Lodge’s Coaches returns for another Tourismo M

first_imgLong-established Chelmsford, Essex operator Lodge’s Coaches has taken delivery of a second Mercedes-Benz Tourismo M. It joins an earlier example delivered in 2015 and has been supplied by EvoBus (UK) (02476 626000).The new coach is finished to range-topping Touring Plus specification and it seats 53 in Luxline upholstery, with passengers benefiting from drop-down tables and foot rests. Entertainment is via two 19in monitors that are connected to a Bosch Professional Line system.Power is delivered by the OM 470 engine rated at 422bhp, and it drives through an eight-speed Powershift automated gearbox.The standard Mercedes-Benz range of safety equipment is fitted, including Advanced Emergency Braking System, Lane Departure Warning, and a reversing camera.The coach will be used on a variety of private hire, day excursions and extended tours at home and abroad.last_img read more

Mexico sets Polokwane alight

first_img21 June 2010 Mexico and France met at the Peter Mokaba stadium in Polokwane on Friday in a night that rocked the World Cup host city. For the local spectators, it was a match that made them realise that the World Cup party had well and truly arrived in Polokwane. “It was a brilliant spectacle, and the match took Polokwane to another level,” said Thabo Molokwane, who has been looking forward to seeing a World Cup match in his home town ever since he heard the new stadium was being built. “This was a memorable day for everyone … This is history,” Molokwane said. “It was fantastic for a villager like myself to see world-class players in action at the Peter Mokaba stadium.” Jamie Robb, who had travelled from Johannesburg for the match, said: “It was a great game … The vibe in the stadium was awesome, the Mexicans were great.” The Mexican fans took up an entire stand of the Polokwane stadium, spurring their side on to a 2-0 victory over the French. “They went crazy when a goal was scored, they must have outnumbered the French fans a thousand to one,” said Robb. The city of Polokwane was one of the host cities that received a new stadium, which is wowing fans. The 45 000 seater stadium is the largest in the province of Limpopo, and has changed the sporting atmosphere of the city. “The new stadium is impressive, the massive columns and the way it sticks out above the bushveld,” said Robb. “I would like to watch another game here, it is radical.” Shaina Facey is a 16-year-old local who is thrilled to have the World Cup in her city. “There is an electric feeling here, people are happy and getting behind the teams,” Facey said. “There is something amazing happening here, the World Cup feels like it brought this city together.” Many of the Polokwane residents are excited by the influx of foreign visitors into their city. “We met some of the Mexicans and it was really great to see them around,” said Facey. “It’s very interesting to have foreigners here, I think people are enjoying it.” Source: 2010 Fifa World Cup South Africa Organising Committeelast_img read more

The Changing Nature of “Work”

center_img As some of you probably know, I worked for Ray Ozzie for four years at Groove Networks — he is the gentleman taking over Bill Gates position as Chief Software Architect at Microsoft.  Ray is a most interesting guy.  He has a unique combination of skills that make him a highly effective human being.  One of his unique skills is that he is a bit of a social anthropologist.  He spends a lot of time thinking about the way people work and how the way people work is affected by emerging network technologies.  It is that ability that led him to build Lotus Notes in the 1980’s where he “groked” the emerging networking standards and built a platform that transformed the way workers interacted (email, collaborative databases). When reading the BusinessWeek article and reflecting on the changing nature of work, I thought a bit about our business and how different in nature our work pattern was from my father’s work pattern throughout his career.  He put in a good 60 hours a week for his whole career, including a trip into the office most Saturday mornings to catch-up on things.  Here are a few of the ways in which we are unique relative to the traditional US concept of work. A major influencer on Ray was of the time.  My personal work environment is about 45 hours a week working alone (and via email/telephone) and 20 hours a week working with no privacy — sitting around a table with my co-workers able to see and hear my every move.  It is not for everyone, but I think I get a ton more done by having a lot of privacy to think hard for most of my week and no privacy for part of my week vs. limited privacy the entire week.  We have an office in Cambridge with room for all of us and are free to use it every day.  Despite that, we only go into the office on Tuesdays and Thursdays and maybe one other day if those two days are too packed or a customer call warrants it.  The three full-time employees (Dharmesh, Patrick, & I) all happen to be night owls.  We all tend to have our highest productivity hours after noon on any given day.  Therefore, our office time on Tuesdays and Thursdays start at noon.  On Tuesdays, we generally stay in the office until around 2am.  I am sure we will have to change some of this as we bring on additional employees with more traditional schedules, but in general I think that modern technology has enabled our company to work in a way that makes us all as productive as possible without the confines of rush hours, long commutes, nosey cubicle neighbors, etc. BusinessWeek Article on BestBuy Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “The Future of Work” in BusinessWeek about BestBuy’s corporate-wide ROWE Program which stands for Results Only Work Environment.  Here’s the way BestBuy describes what ROWE means to them:  “The official policy for this post-face-time, location-agnostic way of working is that people are free to work wherever they want, whenever they want, as long as they get their work done.” Originally published Dec 21, 2006 1:02:00 PM, updated March 21 2013 As many of you regular readers have probably figured out by now, the SB2.0 blog is mainly about how to deploy internet technology and strategy in ways to grow your business profitably, primarily around the area of marketing.  This article was a bit off topic, but I hope it was interesting.  If you have some stories about the way your company “works” that you think are best practices, please do share them with us and the rest of our readers…  If you really like this topic, I recommend you read Tom Malone’s book onlast_img read more

