Simulation Techniques in Healthcare HR

first_img“Simulation is a technique—not a technology—to replace or amplify real experiences with guided experiences that evoke or replicate substantial aspects of the real world in a fully interactive manner” ~ David Gaba, MD (2004)In healthcare, there are many reasons for incorporating simulation techniques into our HR practices. Pre-employment screening through assessment centers allow us to evaluate potential candidate skills as well as set the expectations of our candidates. Combining this with area specific onboarding training can significantly reduce our large turnover problem in healthcare. Routine training of staff reduces cognitive decay that naturally occurs with rarely utilized skills as well as covers annual compliance needs. The “hands on” nature of simulation based active learning opportunities continue to be an excellent draw for staff development.Here are four examples of simulation techniques we use in healthcare to strengthen our staff and teams.Standardized patients are people we hire to “act” like they have a particular disease or question about their health needs enabling the learners to apply knowledge in a controlled environment. Confederates are similar in that they portray other members of the team allowing the learners to practice soft skills.Task trainers are special devices utilized to learn and practice specific skills. They can be as simple as arms to practice injections or as complex as surgical trainers that mock specific techniques like cardiac catheterization or knee scope.Full body simulators or manikins are used for learning physiology or performing complex skills like anesthesia crisis management. These simulators contain electronics that allow them to breathe, have pulses, heart and lung sounds to really challenge the learners to evaluate the whole picture.Serious games or Virtual environments allow learners to gain new cognitive skills or interact with teams over and over again. The major advantage to these is that you can have a high throughput (lots of learners) at the same time where some of these other techniques may limit your class size to just a few at a time.While a significant portion of these techniques are often combined to create what is called a “mixed modality” simulation, they each can be used by themselves for powerful learning and development. Healthcare Simulation Week is September 11th through 15th this year. If you are interested in learning more about these techniques or how they could apply to your industry, check out the #HcSimWeek hashtag.last_img read more

The Slow Death of Print: RIP PC Magazine

first_imgPC Magazine, Ziff Davis‘ flagship print publication, has announced that it will go 100% digital. The January 2009 issue will mark the end of PC Magazine’s print edition after 27 years of continuous publication. Instead of the print version, PC Magazine will start publishing a digital version of the magazine, ‘PC Magazine Digital Edition.’ Current and new subscribers should see this digital edition appear in their inboxes by February 2009.100% DigitalPC Magazine has been publishing a digital edition since 2002, but at least in its current version, this digital edition only imitates the print version in its layout, which is definitely not the easiest and most convenient way to read text. Also, the problem for print magazines is not the fact that they are physical objects, but simply the fact that a publication which only appears once a month will always lag behind its online competition, especially in a fast moving business like technology news. 8 Best WordPress Hosting Solutions on the Market frederic lardinois Related Posts Why Tech Companies Need Simpler Terms of Servic… Tags:#news#web A number of publishers have been experimenting with digital editions similar to PC Magazine’s. The New York Times, for example, has its Times Reader application, which allows offline access to the paper. However, in a world where online access is becoming ubiquitous, these products are at best bridges to a pure online experience. PC Magazine, of course, already has a strong online presence and a number of very interesting blogs and online video shows. The value of PC Magazine often wasn’t in its news content anyway, but in its reviews – all of which are available online, without the need to subscribe to a digital edition of the magazine.Would You Subscribe to a Digital Edition?While we are glad to see that a quality publication like PC Magazine is taking steps to secure its future, it is not clear to us why PC Magazine would put time and effort into producing a digital edition of its magazine instead of just focusing on the online experience. A Web Developer’s New Best Friend is the AI Wai… Top Reasons to Go With Managed WordPress Hostinglast_img read more

Streamed Computing jumps onto vPro’s BlogTalkRadio show May 20th!

first_imgCOMING UP: Don’t miss out this week! You will be able to catch Josh Hilliker, Russ Pam, and Jeff Torello’s live chat with Jason Davidson and Mike Ferron-Jones. The show will be on the spectrum of emerging compute models and recommendations for when to consider each model. Feel free to check out this slide deck, you can bring up any questions you have during the show: Slide DeckAlso, remember that there are THREE ways to listen to our show. Not only can you call in and participate live, but you can stream live online or download the show afterwards!When: TUESDAY, May 20th @ 3:30 PMCall-in Number: (347) 326-9831 read more

