‘It would be great to see him in a blue shirt!’ – Chelsea fan verdict

first_img1 PVRIUS Each week, a leading band or musician takes our Starting XI Q&A. And this week it’s Brian MacDonald from PVRIS.You’re on a desert island and can have one album with you and one item of football memorabilia – what do you take?      The one album I’d have is I Forget Where We Were by Ben Howard. I could listen to that record every single day and not get sick of it. For football memorabilia, I would take my Eden Hazard Champions League jersey. Number one song or your club top of the league?Top of the league – 100%! Which football manager do you think would make the best music artist?Antonio Conte looks like he’d be a great singer!Would you rather record a Bond theme or the World Cup’s official song?Bond is cool and all, but football is much better so I’d say an official World Cup song! Which footballer would you record a song with?Didier Drogba! I honestly don’t know why, but he was the first person that came to mind .What was the first single you bought?I can’t remember the first single, but I remember the first record I got and it was Sing The Sorrow by AFI and that’s what actually got me into music.And what was the first football match you went to?We were over in the UK in May and we did a meet and greet. One of the girls we met plays for QPR and she asked if we wanted to go to her game the following day. We had press that following day, but I showed up and surprised her! The match was great.Who is your music idol?Ben Howard. His music hits me in a way that no other artist can. It’s dark, mysterious and beautiful.And who’s your all-time favourite footballer?Eden Hazard. Hands down one of the best players I’ve ever seen take the pitch. He makes everything look so easy and effortless. You’re in charge of your club’s match day music: what song is a must-have on the stadium playlist?Well, I listen to heavy music to get me pumped so I’d have to say I’d pick the song Doomsday by Architects. What’s the greatest moment you’ve experienced as a football fan?Watching Chelsea win the league last season. One of the craziest things I remember though is when Fernando Torres scored against Barcelona in the Champions League a few years back. I remember standing next to my buddy (who is a Barcelona fan) and watching his face as Torres made it up the pitch and scored. If your club could sign any player in the world TODAY, who would you want that to be? (Please be realistic!!)As cliched as it sounds, I would sign Cristiano Ronaldo. It would be great to see him in blue. Listen to PVRIS’ new single Winter now on the talkSPORT Playlist: https://open.spotify.com/user/shootmatchday/playlist/5SFV8jSwXg3YWLx4AaHS6Klast_img read more

Five players you must sign for your Fantasy Football team this week

first_imgAs the Premier League edges closer to its hectic Christmas period, now’s the time to get your Fantasy Football team sorted.Fixtures come thick and fast, as do injuries, so it’s crucial to ensure your squad is stacked with form players who never get rotated. Getty Images – Getty Paulo Gazzaniga (Tottenham) – £1.7mHere’s a bit of a left-field shout. Tottenham, like Manchester United, have been in dreadful form so far this season.Backing them to keep clean sheets is a dangerous game at the moment, but things could be about to improve for Mauricio Pochettino’s men.They don’t face any of the ‘big six’ in their next three, with games against Sheffield United, Bournemouth and West Ham.And due to the injury of Hugo Lloris, Gazzaniga looks set to wear the gloves for the foreseeable future.A cheap, ‘big six’ goalkeeper who very few people own? Yes please. Vardy just can’t stop scoring 6 Gazzaniga is Tottenham’s No. 1 for the foreseeable future AFP or licensors Pulisic scored his fourth goal in two matches against Watford AFP Getty Images – Getty Rashford had a difficult time against Bournemouth, but its Brighton up next at home Marcus Rashford (Manchester United) – £3.8mManchester United looked to be regaining some form until their dismal 1-0 defeat at Bournemouth last Saturday.Nonetheless, the Red Devils have an enticing run of fixtures, with Brighton, Aston Villa and Sheffield United in their next three games.Most of their points seem to fall to Rashford, either through goals or assists, and he’s also on penalty duty (most of the time). 6center_img Admittedly, those are few and far between, but luckily we’ve found five players who won’t let you down over the coming weeks.Some stars have already made themselves indispensable in the game and you risk falling behind if you don’t pick them up this week.But there are also some good different options which could help you gain ground in your mini-leagues.Take a look at talkSPORT.com’s expert tips below.WIN £1K EVERY WEEKEND BY PLAYING FANTASY FOOTBALLJamie Vardy (Leicester) – £4.9mIt usually helps to have the Premier League’s leading goalscorer in your team.The Leicester striker has ten goals in the opening 11 games and he just loves playing against this weekend’s opponents.Arsenal travel to the King Power Stadium in desperate form, and Vardy has scored eight goals in as many league appearances against the Gunners.You might even say he has a point to prove after rejecting a move to the Gunners in 2016. This one’s a bit of a no-brainer. Getty Images – Getty 6 Getty Images – Getty John Lundstram (Sheffield United) – £1.9mIf you haven’t got Lundstram yet, what are you doing?The Sheffield United midfielder is the sixth highest point-scorer in the game, level with Sergio Aguero and one ahead of Pierre-Emerick Aubameyang.He is a Fantasy Football manager’s dream: a defender in the game, but a midfielder in reality.His exceptional goalscoring form, and Sheffield United’s remarkable results, can no longer be put down to fluke.At this point, you’ve got to expect they will continue doing this all season and get behind their players in Fantasy Football. Sadio Mane has been in top form for Liverpool 6 6 Christian Pulisic (Chelsea) – £2.8mFour goals in two games and now a regular starter for the Blues, Pulisic is emerging as a fantastic option for Fantasy Football managers.Chelsea are light on the ground ahead of the Crystal Palace match, with Jorginho suspended and Mason Mount likely to miss the clash through injury.So Pulisic, who looked dangerous during the crazy 4-4 draw against Ajax, could represent an intelligent way into Chelsea’s points haul. 6 Lundstram is currently Fantasy Football’s best value playerlast_img read more