9 Scientific Ways to Make Your Ebook Go Viral

first_img I learned about the concept of communal recreation. The core of this idea is that people often add their own twist on a story when they spread it. My research has shownthat savvy social media users are the most contagious viral users. When you release your ebook, make sure that it appears in the social sites that your target demographic visits often. Twitter, Facebook and LinkedIn are great places to do this. How to Generate Leads for Small Business Lead Generation for Small Business Webinar Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools. Topics: Viral Campaigns rumors From my research into urban legends Originally published Apr 9, 2009 8:28:00 AM, updated October 20 2016 Another commonly cited viral motivation is “utility.” That is, people tend to share content they find useful. Giving your users utilitarian information they can use right away or how-to content will help your ebook spread. 6. Build social proof with testimonialsWhen you’re donewriting your whitepaper or ebook, pass it around to a few friends or”industry celebrities” that you know and ask them to comment on it.Then take these quotes and put them in the PDF itself, as well as on theblog post annoucing it. 7. Use viral calls to actionIn my research on ReTweetingI discovered that asking people (politely) to share your content works very well. Just as you use calls-to-action to drive visitors to your site to take actions, you should also ask your readers to share your content with their friends and social networks. 8. Get it out from behind the pay-wallIf you want people to share your ebook (or any other type of content) you have to allow them to access and distribute it feely and easily. Don’t charge for your best content, and don’t ask people to sign in to get at it. 9. Seed it into social media 1. Fill a knowledge gap 4. Provoke conversationWhen asked why they spread content, people often cite conversation as a primary motivator. Contradicting commonly held wisdom will typically lead to people starting dicussions about your content, as will including open-ended questions and asking for real-world applications of concepts you’ve covered. 5. Teach readers how to do something During World War II researchers in Britan and the U.S. studied how 2. Be timelyIs there some new trend in your space? Be the first to write about what’s happening, then emphasis the urgent and timely nature of your content. 3. Encourage remixing . Download our In every niche there are still areas where there isn’t much real information or data available. Find out what people in your industry want to know more about and give it to them. You should try to exploit this natural human urge in your content. If your ebook contains numeric data, consider releasing the information in a spreadsheet so others can do their own analysis. Make sure people can copy-and-paste text from your PDF and maybe even include specific quotable passages in the page or blog post where you announce the ebook. could be weaponized. They discovered that when something happened (like a big noise) and there was no “official” explanation for it, rumors proliferated in this information void.last_img read more

