Taobao test the water advertising model to seek C2C profitHealth is also important, nternet entrepr


data in the advertising industry, from the current Internet advertising market in the next few years, the Internet advertising market will continue to grow at a rate of 35%~40%, but with the development of new media, and the share structure of Internet advertising industry will change greatly, occupy most of the market share from traditional several major portals, start slowly diverted to other emerging Internet media, such as community, blog, video and electronic commerce website etc..

set up four years ago, Taobao through the free mode will be the world’s largest C2C manufacturer eBay out of the Chinese market, but also left to the industry "will rob the market will not make money" criticism. Last year, taobao had tried to "try some of the charges, but the felicitous wish of making money" just one month was forced off the assembly line, which also makes Taobao in search of profit model has become increasingly cautious.

2, quick acceptance of new things

in short, in the Internet industry, if you want to mix well, you should always have a strong curiosity and sensitivity to new technologies and new products. For example, recently popular bitcoin, smart devices, and so on. If you want to be able to find the developed opportunity, we must always pay attention to, and as soon as possible to understand what it is, and to determine whether there is value, which quickly reached.


Internet industry is an industry full of variables and changes at any time and place. As an Internet person, you need to be ready to embrace change and accept new things. Similarly, every time the Internet industry changes, there will be a group of outstanding start-up companies. As a popular saying on the Internet: pigs can fly on the air stand. After a potential product type is born, be able to maintain a high degree of sensitivity and be able to devote yourself to it. There is a possible return.

in general, the Internet industry is a small circle, to succeed in business, social networking is almost necessary. Because networking will always be in your Internet career. Especially in large companies, but also a variety of nepotism, various acquaintances. As an entrepreneur, looking for talent requires people to introduce, talk about business needs of people, financing needs more people. For example, Lei Jun as an angel investor, there is an investment criteria, to see people better than to watch the project, only to vote for acquaintances and acquaintances acquaintances.

according to Shao Xiaofeng introduction, Taobao in the development of advertising resources at the same time respect for the user experience, and now Taobao for internal promotion ad position, the future will basically be sold. "At the time of development, we’ve taken into account the user experience and the transactions that users are concerned about."

1, social skills


marketing model

no, you can look at the social spectrum of bigwigs who currently dominate the Internet in china. Before they had a summary of the media, the Internet industry China entrepreneurship has ten major factions, namely Jinshan Department shlf1314 department, Tencent, sh419, Ctrip, Lei Jun department, Cai Wensheng, Zhou Hongyi, Sohu, NetEase, etc.. So if you happen to be one of those factions, chances are great, because you know.

uses user value

Shao Xiaofeng said, from the user characteristics can also be seen, Taobao focused on the first already online shopping as a daily shopping component of online shopping crowd and gathered consumer opinion leaders. At present, taobao has established the largest consumer data, and real-time control of the dynamic consumption of online shopping groups, and advertisers advertising will lead to related purchase behavior, these advertisers are most fancy, in Taobao’s advertising value.

Taobao’s water test network marketing operations include the following initiatives: first, to help advertisers enhance the brand; two, to help advertisers promote sales. Brand promotion includes brand promotion, market research, station activities, community activities and so on. Promote sales mainly refers to the development of network marketing channels, including brand flagship store construction, management and business recruitment, product first sale, personalized customization, quarterly sale, clearance and so on.

According to the

I can give you an example. In the micro-blog era of the fire made a fortune wine red blue is a case. Wine red blue was.

free is not profit model, but the charge is not necessarily C2C website all the profit model, Taobao has never given up in the profit model efforts. Yesterday, Taobao vice president Shao Xiaofeng on the "First Financial Daily" said that Taobao is planning to enter the field of network marketing, water testing brand advertising and help manufacturers and shopkeepers sell products advertising.

, founder of silgen pr

was the first to declare that this is a standard meaning but I never said to Jack, nonsense, only with their own experiences and work to observe people and things to make a summary. The thoughts of finishing the night, found that those who were able to earn enough to live comfortably in the talent shows itself, excellent Internet talent, there are some common skills, I counted a total of seven:

ranked social competence as one of the seven essential capabilities because it was so important. Socializing is an ability and a soft power. Especially in China’s society, the network can play a greater role than you think.

, according to Alexa data, the average click rate per user of Taobao reached 16.7 pages, the highest traffic in China’s top ten sites, second sh419 12.8.

currently, the number of registered members of Taobao more than 40 million people, the number of online products daily more than 77 million, the daily turnover exceeded 100 million yuan, the first half of 2007 turnover reached 15 billion 700 million yuan.

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