Enabling Community and Patient-Centred Care Using Predictive Analytics

first_imgEmpowered citizens with access to Personal Health recordsActive patient monitoring for those with chronic diseasesHealth and drug advisory service providing evidence-based adviceThe clinician benefits too as 11 acute hospitals, 4 chronic hospitals, 4 mental health hospitals, 1,850 GPs and 820 pharmacies are connected using Oracle solutions to collaborate through the sharing and analysis of patient data. This is a fantastic example of interoperability in healthcare. (Download a PDF from Oracle for more information on the Project O-sarean).Intel helps Partners Deliver Predictive Analytics InnovationsHere at Intel we’ve been working with MimoCare to improve support for independent living with the Intel® Intelligent Gateway™. Through the use of sensors MimoCare technology will help the elderly remain safe living independently in their homes for longer. The use of analytics to identify normal patterns of behavior and predict events means that trigger alerts can be set at the family, friends and carers while the consolidation of aggregated data can help wider clinical research too. Read more on the great work of MimoCare and Intel’s role in the Internet of Things in Healthcare here.I think you’ll find a recent blog by my colleague, Malcolm Linington, interesting too – he takes a look at how GPC are innovating to help guide wound care specialists to deliver the most effective treatment plan possible, develop standardized assessment practices, enhances clinical-based decision-making and ultimately provides cost-savings by streamlining wound care procedures.I’m excited to share these stories with you as I feel we are only at the start of what is going to be a fantastic journey of using predictive analytics in healthcare. It would be great to hear about some of your examples so please do tweet us via @intelhealth or register and post a comment below.Find Claire Medd RGN BSc (Hons) on LinkedIn.Read More: There’s a lot of talk about Big Data in healthcare right now but for me the value of Big Data is not in the size of the data at all, the real value is in the analytics and what that can deliver to the patient. Healthcare reform is underpinned by a shift to value-based care where identifying best care, best treatment and best prognosis are all driven by business intelligence and business analytics.I want to share my thoughts on this in a little more detail from a presentation I gave at the NHS England Health and Care Innovation Expo in Manchester, where Intel and Oracle highlighted some of the great work happening around identifying healthcare needs using predictive analytics.Opportunities for Data Use in Healthcare are RichEverywhere I look in healthcare there seems to be an abundance of data, for example, it’s estimated that the average hospital generates 665TB of data annually. But it’s not just the volume of data that presents challenges, the variety of data means that the opportunities for its use are rich but often tempered by some 80 percent of that data being unstructured. Think X-rays, CT and 3D MRI scans as just one area where technology has vastly improved the quality of delivery of these services – but with a consequential exponential growth in resulting data.Does more data really bring better care though? I’d argue that it’s the analysis of data that holds the key to solving some of the big challenges faced by providers across the world rather than how much data can be captured or accessed. With that in mind Intel and Oracle are working to help providers integrate, store and analyse data in better ways to deliver improved patient outcomes, including: Enabling early intervention and preventionProviding care designed for the individualEnhancing access to the care for the underservedOur approach to developing solutions in this area encompasses several areas on the Big Data stack. There’s the core technology which covers the CPU’s, SSD, Flash, Fabrics, Networking and Security. And then there’s the investment in the Big Data platform which talks to the proliferation of Hadoop by making it easier to deploy. Finally, but no less important, are the analytics tools and utilities which help broaden analysis and accelerate application development.Oracle and Project O-sarean Empowers CitizensI’d like to highlight a couple of great examples where data sharing is helping to deliver active patient management. Oracle has played a part in the successful Project O-sarean in the Basque Country where the regional public healthcare system covers some 2.1m inhabitants with 80 percent of patient interactions related to chronic diseases. It has been predicted that by 2020 healthcare expenditure would need to double if systems and processes did not change. The results of this new multi-channel health service, powered by voluminous amounts of data, are impressive and include:center_img Internet of Things in Healthcare: MimoCare Case StudyIntel® RealSense™: 3D Wound Care with GPCIntel Health and Life Sciences: Sign up to our Newsletterlast_img read more