Traditional Media Still Trumps Blogosphere in Reporting New Information

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Jan 18, 2010 8:30:00 AM, updated October 18 2015 There is something of a struggle going on between the blogosphere and traditional news these days. As more and more traditional media outlets begin to close shop or at the very least, close their doors to only those who are willing to pay, many people are questioning if the blogosphere will take over as the leader in news creation.  A recent study titled “How News Happens” by the Pew Research Center Project for Excellence in Journalism examined which sources shared the most “new” information within a week.  The study discovered that most of the news people consumed by the city of Baltimore contained no original reporting. The study also found that 95% of previously unreported stories came from traditional news sources, specifically print and television media, rather than blogs, Twitter, or local websites.Not surprisingly, the study also discovered that the Web was always first to publish any breaking news story, while the blogosphere, Twitter, and local websites also played a major role in spreading new content more quickly.How to Use Your Business Blog to Break More NewsWhy are blogs not breaking as many “news” stories as traditional media? Well, for one, anyone can start a blog – whether they’re a journalist or not. Secondly, many blogs are 1 or 2 man operations that have limited time and resources, making it difficult to flush out news stories that require a lot of outside coordination.As for the claims that many blogs merely “recycle” news content, I can tell you from experience that news-driven posts are easier to craft because responding to something complete like a published news story is easier than building an entire story from scratch.  While these posts may not require any additional reporting, they also can be very successful and insightful, especially when coupled with an original take away for your prospect.  However, the most successful blog posts on the HubSpot blog are the ones that provide some kind of hard-to-find data or breaking news. These posts are extremely valuable, but admittedly take time and resources that aren’t available to many who blog. This study got me thinking about the role that a business blog can play in producing more original news content. Often times, businesses have more resources and access to tools than the average blogger. These are advantages that can be very helpful in reporting new content. If you’re wondering how your business blog can be a better originator of news content, here are a few tips:Blog About Company Data and News More Regularly.If you’re spending a lot money and time crafting press releases to send out on the wire with little result, consider putting that time and energy into creating another version of your press release on your blog, too. When you integrating your blogging strategy in with your press release strategy you not only benefit from extra love from search engines, but it also may inspire people to link to your site pages instead of the press release online. Use Social Media to Spread Your News More QuicklySocial media has the ability to spread news more quickly to influential bloggers and reporters than a PR wire. Work on building out your social media presence on Twitter and Facebook. A recent HubSpot study found that businesses that blog have 102% more Twitter followers, so there is clearly a relationship between creating original content and the likelihood that people will want to follow you and share your posts on Twitter. Invite People in Your Industry to Send You NewsYour company is in a better position than anyone else to unearth breaking news stories about your industry. What may not seem like news to you, may be news to your prospective customer. Turn to people in your industry and company and ask them to send you potential news tidbits for your blog. That’s how we found out about the Fortune 500 CEO who found Outbound Marketing tactics to be “annoying.” -Blogging is an extremely powerful way to share news and information about your company as well as promote thought leadership and connect with other thought leaders.  News content is only one type of content that a business blog can share, but if I’m reading the research correctly, there is a huge opportunity for business blogs to step up and not just comment on the news, but be the source of news too.photo by the Pew Research Center Project for Excellence in JournalismVideo: How to be Smarter than Your PR AgencyUnderstand the value you are getting from your PR agency and their services.Download the free video to learn the findings from HubSpot’s recent research on new releases. Public Relationslast_img read more

UK Advertisers: Penny-Wise, Pound-Foolish?

first_img Before you start pumping out blog posts make sure you do some keyword research sign up here Start to track your progress.  If you don’t have any way to measure the traffic on your site how are you going to be able to tell if your hard work is paying off or not.  HubSpot’s product offers a The Bad News Get Started Now With the new year just getting underway, there’s no better time to get started than right now.  If you don’t already have a blog it’s time to start one.  A lot of businesses are hesitant to because they are unsure of what they should write about.  Think about the questions you get asked on a regular basis, from your friends, from your customers, in your email.  Instead of answering these questions on a one off basis post the answers in your blog.   The bad news is that it’s not going to get any cheaper to advertise and keep up with the advertising budgets of your competitors.  The problem with most forms of paid advertising is that there is a finite supply and an almost infinite demand.  There are only so many local listings, television spots, etc. and an overwhelming number of people who want to advertise in those spaces given the right price. This is especially true if your business is limited to a specific geographic region.  As advertising becomes more sophisticated and campaigns can be targeted towards certain geographic regions, those with a smaller audience (such as the UK) are going to become even more expensive.  The Good News great analytics application Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The good news is that Inbound Marketing completely turns the tables on the old methods of marketing.  When you create your own supply there is no limit to how much you can create.  If what you create is truly remarkable then the traffic will come to you.  In this new marketing era knowledge and expertise are the currency instead of dollars or euros.  The other good news, for those of you reading this in the UK, is that while your competitors are out there figuring out how they are going to spend their marketing budget you can be brainstorming ideas on ways to educate your customers not only giving you a headstart on your Inbound Marketing strategy but also saving you money while you do so.  for both your website and your blog so you can see exactly what people are looking at, what’s working, and what’s not.  If you’d like to try out HubSpot’s product for free for 30 days you can in order to figure out what words and phrases you should be targeting.  This will dramatically increase the probability that your website shows up on the search engine results pages.   start a blog Originally published Jan 20, 2011 3:00:00 AM, updated October 20 2016 Topics: .   Inbound Marketinglast_img read more

