U.S. Promises Help for Liberia’s Financial Intelligence Unit

first_imgThe Office of Technical Assistance (OTA) of the United States Department of Treasury has pledged to help Liberia’s Financial Intelligence Unit (FIU) to implement the anti-money laundering and countering the financing of terrorism (AML/CFT) in Liberia.The pledge followed an assessment visit by the OTA’s Economic Crimes Team (ECT) to Monrovia to hold high level discussions from July 13-17 with several governmental agencies, who collaborated with the FIU on the AML/CFT regime.According to a FIU release, ECT Senior Advisor Carol A. Kelly, joined by Lilieth R. Whyte, Economic Officer of the US Embassy in Monrovia, met FIU Chief Executive Officer, Alex Cuffy for a joint session of the AML/CFT Inter-Ministerial Committee chaired by Deputy Finance and Development Planning Minister, Dr. James F. Kollie and FIU board chair Charles E. Sirleaf, who is also a deputy governor at the Central Bank of Liberia (CBL).The ECT also met high level officials of CBL’s Supervision Department, Liberia Revenue Authority, National Security Agency, Liberia National Police, Drug Enforcement Agency, Transnational Crime Unit, Judge James Jones of the Judiciary and Liberia Anti-Corruption Commission Executive Chairman Cllr. James N. Verdier.The ECT came to Monrovia to discuss in greater detail its prospects for technical assistance collaboration following a visit paid by Mr. Cuffy to Washington in September 2014 in furtherance of a discussion President Ellen Johnson-Sirleaf held with US Treasury Undersecretary David Cohen in May 2014.Before his visit, Mr. Cuffy had written the Treasury Department for technical assistance in which he unveiled a four-prong strategic goal of ensuring a fully functioning FIU; building capacity and creating awareness and sensitization; enhancing the legal and regulatory framework; and enhancing national, regional and international cooperation.OTA acknowledged receipt of the letter and commended the FIU for its well-considered strategic goals and work plans as well as the holistic approach it is taking to ensure close collaboration between key partner institutions.The FIU was created by an act of the Legislature on April 30, 2013 and published by the authority of the Ministry of Foreign Affairs on May 2, 2013 to serve as the central national agency for receiving, requesting, conducting preliminary investigations, analyzing and disseminating information concerning suspected proceeds of crime and terrorist property.Liberia is a member of the Inter-Governmental Action Group against Money Laundering and Terrorist Financing in West Africa (GIABA), a specialized institution of ECOWAS responsible for facilitating the adoption and implementation of AML/CFT measures in West Africa.Liberia scored high marks at a GIABA Plenary in Ivory Coast from May 18-23 where it was commended for its significant steps in the fight against AML/CFT. The plenary retained Liberia on the regular expedited follow-up process and requested it to submit its fifth follow-up report to GIABA Secretariat before May 2016.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)last_img read more

Mum who crashed car with baby was four times over drink-drive limit

first_imgA young woman who crashed her car with her child on board was FOUR times over the legal drink-driving limit.Caroline Morrow appeared at Letterkenny District Court charged with drink-driving. Solicitor Rory O’Brien said his client had claimed she had only had two drinks but was also taking medication.Ms Morrow, aged 35, was driving in Stranorlar on August 26th last when she crashed her Vauxhall car into a parked vehicle.Her one-year-old child was in the back of the car during the collision but was unhurt.The court heard that Ms Morrow, from Oak Park in Convoy, had previously been disqualified from driving in 2015 for two years.Mr O’Brien said the incident had had a profound impact on his client’s life.“This has had a tremendous impact on her life and she has written a letter of apology to the court.“She works as a home help and is trying to get her life back on track but the loss of her car will have an impact on her also,” he said.Judge Paul Kelly pointed out to Mr O’Brien that his client was actually four times over the legal drink driving limit even though she claims she only had two drinks.“This is a very serious matter. She put her child in danger,” he said.He banned Ms Morrow from driving for three years and also fined her €250.Mum who crashed car with baby was four times over drink-drive limit was last modified: December 4th, 2018 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:Caroline MOrrowChildconvoycourtcrashdrink-drivnglast_img read more

Clubs united in grief: “Words cannot express the sense of loss and devastation”

first_imgSports clubs in west Donegal have united in grief following the tragic death of four young men on Sunday night.Mícheál Roarty (24) from Dunlewey, John Harley (24) from Falcarragh, Sean Harkin (22) from Falcarragh and Daniel Scott, from Gortahork, also in his 20s, all friends, were killed instantly when the car in which they had been travelling went off the road just before 9pm last night.The four friends were all traveling in a Toyota Corolla, which crashed at Gleannhulaigh near Magheraroarty. Emergency services attended the scene, but all four men were pronounced dead a short time later.Mícheál Roarty was a member of the Gaoth Dobhair GAA club and has featured at senior and senior reserve level. In 2011, Roarty was on the Donegal Vocational Schools squad that won the All-Ireland, playing alongside the likes of Ryan McHugh and Patrick McBrearty.Michael Roarty RIPCLG Ghaoth Dobhair wrote: “Comhbhrón le Clann Uí Rabhartaigh, is le teaghlaigh na gasúraí a cailleadh go tragóideach aréir. Tá ar smaointe le nár gcairde i CLG Chloich Cheann Fhaola ag an am seo chomh maith.“Ar dheis Dé go raibh a n-anamacha.” Roarty also played soccer with Dunlewey Celtic in the Donegal Saturday League.Dunlewey Celtic said in a short tribute: “Words cannot express how devastated and heartbroken we are as a community at losing Micheal, four young lives taken too soon.“May all four lads rest in peace. Our thoughts and prayers are with all their families at this very sad time.”John Harley was Cloughaneely’s player of the year in 2017 and had served a time as captain of the Pairc Naomh Fionnan club. He was man of the match when Cloughaneely won the Donegal Comortas Peile na Gaeltachta title against Glenfin in 2017.He also played soccer with Glenea United in the Donegal League.John Harley RIPDaniel Scott played underage and senior football with Cloughaneely and was set to move to Denmark to begin a new job next week.Daniel Scott RIPShaun Harkin was a member of the Cloughanely golf club and had also played soccer and Gaelic football at school in Pobolscoil Chloich Cheannfhaola. Shaun Harkin RIPPrincipal of Pobolscoil Chloich Cheannfhaola, Ms Meave Sweeney told RTÉ: “They took those gifts and talents with them into the local community as well while they were here. It’s a huge devastating impact for the GAA and the local soccer team.”CLG Chloich Cheann Fhaola wrote in a moving post on Facebook: “We are deeply saddened to have to pay our deepest sympathies to the families of these four fine young men.“As the tragic news unfolded and we learned of the loss of life it was with a great sadness that we came together this morning as a club to support fellow players, club members and friends; to grieve together and to share our own stories and memories of our much loved friends.“As a club we will rally around the families and friends of the deceased at this difficult time. “Words cannot express the sense of loss and devastation being felt by all at CLG Chloich Cheann Fhaola; but we must be strong for one another and for the families of the boys who have so tragically passed on.”Cloughaneely held a special meeting of wellbeing for those who were affected by the crash. Among those who attended was Donegal senior player Jason McGee who lined out for his county against Clare in Ennis in the National League on Sunday and who was close to the four men.The Mayor of Donegal, Falcarragh-based Councillor Seamus Ó Domhnaill, paid tribute.“These men very active in their communities and deeply involved in all facets of sport in Cloughaneely and Gaoth Dobhair,” Cllr O’Domhnaill said.Cllr Seamus O Domhnaill“They were widely known in West Donegal, from Creeslough right through to the Rosses. They were four great young men that would epitomise everything you’d want to have in your county by way of young men.“It’s devastating for four young lives to be taken so quickly and so tragically. It will leave an awful dark, black cloud over West Donegal and one that won’t go away too easily.”Clubs united in grief: “Words cannot express the sense of loss and devastation” was last modified: January 28th, 2019 by Chris McNultyShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:Daniel ScottDonegal LeagueDunlewey CelticGaoth DobhairGlenea UnitedJohn HarleyMícheál RoartySeamus O DomhnaillShaun Harkinlast_img read more

