Govt. commits Additional $14 Million to Tackle Dengue

first_imgGovt. commits Additional $14 Million to Tackle Dengue Health & WellnessOctober 11, 2012 Advertisements RelatedGovt. commits Additional $14 Million to Tackle Dengue FacebookTwitterWhatsAppEmail Minister of Health, Hon. Dr. Fenton Ferguson, says the Government has committed an additional $14 million to tackle the dengue problem, of which $4 million is designed for the health regions, $4 million for public education and $6 million for vector control.  Dr. Ferguson, who was speaking  today  (October 11), during a press briefing at his downtown Kingston offices, informed that the Government has so far spent $11.5 million as part of its activities to control the spread of the illness. He noted that of this amount, $3 million was disbursed to the four health regions, while an additional $5 million was used for vector control and $3.5 million went towards public education efforts. The Minister gave an assurance that the Ministry is doing all it can to limit the outbreak of dengue fever across the island. He noted that the Government has employed a “joined-up government” approach in an effort to reduce the mosquito population across the island, by working closely with the Ministers of Local Government and Community Development and Transport and Works, as well as the various Mayors, to target important breeding sites. Dr. Ferguson said the mosquito reduction strategies include the fogging of some 800 communities across the island; source reduction, which involves treatment and destruction of mosquito breeding sites, as well as public education. He noted that so far some 450 communities have been fogged; over 3,500 premises visited and approximately 5,000 containers inspected. “All containers found to be breeding sites for the aedes aegyti mosquito, which transmits dengue, have been treated,” the Minister said. He pointed out that the intensified programme is expected to last until December 2012, but will be continued beyond that date if the need arises. The Minister confirmed an increase in dengue fever cases for this year, noting that as at September 29, there were a total of 1,215 suspected cases, of which 345 had been confirmed. This compared to 887 cases in 2011 and 3,202 in 2010, which had been regarded as an outbreak year. There have also been five suspected deaths associated with the disease, with one confirmed case, via autopsy. The victim was a 15 year-old male of Kingston and St. Andrew, who also had the sickle cell disease. Dr. Ferguson said all parishes have been affected to date, with Kingston and St. Andrew showing the highest incidence of the disease, with 599 or 50 per cent of the cases. The breakdown of suspected cases in the other parishes include: 71 cases in St. Catherine; six in St. Thomas; 19 in Portland; 36 in St. Mary; 67 in St. Ann; 20 in Trelawny; 66 in St. James; 38 in Westmoreland; 24 in Hanover; 30 in St. Elizabeth; Manchester, 128; and Clarendon, 82. There are an additional 29 cases for which no parish has been designated. In the meantime, Chief Medical Officer, Dr. Michael Coombs, called on Jamaicans to play their part in reducing the spread of the disease by destroying the breeding sites of mosquitoes. “It cannot be overstated that we need the assistance of every householder…in breaking the transmission cycle of this disease by dealing with the vectors, which breeds around your homes,” he said. For his part, Director, Health Promotion and Prevention Branch, MOH, Dr. Kevin Harvey, cautioned that the symptoms of dengue fever often resemble those of other illnesses, including gastroenteritis and influenza. “Dengue resembles the flu, it has flu-like symptoms, and in fact it can sometimes resemble various other (illnesses), so you have be careful in labelling everything dengue,” he said. “You must (therefore) get a proper assessment from a physician to determine exactly what is going on,” he advised.                                                         DENGUE FACTS: ·        Dengue is a viral infection transmitted by the aedes aegyti mosquito. ·        The virus can only be transmitted when the mosquito bites an infected person and then bites someone else. Symptoms of the illness include: pain behind the eyes; joint and muscle pain; weakness, fever, nausea, swollen lymph nodes, vomiting and possibly a rash. center_img RelatedGovt. commits Additional $14 Million to Tackle Dengue RelatedGovt. commits Additional $14 Million to Tackle Denguelast_img read more