Three PR and Social Media Measurement Tips From KD Paine

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Apr 29, 2009 8:06:00 AM, updated October 01 2019 Social Mediacenter_img Webinar: Marketing in a RecessionWant to learn effective ways for generating leads and marketing in a economic downturn?Download the free webinar for tips and tricks to drive more visitors and leads to your website! A main criticism of social media is that it’s impossible to measure its impact.  Not so, says KD Paine, author of the new book “Measuring Public Relationships.” Paine has made a career of social media measurement; in addition to her recent book, she is also the founder and CEO of KD Paine & Partners LLC and writes her own blog, PR Measurement.Recently, HubSpot’s Rick Burnes caught up with Paine. He spoke with her about today’s marketplace, ways to form relationships with stakeholders and some current success stories.On Ford’s Social Media Success From the video above: “They say, ‘Ford is not like the other three,’ and because they’re not like the other three, that’s why they’re selling cars. That’s their key message, and you can track that through social media.”On Measuring Reputations From the video above: “All those things [like reputation] are intangible, but you can make them very measurable.”On Measurement PrioritiesFrom the video above: “Figure out what’s not working; don’t try to justify your existence.”Check out the full conversation here (we apologize for some scratchy audio during the conversation):last_img read more

HubSpot TV – Personal Branding and Birthdays

first_img NYC church using Twitter to perform the Passion of Christ “An updated online presence, online and in-person connection,and alignment of your assets – will all contribute to your “Where do I find great photos for my site and blog without paying afortune but while being sensitive to digital property rights?” NEW SECTION: : NFL scouts How to Abuse the New DiggBar for Fun and Profit Marketing Takeaway TeleGlass: kylejames creating fake Facebook profiles Mailbag When using new tools, do some research and make sure they are serving YOUR purposes. susank Closing Dreamstime Doing it Right! Facebook’s Sheryl Sandberg Preaches That The Stream Will Bring Us Closer Together the situation at Mzinga. we want to make a clarification to last weeksstory about social media requiring more transparency in management. Mzinga did actually blog, tweet and publicly discuss their layoffs. Alot of our comments were meant to be more general marketingobservations, and not specific to Digg Says Diggbar is NOT Evil, And Is Lifting Unique Visitors By 20 From HubSpot’s very own West Coast correspondant, Dan Tyre: How to Leverage the Facebook Stream Originally published Apr 12, 2009 1:04:00 PM, updated March 21 2013 James Lee from Afterdiscussions with @ Forum Fodder . (Or put www.hubspot.tv in your Tweet.) Marketing Tip of the Week Marketing Takeaway: Marketing Takeaway: “Theimplication for advertisers is that the new design is going to be greatfor spreading their messages far and wide—reaching two to four timesas many people!” landing thatdream job .” 50% of laid off workers have found new jobs @ Want to learn more about using Facebook for business?center_img Interact with us on Twitter! Today, we are @ Diggbar – Good or Evil?  http://itunes.hubspot.tv Webinar: How to Use Facebook for Business : Create content and give it away for FREE! Flickr Creative Commons iStockphoto Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Facebook Marketing: How Smart Restaurants and Bars are Using “Birthday Marketing” on Facebook  Remember to subscribe in iTunes: Facebook reaches 200 million users @ Leverage the Facebook Stream by communicating with your fans and business connections frequently. KevinHignett Masters Free iPhone App Allow your employees to manage and promote their personal brand and you will help your company and your employees. Job Seekers Find Success Though Inbound Marketing Image sources for Web site / Blog? Where to go? (Success Forum) Leverage the tools at your disposal (like the Digg bar andFacebook stream) and your employees (through their personal branding)to create and promote amazing content. Marketing Takeaway: Marketing Takeaway: Intro (of ladies) to get access to draftee’s profiles.  Marketing and Birthdays Why businesses should support personal branding Zappos Shoe Map Use your birthday and your customers birthdays to you marketing advantage. Headlines Download the free webinar “A Facebook member with 150 friends, for instance, engages inreciprocal conversation with only 5 people, in direct communicationwith 9 people, and in “stream communication” with 20 people.” Episode 35 – April 10, 2009 for all the basics of using Facebook as part of the inbound marketing strategy for your business. (Episode Length: 21 minutes, 26 seconds)  karenrubinlast_img read more