Forget digg: Join Mixx Where You Can Still Become A Power User

first_img Marketers are outcasts at most social news sites. Digg and Reddit users and/or admins will Social news sites like Also you can submit a particular story to one or several groups. For instance I won’t annoy everybody with every single SEO story. I can submit these to the SEO 2.0 or learning SEO Basics groups where people eagerly await the news. Normal users won’t see them and get annoyed by “SEO spammers” 😉 appeared a few months ago can decide together what is breaking news That said you will receive referrers from Mixx.com, the “front page itself” right after submission if you choose the right categories, tags and groups. Of course categories like tech or fun or tags like Mixx or Linux are always popular, but you should try to really hit the nail on the head with correct and specific tags. Some people skip the tags or add only one category. At Mixx . ” page frontpage Mixx What makes Mixx superior to other news sites are also several other aspects: Localization. You can add where the news happened geographically. Thus users are able to read their local news too. and and skyrocketed to the heights of the attention economy like no other. . the group reputation building LA Times which even funded Mixx What’s the best thing about Mixx? It’s superb audience. You do not have the mob of Digg or Reddit. Nobody will attack you with racists remarks and tell you how bad your submission is even it’s amazing. Mixx Surpasses Direct Competition in order to circumvent the tedious process of waiting a while for enough voters to notice it and vote it up. Alexa traffic stats Mixx Feautures the Other Sites Are Envious Of Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack TechCrunch covers every step of Mixx A Super Mixxer is a user on Mixx, who, through a combination of Karma points, high quality, diverse submissions and comments, and being a model Mixxer for at least 30 days, has access to special feature enhancements. While it is probably too late now to be much more than a blip at one of the established sites like digg, social news site at once. Why? At Mixx you are always on the front page, even without becoming popular. Mixx Plime Make your friends aware of your submission. I do not want to obsess with traffic too much though. Most people by now should know that social media is not solely about traffic numbers. Here’s what’s actually important: Shoutwire Digg. I have been an avid user but I rarely strove to make submissions popular. I read and voted for the stuff in my categories, I tagged, commented, joined groups and submitted posts to groups, I established groups and kept them alive, I submitted everything from art, politics, Internet related stuff and also different kind of media, articles, images and videos. to follow suit after the If you enjoyed the article, you can find more of Tad’s writings at Another feature just shortly introduced which is governed by Super Mixxers is the ” While you get judged based on your sheer activity on most social news sites, similarly to games where there is a toplist of the best players Mixx changed that. You still have the most active power users who seemingly submit, rate and comment news all day as a full time job. On the other hand Mixx does not really encourage that. They do not encourage excessive numbers, they encourage singular and varied achievements. For instance there are several badges you can get when contribute something of exceptional value to the community. You still get these for the popular posts. On the other hand you get rewarded too for low key participation with less glamour and less mass appeal. lets you create a personal “Your blog spam you can and should add multiple categories. This works bets as mentioned above with the “Email This” feature. If you use it wisely you will succeed, even promoting your own stuff. On the hand: Do not trick yourself. If you send out a mediocre story to all your friends it gets promoted to the popular section but almost no traffic will ensue. A few days ago I “Emailed This” to several friends of mine after my submission has already 23 votes and only 4 hours left to get popular, yes you still have a time frame of 24h at Mixx to make a story popular, I emailed a story from my site which was submitted by someone else to a 12 of my SEO peers. It become popular but it gained less traffic than the stories that get thee naturally. Still many people want to get to the front page or become popular on Mixx like on the old school social news sites. It’s possible and it isn’t as difficult as elsewhere as the threshold for stories is around 30 votes up currently while images or videos need even less votes, images only 10! Although I have 178 followers already it’s not like all my stories get popular. The contrary is the case. Most get around 10 votes 50% by people I know, 50% by others. When I submit images sometimes it’s enough to become popular. As I don’t care most of the time it’s OK with me. I use Mixx in a different manner, as I wrote in the beginning. Power users who see social news as a game nonetheless strive to get popular each and every time. A SEO group within a social news site? Yes, this is a novelty, but there are a few of them. There is one called Marketing”, one called “blog pr”, learning SEO basics etc. There is no such thing as ” Let me start at the beginning though. Mixx is a social news site like no other. It is both a personal (formerly Netscape) have been around for a while. joining the conversation Early Bird Bonus Mixx Reddit of all these sites you will notice that Digg and Reddit lose ground while Propeller is remaining reasonably flat. What is more awe-inspiring though is to watch at Compete how Mixx has managed to surpass the other similar dark horse social news sites: German, , The Mixx Structure and Visitor Numbers . You will see the content of your choice on top. This system is based on categories, tags, groups and even particular users. So, for example, you can choose my submissions as your content of choice shown at the top of your personal Mixx. Polish, Indonesian and Iranian ones!) and Mixx offers a unique opportunity bury or vote down your submissions anonymously : You can still become a power user at Mixx, it’s not too late. Moreover Mixx will reward your efforts. I joined Mixx a few months ago and some weeks ago I was made a ” with already 75 members although Mixx Always on the Front Page ” on Mixx , the You are allowed to submit your own blog postings. There are negative votes but they are clearly visible, at least for a while (only the last 10 votes are visible). So if someone votes you down he has to prepare for the backlash. Only newbies vote down without understanding the implications. Power users rarely vote you down unless you are really spamming. So please do not submit your company homepage as “Search Engine Optimization Iowa” but contribute or I’ll report your submission myself. and While most people tend to compare Mixx to Digg, it actually competes more directly with Shoutwire. Both have very similar content mix on the front page focusing on different media types. Shoutwire has lost substantially against Mixx. two If you’re interested in social media, particularly for small businesses and B2B marketing, you’re encouraged to attend this upcoming free The following is an article from a guest author, Tadeusz Szewczyk (you can call him “Tad”). Tad’s an SEO consultant, web developer and author based in Germany. He also happens to be a social media power user. New York Times included recently “Add to Mixx” buttons When submitting a story you can notify all of your Power Users vs Super Mixxers Super Mixxers For instance I quickly realized that Mixx Mixx also has superior social networking features. There are at least three ways to contact and communicate with other users. You can “email them” via the internal messaging system called “Mixx Mail”. If you email several users at once an instant discussion is formed in a way mailing lists work. Each user added gets also a “real email” notification with the message in it to their mail address. You can unsubscribe from such a conversation in order not be annoyed by too many mails. peer review Email This” function. if you mention anywhere on your site that you are a SEO. Marketers get bashed for no reason or rather in a bizarre kind of guilt by association or “kin liability”. Because of those who spammed and gamed Digg, all other people who just write about how to improve your SEO skills get punished. is invitation only and I only allow people to join who are will really benefit the community (both overall Mixx and my own SEO 2.0 group). Even bloggers get harassed just for submitting their own postings. Marketing and SEO on Mixx: No Censorship . Moreover the social media mavens and early adopters are in a frenzy to either hail Mixx as the new, new thing in social news sites or dismiss it altogether. So there is a tremendous buzz around Mixx. Your Personal Social News On You can even “select all” to contact them all at once. Of course you have to be very cautious about using this as notifying all your friends each time will either make them cease the friendship or overlook your notifications. Some power users have sent me several notifications daily so I finally stopped to look at them as the were just too many. On the other hand I will check a notification of user who never or rarely sends me. I only once notified all of my by now 178 friends at once, with this bleak message. Propeller ” by the Mixx team, a position that grants me access to some special features at Mixx (see below how to become a Super Mixxer). Super Mixxers have more power than the average user. is about channels and choices and not solely about being on the While this might be a problem for many people, it will change with time. Mixx What is Social News Good for: It’s Not All About Traffic Either they talk about you, and in many cases this won’t be favorable for you, or you step in and become part of the conversation. Mixx breaking news Groups: Social News Communities Within the Social News Community is the best social news site currently a SEO 2.0 group SEO 2.0 friends about it via the ” like with What’s unique about Mixx is the groups feature. In short it makes Mixx a hub of dozens or hundreds of social news sites. It allows you to create your own Digg-like community within the larger Mixx context. I love this feature. I created a social news site of my own, These people will also submit your stuff elsewhere like on StumbleUpon, Sphinn or Propeller. Mixx is a testing ground for submissions. What works here in many cases will work elsewhere too as on Mixx it does not make sense to cheat. It’s the original social news idea: Great content gets promoted by a smart mob and not tramped down by a lynch mob formed from an anonymous mass. Social Networking at Mixx: Unique Selling Propositiuon How Mixx Power users Make Submissions Popular online presence The secret of getting popular is fairy simple: Make enough people aware of your submission. The Best Asset of Mixx Mixx. Also as it does not make sense to “game” Mixx there is no Apple, “the best stolen pictures at a fun site” or Ron Paul spam. You get only stuff by dedicated social media users. Still, as noted earlier, The frontpage of Mixx should not be your goal most of the time. As Mixx has so many places to go and personal configurations many people, me too often, do not even read the poplar stories. A popular story thus will only get 100 – 300 visitors on average. The Mixx team rewarded me with promoting me to “Super Mixxer”. It may sound funny or useless, but it isn’t. It allows me to perform certain actions other, normal mixxers, are not allowed to: As a Supermixxer I am able to connect two stories. This is very powerful. The feature is meant to deal with the duplicate story from multiple sources problem. On Mixx all sources get a chance to be noticed because Supermixxers can connect them to each other. They will be shown as “related”. more than that I can create a thread about a topic by connecting a particular story to relevant events which were covered on Mixx days, weeks or months ago. It allows me to add different perspectives to onesided or subjective story. A feature which will be gold once the election process gets heated up in the US. : Watching the A new shiny contender called Notice the stylish M at the right upper corner? I’m a Super Mixxer. Mixx you get the early adopters, bloggers, social media mavens. So Mixx is already the leader of the underdogs while it has still substantially less traffic than Reddit, according to Compete 1/7 or Propeller 1/4 based on Compete data. Originally published Apr 7, 2008 3:07:00 PM, updated March 21 2013 social media webinar On social networking more people will flock to As (I tried all of them, even the Spanish, French, ” shortcut. On Digg you sometimes read a breaking news story hours or days too late, after it’s not news anymore. My Mixx starts with the popular images followed by my latest Mixx group. Super Mixxer Digg Negative voting is visible. This is one of the simplest but most important differences to other socialh news sites. For instance I will add election related news to at least three categories. politics, national and election 2008. When the candidates speak about the economy I will add the post to “business”, when they speak about health care I will add it additionally to “health” etc. users who are interested in health and have added it their their Mixx will see on their “front page”.last_img read more