Slow starts dooms Marshfield football against Appleton West

first_imgTigers cannot dig out of 17-0 hole, fall to 1-1By Paul LeckerSports ReporterMARSHFIELD — A lack of offensive production in the first half led to the Marshfield football team falling too far behind.Appleton West held the Tigers to 41 yards and just two first downs in the first half as it built a 17-0 lead and held on in the second half to knock off Marshfield 27-16 in a Valley Football Association contest Friday night at Beell Stadium.West quarterback Alec Goffard ran for 116 yards and a touchdown in the first half, and running back Patrick Ourada added 63 yards on the ground and another score to help the Terrors (1-1 overall and VFA North) take a 17-0 lead by halftime.Marshfield, which put up 38 points in its season opener against Oshkosh West last week, was stymied again and again by a stout West defense that allowed only one play longer than nine yards in the first half and held the Tigers to minus-5 yards passing on four completions.Marshfield’s Skyler Theisen returns a kickoff during the second quarter of Friday’s game against Appleton West at Beell Stadium. West won 27-16.“(Appleton West) wasn’t the team we played last week,” Marshfield coach Denny Goettl said. “They were well-versed and scouted (us). We’re going to face that all year now. We figured out some things in the second half to alleviate some of the stuff they were taking away. They have some good athletes over there. Their corners and safeties were good. They didn’t respect us passing, and their safeties were right up in our face.”Marshfield (1-1, 0-1 VFA West) made a game of it in the third quarter, scoring on both of its possessions.A 28-yard pass play from Ryan Krueger to Isaac Meverden and a 21-yard toss to Andy Goettl set up a 9-yard touchdown run by Brant Bohman. Isaiah Baierl ran in a two-point conversion to cut the Terrors’ lead to 17-8.West responded with an eight-play, 73-yard drive that ended with a 20-yard touchdown run by Goffard, who finished with 176 yards rushing overall.Marshfield came back with another impressive drive, going 60 yards in eight plays. Despite two false start penalties, the Tigers were able to find the end zone again. A 16-yard pass from Krueger to Meverden brought the Tigers to the 10, and two plays later Andy Goettl ran in from the 3 for a touchdown. Krueger threw a two-point conversion to Bohman to make it a one-score game at 24-16 with 55 seconds to go in the third quarter.“We got it figured out, and Ryan got himself back on track in the second half,” Denny Goettl said. “We started moving the football again, and when you hit some passes, it opens up things.”West ripped off a long 14-play drive that chewed up more than seven minutes on the clock and ended with an 18-yard field goal by Jack Porter to push the lead to 27-16.Marshfield could not get much going on its final two possessions, both ending on failed fourth-down plays.Ourada finished with 187 yards rushing in all, 124 coming in the second half as the Terrors were able to run out the clock.Marshfield plays at Hortonville next Friday, Sept. 1, at 7 p.m. The game will be broadcast on WDLB-AM 1450 and“We have to be prepared for everything now,” Denny Goettl said. “We go to the Hortonville, and they beat these guys (Appleton West). It’s going to be a good battle. We’ll get after it. That’s all you can do.”(Hub City Times Sports Reporter Paul Lecker is also the publisher of 27, Tigers 16Appleton West 10 7 7 3 – 27Marshfield 0 0 16 0 – 16First QuarterAW – Jack Porter 19 field goal, 2:03.AW – Alec Goffard 10 run (Porter kick), 0:33.Second QuarterAW – Patrick Ourada 3 run (Porter kick), 6:21.Third QuarterM – Brant Bohman 9 run (Isaiah Baierl run), 6:53.AW – Goffard 20 run (Porter kick), 4:08.M – Andy Goettl 3 run (Bohman pass from Ryan Krueger), 0:55.Fourth QuarterAW – Porter 18 field goal, 5:42.Team StatisticsFirst downs: Appleton West 17; Marshfield 10.Rushing (att-yards): AW 54-369; MAR 33-132.Passing (comp-att-yards-int): AW 5-20-54-0; MAR 9-27-100-2.Total yards: AW 413; MAR 232.Penalties (no.-yards): AW 11-96; MAR 6-50.Fumbles (total-lost): AW 1-0; MAR 2-1.Punting (no.-avg.): AW 7-33.0; MAR 6-34.5.Individual StatisticsRushing: AW, Patrick Ourada 28-187, Alec Goffard 24-176, Luke Pauling 1-7. M, Ryan Krueger 7-48, Brant Bohman 10-33, Andy Goettl 9-28, Isaiah Baierl 5-16, Quinton Alexander 2-7.Passing: AW, Goffard 5-17-54-0, Carson Hacker 0-3-0-0. M, Krueger 9-27-100-2.Receiving: AW, Noah Garcia 1-16, Seth Kurkowski 1-15, Blake Pahlow 1-10, Ourada 1-4. M, Bohman 4-minus 5, Isaac Meverden 2-44, Baierl 1-23, Goettl 1-21, Mitch Wilhelm 1-17.Interceptions (defense): AW, Kevin Pritzl, Garcia.Fumble recoveries (defense): AW, Luke Pauling.Punting: AW, Garcia 7-33.0. M, Krueger 6-34.5Records: Appleton West 1-1 overall and Valley Football Association North; Marshfield 1-1 overall, 0-1 VFA West.last_img read more

DIY RSS Push Notifications with Notifo

first_imgWhy You Love Online Quizzes Now we simply get started with our Ruby environment as follows:We’ll know we’ve been successful when we see our friendly Growl notification powered by Notifo send us the following: If you are curious about other services to try and become involved with as a contributor, the folks at Notifo have created a services page listing other projects. Of course, you can get started creating your own services as well. Before that you will want to review the Notifo API docs that are being updated to include user to user message notifications. Hmmm. Perhaps, the Internet will eventually reinvent Zephyr all over again!What notifications and push oriented tool and services are you using? Let us know in the comments below! 7 Types of Video that will Make a Massive Impac… Related Posts If you like to get immediate notifications when a story hits the wire you are not alone. What if you could schedule your notifications a few times a day. If only there was a way to use push notifications on your iPhone and have them appear on your desktops too.Using some of the new notification services available this is possible. Let’s take a look at one way to do it.Push It Real GoodWait. Surely there are companies that do this already. Yes. There are. If you want to avoid opening a terminal, head over to Superfeedr.But do we want another review of how to simply sign up for something? No.Instead, let’s take a look at RSS to Notifo and getting it running on a new Mac called macbookpro.First, we’ll need to prep a bit. This will mean having to install or update Growl 1.2.1 as well as download the Notifo desktop client for Mac that will send push notifications to Growl for us. Next, we’ll need to get our username and apikey from Notifo.We should see that notifications service is available once we enter our credentials.center_img How to Write a Welcome Email to New Employees? Tags:#hack#How To#Services jay cuthrell Growing Phone Scams: 5 Tips To Avoidlast_img read more

