for many early entrepreneurs, their venture capital is not much, lack of experience in business, so choose a suitable project to enter the market in the early stage is very important, Xiaobian that small businesses choose tea shop. The current market, large and small milk chain brand, in order to be more successful in creating the wealth of milk tea stores, brand choice for the operator is the first step of success. So, how to choose a good chain milk tea to join the brand?
join tea shop how to choose the brand, these four points to teach you how to choose the right brand.
first, the performance of brand strength
The more mature the
franchisees have the strength, the lower the risk the investors will take.
judge brand strength can look at several aspects:
1. create time, time is the best test of a brand of law.
2. brand size, including the number of outlets and franchises;
3. brand positioning, the need for clear industry positioning.
two, store image and service standards
good store image is associated with the consumer groups of the product
such as: milk tea shop audience groups located in the younger, fashion, personalized product design and packaging is more suitable.
in addition, the quality of staff training is very important, standardized services, from the details to create a brand image
three, product differentiation
product differentiation is a chain of tea shops in the market with a strong competitive performance
distinguishes itself from other beverage stores, creating a sense of hierarchy in a unique style and improving customer loyalty. Improve customer’s first impression. At the same time, it also enhances the brand’s influence and promotes the brand culture. Tea shop will follow the quality of service (Q), (S), health (C) and efficiency (E), towards the food research and development, and economic benefits, diversity, health, delicacy, direction, to achieve sustainable management.
four, complete solution
chain brand success, a very complete solution for the management and training system is the killer. Excellent >