AI for Enterprise: How to get started from concept to deployment

first_imgArtificial Intelligence (AI) is a hot IT topic today, producing new and exciting results in academic research areas and across real-world deployments. So how do enterprises create value by implementing AI solutions? Many organizations are struggling to take the first step because the journey seems long and complicated. It doesn’t have to be. With some forethought, planning and good practices, you can implement a solution that will help you stay ahead of your competition without draining your expense budget.Building production-ready AI models and solutions brings unique challenges during the development and operation lifecycles. The solutions need to run effectively and predictably for a long period of time, with simplified update procedures when new data becomes available. Additionally, they need to play well with your software stacks of other applications.There are many approaches to incorporating AI technology in your business, from choosing automation tools built on AI technology to building a Data Science practice within your organization, and any mix in-between.By incorporating customized AI solutions, leveraging Machine Learning (ML) and Deep Learning (DL) models in your applications and business processes, you can improve efficiencies and data driven decisions within your organization. We’ll take you through how many organizations today are getting started with AI by combing software development processes with ML and DL models in a consistent application platform.Like any other business endeavor, starting with a solid plan is key to success. To help you start building a plan, we’ll take a look at a typical AI lifecycle from managing the datasets and the multiple stages of training, to deployment and integration into the application environment.Before You Get StartedHere are some key questions to ask yourself:Have we implemented a big data solution in the past or do I have access to large amounts of structured or unstructured data?What skill sets do we have as it relates to AI? Take inventory of your internal skill sets and consider the scope of what you can manage with internal talent. You may consider contracting some technical skills to business partners or bringing on additional internal talent with the appropriate skills needed to be successful.Does your use case involve a specific business unit? If so, you will need subject matter experts (SMEs) from the business unit committed to the initiative, as well as AI experts to architect and develop your AI solutions.Need to know more about what skills you may need? A good AI partner should be able to provide guidance based on the scope of your projects. Do we have budget and buy-in? Every worthwhile investment will have some initial cost. Ensure the projected cost fits within your available budget. Having executive and stakeholder buy-in is key for any initiative to be successful, and AI is no different. If you’re working on an AI project that involves a specific business unit, you will need buy-in from all the stakeholders from the business unit as well.Typical Stages in the AI JourneyChoosing the Right Use CaseChoosing the right use case for an AI application is critical to quickly prove the value to your stakeholders. It’s important to choose a Proof-of-Concept (PoC) or project that can rapidly deliver business value and has few roadblocks to implementation. The three determining factors used to evaluate use cases for fastest business impact are:Data Availability. Any AI application will only be as good as data used for training it. In the enterprise environment, data can be more important than the algorithms. Gathering and organizing a new collection of data can be a long and labor-intensive task.  A project with readily available data, or easily collectable from existing processes, can save several months in the data preparation phase.Clean Data. After “Data Scientist”, “Clean Data” may be the second most common term that AI has added to the IT vernacular.  Clean data refers to the accuracy and completeness of the dataset you’re working with. Imagine a use case in which you’re using customer data to predict which customers will be interested in a specific product. For an accurate prediction, it will require that all of your customer information is complete and up-to-date. By spot checking a few accounts in your Customer Relationship Management (CRM) database, you may start to get a sense of the cleanliness of your dataset and, for most organizations, a better sense of the health of your data. Dirty data simply means that the data is too unstructured, contains too many errors, or is incomplete and will not produce accurate results when used in model training. “Data Wrangling” is the term used for the process of analyzing and evaluating which data stays, which data gets cleaned up, and which data gets tossed out .Existing Technology. In order to deliver value in a short period of time, try to leverage already tested approaches that run well on your current technology. In many cases, you may have existing infrastructure to leverage for your PoC, but if you’re lacking the infrastructure to get started, there are plenty of options for you. Your hardware vendor may even provide access to infrastructure at no cost for an initial PoC. Everybody wants to work with cutting-edge technology and use the latest and greatest solutions, but wait for a later iteration when you have more resources and buy-in. You’ll save time and effort that can be used elsewhere.What criteria should be used to select an initial AI PoC?Time Saving Potential: The best candidate is a simple task that is executed multiple times across the organization. For example, answering simple questions in a call center, filling expense reports for internal employees, etc….Data Intensive Tasks: Look for tasks which rely more on data versus experience or intuition. AI can better execute tasks which have clearly specified data inputs.Monotonous Tasks: There are tasks which are not possible due