Samsung unlikely to face serious long term damage from Note 7 drama – IDC

first_img KT makes LG Electronics trade-in move Kavit Majithia AddThis Sharing ButtonsShare to LinkedInLinkedInLinkedInShare to TwitterTwitterTwitterShare to FacebookFacebookFacebookShare to MoreAddThisMore 31 OCT 2016 Tags Related Home Samsung unlikely to face serious long term damage from Note 7 drama – IDC Kavit joined Mobile World Live in May 2015 as Content Editor. He started his journalism career at the Press Association before joining Euromoney’s graduate scheme in April 2010. Read More >> Read more Samsung will face “some short term challenges, but nothing that will darken its long-term prospects”, following its Note 7 debacle, according to a new survey.Research firm IDC quizzed 1,082 US consumers four days after Samsung halted production of its Note 7 smartphone, with the survey focused on current Samsung owners, past Samsung owners and smartphone owners which have never owned a Samsung branded smartphone.Notably, the research captured only 24 Note 7 users, of which half said they will now replace their recalled phone with an Apple iPhone, but IDC said “data in those questions should be viewed as directional only”, given the small base.More tellingly, according to IDC, a majority of respondents from the survey said the Note 7 recall would not impact future decisions to buy other, non-smartphone Samsung products such as televisions and appliances.The research also showed that survey participants’ view of Samsung’s response to the Note 7 recall “was largely neutral to positive”, while 13 per cent hadn’t even heard about the recall when polled.Ramon Llamas, research manager, wearables and mobile phones at IDC, said that while the Note 7 recall has been challenging for Samsung, the data indicates that “most consumers were unaffected by this”.“For the minority of Samsung customers who are unlikely to purchase a Samsung smartphone in the future, the company has to win back consumer trust,” he said. “Thus far Samsung has offered monetary incentives, but, at the heart of the matter, consumers want to learn the root causes of the problem and how Samsung intends to fix them.”center_img Smaller vendors, fresh form factors fuel wearables La 5G impulsa las ventas de smartphones IDCNote7Samsung Español Previous ArticleOoredoo sees Q3 profit pressureNext ArticlePressure grows for UK operators to offer national roaming Authorlast_img

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