5 Awesome Landing Page Lessons From Real Life Examples

first_img Calls to Action Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: On a previous blog post about marketing tests, a commenter asked for some examples of great landing pages. We’ve received that request more than once and figured it’s about time to deliver! So I set out to find some of the best landing pages out there, and to get started, I went to some of my favorite companies. I figured they might be a great place to start because as a marketer, my favorite companies have to not only have a great product or service; they have to be great inbound marketers. Whether you’re B2B, B2C, a product or a services business, these five companies have created great landing pages from which we can learn some serious lessons.To help hammer those lessons home, I’ve also included suggestions for how these landing pages can be improved even more. These suggestions are based on landing page best practices, and don’t take into account that sometimes, you can shirk the best practices based on the results of A/B and multivariate tests. I have no insight into whether these companies have run tests to reach these designs (many probably have!) but the lesson for all marketers is to build something according to best practices, then test, test, test until you get the best version possible.ModClothModCloth is a retailer of retro women’s clothing. This landing page prompts visitors to sign up for its mobile communications and offers.What they’re doing right: ModCloth’s landing page rocks for two reasons. First, notice the consistency between the page headline, the form headline, and the button; they all mention joining ModMobile (glad to see you’re in on the mobile movement, guys!), so it’s very clear what you’re on this page to do. It’s important to have this consistency in all your headlines so your visitor doesn’t get confused about what action they can execute on that page.ModCloth is also successfully explaining what happens if you join ModMobile through its page copy. Notice the use of bullets to break up each point they want to convey so the information is digestible.How they can improve: Two page elements a ModCloth marketer might consider changing on this landing page are the color of the bulleted text and the “Join ModMobile!” button. The bulleted text is awfully light, making it hard to read, and the button could stand out more from the rest of the page, as the blue blends in with its site skin. Or hey, maybe they’re in the middle of some A/B or multivariate tests!SalesforceSalesforce is a CRM and cloud computing software company (with whom you may be intimately familiar if they are your CRM of choice!). This landing page offers a free download of a Gartner research report on sales productivity and automation.What they’re doing right: First, take a look at the top of the landing page. Notice how there’s no navigation? This is a wise move, as it prevents the visitor from getting distracted and abandoning the landing page for another area of the site. Salesforce is also leveraging the use of relevant images on the landing page, including a screenshot of the research report the visitor will receive if they complete their download. They back this up with a relevant quote from the report that continues to engage the visitor and entice them to download the report.How they can improve: Salesforce should follow ModCloth’s lead and include the name or subject of the report that the visitor will download. This should be in the form headline, and in the button copy. For example, the headline can be modified to read ‘Get Your Complimentary Gartner Report,’ or’ Get Your Complimentary Salesforce Automation Report’; the button can be modified to simply say ‘Download Your Report Now.’ These changes will help solidify the purpose of the page, leading to more conversions.YouSendItYouSendIt provides secure online file-sharing software so anyone can easily send large files and attachments. This landing page lets visitors sign up for a free trial with the software.What they’re doing right: Like ModCloth, YouSendIt is doing a great job using consistent language from its page headline to its form headline to its button. But also notice that they’ve selected a green button for their form. Using the green helps it stand out from the rest of their site, which is mostly blue and white. Aside from having a remarkably short form to redeem the free trial, there’s one more page element that is probably helping their conversions: the TRUSTe seal of approval. Including verification signs from third parties like TRUSTe, the BBB, or VeriSign helps instill trust in the visitor that they can safely enter their information to redeem the offer.How they can improve: YouSendIt is rocking a pretty sweet landing page for their free trial, but there’s one area they can definitely improve. They have a navigation along the top and bottom of their site, increasing the likelihood that a visitor will get distracted and click away to another part of their site before filling out the free trial form. You can bring back your navigation and keep the visitor moving through the site with other offers on the thank-you page after the form has been completed.JetsetterJetsetter is an invitation-only travel community that provides its members with access to exclusive deals and insider information on amazing vacations.What they’re doing right: Between the headline and the images used at the top of this landing page, it’s clear as day what you’re supposed to do here. Buy a travel gift certificate for someone. They also lay out the steps of the process clearly, highlighting that you are on step one currently, and graying out the next two but still including the copy that explains what happens during those steps. For an ecommerce site, an easy and clear shopping cart experience is crucial to getting your visitors to move through all the stages necessary to complete a purchase.How they can improve: Jetsetter’s form falls below the fold of the web page, which can impact conversion rates for some sites. If you had a page with a similar layout to Jetsetter, one place they can cut space is the size of the image at the top. Alternately, a two column layout can help condense space and fit everything above the fold. To be really nitpicky, the copy on the “Proceed to Purchase” button is also quite small and light. Making it bigger, bolder, and brighter may help increase conversions.SEOmozSEOmoz is a thought leader in search engine marketing and provides SEO software. This landing page lets visitors sign up for a free trial of their software.What they’re doing right: SEOmoz is also making use of a third-party verification badge to instill trust in the visitor and using consistent language from its header to the copy in its button. The best part of their landing page, however, is the inclusion of the chat icon, which follows the user as they scroll down the page. Along with removing the navigation, this chat icon helps mitigate the chance of page abandonment by giving visitors the opportunity to get answers to questions that are preventing them from completing the form.How they can improve: While the red bubble on the top right corner of the landing page explains what the free trial is for, the header could benefit from the inclusion of the software’s name. Visitors will be happy to easily confirm via the page heading that what they clicked through to download is in fact on this page!When you’re creating landing pages, what best practices do you think contribute the most to a higher conversion rate?Image credit: Beth Kanter Originally published Jan 6, 2012 5:30:00 PM, updated February 01 2017last_img read more