to costs or diminishing effectiveness of people doing it. A common example is a worker visually inspecting every part entering a factory for flaws. AI will never grow tired of monotonous tasks and will deliver consistent results, improving the overall quality and consistency of the end product.Scalability: The AI application is usually high initial investment, with low operational cost. The best task to start with is the one which can be implemented once, and run multiple times to spread the initial investment across multiple tasks or departments.The right use case is critical to the success of the PoC. Remember to pick one that will deliver results quickly. In order to do that, the project must have readily available, clean data that requires little data wrangling and can run on your existing infrastructure. Try to target tasks that are repetitive, require only data to accomplish, not experience, and are difficult for people to do for any length of time. If the task is repeated across multiple departments, spreading the initial cost becomes easier.Collect Your DataMany AI algorithms being developed today are based on supervised learning and require a significant amount of data wrangling and pre-processing to ensure model accuracy. In supervised learning , the model is trained with labeled data, mapping a specific input with the expected output. For example, if you take a dataset of images of various vehicles, label all car images in your training, and, with proper tuning and enough data, you should be able to predict whether a new image is of a car or not. This of course requires clean and properly labeled data, which can be the most time-consuming stages in developing an AI model. For unsupervised learning, we do not have the data labeled for an expected outcome and the model is tasked to find patterns in the data.Once you have selected your use case and collected your data, you will need to organize, clean, and process your data. For supervised learning models, your training data will need to be labeled, which can be a time consuming task for your data wranglersProving Your Use Case (Pilot)Next, you will work through model development where your data scientist will build and test multiple models to identify the appropriate data science methodology that provides the highest level of accuracy. Once your data scientist has identified the appropriate model, they will perform hyper-parameter tuning to achieve the highest level of accuracy possible.There are a broad range of tools supporting this process, spanning from open-source machine and deep learning frameworks like Spark* ML, sk-learn*, Keras*, TensorFlow*, CNTK*, or BigDL to specialized training platforms like LICO* from Lenovo.Typically, it’s best to start with small chunks of data for initial model development. Once the accuracy of the model reaches an acceptable level, you can increase the amount of data you’re working with which will, in turn, increase the accuracy of the model. Of course, these larger iterations will require greater processing power, storage, and run times.ImplementImplementing AI into a production environment can be as challenging as the development process. AI inference may require changing business processes or modifying existing applications. The scope of operationalizing an AI model can be affected by the complexity of the use-case.To implement the inference of your AI model, it could be as simple as incorporating it into your BI tool for predictive or prescriptive use cases, or as complex as modifying your DevOps process to incorporate it into your business applications. With your first PoC, start small with a light application or plugin to an existing tool.OperationalizeThe work is not over after the solution is implemented and running in a production environment. To improve the accuracy of your AI application, you may need to re-train your model. AI applications generate new data which can be used for additional training to improve accuracy. Also, changes in your environment (new customers, new products, etc…) may require modifications of the model to ensure accuracy.In an ideal lifecycle, a fully automated pipeline, from data generation to deployment, is ideal, but may not be feasible. It’s important to find the right level of automation in your AI deployment that ensures the best accuracy for your model, without being cost prohibitive. This may require changes in your DevOps process to ensure you’re getting the best value from your AI models.Is it Time to Get Started with AI?Once you have completed a successful PoC, it’s time to get serious about your AI strategy. Keep in mind, your competitors are looking at AI technology today to increase efficiency, reduce cost, and, ultimately, become more competitive in the marketplace.Things to ConsiderConsider working with a technology partner that can provide end-to-end solutions from the edge to the data center, providing hardware, software and (most importantly) expertise to help you get started.At Lenovo, we’re taking a prescriptive approach to AI and working with clients to build solutions that address their unique business goals. We have expertise in Big Data, AI, and IoT, realizing the dependencies of AI technology within the data center. We provide access to AI Innovation Centers for our clients to experience the power of AI and build initial PoCs prior to investing in new infrastructure. We have made significant investments in developing new software platforms to accelerate AI development and provide AI consultants to assist customers along the journey. By partnering with leading technology providers, such as Intel and select business partners that have deep industry and AI expertise, we’re providing holistic solutions for our clients. Learn more at technologies’ features and benefits depend on system configuration and may require enabled hardware, software or service activation. Performance varies depending on system configuration. No computer system can be absolutely secure. Check with your system manufacturer or retailer.last_img read more