Video games in the Olympics? Here’s how it might work

first_imgTop seed Meralco comes back to beat Star in semis opener LATEST STORIES Trump to designate Mexican drug cartels as terrorist groups Esports would also mean the IOC allowing private companies to set the rules of its competitions.Most traditional sports treat the rules with reverence, only occasionally tinkering around the edges. Not so for games publishers, who routinely mix things up to attract new players and keep things fresh.Adding just one new character can reshape the whole “meta” — the game’s constantly evolving web of tactics and counter-tactics.Senior figures in the IOC and the esports world have publicly doubted esports will be ready for an Olympic debut in seven years’ time.“We are still some way away from our vision and we need to start on the right foot,” Asian Esports Federation president Kenneth Fok said last week. “For esports to develop in a positive banner, we need the full support of each and every NOC, their government, and more importantly the general public to have a positive perception of electronic sports.”Sports Related Videospowered by AdSparcRead Next Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Argentine bishop appears at court hearing on abuse charges Jordan delivers on promise: 2 Cobra choppers now in PH MOST READ Don’t miss out on the latest news and information. In this photo, taken on Tuesday, Sept. 26, 2017, an esports competitor takes part in the Asian Indoor and Martial Arts Games in Ashgabat, Turkmenistan. Including competitive computer games, known as esports, could give the Olympics a younger audience and a huge revenue boost from a rapidly growing market, but would be deeply controversial. (Photo by DAVID ALIAGA / LAUREL Photo Services via AP)ASHGABAT, Turkmenistan — The future of the Olympics may just be in a basement in Turkmenistan.With leading Olympic figures considering a possible role for competitive computer games – known as esports – at the 2024 Games in Paris, a pan-Asian competition in the ex-Soviet state offers a possible vision of the future.ADVERTISEMENT No more menthol cigarettes: New ban on tobacco, vape flavors Winter storm threatens to scramble Thanksgiving travel plans Esports aren’t a natural fit for Turkmenistan, one of the poorer ex-Soviet nations, though one where internet access is growing rapidly.The rules weren’t explained in the local language, but that didn’t turn off the crowd of up to 200 in the windowless basement of a sports arena from cheering and whooping at a particularly spectacular kill or skillful strategy.Still, the attendance was tiny compared to big pro esports events, which can pack thousands into traditional sports arenas, and it didn’t make much of a splash online. Fewer than 50 viewers at a time watched some opening-round matches Monday on Twitch, a leading game streaming service that regularly attracts tens of thousands of concurrent viewers to its more popular streams.If esports make it to the Paris Olympics, it would redefine what Olympic sport is meant to be.The International Olympic Committee has previously resisted calls to add “mind sports” like chess that don’t involve physical exertion, or events where machines are key, like auto racing.ADVERTISEMENT Hotel says PH coach apologized for ‘kikiam for breakfast’ claim ‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims Deciding which games to pick is fraught, too. The IOC has a sponsorship deal with Chinese company Alibaba, which has major esports interests, but rival firms have their own popular brands.The IOC also fears violent games would hurt the Olympics’ image.IOC president Thomas Bach told the South China Morning Post, an Alibaba-owned newspaper, earlier this month that he’d prefer sports simulations.“We want to promote non-discrimination, non-violence, and peace among people. This doesn’t match with video games, which are about violence, explosions and killing. And there we have to draw a clear line,” he said.All four of the games on the program this week in Turkmenistan featured some form of combat, though in fantasy settings with cartoon-style animation techniques. There weren’t any realistic military-themed shooting games on the program.Bach also said esports needs a firmer structure. The IOC is used to dealing with a single governing body for each sport, like FIFA for soccer or the International Gymnastics Federation. Esports has its own international federation, but with limited influence over a web of private interests including games publishers, competition organizers and players’ teams.The event in Turkmenistan showed how that system doesn’t yet fit smoothly with the Olympic movement.IOC sponsor Alibaba’s Alisports division was in charge of the event, and used an open online qualifying system.That prompted federations from Australia and South Korea to boycott, saying athletes should have been picked by their national Olympic committees in the manner of a traditional sport.If esports make it to the Olympics, other potential problems for the IOC include criticism it’s moving away from promoting a healthy lifestyle, and that it’s ignoring poorer countries where fast computers and brand-new games are unaffordable. Including esports could give the Olympics a younger audience and a huge revenue boost from a rapidly growing market, but would be deeply controversial.The Olympic Council of Asia included esports as an official demonstration event at its Asian Indoor and Martial Arts Games this week, with teams from China and nine other nations battling in four games ranging from space combat in “StarCraft II” to card-game strategy in “Hearthstone.”FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingSupporters of esports in the Olympics say their event is a real sporting contest, one which prizes strategy and lightning reactions over physical agility.“It needs different skillsets from different people,” competitor Jess Joaustine Tamboboy from the Philippines told The Associated Press. “It doesn’t really have a physical requirement because you can see around us the players are short and tall, maybe a little bit thin, maybe a little bit fat. But all they have in order to qualify to play for these types of titles are just their cognitive or mind skills.” Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games View commentslast_img read more

