Ghana seeded for 2014 World Cup qualifiers

first_imgGhana will join the qualifying for the 2014 World Cup in the second round stage after being seeded for the African qualifiers.The continent’s qualifiers will begin with a first round and it comes after Fifa unveiled its latest monthly rankings on Wednesday.The Black Stars, 2010 World Cup quarter-finalists are in Pot 1 together Ivory Coast, Egypt, Burkina Faso, Nigeria, Senegal, South Africa, Cameroon, Algeria and Tunisia.The pool includes the top 10 countries in the latest Fifa rankings released on Wednesday.The Black Stars will draw an opponent each from the rest of the three pots to form one of the ten groups in second round of the qualifiers.The 2014 World Cup qualifying draw will be held on Saturday in Rio de Janeiro. A total of five Afican nations will qualify for the 2014 World Cup.FIRST QUALIFYING ROUNDPot 5 (countries ranked 29-40): Mozambique, Democratic Republic of Congo, Togo, Liberia, Tanzania, Congo, Kenya, Rwanda, Ethiopia, Namibia, Burundi, MadagascarPot 6 (ranked 41-52): Guinea Bissau, Equatorial Guinea, Chad, Swaziland, Comoros Islands, Lesotho, Eritrea, Somalia, Djibouti, Mauritius, Seychelles, Sao Tome e PrincipeThe 12 countries in Pot 5 will be drawn against the 12 from Pot 6, who will play at home first. Aggregate winners from November’s two-legged ties will advance to the second round. SECOND QUALIFYING ROUNDPot 1 (ranked 1-10): Ivory Coast, Egypt, Ghana, Burkina Faso, Nigeria, Senegal, South Africa, Cameroon, Algeria, TunisiaPot 2 (ranked 11-20): Gabon, Libya, Morocco, Guinea, Botswana, Malawi, Zambia, Uganda, Mali, Cape Verde IslandsPot 3 (ranked 21-28 plus two others): Benin, Zimbabwe, Central African Republic, Sierra Leone, Sudan, Niger, Angola, The Gambia plus two first round pairingsPot 4: the remaining 10 qualifiers from the first round The 10 four-team groups will be formed by drawing together one team from each pot and each country plays three opponents at home and away.The matches will start in June 2012 and conclude in September 2013.THIRD QUALIFYING ROUNDA draw will split the 10 group winners into five two-leg ties, with the aggregate winners qualifying for the 2014 World Cup in Brazil.The first leg of these decisive matches will take place in October 2013, concluding a month later. Brazil will host the competition from 12 June – 13 July 2014.Source: Ghanafa.orglast_img read more

Where to Celebrate National Mimosa Day (or Weekend!) at Walt Disney World

first_imgShare This!Brunch fans, rejoice! May 16 is National Mimosa Day, and there are a variety of options at Walt Disney World if you want to celebrate. Not at Walt Disney World today? No worries–you can celebrate whenever you’re down. (We won’t tell.)One of the easier breakfast/brunch reservations to get is The Wave at Disney’s Contemporary Resort. I’m a huge fan of their sweet potato pancakes, and a mimosa goes great with that. For $18, The Wave offers a “refillable mimosa” (which comes with two refills).Looking for something a little more upscale and okay waiting to celebrate on Sunday? Brunch at the Top in the California Grill at Disney’s Contemporary Resort comes with a pretty significant price tag (around $90 per person) and is only available on Sundays, but it does include unlimited mimosas and valet parking. Swanky, eh?Over at Disney’s Polynesian Resort, Kona Cafe offers a unique twist–a mimosa flight. For $14, you can choose from a variety of juices to make your three-mimosa flight. Juices include Orange, Pineapple, Cranberry, Pink Grapefruit, or Liliko’i (aka POG juice).For the true “I’m at Walt Disney World” experience, on Saturdays and Sundays, Wine Bar George at Disney Springs offers the Frozcato Mimosa made with Dole Whip pineapple–yes, a Dole Whip Mimosa. If that doesn’t sound like weekends at Walt Disney World, I don’t know what does.Photo courtesy Wine Bar GeorgeWhere’s your favorite place to get your brunch on with a mimosa? Let us know in the comments.last_img read more