The Changing Nature of “Work”

center_img As some of you probably know, I worked for Ray Ozzie for four years at Groove Networks — he is the gentleman taking over Bill Gates position as Chief Software Architect at Microsoft.  Ray is a most interesting guy.  He has a unique combination of skills that make him a highly effective human being.  One of his unique skills is that he is a bit of a social anthropologist.  He spends a lot of time thinking about the way people work and how the way people work is affected by emerging network technologies.  It is that ability that led him to build Lotus Notes in the 1980’s where he “groked” the emerging networking standards and built a platform that transformed the way workers interacted (email, collaborative databases). When reading the BusinessWeek article and reflecting on the changing nature of work, I thought a bit about our business and how different in nature our work pattern was from my father’s work pattern throughout his career.  He put in a good 60 hours a week for his whole career, including a trip into the office most Saturday mornings to catch-up on things.  Here are a few of the ways in which we are unique relative to the traditional US concept of work. A major influencer on Ray was of the time.  My personal work environment is about 45 hours a week working alone (and via email/telephone) and 20 hours a week working with no privacy — sitting around a table with my co-workers able to see and hear my every move.  It is not for everyone, but I think I get a ton more done by having a lot of privacy to think hard for most of my week and no privacy for part of my week vs. limited privacy the entire week.  We have an office in Cambridge with room for all of us and are free to use it every day.  Despite that, we only go into the office on Tuesdays and Thursdays and maybe one other day if those two days are too packed or a customer call warrants it.  The three full-time employees (Dharmesh, Patrick, & I) all happen to be night owls.  We all tend to have our highest productivity hours after noon on any given day.  Therefore, our office time on Tuesdays and Thursdays start at noon.  On Tuesdays, we generally stay in the office until around 2am.  I am sure we will have to change some of this as we bring on additional employees with more traditional schedules, but in general I think that modern technology has enabled our company to work in a way that makes us all as productive as possible without the confines of rush hours, long commutes, nosey cubicle neighbors, etc. BusinessWeek Article on BestBuy Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “The Future of Work” in BusinessWeek about BestBuy’s corporate-wide ROWE Program which stands for Results Only Work Environment.  Here’s the way BestBuy describes what ROWE means to them:  “The official policy for this post-face-time, location-agnostic way of working is that people are free to work wherever they want, whenever they want, as long as they get their work done.” Originally published Dec 21, 2006 1:02:00 PM, updated March 21 2013 As many of you regular readers have probably figured out by now, the SB2.0 blog is mainly about how to deploy internet technology and strategy in ways to grow your business profitably, primarily around the area of marketing.  This article was a bit off topic, but I hope it was interesting.  If you have some stories about the way your company “works” that you think are best practices, please do share them with us and the rest of our readers…  If you really like this topic, I recommend you read Tom Malone’s book onlast_img read more