How to Fix 4 Toxic Marketing Problems With Analytics

first_img Problem #3: I don’t know how to evaluate my social media. I’ll just swag it. use marketing analytics makes it a lot easier to invest in the best social media channels for your business and spend less time on those that aren’t generating marketing results. Even without sophisticated tools, you can use customized, short URLs and specific landing pages dedicated to your social campaigns to track their results. In the world of analytics, there is less room for this type of explosion, because data helps to tell the really for the most part closed-loop analytics Fix It: not really after a nice full glass of scotch, but before keyword research, marketers relied on their ‘gut feeling’ or costly and time consuming focus groups. Fix It : Enter to solve four of your most irksome marketing challenges!  be Problem #4: We missed our number, and I’m in a SMarketing war. targeted with keyword analytics. You cherry picked and didn’t work all the leads fast enough! Before you create your next ebook, blog post, or even email campaign, be sure to check out your (and your competitors’) traffic-driving keywords. Doing so will give you the insights to enable you to ) and website behavior shows marketers what is Marketing: why Now that’s a simple example, and most funnels are more complex. But no matter your process, in order to do this, you need your analytics to integrate with your CRM system so you can map that funnel all the way to the end. Yes, marketers know they Problem #1: I don’t know what will resonate. Should I resort to scotch-induced content? real We spent more on lead gen programs than ever before. Some of them were even YOUR ideas …  . Dissecting your funnel to understand what’s coming in at the top and the fallout at each stage along the way will help you identify the ‘leakiest’ parts of the funnel so you can start to fix it there. If you have stellar website traffic but only .05% of it converts into a lead, and leads close at a 50% rate, you’ll pretty quickly know that you need to work on that first conversion and investigate why your offers aren’t resonating or if you’re driving the WRONG types of traffic to your site. Have you ever seen sales and marketing managers at each others’ throats when the team missed quota?   should . Coming up with a ‘swag’ or ballpark estimate of value is all you can do if you aren’t using analytics. participating in social media that focuses on the keywords and topics your target audience wants, thus attracting more of the right prospects to your site. Problem #2: I don’t know where to start. What will have the biggest impact? Sales: Fix It:  make marketing easier. Data helps drive sound decisions and even settle arguments. Here’s how you can Mapping dollars and cents to social media campaigns Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If you read this post and thought, “Wait… that sounds like my company’s marketing department,” don’t despair. With some careful implementation of marketing analytics tools, you can ) ( You didn’t give me enough high quality leads! Marketing: The beauty of doing marketing today is that tools like Google Analytics, Omniture, or . But so often, it’s hard to justify I worked all the leads, and even prospected my own …  Whoa… SMarketing breakdown! Data to the rescue! Fix It: MadMenYourself Image Courtesy of AMC – Get Yours Marketing Analytics Marketing is hard. Daily, marketers have to find new audiences, engage them with creative ideas, test out new concepts, justify their budgets, and defend their efforts from the onslaught of often unhappy sales teams. driving behavior. Search and analytics are no replacement for talking to your prospects and customers, but you can get a lot more efficient and story. Creating and maintaining a turn your organization into a data-driven marketing machine service level agreement How do most marketers come up with their content ideas? Okay, it’s ! create more compelling content What are your favorite analytics tools, and why? What tough marketing problems have you solved with numbers this year? Sales: HubSpot’s data and insights (SLA) between your sales and marketing departments and then measuring which type of leads (based on lead scoring) were generated and how many and quickly they were touched by sales is easier than ever. What used to become a knock-down, drag-out battle has grown up into a collaborative business discussion about tweaking lead criteria and optimizing sales processes to make the entire company successful. Topics: Today’s comprehensive online data about keyword traffic ( Not only can marketers use traffic analytics to show the volumes of traffic coming to their site from social media, but if they are using integrated marketing tools, they can also measure leads and even customers generated from a specific channel like Twitter, LinkedIn, or Facebook. Originally published Dec 20, 2011 6:00:00 PM, updated October 20 2016last_img read more