Still Shiny: 23 Apps We’re Using One Month Later

first_imgWhy Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Market 6. Drag and Drop ZonesI use lots of search engines throughout the day and the Drag and Drop Zones Firefox plug-in has made it super-easy to do. I love it.iPhone apps.7. FlickitRick reviewed the Flickit Flickr uploader for the iPhone here last month and I’ve been using it ever since. It goes a long way towards solving the lack of MMS on the phone. 8. NYTimes iPhone App We reviewed the latest version of the NYTimes iPhone app at the top of this month and both Sarah and I have been using it regularly. I’ve been flying a lot lately and the off-line reading is great.9. InstapaperThe only thing better than offline reading of the NYTimes on an iPhone is offline reading of anything. Instapaper recently helped me find the time to read Alex Iskold’s last 10 blog posts while flying from Indianapolis to Portland. I landed feeling much smarter. Thanks Instapaper!10. YelpI used to use Google 411 a lot. Now I use Yelp on the iPhone and I love it. I’ve even discovered restaurants close to my house that I didn’t know existed.11. TweetieApparently Sarah and I both just discovered the best iPhone app for Twitter. I love seeing people innovate on top of Twitter, so hopefully other even cooler apps will come out soon.12. Kindle on the iPhoneFrederic reviewed the Kindle on the iPhone and liked it so much he’s kept it. Steve Jobs may think no one reads anymore, but he’s forgetting the people who study the foundational mythology of 11th -13th century British monasteries. That’s what Frederic does when he’s not writing for RWW and he loves the Kindle on the iPhone!13. QuickVoiceQuickVoice is a fully featured audio recorder for the iPhone. I’d never heard of it but Sarah Perez likes it and, after looking, I’m about ready to buy it too. It looks awesome!14. SnapDatSnapDat is an iPhone digital business card exchanging system. Sarah reviewed it while at DEMO and called it serviceable but not great. Apparently it’s good enough because she’s still using it.15. PixelPipeFrederic and Sarah are big fans of PixelPipe on the iPhone. It lets you post to multiple sites and is similar to Flickit above.Productivity16. Morning CoffeeThe Morning Coffee plug-in for Firefox lets you set up a list of tabs to open with a single click. It has helped me continue to use websites I might have forgotten about. I’m very thankful for it. Now that I think about it, I should add Basecamp there. Maybe then I could remember to use the darned thing.17. DoomiDoomi is a handly little Adobe AIR to-do list. It’s simple. I tried it and I like it.18. DestroyTwitterDestroyTwitter is an AIR Twitter client that Phil started using more than a month ago and is still using today. When I questioned his choice of clients he said: “Have you used Destroyflickr? It’s really amazing.. and DestroyTwitter is the same way.. something about the smooth transitions, the intuitive interface, and its unobtrusiveness appeals to me more than other products.”19. FriendFeed Notifier Frederic and Sarah are loyal users of this service and I just started using it today. We reviewed it 2 weeks ago but it looks like a keeper. (See picture on the right.) If you’re insane and want constant stimulus, which we all are and do here at RWW, give it a try.20. ClikBallPhil is still using ClikBall to find and share links. I wrote a very positive review of ClikBall here but found that I didn’t know very many people who were using it. It didn’t pass my test but it did pass Phil’s.21. PostBoxPostBox is a desktop email manager built by a team that includes the creator of Firefox’s Thunderbird. TechCrunch has the best review of the service.22. Alltop OPML and SearchLooking for the best blogs on a wide variety of topics? Alltop is a good place to start. This Greasemonkey script adds buttons to grab all the blogs in a section of the site as an OPML file and to search inside that section. It’s Phil Glockner-approved.23. Enjoysthin.gsEnjoysthin.gs is a very visual social sharing service. The user experience is fantastic. We called it a dazzling new way to share multimedia and I’ve been visiting it every day since then, thanks to the Morning Coffee plug-in described above. It’s great for research and inspiration! That’s Our List – What’s On Yours?We’d love to hear which apps, plug-ins, scripts, etc. our readers have tried for a little while and found to have some sticking power. 4. Google VoiceFrederic reviewed Google Voice earlier this month and he says he’s still using it happily!5. GCal PopUpThe GCal Popup plug-in was a month old for me in our last 30-day round up, but now Phil is a recent convert. This Firefox plug-in gives you super-easy access with a click to your Google Calendar and has increased our use of GCal many-fold. I’ve tried poking the code to create multiple buttons like it for other sites, Basecamp in particular, but the developer says just that is on the way soon. I hope so. Related Posts marshall kirkpatrick Top Reasons to Go With Managed WordPress Hosting A Web Developer’s New Best Friend is the AI Wai… Tags:#Features#Product Reviews#web Here at ReadWriteWeb we see hundreds of new apps, scripts, plug-ins and doo-das every week. We review some portion of those. Many we get excited about. But few stand the test of time for even 30 days. Here are 23 apps we’re still using a month or more after discovering them.We wrote a similar post last November (“30 Days Later: 22 Apps We’re Still Using 1 Month After Finding Them“) and can happily report that we’re still loving almost all the services we wrote about then. If a service can make it past the 30-day mark, it has a good chance of sticking around for a while. 22 or 23 in a month is a pretty impressive number really, so go web innovators go!Four members of our crew named services they have recently become real-life users of: Marshall Kirkpatrick, Sarah Perez, Frederic Lardinois and Phil Glockner (clockwise from top left in picture).Here’s this month’s list. It’s split into 3 categories: search-related services, iPhone apps and productivity tools.Search-related.1. Twitter Real-time Search in Google25 days ago we reviewed a simple Greasemonkey add-on that displays Twitter search results for your search query at the top of Google search results pages. The entire team is still using it and Frederic in particular calls it “the best thing since bread came sliced.” Sarah Perez says “that twitter google script is the invention of the year, can’t image life without it…not kidding.”2. Add Flickr, Wikipedia, YouTube and more to Google Search ResultsWe question whether Phil Glockner really saw this one a month ago, since we wrote about it two weeks ago, but it’s a keeper! 3. Google PreviewPhil added this one to the list as well; it adds thumbnails to Google search results. What does a Google search results page look like with all of the above turned on? Here’s a screenshot.last_img read more