40 Brilliant Work Hacks to Improve Your Marketing Productivity

first_img to manage calendar and meeting invitations from people outside your company who can’t necessarily view your calendar. Tungle.Me syncs with your existing calendar. only block the time you’ll need treat your email like a to-do list hack it outside at some point during the day to take a break and recharge. in the body so you will easily be able to search for and find it in your inbox later. Use non-work time to brainstorm Set up filters for email to requests (or say “not now,” and backlog it for later) if it’s not a good use of your or your team’s time. hacks, or tricks you can use to save time, be more efficient, and improve your overall marketing productivity throughout the workday? Yesterday, the HubSpot marketing team got together for an offsite meeting, during which we ended up brainstorming and sharing some fantastic on your team using labels and filters. make sure attendees are assigned action items Use auto-archiving Set personal deadlines 30. for projects. Add a “sent from my mobile device” signature in your smartphone’s email applcation 36. 2. to keep your inbox from clogging up with useless email. 3. 6. so you don’t waste time waiting in line. 28. When attending others’ meetings, 29. Try to schedule your meetings in chunks 5. When working collaboratively, for five minutes every 60-90 minutes. Grab a snack from the kitchen or exercise your legs by wandering around the office. 13. . establish the purpose and create agendas 31. Before you archive an email, work hacks we use in our daily marketing lives. Hopefully, they can help you be more productive too! Try out Productivity to save you an extra step. so you don’t forget what’s on your mind. Gmail-Specific Hacks the one driving). Use two different computers (or just different browsers) 39. on paper, and establish a self-reward system for completing a task (e.g. a check box). Take a break Sign off from your instant messaging client. Use your calendar to take helpful notes 8. reply to yourself using specific search terms 18. get (stuff) done to organize the websites/blogs/news sites you visit often. Inbox Zero 1. Get a jumpstart on your day. At the very least, make yourself invisible or mark yourself as ‘busy’ to prevent people from bothering you. Wear headphones Go for a walk or a run General Working Hacks Email Hacks 34. Adopt the ” 12. 14. send yourself emails with reminders What other work hacks do you employ in your daily marketing lives? with your team. Gmail’s Send & Archive feature (e.g. during a run or during a shower). Sometimes the best ideas come when you’re not specifically focusing on them. plan ‘no meeting’ days ; check it at certain designated times throughout the day, and limit the time you spend on each check-in. (unless of course, 7. 32. Use your phone to  , spontaneous ideas, etc. when you’re away from your computer. to schedule email to be sent later, and to return to your inbox the emails that you’ve sent that have not yet received a reply. inbound marketing on your calendar (or for others on your team) to remind yourself of upcoming deadlines. 19. 22. for meetings or events you book (e.g. include point people’s contact info, detailed information, etc.). (e.g. close your email, turn off your chat client, close your Facebook tab, avoid non-essential meetings). so email recipients know when you’re on-the-go. It can often save time and be more effective than communicating over email or via instant message. . Back-to-back meetings will help keep you on schedule and won’t break up other parts of your day. Schedule “fake” meetings. . Sometimes a half hour can be sufficient enough. , go home early, or book a secluded meeting room in your office when you really need to avoid distractions and Use 26. When planning meetings, 10. Stay sane! Meeting Hacks 25. Always 40. keep a list of all your personal/work passwords Work remotely Create inboxes for email from specific people Lifehacker to tackle afterward. Don’t be afraid to say no ?! Don’t keep email open all the time Set up canned responses Pre-order your lunch Use an RSS reader 24. Agree upon and Label email 38. , we usually have a million different projects and campaigns either underway or in the works, which can often make it difficult to buckle down and focus on one thing. Not to mention the bajillion office distractions at any given moment. So….why not Prioritize your daily tasks to separate distracting things like email from what you’re actively working on. 11. Use a Google Doc to set deadlines for others you’re ” methodology, and based on different categories of your responsibilities before you archive. This will help organize your communications and make searching easier. Limit your interruptions Boomerang Tungle.Me Set up self-reminder events work Share them in the comments and help out your fellow marketers! Block off time Originally published Jul 7, 2011 6:15:00 PM, updated October 20 2016 35. , a website that offers tips and tricks to help you get things done in your daily life. So what about some helpful marketing (e.g. due dates for blog post contributions, etc.). to automatically archive for such automated emails like social media notifications, others’ out-of-office replies, etc. 9. for the meetings you organize to streamline productivity. 37. 16. 33. A marketer’s day is littered with distractions. In the fast-paced world of 17. 27. At the meeting’s end, on your calendar for travel or days you work remotely. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Check email and news on your commute handy so you can access them quickly and easily. . 20. brainstorm and prepare specific talking points 4. 21. Communicate with teammates in person. 15. Keep ongoing and daily to-do lists Experiment with the Gmail extension without listening to music. Calendar Hacks based on your team’s deadlines and goals. 23. for frequently sent email responses to reduce time spent on repetition. Topics: Block off large chunks of time throughout the week to give you uninterrupted work time. You may be familiar withlast_img read more

The Ultimate Google+ Cheat Sheet

first_img Google+ Marketing Originally published Aug 30, 2011 1:30:00 PM, updated July 28 2017 Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. So we thought we would invest some time into making your life easier. In this post, we’ve compiled the best content about Google+ from all across the web. Use it to learn how to leverage Google+ for both business and personal uses.Google+ Vocabulary: Quick Reference GlossaryStream – the list of messages that is displayed on the Google+ home screen and for each Circle of contactsHangout – a platform for group video chatting and collaboration that is used by Google+ membersCircle – the method of organizing connections into groups for more targeted sharing and better privacyGoogle Profile – your personal home on Google+, which allows you to share interesting, work experiences, personal information, and much moreSparks – the magazine of Google+, which bring together information on a topic for easy viewing. Enter a keyword, and see public Google+ posts on that topic. Chat – a method for sending short messages to other Google+ members who are also signed in to Google++1 Button – the equivalent of the Facebook Like button for Google+ and Google Search. A user can +1 an item shared on Google+ as well as a search engine result link returned by a Google search. Comment – a response to a user’s Google+ postShare – allows you to share a message that someone else created with your followers (similar to a retweet on Twitter)The BasicsLet’s start by checking out this awesome cheat sheet that provides some helpful tips for making the most of Google+:Google+ vs. FacebookShould Facebook be worried about Google+? Take a look at this awesome infographic and see for yourself. Who is on Google+?Ever wonder who is actually using Google+? This infographic (larger version here) show that students are major early users, but it also shows many of the companies represented on Google+.How to Configure Privacy Settings on Google+Privacy matters, and it’s one of the biggest complaints about Facebook. Here is how to control your privacy on Google+.Google+ Compared to Twitter and FacebookAs a social network, how does Google+ stack up against Facebook and Twitter?Google+ According to GoogleWhat does Google want you to know about its new social networking platform? Many things, but some of the most important things are included in the following short videos. Give them a look if you want a better understanding of Google+’s features.The Google+ Project: A Quick LookThe Google+ Project: SparksThe Google+ Project: HangoutsGoogle+ 101Get a complete walk-through of Google+ with this presentation, which provides detailed information on how to get started with the new social network.Google+ 101 Guide View more presentations from Supernova StudiosWhat other awesome Google+ info have you come across on the web that should be included in this post? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