7 Targeted Social Networks Niche Marketers Should Try

first_imgHow Marketers Can Use This NetworkIdentify relevant industry events to attend. Not only will you be able to see all the industry’s events in one place, but you’ll also be able to find networking opportunities before the event even starts.Publicize your own events and attract more attendees by industry or geography.Find inspiration! Get cool event ideas from other cities, and bring them to life in your own area.3) Care2The trend toward “going green” isn’t exactly breaking, but it has caused an uptick in many marketers making sure their marketing campaigns use environmentally friendly processes. The social network, Care2, popped up as people came together to discuss this eco-friendly type of lifestyle and educate others about it. And more and more, marketers need to use these practices in everything they do to cater to this growing audience. By participating in this social network, marketers can educate themselves about the ways they can implement eco-friendly tactics into their marketing strategies. How Marketers Can Use This NetworkResearch, research, research! Implementing green strategies into your marketing isn’t easy. Learn what others are doing.Talk to people in this community, and see what they really care about. What topics matter most? Is your marketing aligned?Does your company sell products/services that cater to eco-friendly users? Then you’re golden! Research what eco-friendly issues are prevalent among your audience to inform your content creation, marketing, product decisions.4) GentlemintWhen the popularity of Pinterest began to rise, we noticed the emergence of another social network catered to men’s needs and interests: Gentlemint. Often called the “Pinterest for men,” Gentlemint has a similar layout to Pinterest with a layout of images that can be commented on and re-shared. But instead of pictures of fashion, food, and babies, there are pictures of guns, cars, and alcohol — a community perfect for businesses selling products/services that appeal to the male demographic. Topics: How Marketers Can Use This NetworkBlog about and share information that is useful to mothers, and share it in the network. Give advice about parenting, and recommend products or services that might be useful to them.Research the articles and videos this audience is posting to get a sense of the topics that garner the most clicks and views. Figure out how to incorporate these topics into your content creation strategy.Make connections with other mothers to learn about the problems, challenges, and interest. Ask questions/survey them to learn how to better market to them.6) ThirdAgeThe fastest growing age group on the internet is senior citizens. More than ever, Baby Boomers and seniors are connecting online with each other and their families. As a result, the internet has become a resource for seniors to get advice from each other on health, aging, and retirement. This is where ThirdAge comes in. ThirdAge boasts newsletters, groups, discussion boards, videos, articles, classes, games, and more designed to help females ages 50+ connect and get advice — perfect for marketers whose products/services appeal to an older generation. Originally published Oct 12, 2012 2:00:00 PM, updated October 20 2016 Social Media Strategy How Marketers Can Use This NetworkAsk questions about your industry to collect direct insights into what your audience is thinking.Answer questions about your company, industry, or even competitors. This will help you position yourself and your company as a thought leader. (Note: Disclose what company you’re from for the sake of transparency — and credibility!)When possible, provide links to resources such as blog articles that help to answer users’ questions.When appropriate, sprinkle in links to some of your educational lead-gen content such as ebooks and webinars to capture Quora users as business leads.Connect with other marketers on the network to see what is or isn’t working for them.2) Meetup Attending and planning events is an important part of any marketer’s job. Meetup makes this responsibility easier for almost every industry. Whether you’re hosting or looking to attend an event that focuses on marketing, health, lifestyle, literature, or even family, pets, sci-fi, or photography, Meetup provides a centralized network with information on the events happening in your area. Marketers who want to reach a particular industry can immediately identify the right events and connect with attendees even before they attend.center_img How Marketers Can Use This NetworkUsing the event feature, find out and