HubSpot TV – Personal Branding and Birthdays

first_img NYC church using Twitter to perform the Passion of Christ “An updated online presence, online and in-person connection,and alignment of your assets – will all contribute to your “Where do I find great photos for my site and blog without paying afortune but while being sensitive to digital property rights?” NEW SECTION: : NFL scouts How to Abuse the New DiggBar for Fun and Profit Marketing Takeaway TeleGlass: kylejames creating fake Facebook profiles Mailbag When using new tools, do some research and make sure they are serving YOUR purposes. susank Closing Dreamstime Doing it Right! Facebook’s Sheryl Sandberg Preaches That The Stream Will Bring Us Closer Together the situation at Mzinga. we want to make a clarification to last weeksstory about social media requiring more transparency in management. Mzinga did actually blog, tweet and publicly discuss their layoffs. Alot of our comments were meant to be more general marketingobservations, and not specific to Digg Says Diggbar is NOT Evil, And Is Lifting Unique Visitors By 20 From HubSpot’s very own West Coast correspondant, Dan Tyre: How to Leverage the Facebook Stream Originally published Apr 12, 2009 1:04:00 PM, updated March 21 2013 James Lee from Afterdiscussions with @ Forum Fodder . (Or put www.hubspot.tv in your Tweet.) Marketing Tip of the Week Marketing Takeaway: Marketing Takeaway: “Theimplication for advertisers is that the new design is going to be greatfor spreading their messages far and wide—reaching two to four timesas many people!” landing thatdream job .” 50% of laid off workers have found new jobs @ Want to learn more about using Facebook for business?center_img Interact with us on Twitter! Today, we are @ Diggbar – Good or Evil?  http://itunes.hubspot.tv Webinar: How to Use Facebook for Business : Create content and give it away for FREE! Flickr Creative Commons iStockphoto Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Facebook Marketing: How Smart Restaurants and Bars are Using “Birthday Marketing” on Facebook  Remember to subscribe in iTunes: Facebook reaches 200 million users @ Leverage the Facebook Stream by communicating with your fans and business connections frequently. KevinHignett Masters Free iPhone App Allow your employees to manage and promote their personal brand and you will help your company and your employees. Job Seekers Find Success Though Inbound Marketing Image sources for Web site / Blog? Where to go? (Success Forum) Leverage the tools at your disposal (like the Digg bar andFacebook stream) and your employees (through their personal branding)to create and promote amazing content. Marketing Takeaway: Marketing Takeaway: Intro (of ladies) to get access to draftee’s profiles.  Marketing and Birthdays Why businesses should support personal branding Zappos Shoe Map Use your birthday and your customers birthdays to you marketing advantage. Headlines Download the free webinar “A Facebook member with 150 friends, for instance, engages inreciprocal conversation with only 5 people, in direct communicationwith 9 people, and in “stream communication” with 20 people.” Episode 35 – April 10, 2009 for all the basics of using Facebook as part of the inbound marketing strategy for your business. (Episode Length: 21 minutes, 26 seconds)  karenrubinlast_img read more

