that Threadless knows their audience well. On the retailer’s blog, you’ll rarely catch the writers talking about their funky t-shirt designs. Instead, Threadless has created a content haven for graphic designers and illustrators with just the right touch of quirkiness and personality.Each post is packed with images, showcasing doodles straight from the desks of their customers. Meanwhile, Threadless understands the reader’s desire for visual inspiration and keeps the copy to a minimum. Of course, this approach is not right for every brand. But the more you know your audience, the more you’ll be able to cater your content to the style your readers like best. 9) TOMSVisual storytelling has always been a key ingredient in the marketing success of TOMS. By sharing the stories behind their one-for-one giving model, TOMS is able to gain customers who are all-in with the company’s mission. Therefore, it’s of little surprise that their social media accounts often look more like the work of photojournalists than marketers.So, when you already know you do something well, why not pursue it further? This is exactly what TOMS has done with the release of their latest piece of visual marketing, a virtual reality video that takes the audience alongside on a giving trip. Viewers can drag the frame or tilt their smartphone for a seamless 360-degree view of the surroundings. While visual marketing may not be your strongest asset, determine what you do best and consider how you can push the bar and build more buzz around your brand.10) EDEKAEDEKA reminds marketers that commercials don’t have to feel quite like commercials. In their 2015 holiday advertisement, the German supermarket tells the story of a grandfather who will do just about anything to get his busy children and grandchildren home for the holidays. If you’re looking to explore video marketing, make note of both the empathy and character development used to transform this commercial into a sharable piece of inbound content. Unsure how your B2B brand could use storytelling to market your product? Remember, you don’t have to bring your audience to tears. But making a human connection through storytelling could be just what your brand needs to add interest to your B2B marketing.11) PurinaOnce you pinpoint your winning campaign idea, challenge yourself to imagine all the possible formats your content could take. Consider Purina as an example. The pet food company partnered with BuzzFeed to create an adorable video sharing the first day of bonding between a man and his new puppy. But, Purina didn’t stop there. Sequels were made to continue the tale, including “Our First Poop” and “We Met a Girl.” The campaign is then wrapped up in a microsite to guide people through the adventure of raising a puppy.As content marketing blurs the line between retailer and publisher, consider how you can expand the scope of your campaigns and experiment with new media and storytelling trends.Looking for more examples to spark your inspiration? Check out our latest ebook: 32 Enviable Examples of Inbound Marketing. B2B Content Marketing Originally published Jan 5, 2016 6:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
717Save Over the past few years, we’ve seen content become more visual. Marketers have experimented with infographics, videos, and more — and they’ve made plans to keep it up this year.In fact, 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content.While this certainly gives us a lot to look forward to, it also creates a bit of a challenge for marketers looking to stand out. To avoid your content getting lost, you’ve got to find a way to create something worthy of your audience’s time and attention. But how?To help narrow your focus, check on the infographic from Canva below. From quote cards to infographics, this helpful list is designed to inspire your next visual project. Download 195+ visual marketing design templates to use for social media posts, infographics, and more. 717Save Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Visual Content Originally published Jan 28, 2016 7:00:00 AM, updated July 28 2017