How to Create Marketing Emails Both Readers AND Inboxes Love

first_img Topics: Why These Elements Work1) Short Subject Line: Under 70 characters, to be exact. This is critical so it displays clearly in inboxes without getting cut off. And if you want your subject line to appear fully on mobile devices, you have to get even shorter — best practices recommend you aim for fewer than 20 characters.2) Clear ‘From’ Field: Marketers are split on whether it’s best to send email from a company name, a person’s name, or both. And for good reason — the results are different for everyone! In fact, you may find the results even differ based on list segment. Whichever way you choose, just be sure it’s clear to the recipient who the heck you are so they don’t get confused seeing your name in their inbox. That’s a serious bummer for your open rates.3) Real Reply-to Address: You know when you get a really wonderful, personal email from a company? The kind that makes you feel like they know you. The kind that makes you feel like you aren’t part of a list? The kind where they’re even asking you for your feedback on something? Those are awesome. So you hit the ‘reply’ button — you know it’s silly, but the email was so personal it just feels right — and you see your message is going to [email protected] Yeah, not good. Take the time to set up an email address that’s actually functioning so your recipients don’t feel like one in a million (and not in a good way).4) Browser Version of the Email Is Offered: Emails don’t always render the way they should in the inbox. We all know that. It doesn’t mean your recipient doesn’t want to see your email message in all its glory, though, especially your loyal recipients who know your content is typically fantastic. Give them (and yourself) a second chance by including the option for recipients to view your email in their web browser. With most ESPs (like HubSpot, which we used to create the email pictured above), it’s as easy as selecting a checkbox to include this option as you’re crafting your email.5) Dynamic Tags Work: It’s a little scary to include dynamic tags in email for fear they’ll backfire. Greeting your recipient as “Hi [FIRSTNAME]” isn’t really putting your best foot forward, after all. If you’re using dynamic tags in your content, make sure your ESP has some safeguards in place to ensure that, if a field is left blank for a particular contact — let’s say I didn’t provide my first name and (somehow) still got on this email list — it’s filled in with a default word or phrase that makes contextual sense.6) Minimal Images With Relevant Alt Text: There’s nothing like a little visual stimulation to break up the monotony of text. And the image included in this email is great because it’s related to the subject of the email — the email about downloading an ebook shows, well, the ebook. And you can’t see it in this screenshot, but the alt text for the image is “download your complimentary ebook.” So if that image doesn’t render for some recipients, they know exactly what they’re missing, and no meaning is lost. Learn more about optimizing your emails for HTML and plain text in this blog post.7) Short Message With Short Chunks of Text: If you’re trying to get someone to read a novel (or, ahem, an ebook) it’s not wise to put all that copy in the email message itself. People have an inbox full of other messages to get to; if they want to read more from you, they’ll click through and read it later. You know, after they’ve finished clearing out their inbox. But to make their experience reading the little copy you do have in your email better, make sure you break up chunks of text like you see in the screenshot above so it doesn’t become overwhelming for the recipient. If your message looks like it has a ton of copy — even if it doesn’t — readers won’t make it far enough through your email to actually convert on your call-to-action.8) Fonts and Colors Remain Simple: This email doesn’t overwhelm the reader with too many fonts and colors, and the ones that are used are very compatible. Much like a ton of copy looks visually overwhelming to email recipients, opening an email with clashing colors and six different fonts is just too much to handle. Try to stick to three complementary colors, and two to three fonts of similar size for a smooth reader experience.9) Clear Call-to-Action: Readers may not be thinking, “Gee, I wonder where the call-to-action in this email is located?” Well, unless they’re marketers. But they are thinking, “What am I supposed to do with this?” Make it easy for readers to figure out what their next action is. This email makes the CTA big, bold, and blue — it’s the biggest thing in the email, in fact, except for perhaps the image. Oh, but that image also leads to the same landing page as the big blue text. See how that works? ;-)10) Social Sharing Made Easy: Did you know that, according to Econsultancy, emails that include just one social sharing button have 30% higher click-through rates than those without social sharing options? Did you know that when you offer three or more, that 30% higher click-through rate jumps to 55%? Make your recipients’ lives easier and your marketing more effective by making social sharing of your email content easy with the inclusion of those social sharing buttons!11) Physical Address: You could make the case that the inclusion of a physical address in your email message helps the reader. Hey! Now they know you’re a real company! But it’s pretty unlikely readers actually scroll down to that little tiny text in the footer of your email. This is purely to keep you compliant with CAN-SPAM laws. Just make inclusion of your company’s physical address in every single email part of your routine — in fact, you can just craft email templates with this so everyone who sends email for your company is covered.12) Straightforward Unsubscribe Option: Nothing is more frustrating than trying to unsubscribe from an email and being unable to find the option. Don’t use weird language like “Alter your preference for communication.” Just use the word we’re all looking for, “Unsubscribe” and include it in the footer of your email. If you make the process easy on recipients, you won’t suffer retaliation — like being marked as SPAM — when the recipient can’t quickly opt out of your emails.What else makes email marketing great for inboxes and readers alike?Image credit: Lel4nd Email Deliverability As an email marketer, does it ever feel like it’s impossible to make your readers and their inboxes happy?There are so many different factors to consider — subject line, optimization, alt text, unsubscribe options, message copy, design — it seems like almost every email is going to get sent with at least one fatal error.But if you have a visual checklist to remind you what to do (and what not to do) when crafting your email, it’s easy to always do a quick reality check before hitting ‘send.’If you’re unsure whether your emails are up to snuff for your recipients and their inboxes, reference this visual guide to creating an inbox- and reader-friendly email, complete with explanations for why all of these factors matter so much for your deliverability, open, and click-through rates.What an Inbox-Friendly Email Looks Likecenter_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 9, 2012 12:12:00 PM, updated October 20 2016last_img read more