Data Shows: Presentations With More Slides Get Viewed More on SlideShare

first_img1. “How to Produce Better Content Ideas,” Mark JohnstoneWe all get writer’s block sometimes. You’ll stare at a screen, hoping for inspiration to strike — and for that idea to be amazing.But that’s not actually the best way to think of ideas. In the presentation below, Mark Johnstone outlines a better way to brainstorm ideas that will help build your business. How to Produce Better Content Ideas from Mark Johnstone2. “How Google Works,” Eric SchmidtEver wonder what it’s actually like to work at Google? The presentation below from Eric Schmidt (Alphabet, Inc.’s Executive Chairman and ex-CEO of Google) could clue you in — it outlines some of the top lessons he and his team have learned from running and hiring for one of the top companies in the world. Besides giving you a peek behind the scenes of a top company, it could inspire you to make changes to the way your business runs. How Google Works from Eric Schmidt3. “Fix Your Really Bad PowerPoint,” Slide CometOkay, maybe your PowerPoint isn’t that bad, but this presentation has some awesome takeaways we all could learn from. Even if you’re following all the tips in this presentation, you can sure be inspired by its expert copy and design. Fix Your Really Bad PowerPoint by @slidecomet : based on an ebook by @ThisIsSethsBlog from Slide Comet | Singapore Presentation Designer Agency4. “KPCB 2017 Internet Trends,” Kleiner Perkins Caufield & ByersMary Meeker’s report on the latest internet trends is one of the most hotly anticipated data reports of the year. Even if you gave this presentation a gander when it first came out, it’s worth revisiting — the data’s fascinating, current, and relevant to marketers in any industry. Originally published Aug 14, 2017 8:00:00 AM, updated September 30 2019 Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three.And if you’re looking to get started making your own presentation, why not learn from the best of the best?To help you kick your own presentations up a notch, we’ve curated 24 awesome PowerPoint and SlideShare decks below. Free Download: 4 PowerPoint Presentation TemplatesWhen you’re clicking through the presentations below, notice how they weave an interesting story through the format, design their slides, and make their presentations interactive with features exclusive to the platform on which they were created. These are all crucial elements to making an awesome presentation — ones that you can certainly adapt and apply them to your own, with the right approach.Even better … you may just learn a thing or two about marketing while you’re at it.How to Create a PresentationLess is more.Keep text to a minimum.Rethink visuals.Incorporate multimedia. Tell us a little about yourself below to gain access today: How to Create Beautiful PowerPoints [+ Templates] Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates 5. “Why Content Marketing Fails,” Rand FishkinSometimes, the most helpful pieces of content tell you what not to do. Rand Fishkin’s presentation does just that. He takes an in-depth look at the most common reasons people fail at content marketing — and offers practical, original advice on fixing it. Why Content Marketing Fails from Rand Fishkin6. “The What If Technique,” Motivate DesignMost marketers are looking to grow … but sometimes they can get stuck making incremental improvements. While these improvements are growth, larger, bigger growth jumps are what most people want. To help you get unstuck from incrementalism, Motivate Design outlined a process in the presentation below. The What If Technique presented by Motivate Design from Motivate Design7. “Digital Strategy 101,” Bud CaddellEven though this presentation is almost 100 slides long, its content is pure gold. Caddell answers some of the biggest FAQs about digital strategy in a very accessible way. The reason his slides are so straightforward is because of the way he’s laid them out. He’s really adept at making “animated” slides explain his story — something we all should learn how to do. Digital