NT plans online renovation

first_imgChanges in the tourism industry have urged local Government to put up AU$700,000 to redevelop Tourism Northern Territory’s consumer website.NT Tourism Minister Malarndirri McCarthy said updates to the website have been designed to accommodate the increasing number of travellers moving online to plan and book holidays.“Online tourism activity is increasing rapidly and we need to be at the cutting edge of this in order to strengthen tourism development and assist local tourism operators,” Minister McCarthy said.As part of the online renovation, the Tourism bureau’s website will feature a new look and include a new content management system for easier navigation.Social media links will also be integrated on the site for regular updates and feeds as well as the introduction of a real-time bookings function for operators linked to Tourism NT’s ATDW program. Ms McCarthy added that the website’s updates come as the NT faces challenges in the local industry. “This year the Government is responding to the issues facing the local industry,” she said.“This includes increased competition and unpredictability of the airline industry, changes in consumer behaviour, and economic factors impacting on the Territory’s major tourism source markets.”NT’s AU$41.4 million tourism budget will also be dispersed towards global marketing programs for the Kakadu and Red Centre regions, digital campaigns, environmental sustainability initiatives as well as the development of Indigenous tourism experiences. Source = e-Travel Blackboard: N.Jlast_img

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