attend events that are popular among the types of athletes you cater to. This could be a great opportunity to chat with your buyer personas and even publicize some of your products and services in person.If you’re a local business, search for and connect with members of the different clubs your audience may be a part of by location. Share a relevant article or participate in the ‘Action Spy’ section of the website to participate in the conversation.What other niche social networks have you found handy?Image Credit: mateoutah How Marketers Can Use This NetworkIf your target audience is comprised mostly of men, use Gentlemint to do some research about what the male demographic is interested in. See what they’re sharing, and identify what’s popular (and what’s not).Host Pinterest-like contests to drive traffic from Gentlemint to your website and engage your audience with your brand.Apply Pinterest best practices and set up a board (or a few) through which you can connect with Gentlemint. Here are 28 creative pinboard ideas you can adapt to cater to the Gentlemint audience.5) CafeMomMommy bloggers have become a very popular resource for promoting products and services to other mothers looking for parenting advice. CafeMom is a popular network that gathers these mommy bloggers on one platform to share on childcare through blogs, videos, and games. This audience is becoming an increasingly valuable asset to marketers who are trying to get the attention of mothers. You’re probably always hearing about the most popular, mainstream social networks — Facebook, Twitter, LinkedIn, Google+ — and how you can use them for business. That’s because these networks attract such a wide range of users, that it’s easy for the majority of marketers to have success connecting with their audiences there. But you must know that those “top” social networks aren’t the only ones out there, right?Truth be told, there are hundreds of other, niche social networks on the web that, depending on your particular audience or your goals, can also be well worth it for you to participate in.Why Niche Social Networks Are ValuableA social network can be considered “niche” if either A) the focus of the social network is much more specific (e.g. a social network just for events), or B) the users it attracts are much more targeted than those of social networks that cater to a wide range of users (e.g. a social network just for animal lovers).The beauty of niche social networks is that they take the step of targeting and segmentation out of the marketer’s job. So for example, if your business sells yarn and you’re a marketer participating in a social network for knitters, you already have a much more targeted audience at your disposal than you would on a social network like Facebook. And we all know how much more effective your marketing can be when segmentation is involved, right? So before you devote all your social media marketing time to just the top networks, it behooves you to do some research into whether there are any niche social networks populated by your audience.Not sure what kinds of niche social networks have popped up on the web? Here are 7 of some of the more targeted social networks to open your eyes to what’s out there. Have you heard of or used any of these before? Go ahead — try ’em out!1) QuoraQuora is often a forgotten social network, but it’s also one of the most valuable. Quora aims to provide answers to almost any question you can think of. From questions about marketing to questions about coding, Quora provides a great resource to both users looking for answers, and marketers seeking to position themselves as thought leaders. Think of it as a much broader version of LinkedIn Answers! How Marketers Can Use This NetworkResearch to discover better ways to reach this audience. How do they like being marketed to? What do they like or dislike?Peruse the forums to learn what issues this demographic struggles with. Can you create and share content that helps address these issues and provides solutions?7) AthlinksAthlinks is a social network for athletes to compare statistics and network with each other. With over 266,000 members, it allows athletes to provide information about themselves such as the sports they’re interested in and lists local races and events athletes can attend to meet up with other like-minded athletes. It also includes an athlete directory to search by person or location. This network is great for marketers whose products/services cater to the athletically inclined. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Announcing the New HubSpot Blog Apps for Your iPad or Kindle