Strategy 101 from Bud Caddell8. “10 Ways to Win the Internets,” UpworthyEven though Upworthy’s got a bad rap for creating clickbait headlines, their lessons on going viral are incredibly interesting. Besides having great advice about going viral, Upworthy does a great job of making its presentation interactive using clickable links. Upworthy: 10 Ways To Win The Internets from Upworthy9. “Crap: The Content Marketing Deluge,” Velocity PartnersEven though this SlideShare is a few years old, it’s one every content marketer should flip through. The reason we love it so much is because the message — and delivery of that message — is pretty much flawless. Definitely take a second to flip through the presentation, as you’ll learn a great lesson while also soaking up a great piece of SlideShare content. Crap. The Content Marketing Deluge. from Velocity Partners10. “What Would Steve Do? 10 Lessons from the World’s Most Captivating Presenters,” HubSpotNot to toot our own horn, but this presentation has been one of our most successful ones, so we wanted to share it with you. I personally love how actionable tips are provided in a visual way. For example, in slides 47 through 49, the author explains the difference between “showing” and “telling” by putting the word “circle” next to a picture of a circle. Although showing, not telling, is a key storytelling technique in writing, it’s especially effective in presentations. What Would Steve Do? 10 Lessons from the World’s Most Captivating Presenters from HubSpot11. “How I Got 2.5 Million Views on SlideShare,” Nick DemeyFeeling inspired to create a SlideShare of your own? Make sure you flip through Nick Demey’s presentation first. He shares some tried-and-true tips for creating awesome presentations that rack up tons of views. How I got 2.5 Million views on Slideshare (by @nickdemey @boardofinno) from Board of Innovation .com12. “10 Powerful Body Language Tips for Your Next Presentation,” Soap PresentationsThis presentation is inspirational from a design perspective — we especially love the color scheme. Using complementary colors (colors opposite each other on the color wheel) can be overwhelming at times, but because Soap Presentations uses them with lots of white space in the background, the colors draw your attention to the content of the slides. 10 Powerful Body Language Tips for your next Presentation from soappresentations13. “What 33 Successful Entrepreneurs Learned From Failure,” ReferralCandyLearning from mistakes is a crucial part of growing in your professional and personal lives. But sometimes, it’s better to learn from others’ mistakes instead of making them yourself. This presentation outlines some core lessons successful entrepreneurs have learned by making mistakes. Read on so you don’t have to make the same ones. What 33 Successful Entrepreneurs Learned From Failure from ReferralCandy14. “Displaying Data,” Bipul Deb NathWe admire presentation for its exceptional display of data — now this post will explain how to do the same in your own presentations. I also love how this presentation is very concise and minimal, as it helps communicate a fairly advanced topic in an easy-to-understand way. Displaying Data from Bipul Deb Nath15. “Design Your Career 2017,” Slides That RockThis presentation’s advice is applicable and its design admirable. The whole black-and-white color scheme really makes the salmon accent color pop — and the SlideShare creatively combines these elements for different slide layouts. Definitely bookmark this presentation as an example of a great SlideShare design. Design Your Career 2015 from Slides That Rock16. “A-Z Culture Glossary 2017,” sparks & honeyThe first time I heard the phrase “on fleek,” I had no idea what it meant. (Apparently, it’s a term that means “on point,” in case you were wondering.)If you’re like me and feel like it’s nearly impossible to keep up with the latest cultural trends, spend time with the presentation below. It’ll outline the most popular trends you should know this year — most definitely worth a read. Topics:last_img read more