How to Use Email to Re-Engage Sleepy Subscribers

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Apr 4, 2012 9:00:00 AM, updated July 16 2019 Email Newsletterscenter_img As an email marketer, you already know you’re losing about 25% of your email list every year. It happens; people lose interest in your company, change email addresses, unsubscribe — it’s all part of the email marketing game. But what if there was something you could do to re-engage some of those subscribers who actually are still interested in your company, but have just suffered a case of inbox overload? The way to do it is through an email re-engagement campaign, and it’s a pretty simple process once all the steps are broken down, your list segmentation parameters are set, and your content is created. This post will walk you through why email re-engagement campaigns are crucial to your email marketing program’s success, and exactly how you can implement one for yourself.Download Now: Email Marketing Planning Template Why Email Re-Engagement Campaigns are ImportantBefore we dive in to the steps for implementing an email re-engagement campaign, I want to make sure it’s clear why a re-engagement campaign is a good best practice to include in any email marketing program. People on your email list could become inactive for a number of reasons (which we’ll discuss in more detail in the next section of this post):You’re going into their SPAM folders.They just haven’t gotten around to unsubscribing yet.You’re emailing them too much, so they gloss over your name.You’re not emailing them enough, and they forgot who you are.They just subscribed for a one-time perk, like a coupon or freebie.They subscribed to complete a one-time or infrequent transaction, like filling a yearly contact prescription, for example.Your emails don’t provide value for them.Your emails weren’t what they thought they would get when signing up.And there are many, many other reasons your email subscribers could have gone inactive. The thing is, some of these can be remedied, meaning there’s revenue potential out there in your email list that is sitting untapped.But even if there was absolutely no potential for new leads, reconversions, or customers in the inactive portion of your email list, keeping them on your email list puts your email deliverability at serious risk. Not only does every email you send offer them the opportunity to mark you as SPAM, but it also makes your email metrics look pretty bad to your boss. For example, wouldn’t you like to have a higher deliverability and click-through rate to show off? You can have that and a better sender reputation when you trim down the inactives on your list and focus on only emailing the engaged subscribers!How to Start an Email Re-Engagement CampaignNow that we’ve covered why email re-engagement campaigns are important, let’s break down the steps you need to take to run one for yourself.Step 1: Define What Success Looks LikeIf you’re a regular reader of this blog, you’re probably not surprised by this first step. If you don’t have an idea of what success looks like, it’s hard to tell if you’ve accomplished your goal. The thing is, metrics for success in your first email re-engagement campaign are really tough to come up with, because the benchmarks are so different based on your industry and business model. Once you make these campaigns a regular part of your email marketing program, however, you’ll start to notice a pattern around:The percentage of email addresses you remove from your list as a result of the re-engagement campaign,The percentage of inactive subscribers that become re-engaged, andHow much your click-through rate improves after the re-engagement campaignBut if this is your first re-engagement campaign, adjust your mindset around the campaign metrics — because they can look bleak with the wrong perspective. What I mean by that is this: you know you’ve run a successful re-engagement campaign when you have a smaller email list. That’s a tad cringe-worthy, right?Well, it’s not so bad when you consider the end result. For example, HubSpot customer Bob Phibbs — the Retail Doctor — figured out that though his truly engaged email list was half the size of his email list that included inactive subscribers, it resulted in 3X more unique clicks. Email re-engagement campaigns give you an email list that is far more engaged, yields a higher click-through rate, drives more conversions and customers, and improves your email deliverability.Step 2: Identify Your InactivesLike we discussed before, someone can be inactive for a number of reasons. And here’s the thing — there’s no one definition for what inactivity means that fits all business models. You’re going to need to utilize a mixture of discrete metrics and business-specific information to make the final determination for the definition of an inactive subscriber. But let’s walk through exactly how to make that determination for yourself right now.First, consider the length of your buying cycle. For example, let’s say one of the products a business sells is contact lenses, and they notice there is a certain portion of their customers who purchase a yearly supply of contact lenses, well, yearly. The contact lens email marketer may not be emailing that segment of their email list because they take a very specific action — they transact once a year and don’t require monthly, weekly, or daily emails. But an e-retailer like ModCloth (whose email marketing I’ve featured on this blog a few times), would have much different parameters for inactivity; they email much more frequently because their subscribers interact with the brand more frequently and in more diverse ways.So while a rule of thumb for defining inactivity is often 3-6 months, look at your business model and ask: am I a “contact lens retailer” for whom 3-6 months of inactivity is normal, or am I a “ModCloth-type e-retailer” for whom even 1 month of inactivity is a bad sign? Or, of course, something in between.(Tip: If you find there are people on your email list who have been inactive for years (unless you truly have a several-years long buying cycle), don’t include them in the re-engagement campaign, as they will drive up SPAM complaint rates. Just remove them from your list altogether.)Once you have an idea of what a normal time span for inactivity looks like, mix it with a discrete metric to segment out your inactives. I recommend click-through rate, as it is a much better indication of engagement than open rate, but not so high-commitment as completing a transaction or filling out a landing page form.Be sure to create different list segments if you plan on sending re-engagement campaign content that is specific to, say, a particular buyer persona. For example, if you’re the contact lens retailer but you also sell glasses frames online, you might create three separate re-engagement campaign list segments — one for your recipients who purchase contact lenses, one for your recipients who purchase glasses frames, and one for your recipients who purchase both. This will allow you to create more targeted content that increases the likelihood your campaign actually does re-engage some subscribers.Step 3: Create & Send Your Engagement CampaignsSome companies have sent one email that asks people to make a decision — click through a call-to-action on our email now, or we’re taking you off our list! And for some companies, that approach may work. But let’s start slower, shall we?Think of your re-engagement campaign as, well, a campaign. That is to say there will be a series of emails you’re sending over several weeks to try to re-engage your inactive subscribers, not a batch and blast. This is recommended primarily because many of your inactives have suffered some kind of communication breakdown with you along the way that has caused the value of your emails to be lost. It’s only natural that it may take more than one email to find the value proposition that causes them to change their minds about your emails.To help you fill out your email campaign, here are several effective types of re-engagement emails that businesses often send.Update Email Preferences: Offer to change the frequency of the emails you send or to customize the subject matter about which your recipient receives emails. This helps recipients that are struggling with inbox overload.Email Feedback Survey: Ask your subscriber if there is something you can do to improve your email content to make them engage more frequently. Worst case scenario, you get feedback on your content. What marketer doesn’t love feedback?Incentivize Email Activity: Offer freebies or coupons for re-opting in to your email list, but make sure it’s based on their past purchase or download history. For example, if I noticed a segment of my list was particularly interested in educational inbound marketing content, I might invite them to attend our Inbound 2012 conference with a discount for certification at the conference.Get Emotional: You’ve probably received an email or two from a company that says how much they miss you. Maybe it doesn’t strike a chord with everyone, but it can be pretty refreshing to hear a company talk to you like a human being.Use a Deadline: Best reserved for the last email of your re-engagement campaign, this email graciously asks recipients to opt in by a certain date or be removed from the email list. Sometimes the deadline is enough of an impetus to get a subscriber to confirm that they do or don’t want to receive your emails. Be sure to make it easy for them to provide a response; say something like, “Yes, please keep me subscribed!” and “No, please remove me from your email communications.”There are other elements you may decide to test as you become more sophisticated with running re-engagement campaigns. For example, you could experiment with increasing or decreasing the frequency of your email sends to see if certain segments respond positively to the change in frequency. You may also notice that the format of your emails could benefit from some A/B testing — perhaps your emails are typically quite text heavy, and your inactive subscribers may be more interested in short and snappy emails. You may even need a more “out there” subject line that more effectively grabs the attention of your inactive subscribers.After you’ve established some baseline metrics for comparison from your first few re-engagement campaigns, experiment with more radical changes like these. You may just find a diamond email marketing idea in the rough!Step 4: Reduce Future Instances of Inactive SubscribersJust because you’ve completed your re-engagement campaign, doesn’t mean you’re done! The success of your next re-engagement campaign (and your email marketing program) depends on your ability to keep your currently healthy and engaged list … well, healthy and engaged. Make sure you’re doing these things to proactively keep your email list active:Set clear expectations in the opt-in process about email sending frequency, subject matter, and the content types they’ll receive. This will decrease the instances of subscribers thinking they’ll receive a certain type of email, only to be disappointed when they realize there was a misunderstanding later down the road.Make your first email really, really awesome — and send it right away. Often, the first email sent after a new subscriber opts in is a confirmation email. Use that opportunity to impress your newest subscriber with an enticing offer or interesting piece of content that will hook them, and set them up to be excited for every future email you send. In other words, strike while the iron’s hot.Adapt your lead nurturing content based on list segments. This doesn’t mean you have to create completely new content for every single list segment — but often, your content assets can be better targeted for each individual list segment. We’ve written a blog post that will help you adapt your content assets so your email content is far more targeted, resulting in happier email subscribers.Keep refining your list segments based on their on- and off-site behaviors. The more you communicate with your leads, the more you’ll know about them. If you use this information to continually refine your list segments and email content, you’ll be able to provide a more customized experience that results in more engaged email subscribers.What tactics do you use to re-engage email subscribers?Image credit: Alan Cleaverlast_img read more

