Abstract: the domestic paper media has experienced two digital transformation. The first transition is the background of the rise of the Internet, the second transformation is accompanied by the arrival of the era of mobile internet. The core of the change is the channel for the audience to get information. In the first transition, print almost fell to the portal site. In the face of the second transition, the paper also have the opportunity to
a few weeks ago, mobile applications, today’s headlines announced $one hundred million financing, valued at $five hundred million, can be described as a ripple. The first is the traditional media that their content has been infringed, the "Guangzhou daily" legal proceedings to today’s headlines, but soon after the withdrawal. Subsequently, the news portal on behalf of Sohu also joined the war, today’s headlines claim 11 million compensation. Recently, it is said that the national copyright administration is also investigating the dispute.
today’s headlines in the end there is no infringement, which should be answered by legal experts, this article does not discuss. Today’s headlines valuation is $five hundred million, equivalent to RMB about 3000000000. Backdoor listing of Hangzhou newspaper group valuation 2 billion 200 million. Hangzhou newspaper group was founded in more than and 10 years, which owns ten newspapers and more than and 10 news websites, its valuation is also not worth founded less than two years on a mobile phone App, which is sufficient to make paper media lamented: times have changed.
according to media reports, today’s headlines have been downloaded more than 1.2 downloads, the daily active users reached about 13000000. So the country are doing their own multimedia mobile phone App, but there are a few subscribers to reach this level? Related reports also mentioned that 10 million more than today’s headlines advertising revenue each month, which is one year more than 1.2 hundred million. Newspaper advertising revenue in the country can be more than one hundred million per year is not much.
faced with this group of figures, traditional media certainly not convinced: it is because you stole my content, you only worth so much money. However, as I have said before, the issue of law should be handed over to a lawyer to deal with. However, these may not prevent the further development of today’s headlines. The traditional media should do is to take this opportunity to reflect and sum up their own digital strategy gains and losses.
The core of
digital news reform
in my opinion, in the past few years, the domestic paper media has experienced two digital transformation. The first transition is the background of the rise of the Internet, the second transformation is accompanied by the arrival of the era of mobile internet. From newspapers and magazines to the Internet, and then to the mobile Internet, the core of the change is the audience access to information channels.
paper media era, information channels and content as one of the readers to buy a newspaper or a magazine, both to buy is the content (text and picture information), also bought the channel (paper). With the birth of the Internet, especially the rise of the portal, information channels and content are separated. For the audience, the information channel is no longer scarce, the reader can always be free Internet