9 Scientific Ways to Make Your Ebook Go Viral

first_img I learned about the concept of communal recreation. The core of this idea is that people often add their own twist on a story when they spread it. My research has shownthat savvy social media users are the most contagious viral users. When you release your ebook, make sure that it appears in the social sites that your target demographic visits often. Twitter, Facebook and LinkedIn are great places to do this. How to Generate Leads for Small Business Lead Generation for Small Business Webinar Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools. Topics: Viral Campaigns rumors From my research into urban legends Originally published Apr 9, 2009 8:28:00 AM, updated October 20 2016 Another commonly cited viral motivation is “utility.” That is, people tend to share content they find useful. Giving your users utilitarian information they can use right away or how-to content will help your ebook spread. 6. Build social proof with testimonialsWhen you’re donewriting your whitepaper or ebook, pass it around to a few friends or”industry celebrities” that you know and ask them to comment on it.Then take these quotes and put them in the PDF itself, as well as on theblog post annoucing it. 7. Use viral calls to actionIn my research on ReTweetingI discovered that asking people (politely) to share your content works very well. Just as you use calls-to-action to drive visitors to your site to take actions, you should also ask your readers to share your content with their friends and social networks. 8. Get it out from behind the pay-wallIf you want people to share your ebook (or any other type of content) you have to allow them to access and distribute it feely and easily. Don’t charge for your best content, and don’t ask people to sign in to get at it. 9. Seed it into social media 1. Fill a knowledge gap 4. Provoke conversationWhen asked why they spread content, people often cite conversation as a primary motivator. Contradicting commonly held wisdom will typically lead to people starting dicussions about your content, as will including open-ended questions and asking for real-world applications of concepts you’ve covered. 5. Teach readers how to do something During World War II researchers in Britan and the U.S. studied how 2. Be timelyIs there some new trend in your space? Be the first to write about what’s happening, then emphasis the urgent and timely nature of your content. 3. Encourage remixing . Download our In every niche there are still areas where there isn’t much real information or data available. Find out what people in your industry want to know more about and give it to them. You should try to exploit this natural human urge in your content. If your ebook contains numeric data, consider releasing the information in a spreadsheet so others can do their own analysis. Make sure people can copy-and-paste text from your PDF and maybe even include specific quotable passages in the page or blog post where you announce the ebook. could be weaponized. They discovered that when something happened (like a big noise) and there was no “official” explanation for it, rumors proliferated in this information void.last_img read more

Three PR and Social Media Measurement Tips From KD Paine

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Apr 29, 2009 8:06:00 AM, updated October 01 2019 Social Mediacenter_img Webinar: Marketing in a RecessionWant to learn effective ways for generating leads and marketing in a economic downturn?Download the free webinar for tips and tricks to drive more visitors and leads to your website! A main criticism of social media is that it’s impossible to measure its impact.  Not so, says KD Paine, author of the new book “Measuring Public Relationships.” Paine has made a career of social media measurement; in addition to her recent book, she is also the founder and CEO of KD Paine & Partners LLC and writes her own blog, PR Measurement.Recently, HubSpot’s Rick Burnes caught up with Paine. He spoke with her about today’s marketplace, ways to form relationships with stakeholders and some current success stories.On Ford’s Social Media Success From the video above: “They say, ‘Ford is not like the other three,’ and because they’re not like the other three, that’s why they’re selling cars. That’s their key message, and you can track that through social media.”On Measuring Reputations From the video above: “All those things [like reputation] are intangible, but you can make them very measurable.”On Measurement PrioritiesFrom the video above: “Figure out what’s not working; don’t try to justify your existence.”Check out the full conversation here (we apologize for some scratchy audio during the conversation):last_img read more

Excuses, Excuses. Top Marketing Transformation Myths Debunked!

first_img “I’m a small business owner who wears many hats, and inbound marketing takes up too much time.” 360 Signs Blog . Whether you like it or not, today’s consumers are taking more control over their purchasing decisions by using the information they find on the web to make better, more informed decisions. Let’s revisit the success of our previous example of Louis E. Page, a company that’s been in business for over 100 years. If an organization as traditional as a fencing company can reach its prospects through marketing transformation, what business can’t? “I’m too old to really ‘get’ this internet marketing stuff.” Originally published Apr 6, 2011 12:14:00 PM, updated July 19 2013 If you could still use some convincing, read on, because it’s time for some major myth debunking… 1. “I’m too old.” The fact of the matter is, for every one of these excuses, we’ve come across businesses that have overcome these myths and transformed their marketing from relying on ineffective, outbound marketing tactics to instead taking advantage of modern, inbound marketing techniques to generate more business online. he used inbound marketing to transform his business and expand his 6-person small business nationwide Pish posh! You may not have grown up as a so-called ‘digital native,’ but that doesn’t mean you’re not an intelligent human being who can learn new skills. Sure, like any other new skill, there’s a learning curve involved. But that doesn’t mean you can’t do it. Take Duncan Page as an example. Duncan is president of Louis E. Page, a family owned and operated fencing and mesh company that’s been in business since 1893. Duncan may not have grown up using the web, yet Marketing Transformation Week So why are so many businesses still failing to transform their marketing? As an inbound marketing company, we’ve heard every excuse in the book… Ha! In 2011, eMarketer predicts that 73% of the U.S. population will be online . Even as a small business owner, Tom is still the primary blogger on thecenter_img “My prospects don’t use the internet or social media to shop for products and services.” If you’ve been reading the blog lately, you’re probably starting to notice the theme we’ve got going on this Inbound Marketing . ! 3. “My target market isn’t online.” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack he was able to significantly reduce his pay-per-click spending, increase organic traffic by 700%, and double the number of daily leads his company generated What other excuses have you overcome in your quest to transform your business’ marketing? 2. “There’s no time.” Topics: Nonsense! This is a big one among small business owners with few employees who find themselves taking on multiple roles within their organization. Yes, content creation takes time, but most small business owners who first bought into this myth and tried inbound marketing found that the return on their time investment was worth much more than the ROI of traditional, expensive marketing tactics like advertising, trade shows, and direct mail. With inbound marketing, time is money, and smart small business owners understand this. Consider the example of Tom Humphries. Tom is owner of 360 Signs, a commercial signage company with only 5 employees. Tom was convinced that the time he spends on inbound marketing is worth it when — that the internet has fundamentally changed the way businesses must market to their prospects.last_img read more