An Introduction to the New Power of Social Media Lead Management

first_img 59% of marketers report spending six hours or more on it weekly Now, instead of sending mass email blasts, you can directly contact and information about the prospect they are calling, but not enough to start a meaningful conversation. The second call scripted in the role play is much more personalized and helpful. It shows that the salesperson isn’t just calling out of the blue. There is a clear reason, backed up by a clear action, and followed up with a clear benefit to the lead. Such is the power of According to social media database segmentation . It comes as no surprise that most marketers now understand the business value of social media. The question is, how do you take social to the next level? By Your email database consists of contacts who have subscribed to receive email communication from you. They have opted in to receive your marketing resources, announcements and promotions, and (if your email list is healthy) should be interacting with your content by opening, clicking, and forwarding these emails. , works in a similar fashion. It consists of followers and fans who want to engage with your brand online. They’re retweeting, resharing, and repinning your posts. Clearly, they have an interest in the things that you are saying and the product(s)/service(s) you have to offer. 3) Use Social Media Lead Intelligence in Sales Calls Social Media Marketing ! allows you to click on any social message you’ve sent and see exactly who clicked and/or shared it. (You can even dig deeper and explore the number of leads and customers that resulted from that effort.) Example Use Cases of This New Social Future That has all changed. Your social media followers ! Let me explain. Social Media Followers Should Be a Part of Your Marketing Database . But they’re still struggling to find a reliable way to use social to boost sales. It’s simple: use social media information to personalize calls. Examine the difference between these two phone calls: The future of social media and the key to expanding the size of your marketing database is contingent upon the growth of your social media database. The more followers you attract, the larger your pool of people to turn into strong advocates of your brand . The Future of Social Media Lead Management In this context, the interests and actions of your email recipients and social followers overlap. The act of opting in to receive email updates from a company is very similar to, for instance, hitting the ‘Like’ button on a Facebook Page. SEOmoz’s 2012 annual industry survey “Hi Anum, I noticed you work in HubSpot’s marketing department and thought you might be interested in learning about how our product that helps you do better marketing. When is a good time to chat?” Social Contacts tool Topics: integrating social media into the rest of your marketing database Social Media Examiner’s 2012 Social Media Marketing Industry Report One seamless way to do this is by using the The problem with followers in social media is that you cannot measure the extent to which these fans are actually engaging with your brand. You don’t know the specific people interacting with your updates. Allocate a few hours weekly to discovering these people. Look at who is retweeting and commenting on your content, and cross-reference that with your contacts database. HubSpot allows you to do this automatically. Our new When it comes to Originally published Sep 21, 2012 2:00:00 PM, updated October 20 2016 Think of Your Social Media Database Like Your Email Database This has been an adapted excerpt from our new ebook, . The social media sphere is constantly changing, and by figuring out how to effectively use social media and being on the front edge of how these channels will be used, you’ll find success on social channels before your competitors get around to finally investing time. , your boss most likely wants you to send communication about your product or service. Meanwhile, as a marketer, you likely want to email broader lead generation content in order to boost engagement. Fear not — there is balance between the two, and it comes down to download the complete, free ebook here Your marketing database is the key to incorporating social media information into the rest of your marketing efforts and overall strategy. As a marketer, your strongest asset is your database of contacts: email and blog subscribers, leads, customers, and evangelists. It’s the entire spectrum of your brand’s stakeholders. It’s the overall community of people who care about you in some form, regardless of how miniscule or extensive that care is. Your marketing database is the key component of your marketing  — it’s the people you contact for every aspect of business. Interviewing fans. Converting leads. Contacting customers. Everything. And you know who has become an essential part of this list? . When you monitor the people who engage with your social media content, separate them into groups and allow those interested in your product/service to receive more communication about your special deals. Of course, make sure these users have already opted in to receive email communication from your company. “Hi Anum, Thanks for sharing our latest ebook on Twitter! We really appreciate the support. Did you enjoy the read? Do you have any questions still lingering after checking out our content, and if so, could I help clarify or provide further assistance?” nurture those leads . You can use the app to see which contacts from your database are talking on social media, and then send them customized email communications after seeing that they’re further down the marketing funnel. The first call sounds like an average lukewarm call: when the sales rep has who are actually interacting with your brand. And by interacting with them, you’re using their social media following to help extend your brand to a new audience. This constant, positive, and targeted sharing of information will ultimately help grow your pool of evangelists, which will ultimately help you in other areas of your marketing. HubSpot-HootSuite integration app some Marketers are increasingly invested in social media: According to And boy does this open a whole new bucket of opportunities for your marketing as a whole! email marketing The future of social media is here … are you ready for it? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack was once a shiny new toy. It quickly infiltrated the PR and B2C marketing space. But as more social networks began to appear, and more people began to adopt them, they became an uncontested space for all types of companies to be present in. At first, many businesses hardly knew what to do on social media — just that they needed to be using it. Now that you’ve learned why social following is critical in building up your marketing database and have seen some powerful examples of using social lead intelligence to follow up with leads in the sales process, it’s time to embrace the next generation of social media marketing vs. , By using one unified marketing database, you can add a layer of social media insights to your existing contacts, thus gaining valuable information to target messages, nurture leads, and attract new contacts to your business. Now how do you actually do this? 2) Send Product- or Service-Oriented Emails . To learn more about how to segment and nurture your social media followers, Social media ! social media intelligence in the sales process 44% of marketers self-professed either “advanced” or “expert” level social media ability. Your 1) Share the Right Content With the Right Peoplelast_img read more