7 Targeted Social Networks Niche Marketers Should Try

first_imgHow Marketers Can Use This NetworkIdentify relevant industry events to attend. Not only will you be able to see all the industry’s events in one place, but you’ll also be able to find networking opportunities before the event even starts.Publicize your own events and attract more attendees by industry or geography.Find inspiration! Get cool event ideas from other cities, and bring them to life in your own area.3) Care2The trend toward “going green” isn’t exactly breaking, but it has caused an uptick in many marketers making sure their marketing campaigns use environmentally friendly processes. The social network, Care2, popped up as people came together to discuss this eco-friendly type of lifestyle and educate others about it. And more and more, marketers need to use these practices in everything they do to cater to this growing audience. By participating in this social network, marketers can educate themselves about the ways they can implement eco-friendly tactics into their marketing strategies. How Marketers Can Use This NetworkResearch, research, research! Implementing green strategies into your marketing isn’t easy. Learn what others are doing.Talk to people in this community, and see what they really care about. What topics matter most? Is your marketing aligned?Does your company sell products/services that cater to eco-friendly users? Then you’re golden! Research what eco-friendly issues are prevalent among your audience to inform your content creation, marketing, product decisions.4) GentlemintWhen the popularity of Pinterest began to rise, we noticed the emergence of another social network catered to men’s needs and interests: Gentlemint. Often called the “Pinterest for men,” Gentlemint has a similar layout to Pinterest with a layout of images that can be commented on and re-shared. But instead of pictures of fashion, food, and babies, there are pictures of guns, cars, and alcohol — a community perfect for businesses selling products/services that appeal to the male demographic. Topics: How Marketers Can Use This NetworkBlog about and share information that is useful to mothers, and share it in the network. Give advice about parenting, and recommend products or services that might be useful to them.Research the articles and videos this audience is posting to get a sense of the topics that garner the most clicks and views. Figure out how to incorporate these topics into your content creation strategy.Make connections with other mothers to learn about the problems, challenges, and interest. Ask questions/survey them to learn how to better market to them.6) ThirdAgeThe fastest growing age group on the internet is senior citizens. More than ever, Baby Boomers and seniors are connecting online with each other and their families. As a result, the internet has become a resource for seniors to get advice from each other on health, aging, and retirement. This is where ThirdAge comes in. ThirdAge boasts newsletters, groups, discussion boards, videos, articles, classes, games, and more designed to help females ages 50+ connect and get advice — perfect for marketers whose products/services appeal to an older generation. Originally published Oct 12, 2012 2:00:00 PM, updated October 20 2016 Social Media Strategy How Marketers Can Use This NetworkAsk questions about your industry to collect direct insights into what your audience is thinking.Answer questions about your company, industry, or even competitors. This will help you position yourself and your company as a thought leader. (Note: Disclose what company you’re from for the sake of transparency — and credibility!)When possible, provide links to resources such as blog articles that help to answer users’ questions.When appropriate, sprinkle in links to some of your educational lead-gen content such as ebooks and webinars to capture Quora users as business leads.Connect with other marketers on the network to see what is or isn’t working for them.2) Meetup Attending and planning events is an important part of any marketer’s job. Meetup makes this responsibility easier for almost every industry. Whether you’re hosting or looking to attend an event that focuses on marketing, health, lifestyle, literature, or even family, pets, sci-fi, or photography, Meetup provides a centralized network with information on the events happening in your area. Marketers who want to reach a particular industry can immediately identify the right events and connect with attendees even before they attend.center_img How Marketers Can Use This NetworkUsing the event feature, find out and attend events that are popular among the types of athletes you cater to. This could be a great opportunity to chat with your buyer personas and even publicize some of your products and services in person.If you’re a local business, search for and connect with members of the different clubs your audience may be a part of by location. Share a relevant article or participate in the ‘Action Spy’ section of the website to participate in the conversation.What other niche social networks have you found handy?Image Credit: mateoutah How Marketers Can Use This NetworkIf your target audience is comprised mostly of men, use Gentlemint to do some research about what the male demographic is interested in. See what they’re sharing, and identify what’s popular (and what’s not).Host Pinterest-like contests to drive traffic from Gentlemint to your website and engage your audience with your brand.Apply Pinterest best practices and set up a board (or a few) through which you can connect with Gentlemint. Here are 28 creative pinboard ideas you can adapt to cater to the Gentlemint audience.5) CafeMomMommy bloggers have become a very popular resource for promoting products and services to other mothers looking for parenting advice. CafeMom is a popular network that gathers these mommy bloggers on one platform to share on childcare through blogs, videos, and games. This audience is becoming an increasingly valuable asset to marketers who are trying to get the attention of mothers. You’re probably always hearing about the most popular, mainstream social networks — Facebook, Twitter, LinkedIn, Google+ — and how you can use them for business. That’s because these networks attract such a wide range of users, that it’s easy for the majority of marketers to have success connecting with their audiences there. But you must know that those “top” social networks aren’t the only ones out there, right?Truth be told, there are hundreds of other, niche social networks on the web that, depending on your particular audience or your goals, can also be well worth it for you to participate in.Why Niche Social Networks Are ValuableA social network can be considered “niche” if either A) the focus of the social network is much more specific (e.g. a social network just for events), or B) the users it attracts are much more targeted than those of social networks that cater to a wide range of users (e.g. a social network just for animal lovers).The beauty of niche social networks is that they take the step of targeting and segmentation out of the marketer’s job. So for example, if your business sells yarn and you’re a marketer participating in a social network for knitters, you already have a much more targeted audience at your disposal than you would on a social network like Facebook. And we all know how much more effective your marketing can be when segmentation is involved, right? So before you devote all your social media marketing time to just the top networks, it behooves you to do some research into whether there are any niche social networks populated by your audience.Not sure what kinds of niche social networks have popped up on the web? Here are 7 of some of the more targeted social networks to open your eyes to what’s out there. Have you heard of or used any of these before? Go ahead — try ’em out!1) QuoraQuora is often a forgotten social network, but it’s also one of the most valuable. Quora aims to provide answers to almost any question you can think of. From questions about marketing to questions about coding, Quora provides a great resource to both users looking for answers, and marketers seeking to position themselves as thought leaders. Think of it as a much broader version of LinkedIn Answers! How Marketers Can Use This NetworkResearch to discover better ways to reach this audience. How do they like being marketed to? What do they like or dislike?Peruse the forums to learn what issues this demographic struggles with. Can you create and share content that helps address these issues and provides solutions?7) AthlinksAthlinks is a social network for athletes to compare statistics and network with each other. With over 266,000 members, it allows athletes to provide information about themselves such as the sports they’re interested in and lists local races and events athletes can attend to meet up with other like-minded athletes. It also includes an athlete directory to search by person or location. This network is great for marketers whose products/services cater to the athletically inclined. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Use Dynamic Content for “Smarter” Marketing