Google Introduces +1 Button for Websites

first_img Today, SEO Google Profile How +1 Works on Websites Topics: Google’s +1 button for websites enables marketers to take further advantage of social search. By adding the buttons to their web pages and content items such as landing pages and blog articles, marketers will have even more opportunities to extend the reach of their content. A Google user’s +1s are also aggregated in a tab on that user’s individual Google Profile, which users can choose to make visible or not. The only catch is that users must be signed into their to their sites, including individual web pages and articles. If you need to catch up on the initial news of what the +1 button is, watch the overview video below or . Google offers helpful instructions and a code generator to enable site owners to add the new +1 Buttons to their websites. You can find these instructions Up until now, Google users were able to recommend content to their friends and contacts directly from Google search results and ads. Now, users can recommend content on a page while they’re still on it. Will you add Google’s new +1 Button to your website and/or blog? A couple of months ago, Google Account in order to view +1 recommendations in search results, and web users must have a public read this article for Google search engine results and AdWords ads. While Google had only hinted that a +1 button would become available for websites, the day has finally come. Think about it — just as you are more likely to choose one restaurant over another due to a recommendation from a friend, wouldn’t you be more likely to click on a search result if one of your contacts +1’ed it? If one of your blog’s readers +1’ed an article you wrote and a friend of theirs notices that in their search results, you’re opening yourself up to potential new readers who might not have otherwise found you online. How to Add the +1 Button to Your Website yesterday!). If you do nothing else, focus on creating remarkable content that your readers will think is worthy of a +1 and will naturally want to share with their networks anyway. The power of social sharing is phenomenal, and Google’s new addition helps marketers to more easily and effectively harness that power. Google announced +1 button Why +1 Is Important for Marketers here Social Media The main marketing takeaway here is simple. Google and other social media sites are releasing buttons like this all the time (heck, Twitter just announced its new Follow Button Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack . in order to +1 things. The first time you +1 something, Google will confront you with a confirmation screen that looks like this: that websites can now add the we reported on the launch of Google’s +1 button Originally published Jun 1, 2011 4:30:00 PM, updated October 01 2013 Think of it as a Facebook “Like” button for the web. With the Facebook Like button, when a user Likes something via the button on a website, it shows up in their Facebook friends’ news feeds. Similarly, when a Google user clicks the +1 button on a web page or article, their connections will see their +1’s within their search results. This enables users to easily view recommendations from their connections where they’re most useful — in search results.last_img read more