7 Targeted Social Networks Niche Marketers Should Try

first_imgHow Marketers Can Use This NetworkIdentify relevant industry events to attend. Not only will you be able to see all the industry’s events in one place, but you’ll also be able to find networking opportunities before the event even starts.Publicize your own events and attract more attendees by industry or geography.Find inspiration! Get cool event ideas from other cities, and bring them to life in your own area.3) Care2The trend toward “going green” isn’t exactly breaking, but it has caused an uptick in many marketers making sure their marketing campaigns use environmentally friendly processes. The social network, Care2, popped up as people came together to discuss this eco-friendly type of lifestyle and educate others about it. And more and more, marketers need to use these practices in everything they do to cater to this growing audience. By participating in this social network, marketers can educate themselves about the ways they can implement eco-friendly tactics into their marketing strategies. How Marketers Can Use This NetworkResearch, research, research! Implementing green strategies into your marketing isn’t easy. Learn what others are doing.Talk to people in this community, and see what they really care about. What topics matter most? Is your marketing aligned?Does your company sell products/services that cater to eco-friendly users? Then you’re golden! Research what eco-friendly issues are prevalent among your audience to inform your content creation, marketing, product decisions.4) GentlemintWhen the popularity of Pinterest began to rise, we noticed the emergence of another social network catered to men’s needs and interests: Gentlemint. Often called the “Pinterest for men,” Gentlemint has a similar layout to Pinterest with a layout of images that can be commented on and re-shared. But instead of pictures of fashion, food, and babies, there are pictures of guns, cars, and alcohol — a community perfect for businesses selling products/services that appeal to the male demographic. Topics: How Marketers Can Use This NetworkBlog about and share information that is useful to mothers, and share it in the network. Give advice about parenting, and recommend products or services that might be useful to them.Research the articles and videos this audience is posting to get a sense of the topics that garner the most clicks and views. Figure out how to incorporate these topics into your content creation strategy.Make connections with other mothers to learn about the problems, challenges, and interest. Ask questions/survey them to learn how to better market to them.6) ThirdAgeThe fastest growing age group on the internet is senior citizens. More than ever, Baby Boomers and seniors are connecting online with each other and their families. As a result, the internet has become a resource for seniors to get advice from each other on health, aging, and retirement. This is where ThirdAge comes in. ThirdAge boasts newsletters, groups, discussion boards, videos, articles, classes, games, and more designed to help females ages 50+ connect and get advice — perfect for marketers whose products/services appeal to an older generation. Originally published Oct 12, 2012 2:00:00 PM, updated October 20 2016 Social Media Strategy How Marketers Can Use This NetworkAsk questions about your industry to collect direct insights into what your audience is thinking.Answer questions about your company, industry, or even competitors. This will help you position yourself and your company as a thought leader. (Note: Disclose what company you’re from for the sake of transparency — and credibility!)When possible, provide links to resources such as blog articles that help to answer users’ questions.When appropriate, sprinkle in links to some of your educational lead-gen content such as ebooks and webinars to capture Quora users as business leads.Connect with other marketers on the network to see what is or isn’t working for them.2) Meetup Attending and planning events is an important part of any marketer’s job. Meetup makes this responsibility easier for almost every industry. Whether you’re hosting or looking to attend an event that focuses on marketing, health, lifestyle, literature, or even family, pets, sci-fi, or photography, Meetup provides a centralized network with information on the events happening in your area. Marketers who want to reach a particular industry can immediately identify the right events and connect with attendees even before they attend.center_img How Marketers Can Use This NetworkUsing the event feature, find out and attend events that are popular among the types of athletes you cater to. This could be a great opportunity to chat with your buyer personas and even publicize some of your products and services in person.If you’re a local business, search for and connect with members of the different clubs your audience may be a part of by location. Share a relevant article or participate in the ‘Action Spy’ section of the website to participate in the conversation.What other niche social networks have you found handy?Image Credit: mateoutah How Marketers Can Use This NetworkIf your target audience is comprised mostly of men, use Gentlemint to do some research about what the male demographic is interested in. See what they’re sharing, and identify what’s popular (and what’s not).Host Pinterest-like contests to drive traffic from Gentlemint to your website and engage your audience with your brand.Apply Pinterest best practices and set up a board (or a few) through which you can connect with Gentlemint. Here are 28 creative pinboard ideas you can adapt to cater to the Gentlemint audience.5) CafeMomMommy bloggers have become a very popular resource for promoting products and services to other mothers looking for parenting advice. CafeMom is a popular network that gathers these mommy bloggers on one platform to share on childcare through blogs, videos, and games. This audience is becoming an increasingly valuable asset to marketers who are trying to get the attention of mothers. You’re probably always hearing about the most popular, mainstream social networks — Facebook, Twitter, LinkedIn, Google+ — and how you can use them for business. That’s because these networks attract such a wide range of users, that it’s easy for the majority of marketers to have success connecting with their audiences there. But you must know that those “top” social networks aren’t the only ones out there, right?Truth be told, there are hundreds of other, niche social networks on the web that, depending on your particular audience or your goals, can also be well worth it for you to participate in.Why Niche Social Networks Are ValuableA social network can be considered “niche” if either A) the focus of the social network is much more specific (e.g. a social network just for events), or B) the users it attracts are much more targeted than those of social networks that cater to a wide range of users (e.g. a social network just for animal lovers).The beauty of niche social networks is that they take the step of targeting and segmentation out of the marketer’s job. So for example, if your business sells yarn and you’re a marketer participating in a social network for knitters, you already have a much more targeted audience at your disposal than you would on a social network like Facebook. And we all know how much more effective your marketing can be when segmentation is involved, right? So before you devote all your social media marketing time to just the top networks, it behooves you to do some research into whether there are any niche social networks populated by your audience.Not sure what kinds of niche social networks have popped up on the web? Here are 7 of some of the more targeted social networks to open your eyes to what’s out there. Have you heard of or used any of these before? Go ahead — try ’em out!1) QuoraQuora is often a forgotten social network, but it’s also one of the most valuable. Quora aims to provide answers to almost any question you can think of. From questions about marketing to questions about coding, Quora provides a great resource to both users looking for answers, and marketers seeking to position themselves as thought leaders. Think of it as a much broader version of LinkedIn Answers! How Marketers Can Use This NetworkResearch to discover better ways to reach this audience. How do they like being marketed to? What do they like or dislike?Peruse the forums to learn what issues this demographic struggles with. Can you create and share content that helps address these issues and provides solutions?7) AthlinksAthlinks is a social network for athletes to compare statistics and network with each other. With over 266,000 members, it allows athletes to provide information about themselves such as the sports they’re interested in and lists local races and events athletes can attend to meet up with other like-minded athletes. It also includes an athlete directory to search by person or location. This network is great for marketers whose products/services cater to the athletically inclined. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