first_img Originally published Sep 6, 2013 11:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Smart Content If you’ve been following inbound marketing for a while, you’ve probably heard of the term ‘smart content’ before. It’s one of those terms lots of people use and assume that most everyone knows what it is. But not all of us are in the know — lots of people are searching about it every day. So we wanted to break it down once and for all. What is smart content and how will it impact your marketing? Let’s dive in.What Is Smart Content?First things first: What does ‘smart content’ even mean? In simple terms, smart content is content that adapts to the characteristics of the person consuming it. The goal of smart content is to provide a more relevant experience than could otherwise be achieved through static content.  To fully understand smart content and why it’s growing as a marketing term, it helps to step back and take a look at a larger shift happening across many of the popular products and services we use today. Nest: Nest is a “smart” thermostat that adapts to the patterns of behavior its users exhibit. For example, if you go away every weekend and turn your thermostat down, Nest will learn over time that that’s a typical behavior and eventually adapt to do it for you. Rdio, Spotify, or Pandora: Each of these music services learns your interests over time and adapts to build you a personalized station.   Waze: Recently bought by Google, Waze takes static maps and infuses them with real-time context from other vehicles. It enables the passenger in your car to influence the recommended routes by reporting accidents, traffic, and even good rest stops, and then transmits that feedback to all other drivers on the road. Basically, your map adapts as the driving situation unfolds. Netflix: Netflix takes your viewing behavior and adapts to elevate similar genres and content. Each Netflix user has a customized list of recommendations. The commonality among all of these products is the product or service’s ability to recognize data points and adjust to better fit the person using them. This personalization turns everyday static objects into “smart” objects. Marketing has started to follow a similar trend.Smart content in marketing began with the personalization of email campaigns. Using data from a contact database, marketers could segment their mailing lists based on a recipient’s characteristic. That targeting proves to be quite successful: According to Aberdeen group, personalized emails improve click-through rates by 14% and conversion rates by 10%.  Moving to personalization across channels, particularly on websites, is an important next step in meeting customers’ expectations and behavior. A 2013 study from Harris Interactive and Janrain found that nearly three-fourths (74%) of online consumers get frustrated with websites when content they see has nothing to do with their interests.Smart content in marketing takes the lessons from marketers’ early experiences customizing email sends and applies it to content throughout the marketing toolset. Just as each recipient gets targeted emails with marketing automation, each website visitor sees customized webpages with smart content.How Smart Content WorksFor the techie inside of you, let’s break this down and talk about what actually happens to make smart content work.  1) The Marketing DatabaseSmart content starts with information from a marketing database or customer relationship management (CRM) system. That database is a repository for any interaction you’ve had with a lead or customer. When individuals first opt-in to your marketing by completing a form or making a purchase, the database can begin to store information about the content they’ve consumed or items they’ve purchased. It can also store demographic or contact information they provide through form submissions. Once your database creates a profile on someone, you can put that information to use to make his or her experience more relevant. 2) Smart Rules and a Smart Content GeneratorNext, you need smart rules to set the criteria for personalization and a smart content generator to pull up different pieces of content based on those smart rules. For example, a smart rule could be, “if the database says someone has already provided you with his or her company name, show them this piece of content.” Smart content generators can then generate any type of content you’d like based on that rule: images, videos, text, call-to-action buttons etc. In the example below, we’re creating different content for customers than for everyone else. Anyone who meets the criteria of being a customer will get a tailored message. 3) An Integrated PlatformHaving all of your marketing tools integrated into one platform with one shared contact database can help make sure that personalization rules extend throughout the platform and don’t lead to inconsistent experiences from channel to channel. Smart Content Pitfalls To AvoidNow that we’ve covered how it technically works, let’s talk about a few strategy errors that could cause it to backfire in your marketing. Personalization That’s Not Permission-BasedIn the Harris Interactive/Janrain survey mentioned above, nearly 60% of respondents reported that they would be happy to give their personal information on a website if the data they provided would be used responsibly and for their own benefit. That decision of providing information should sit squarely with the website visitor. While things like geographic customization are possible by using an anonymous IP address, efforts to personalize prior to a form conversion or other opt-in by the user can be both error-prone and arguably a violation of the tenets of permission-based marketing. Data Inaccuracy Smart content relies on getting your data right. So you have to have a good deal of trust in you data and a way to easily fix inaccurate information. When we launched our new homepage last month, we took a bit of a risk. For a subset of our audience who we know well, we used smart content to add their name to the homepage when they view it. The result looks like this:However, even with trustworthy data, you run the risk of having a few names or data points wrong. So, when we launched the homepage, we also opened up a way for people to update their information if their names didn’t appear correctly. Over-PersonalizationAs it develops, smart content will enable marketers to personalize in fascinating new ways. However, beneath all of the functionality, you should remember why you’re personalizing to begin with. Using smart content for the sake of it, without thinking about how it should aid or guide the viewer, can lead to personalization that is neither effective nor warranted. Building a Smart(er) Content StrategySo how do you develop a smart content strategy that works? Smart content is incredibly effective when marketers use it to serve the needs of the customer. Every smart content or personalization strategy should start and end with one question: How does this make for a better end-experience? Before you begin personalizing your website with smart content, make a list of things that would be useful for your leads and customers.What’s useful?Don’t show me content I’ve already read or downloaded.Elevate content that fits my industry, role, or persona.Don’t pitch me if I’m already a customer.Make some data from my profile easy to find — like my account manager or my purchase history. Do that and the results will follow. Over the last year, HubSpot users have been experimenting with using smart CTAs in their marketing. Smart CTAs are a form of smart content that shows different call to action buttons based on the characteristics of the person looking at them. The goal is to match the call-to-action on a website, blog, or landing page with the need that is most likely to be relevant to the person considering it. After a year of use, we looked at the data for more 93,000 calls-to-action created using HubSpot, the total of which resulted in hundreds of millions of views and found that calls-to-action targeted to the user had a 42% higher viewed to submission rate than calls-to-action that were the same for all visitors. Since we just added more smart content options, we’re looking forward to seeing the ways that HubSpot users personalize their content this year. We’d love some starter ideas. What would be a helpful use of smart content from your perspective?Image credit: Ben K Adamslast_img read more