SXSW: Peter Shankman – How Self Promotion Will Save the World

first_img for a 30 minute overview of the Science of ReTweets! Date and time: Join Dan Zarrella, HubSpot’s Social Media Scientist and author of the Inbound Marketing Help A Reporter Out Social Media Marketing Book Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Reserve your spot now The lessons outlined in the video below apply to anyone who is trying to build their business, both online or off.  online marketing and public relations Friday, March 19, 2010 at 1:00pm ET last_img read more

How to Grow Your Email Marketing List [Marketing Cast]

first_img Don’t focus on building new subscribers at the cost of losing existing ones. Make sure your emails are dominated by valuable and informative information and less sales-centric offers. , responds to frequent challenges marketers and business owners face and offers tips to solve these issues. We encourage you to submit a question and subscribe to our No matter what your distinct approach to growing your email marketing list, you will certainly need to make one commitment – show respect for your recipients. As David says, “Don’t abuse the trust people have given you by allowing you to be able to talk to them.” Include “Forward This Email” or/and social media buttons that facilitate the email sharing process. Focus on Sharing Capabilities Email Lists and Segmentation A critical metric in email marketing, David notes, is not necessarily how the number of “net new people” increases, but if the number of existing subscribers decreases. “As soon as you start to send too many sales-related emails, as soon as you start to take advantage of people’s valuable time, they are going to delete the subscription,” David says. Marketing takeaway: To lower your unsubscription rates, you will need to be providing something of value in each message that you send to your leads and prospects. Though you can promote one of your products “once in a while,” make sure you use the majority of your emails to offer valuable information such as reports, blog posts and engaging videos. “I would never promote a product more than once in every 10 emails,” says David. Originally published Nov 22, 2010 2:00:00 PM, updated October 20 2016 a Marketer in Residence at HubSpot This is the first episode from a series of videos that will tackle commonly asked questions about marketing. David Meerman Scott, ! In this episode, David Meerman Scott offers insights about growing your email marketing list. How do you grow the number of people who have given you permission to communicate with them? When you provide value overtime, you will encourage recipients to forward these emails to others who might be interested in the same type of content. Such peer sharing will help you grow your list and nurture prospects into leads and potential customers. Marketing takeaway: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Weekly Marketing Cast Provide Value on an Ongoing Basis Topics: Marketing takeaway: Keep Track of Unsubscription Rateslast_img read more