Convincing Your Boss in the Value of Social Media [Marketing Cast]

first_img the number of people Marketing Takeaway: Have you faced challenges when explaining to your senior management that social media is worth your time and effort? In this episode of the Originally published Nov 29, 2010 2:00:00 PM, updated October 01 2013 .  Share Examples of Success Topics: Follow the Steps of Your Customers , David Meerman Scott outlines a few ways to make this argument more convincing.  and on David’s blog, using certain networks, but also the These are just a few ways in which you can demonstrate the value of social media to your senior management and erase their doubts about emerging technologies. As David says, “Try to get your executives, board members, whoever is providing the push-back, to divorce their fear of this stuff from the reality of what people are using to communicate today.” Research which platforms host your target audience and focus your engagement efforts there. Social Media Web Ink Now “If your existing and potential customers, and the media, and the analysts are using social networking, then you have to be using that too,” says David. “So, it is a really easy decision.” There are reports announcing not only Pick a case study in your industry and share it with your boss. David points out that people are often fearful of emerging technologies and of “investing time and money into something that is new.” That has been the natural response of many companies when first PCs and then Email got introduced into office spaces. “The same thing is now happening with social media,” notes David. People Are Fearful of New Technology .  As an industry leader, you shouldn’t fear new technology but figure out ways to leverage its power. Marketing Takeaway: profiles of these audiences Weekly Marketing Cast HubSpot’s case studies page There are tons of case studies from various industries and organizations that provide compelling examples of successful usage of social media for business. For instance, you can find a few on Inbound Marketing Marketing Takeaway: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Google Introduces +1 Button for Websites

first_img Today, SEO Google Profile How +1 Works on Websites Topics: Google’s +1 button for websites enables marketers to take further advantage of social search. By adding the buttons to their web pages and content items such as landing pages and blog articles, marketers will have even more opportunities to extend the reach of their content. A Google user’s +1s are also aggregated in a tab on that user’s individual Google Profile, which users can choose to make visible or not. The only catch is that users must be signed into their to their sites, including individual web pages and articles. If you need to catch up on the initial news of what the +1 button is, watch the overview video below or . Google offers helpful instructions and a code generator to enable site owners to add the new +1 Buttons to their websites. You can find these instructions Up until now, Google users were able to recommend content to their friends and contacts directly from Google search results and ads. Now, users can recommend content on a page while they’re still on it. Will you add Google’s new +1 Button to your website and/or blog? A couple of months ago, Google Account in order to view +1 recommendations in search results, and web users must have a public read this article for Google search engine results and AdWords ads. While Google had only hinted that a +1 button would become available for websites, the day has finally come. Think about it — just as you are more likely to choose one restaurant over another due to a recommendation from a friend, wouldn’t you be more likely to click on a search result if one of your contacts +1’ed it? If one of your blog’s readers +1’ed an article you wrote and a friend of theirs notices that in their search results, you’re opening yourself up to potential new readers who might not have otherwise found you online. How to Add the +1 Button to Your Website yesterday!). If you do nothing else, focus on creating remarkable content that your readers will think is worthy of a +1 and will naturally want to share with their networks anyway. The power of social sharing is phenomenal, and Google’s new addition helps marketers to more easily and effectively harness that power. Google announced +1 button Why +1 Is Important for Marketers here Social Media The main marketing takeaway here is simple. Google and other social media sites are releasing buttons like this all the time (heck, Twitter just announced its new Follow Button Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack . in order to +1 things. The first time you +1 something, Google will confront you with a confirmation screen that looks like this: that websites can now add the we reported on the launch of Google’s +1 button Originally published Jun 1, 2011 4:30:00 PM, updated October 01 2013 Think of it as a Facebook “Like” button for the web. With the Facebook Like button, when a user Likes something via the button on a website, it shows up in their Facebook friends’ news feeds. Similarly, when a Google user clicks the +1 button on a web page or article, their connections will see their +1’s within their search results. This enables users to easily view recommendations from their connections where they’re most useful — in search results.last_img read more