How You Can Help Typhoon Haiyan Victims and Survivors

first_img Topics: Originally published Nov 11, 2013 4:00:00 PM, updated November 11 2013 Nonprofit Marketing With an estimated 10,000 people killed in the Central Philippines islands and almost 80% of structures in the typhoon’s path destroyed, life is brought to a standstill for hundreds of thousands displaced people. There are many organizations that have already moved into action to raise money and supply help and goods to those affected by Typhoon Haiyan. Here’s how you can help.How You Can Help the Relief EffortsSamaritan’s Purse With a response team on the ground in the Philippines, Samaritan’s Purse has sent water and nutrition experts to the affected islands. The organization is also providing community water filters, protective tarps, blankets, hygiene kits, and emergency family food packets, and has a team ready to help in Vietnam, which has since been hit as well.Donate to Samaritan’s Purse | Follow the organization: Twitter | FacebookFeed the HungryWith the goal of providing 1 million meal rations to the hardest-hit city of Tacloban, Feed the Hungry is asking for donations to help those affected by the typhoon. Donate to Feed the Hungry | Follow the organization: Twitter | FacebookSave the ChildrenWith disaster relief efforts in the Philippines, Laos, and Vietnam, Save the Children is asking for donations to provide emergency assistance to both children and families in all of the affected countries.Donate to Save the Children | Follow the organization: Twitter | FacebookOxfamWith people on the ground in the Philippines, Oxfam is looking for donations to provide for supplies including food, water, medicine, and shelter.Donate to Oxfam | Follow the organization: Twitter | FacebookWorld VisionFor as little as $24, you can donate to World Vision to provide a blanket and mosquito net. A donation of $33 can supply clean water and a hygiene kit for a family, while $184 can give a family emergency shelter.Donate to World Vision | Follow the organization: Twitter | FacebookHabitat for HumanityHabitat is trying to raise $10.3 million (or 450 million Philippine Pesos) to provide affected families with shelter.Donate to Habitat for Humanity | Follow the organization: Twitter | FacebookGoogle’s People FinderGoogle has launched a tool that helps individuals who are searching for the status of people affected by the storm. Individuals can either search for someone or provide information about someone they know. This is a very helpful resource for those who have relatives in the Philippines and are unable to contact them.If you know of any other helpful resources, please share them in the comments. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more