first_img Topics: Ever wish you could get all of our blog content perfectly optimized for your iPad or Kindle? Well … there’s an app for that! Actually, there are two. Today, we’re launching our Newsstand app for the iPad, as well as our Kindle app, aimed to make the experience you have with our blog content on your tablet or e-reader much more enjoyable.Now you can stay ahead of the curve with our comprehensive how-to’s, tips, and information about the latest news, trends, and best practices in the marketing industry … optimized just for your tablet or e-reader. Who’s pumped?Here’s a rundown of what you’ll get from each app, and how to get ’em.Inbound Marketing Newsstand AppOur Inbound Marketing Newsstand app, available for the iPad, is free to download. By downloading and subscribing, your app will automatically be updated daily on weekdays and once per weekend with all the latest and greatest HubSpot Inbound Marketing Blog content.  Mobile Apps While we couldn’t offer this app for free due to the nature of the Kindle Store, the HubSpot Blog app will run you just 99 cents per month. But don’t worry — you can take it for a test drive first with a 14-day free trial before you commit.Search “HubSpot Blog” in the Kindle Store or click here to subscribe. And once you’ve tried it out, let us know what you think by leaving a review here. What do you think of the new apps? Happy mobile reading! Originally published Jan 28, 2013 3:00:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack To get the Inbound Marketing Newsstand app, follow this simple, two-step process:Click here (or the blue button below) to download the app on your iPad.Once you open the app, click the ‘Subscribe’ button. Already tried it out? Let us know what you think by leaving a review in the App Store!HubSpot Blog Kindle AppNot an iPad user? No worries! We also now have an app for Kindle users, which is compatible for the Kindle, Kindle Touch, Kindle Paperwhite, Kindle Keyboard, Kindle DX, Kindle 2G, Kindle 1G. By subscribing to our Kindle app, you’ll receive real-time updates for HubSpot blog content throughout the day. Furthermore, Kindle blog apps are fully downloaded onto your Kindle, so you can read HubSpot content even when you’re not wirelessly connected, like on your commute to work.last_img read more

Sick of Dealing With a Messy Office? 10 Free Posters & Badges to Help You Fight Back

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The Badges Whoever said “cleanliness is next to godliness” hasn’t spent much time in office kitchens lately.Regardless of whether you work at a Fortune 500 company, a small startup, or a mid-sized financial services firm, communal office kitchens have a funny way of attracting messes, spills, and close encounters of the liquid kind at every turn.HubSpot, for all of its charms, is not immune to the messy office kitchen either. Earlier this year, our internal company wiki exploded (pun intended) with stories (… and photos) of kitchen messes across the organization and all across our four global buildings. Suggestions poured in for how we could address this issue: “Install security cameras!” “Call out repeat offenders publicly!” “Create shifts and make people sign up as kitchen monitors!” “Put a lock on the kitchen for two weeks!”Surely we’re not the only company on earth struggling with this issue, we thought. Sure enough, a study from OfficeKitchen cited leaving messes for other people to clean up as the #1 pet peeve of employees surveyed.To that end, I turned to Tyler Littwin, our talented senior graphic designer at HubSpot. We put our heads together (along with Dan Sally, stand-up comedian and HubSpot inbound marketing specialist) to come up with a concept that embraced HubSpot’s commitment to transparency. We share as much as humanly possible — not just with our employees, but also with our partners, customers, followers, and fans.What if, we thought, we solved this issue with some really amazing marketing material and shared it for anyone else to use in their office?Free Posters & Badges For Your Office KitchenEnter the Clean Deal Administration, an integrated effort to abolish the ills of office kitchens everywhere. It comes complete with:Printable posters to inspire cleanliness in your company’s kitchen.Printable badges to give to the wonderful people who declare their support for your effort, clean up after themselves or others, or manage to consume their breakfast Pop-Tart without man-handling every other pastry in the box.Click here to download the full set of printable posters and badges.Want high-resolution versions of the posters to hang on the walls of your office kitchen? Download the high-resolution versions here.The Posters Together, we can combat office messes. United, we can fight microwave messes and unsanitary spills. The time is now. We need your help, and with it, there is no toaster too toxic, no fridge too full, and no stench too significant for the strength of our efforts.Please share, print, and use them, in good health and cleanliness. Good karma (and cleaner offices) will follow. Company Culture Originally published May 19, 2015 6:00:00 AM, updated February 01 2017 Topics:last_img read more