3 Strategies for Getting Found in a Mobile World

first_img Skyrocket SEO. 200 million Facebook users access the social network via their mobile – don’t cut down the range of products they can buy just because they are on the move. – UK retail giants Tesco and big name online retailers like Amazon, sell so much via their mobile channels because existing customers can make purchases in a matter of clicks. Try and make your website just as easy to buy from. 1. Ensure a Mobile Optimized Website So whilst ‘mobile SEO’ doesn’t really exist at the moment because the search results are almost identical, a mobile optimized website will certainly perform better from a user experience and conversion point of view.  – if someone wants to make a purchase let them hand over the credit card details, don’t throw up a barrier. This is standard best practice in eCommerce anyway but it is particularly important for mCommerce because filling out details on a phone can be difficult. – make them load fast but ensure users can still easily view the whole product. – iPhone users expect to be able to pinch and flick the screen to zoom in and peruse images of the product they are interested in. Quite simply, a click-through from the mSERPS (mobile search engine results pages) which results in a mobile optimized web page is more likely to generate a conversion By 2012, 20% of all search engine queries will be via a mobile device Prepare a mobile optimized version of your website Quite simply, if you run a consumer facing business and you’re not at least exploring mobile then you are missing a beat. – sounds pretty simple and it is if your website is hosted on a CMS that supports mobile optimization.  However, if your CMS does not easily allow mobile optimization, you’ll need to get down and dirty with a bit of PHP to ensure you have correct user agent detection and page redirections in place (whilst we are on this subject, make sure you map all redirections to the corresponding page on the mobile/desktop site for maximum SEO effect and user experience, don’t just dump people on a mobile optimized homepage!). Images Since Google is monitoring user behavior and working this into the way it ranks websites, it makes perfect sense to create a better experience for your mobile users to help reduce things like bounce rates and to increase pages-per-visit. Serve up your mobile site to mobile users (source) Mobile SEO is really part of your overall SEO campaign but if I were to suggest an area to focus on so that your SEO strategy is future-proof and mobile ready then I would look at developing your local SEO. This is because a lot of mobile search queries have local variables added to them e.g. “coffee shop Manchester” – in fact Google says 95% of mobile searches are for local products and services. This is a good I’m certain that we will see more and more differences between SERPS and mSERPS in the future as Google looks at how to better serve mobile users who will become an increasingly important part of their user base. James Agate , SEO Director and founder of Mobile commerce or mCommerce is huge; and we know it is only going to get even bigger. But making purchases on the move can be a tricky business and your job as the marketer is to remove those barriers in order to ease the customer frustration and more importantly improve conversion. Mobile apps probably provide the best experience for mobile users especially on the iPhone where developers utilise the features of the phone.  This is why many of the eCommerce elite, for example  Amazon, prompt users to download their iPhone or Android app when the user is recognised as viewing the site from one of these devices. Mobile users love to search – talk about increasing the likelihood of abandonment. and could easily lead on to social engagement and will certainly lead to positive word of mouth rather than a regular web page which will more than likely result in user frustration and a lost sale. – either create an XHTML simple version of your website or ensure that your CMS (Content Management System) platform can be optimized for mobile.   Hosting on a subdomain e.g. is preferable because it will be truly optimized for mobile users but the second option is easier, quicker and more than likely cheaper. tutorial on device detection The Mobile Opportunity – browsing is pretty rubbish on mobile devices, so include an easily accessible search bar on your mobile site (with auto suggest) to make the process leading up to a purchase completely hassle free. Never make registration compulsory (source) Don’t limit choice of products (source) 2. Optimize for Mobile Search Marketing Take advantage of the phone’s capabilities The following is a guest post from but it isn’t for the faint-hearted so if coding isn’t your idea of fun (it’s not mine) then hire someone. Essentially what you are trying to do is serve up the right version of the website according to the type of device the user has – extra credit if you customise content according to type of user e.g. encourage iPhone users to download the iPhone app and Android users to download the Android app (see below). M-commerce spend is predicted to hit $119 billion by 2015 Make it super simple for existing customers to make a purchase UK SEO Consultancy That being said, smartphone usage and ownership is massively increasing and pages render in pretty much the same format on a smartphone as they do on a desktop computer. Never, ever, ever send users to a non-mobile-optimized checkout page 3. Expand Properly into Mobile Commere My favorite tip is to provide alternatives to a checkout via a mobile – some customers still have fears about data security or may just want reassurance so encourage a phone call, have store locator functionality, add a reserve and collect in-store option. This ensures you don’t lose a customer who doesn’t feel like making a purchase via their mobile. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Mobile Marketing Originally published Jun 8, 2011 5:30:00 PM, updated October 20 2016last_img read more