5 Reasons Marketing and Sales Should Get Married

first_imgThis is a guest post written by Michael Lieberman, co-founder and president of Square 2 Marketing. Mike is an author, blogger, and speaker on the topic of Reality Marketing™ and can be followed on Twitter @Mike2Marketing.Marketing and Sales have been dating for years, and it’s no longer okay for them to have a casual relationship. If Marketing were my daughter and her boyfriend were Sales, then I’d have to put my foot down and say, “Enough dating…it’s time to get married!” Take a look at the current situation, and I think you will agree.They Live SeparatelyWhen your relationship is casual, you maintain your own places. Marketing lives in a cute garden apartment, and Sales lives in a downtown loft. They don’t share anything, and they spend time separately. Marketing has girls’ night out and Sales has poker night with the guys. Their communication is sporadic at best, and it’s obvious they just aren’t on the same page.They Don’t Share FinancesWhen Sales and Marketing are just in the dating phase, they don’t pool their money. They don’t share expenses, and they don’t leverage economies of scale. For instance, they both pay their own rent and utilities, and they don’t have any family memberships at the gym. Let’s face it: they are wasting a lot of money because they don’t work together. They Sound DifferentWhile Marketing and Sales are just dating, they don’t sound as if they are on the same page. When I talk to Marketing, she tells me one story, and when I talk to Sales, I hear something completely different. Marketing is always interrupting me with her advertising speak, and Sales is constantly talking about “feature” this and “benefit” that. This is a big challenge for the people around them, especially the people they want to be close to: their prospects. They Don’t Complement Each OtherBefore they commit, Marketing and Sales’ personalities are totally different. Sales is pushy, and Marketing tries to show me how smart she is. She has all the answers. And then there are the spats. Marketing thinks Sales is the problem and Sales thinks Marketing is the problem. They really need to be a team if they want to achieve their lifelong goals.5 Reasons Marketing and Sales Should Tie the KnotIf Marketing and Sales got married, it would transform them from two individuals — Sales and Marketing — into one family, also known as the Revenue Department. Think about it; what if they worked together as a single unit; as a team? Here’s what would happen:1. Matched Messaging: What if Marketing and Sales said the same thing? What if their approach was aligned, educating, helping, advising, and counseling all the way through the life cycle? The sales presentation would match the messaging on the website. The sales people would be providing educational content and nurturing their leads, helping prospects feel safe and secure. 2. Return-on-Investment: What if they pooled their money? They could accomplish so much more. They would eliminate the unproductive things they did like traditional advertising, trade shows, and costly golf outings, and instead focus on the highest return activities like websites, email campaigns, lead nurturing, content creation, and social media management. They might even get on a budget and track the performance of their investments with a tool like HubSpot.3. Integration: What if they lived together, working on challenges and focusing on the single task: driving revenue? They would understand each other so much better and be a tightly knit, integrated team. Just think about the potential. 4. Content Collaboration: If they tied the knot, they could do things together like create educational videos that highlighted the sales people so when they finally met their prospects, the prospects already felt like they knew them, liked them, and trusted them. What a warm, friendly feeling that would leave with potential clients. 5. Aligned Goals: Most importantly, if they were committed to each other, their goals would be aligned. Their hopes and dreams would now be one. Their Revenue Department would grow into the Revenue Machine their parents hoped and dreamed of when they started their own families. While this marriage analogy is cute and I hope it got you to chuckle, this is becoming the new model in businesses of all sizes. The Revenue Department is an aligned model where sales and marketing are a single team working together to drive one single measure: revenue. (To learn more about the Revenue Department, click here to request the first chapter of the new book, Fire Your Sales Team Today).Are your marketing and sales teams happily married? What benefits have you experienced from having successfully aligned marketing and sales departments?Image Credit: jmscottIMD Originally published Oct 25, 2011 5:00:00 PM, updated October 20 2016 Topics: Marketing and Sales Alignment Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more