3 Strategies for Getting Found in a Mobile World

first_img Skyrocket SEO. 200 million Facebook users access the social network via their mobile – don’t cut down the range of products they can buy just because they are on the move. – UK retail giants Tesco and big name online retailers like Amazon, sell so much via their mobile channels because existing customers can make purchases in a matter of clicks. Try and make your website just as easy to buy from. 1. Ensure a Mobile Optimized Website So whilst ‘mobile SEO’ doesn’t really exist at the moment because the search results are almost identical, a mobile optimized website will certainly perform better from a user experience and conversion point of view.  – if someone wants to make a purchase let them hand over the credit card details, don’t throw up a barrier. This is standard best practice in eCommerce anyway but it is particularly important for mCommerce because filling out details on a phone can be difficult. – make them load fast but ensure users can still easily view the whole product. – iPhone users expect to be able to pinch and flick the screen to zoom in and peruse images of the product they are interested in. Quite simply, a click-through from the mSERPS (mobile search engine results pages) which results in a mobile optimized web page is more likely to generate a conversion By 2012, 20% of all search engine queries will be via a mobile device Prepare a mobile optimized version of your website Quite simply, if you run a consumer facing business and you’re not at least exploring mobile then you are missing a beat. – sounds pretty simple and it is if your website is hosted on a CMS that supports mobile optimization.  However, if your CMS does not easily allow mobile optimization, you’ll need to get down and dirty with a bit of PHP to ensure you have correct user agent detection and page redirections in place (whilst we are on this subject, make sure you map all redirections to the corresponding page on the mobile/desktop site for maximum SEO effect and user experience, don’t just dump people on a mobile optimized homepage!). Images Since Google is monitoring user behavior and working this into the way it ranks websites, it makes perfect sense to create a better experience for your mobile users to help reduce things like bounce rates and to increase pages-per-visit. Serve up your mobile site to mobile users (source) Mobile SEO is really part of your overall SEO campaign but if I were to suggest an area to focus on so that your SEO strategy is future-proof and mobile ready then I would look at developing your local SEO. This is because a lot of mobile search queries have local variables added to them e.g. “coffee shop Manchester” – in fact Google says 95% of mobile searches are for local products and services. This is a good I’m certain that we will see more and more differences between SERPS and mSERPS in the future as Google looks at how to better serve mobile users who will become an increasingly important part of their user base. James Agate , SEO Director and founder of Mobile commerce or mCommerce is huge; and we know it is only going to get even bigger. But making purchases on the move can be a tricky business and your job as the marketer is to remove those barriers in order to ease the customer frustration and more importantly improve conversion. Mobile apps probably provide the best experience for mobile users especially on the iPhone where developers utilise the features of the phone.  This is why many of the eCommerce elite, for example  Amazon, prompt users to download their iPhone or Android app when the user is recognised as viewing the site from one of these devices. Mobile users love to search – talk about increasing the likelihood of abandonment. and could easily lead on to social engagement and will certainly lead to positive word of mouth rather than a regular web page which will more than likely result in user frustration and a lost sale. – either create an XHTML simple version of your website or ensure that your CMS (Content Management System) platform can be optimized for mobile.   Hosting on a subdomain e.g. m.yourdomain.com is preferable because it will be truly optimized for mobile users but the second option is easier, quicker and more than likely cheaper. tutorial on device detection The Mobile Opportunity – browsing is pretty rubbish on mobile devices, so include an easily accessible search bar on your mobile site (with auto suggest) to make the process leading up to a purchase completely hassle free. Never make registration compulsory (source) Don’t limit choice of products (source) 2. Optimize for Mobile Search Marketing Take advantage of the phone’s capabilities The following is a guest post from but it isn’t for the faint-hearted so if coding isn’t your idea of fun (it’s not mine) then hire someone. Essentially what you are trying to do is serve up the right version of the website according to the type of device the user has – extra credit if you customise content according to type of user e.g. encourage iPhone users to download the iPhone app and Android users to download the Android app (see below). M-commerce spend is predicted to hit $119 billion by 2015 Make it super simple for existing customers to make a purchase UK SEO Consultancy That being said, smartphone usage and ownership is massively increasing and pages render in pretty much the same format on a smartphone as they do on a desktop computer. Never, ever, ever send users to a non-mobile-optimized checkout page 3. Expand Properly into Mobile Commere My favorite tip is to provide alternatives to a checkout via a mobile – some customers still have fears about data security or may just want reassurance so encourage a phone call, have store locator functionality, add a reserve and collect in-store option. This ensures you don’t lose a customer who doesn’t feel like making a purchase via their mobile. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Mobile Marketing Originally published Jun 8, 2011 5:30:00 PM, updated October 20 2016last_img read more