30-Day Blog Challenge Tip #29: Be Consistent

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Free Blog Post Templates Free Templates: Originally published May 6, 2019 7:30:00 PM, updated October 25 2019 Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates 1. List-Based PostExample: 10 Fresh Ways to Get Better Results From Your Blog PostsList-based posts are sometimes called “listicles,” a mix of the words “list” and “article.” These are articles that deliver information in the form of a list. A listicle uses subheaders to break down the blog post into individual pieces, helping readers skim and digest your content more easily. According to ClearVoice, listicles are among the most shared types of content on social media across 14 industries.As you can see in the example from our blog, above, listicles can offer various tips and methods for solving a problem.2. Thought Leadership PostExample: What I Wish I Had Known Before Writing My First BookThought leadership blog posts allow you to indulge in your expertise on a particular subject matter and share firsthand knowledge with your readers. These pieces — which can be written in the first person, like the post by Joanna Penn, shown above — help you build trust with your audience so people take your blog seriously as you continue to write for it.3. Curated Collection PostExample: 8 Examples of Evolution in ActionCurated collections are a special type of listicle blog post (the first blog post example, described above). But rather than sharing tips or methods of doing something, this type of blog post shares a list of real examples that all have something in common, in order to prove a larger point. In the example post above, Listverse shares eight real examples of evolution in action among eight different animals — starting with the peppered moth.4. Slideshare PresentationExample: The HubSpot Culture CodeSlideshare is a presentation tool owned by the social network, LinkedIn, that helps publishers package a lot of information into easily shareable slides. Think of it like a PowerPoint, but for the web. With this in mind, Slideshare blog posts help you promote your Slideshare so that it can generate a steady stream of visitors.Unlike blogs, Slideshare decks don’t often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. By embedding and summarizing your Slideshare on a blog post, you can share a great deal of information and give it a chance to rank on Google at the same time.Need some Slideshare ideas? In the example above, we turned our company’s “Culture Code” into a Slideshare presentation that anyone can look through and take lessons from, and promoted it through a blog post.5. Newsjacking PostExample: Ivy Goes Mobile With New App for Designers”Newsjacking” is a nickname for “hijacking” your blog to break important news related to your industry. Therefore, the newsjack post is a type of article whose sole purpose is to garner consumers’ attention and, while offering them timeless professional advice, also prove your blog to be a trusted resource for learning about the big things that happen in your industry.The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that launched just for interior designers. Houzz didn’t launch the app, but the news of its launching is no less important to Houzz’s audience.6. Infographic PostExample: The Key Benefits of Studying Online [Infographic]The infographic post serves a similar purpose as the Slideshare post — the fourth example, explained above — in that it conveys information for which plain blog copy might not be the best format. For example, when you’re looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even fun-looking infographic can help keep your readers engaged with your content. It also helps readers remember the information long after they leave your website.7. How-to PostExample: How to Write a Blog Post: A Step-by-Step GuideFor our last example, you need not look any further than the blog post you’re reading right now! How-to guides like this one help solve a problem for your readers. They’re like a cookbook for your industry, walking your audience through a project step by step to improve their literacy on the subject. The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer.Ready to blog? Don’t forget to download your six free blog post templates right here. You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?Maybe because, unless you’re one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences … ugh, where do you even start?Download 6 Free Blog Post Templates NowWell my friend, the time for excuses is over.What Is a Blog?A blog is literally short for “web log.” Blogs began in the early 1990s as an online journal for individuals to publish thoughts and stories on their own website. Bloggers then share their blog posts with other internet users. Blog posts used to be much more personal to the writer or group of writers than they are today.Today, people and organizations of all walks of life manage blogs to share analyses, instruction, criticisms, and other observations of an industry in which they are a rising expert.After you read this post, there will be absolutely no reason you can’t blog every single day — and do it quickly. Not only am I about to provide you with a simple blog post formula to follow, but I’m also going to give you free templates for creating five different types of blog posts:The How-To PostThe List-Based PostThe Curated Collection PostThe SlideShare Presentation PostThe Newsjacking PostWith all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they’re writing about. And since you’re an expert in your industry, there’s no longer any reason you can’t sit down every day and hammer out an excellent blog post.Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy’s free content marketing training resource page.center_img Topics: Tell us a little about yourself below to gain access today: 2. Create your blog domain.Next, you’ll need a place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.Sign Up With a Content Management SystemA CMS helps you create a website domain where you’ll actually publish your blog. The CMS platforms available for you to sign up for can manage domains, where you create your own website; and subdomains, where you create a webpage that connects with an existing website.HubSpot customers host their website content through HubSpot’s content management system. Another popular option is a self-hosted WordPress website on WP Engine. Whether they create a domain or a subdomain to start their blog, they’ll need to choose a web domain hosting service after choosing their CMS.This is true for every blogger seeking to start their own blog on their own website.Register a Domain or Subdomain With a Website HostYour own blog domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog’s subdomain will live in its own section of yourcompany.com.Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business’s website. For example, it might look like “yourblog.contentmanagementsystem.com.” However, in order to create a subdomain that belongs to a company website, you’ll need to register this subdomain with a website host.Most website hosting services charge very little to host an original domain — in fact, website costs can be as inexpensive as $3 per month. Here are five popular web hosting services to choose from:GoDaddyHostGatorDreamHostBluehostiPage3. Customize your blog’s theme.Once you have your blog domain set up, customize the appearance of your blog to reflect the theme of the content you plan on creating.Are you writing about sustainability and the environment? Green might be a color to keep in mind when designing the look and feel of your blog, as green is often associated with sustainability.If you already manage a website, and are writing your first blog post for that website, it’s important that your blog is consistent with this existing website, both in appearance and subject matter. Two things to include right away are:Logo. This can be your name or your business’s logo, either one helping to remind your readers who or what is publishing this content. How heavily you want to brand this blog, in relation to your main brand, is up to you.”About” page. You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.4. Identify your first blog post’s topic.Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you’re a plumber, you might start out thinking you want to write about leaky faucets.Then, as you do your research, you can expand the topic to discuss how to fix a leaky faucet based on the various causes of a faucet leak.You might not want to jump right into a “how-to” article for your first blog post, though, and that’s okay. Perhaps you’d like to write about modern types of faucet setups, or tell one particular success story you had rescuing a faucet before it flooded someone’s house.If a plumber’s first how-to article is about how to fix a leaky faucet, for example, here are four other types of sample blog post ideas a plumber might start with, based on the five free blog templates we’ve offered to you:List-based Post: 5 ways to fix a leaky faucetCurated Collection Post: 10 faucet and sink brands you should look into todaySlideShare Presentation: 5 types of faucets that should replace your old one (with pictures)News post: New study shows X% of people don’t replace their faucet on timeFind more examples of blog posts at the end of this step-by-step guide.If you’re having trouble coming up with topic ideas, check out this blog post from my colleague Ginny Soskey. In this post, Soskey walks through a helpful process for turning one idea into many. Similar to the “leaky faucet” examples above, she suggests that you “iterate off old topics to come up with unique and compelling new topics.” This can be done by:Changing the topic scopeAdjusting the time frameChoosing a new audienceTaking a positive/negative approachIntroducing a new format5. Come up with a working title.Then you might come up with a few different working titles — in other words, iterations or different ways of approaching that topic to help you focus your writing. For example, you might decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.Let’s take a real post as an example: “How to Choose a Solid Topic for Your Next Blog Post.” Appropriate, right? The topic, in this case, was probably simply “blogging.” Then the working title may have been something like, “The Process for Selecting a Blog Post Topic.” And the final title ended up being “How to Choose a Solid Topic for Your Next Blog Post.”See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.6. Write an intro (and make it captivating).We’ve written more specifically about writing captivating introductions in the post, “How to Write an Introduction,” but let’s review, shall we?First, grab the reader’s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they will stop reading even before they’ve given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and give them a connection to how it will help them improve their work/lives. Here’s an example of a post that we think does a good job of attracting a reader’s attention right away:7. Organize your content in an outline.Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms — sections, lists, tips, whatever’s most appropriate. But it must be organized!Let’s take a look at the post, “How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy.” There is a lot of content in this post, so we broke it into a few different sections using the following headers: How to Setup Your Snapchat Account, Snaps vs. Stories: What’s the Difference?, and How to Use Snapchat for Business. These sections are then separated into sub-sections that to go into more detail and also make the content easier to read.To complete this step, all you really need to do is outline your post. That way, before you start writing, you know which points you want to cover, and the best order in which to do it. To make things even easier, you can also download and use our free blog post templates, which are pre-organized for five of the most common blog post types. Just fill in the blanks!8. Write your blog post!The next step — but not the last — is actually writing the content. We couldn’t forget about that, of course.Now that you have your outline/template, you’re ready to fill in the blanks. Use your outline as a guide and be sure to expand on all of your points as needed. Write about what you already know, and if necessary, do additional research to gather more information, examples, and data to back up your points, providing proper attribution when incorporating external sources. Need help finding accurate and compelling data to use in your post? Check out this roundup of sources — from Pew Research to Google Trends.If you find you’re having trouble stringing sentences together, you’re not alone. Finding your “flow” can be really challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. Here are a few to get you started:Power Thesaurus: Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a ton of alternative word choices from a community of writers.ZenPen: If you’re having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “writing zone” that’s designed to help you get words down without having to fuss with formatting right away.Cliché Finder: Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.For a complete list of tools for improving your writing skills, check out this post. And if you’re looking for more direction, the following resources are chock-full of valuable writing advice:The Marketer’s Pocket Guide to Writing Well [Free Ebook]How to Write Compelling Copy: 7 Tips for Writing Content That ConvertsHow to Write With Clarity: 9 Tips for Simplifying Your MessageThe Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to AnyoneYour Blog Posts Are Boring: 9 Tips for Making Your Writing More InterestingThe Beginner’s Guide to Starting a Successful Blog in 20199. Edit/proofread your post, and fix your formatting.You’re not quite done yet, but you’re close! The editing process is an important part of blogging — don’t overlook it. Ask a grammar-conscious co-worker to copy, edit, and proofread your post, and consider enlisting the help of The Ultimate Editing Checklist (or try using a free grammar checker, like the one developed by Grammarly). And if you’re looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started:Confessions of a HubSpot Editor: 11 Editing Tips From the TrenchesHow to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process10 Simple Edits That’ll Instantly Improve Any Piece of WritingWhen you’re ready to check your formatting, keep the following advice in mind …Featured ImageMake sure you choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are now more responsible than ever for the success of your blog content in social media. In fact, it’s been shown that content with relevant images receives 94% more views than content without relevant images.For help selecting an image for your post, read “How to Select the Perfect Image for Your Next Blog Post” — and pay close attention to the section about copyright law.Visual AppearanceNo one likes an ugly blog post. And it’s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.In a properly formatted and visually appealing blog post, you’ll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently. Here’s an example of what that looks like:Also, screenshots should always have a similar, defined border (see screenshot above for example) so they don’t appear as if they’re floating in space. And that style should stay consistent from post to post.Maintaining this consistency makes your content (and your brand) look more professional, and makes it easier on the eyes.Topics/TagsTags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a tagging strategy. Think of tags as “topics” or “categories,” and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those.10. Insert a call-to-action (CTA) at the end.At the end of every blog post, you should have a CTA that indicates what you want the reader to do next — subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc. Typically, you think about the CTA being beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead. But the CTA is also a valuable resource for the person reading your content — use your CTAs to offer more content similar to the subject of the post they just finished reading.In the blog post, “What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration,” for instance, readers are given actionable ideas for creating valuable Instagram content. At the end of the post is a CTA referring readers to download a comprehensive guide on how to use Instagram for business:See how that’s a win-win for everyone? Readers who want to learn more have the opportunity to do so, and the business receives a lead they can nurture … who may even become a customer! Learn more about how to choose the right CTA for every blog post in this article. And check out this collection of clever CTAs to inspire your own efforts.11. Optimize for on-page SEO.After you finish writing, go back and optimize your post for search.Don’t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won’t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google’s smarter than that!Here’s a little reminder of what you can and should look for:Meta DescriptionMeta descriptions are the descriptions below the post’s page title on Google’s search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.” While meta descriptions no longer factor into Google’s keyword ranking algorithm, they do give searchers a snapshot of what they will get by reading the post and can help improve your clickthrough rate from search.Page Title and HeadersMost blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you’ve followed our formula so far, you should already have a working title that will naturally include keywords/phrases your target audience is interested in. Don’t over-complicate your title by trying to fit keywords where they don’t naturally belong. That said, if there are clear opportunities to add keywords you’re targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short — ideally, under 65 characters — so they don’t get truncated in search engine results.Anchor TextAnchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords.It’s also important to consider which pages you link to. Consider linking to pages that you want to rank well for that keyword. You could end up getting it to rank on Google’s first page of results instead of its second page, and that ain’t small potatoes.Mobile OptimizationWith mobile devices now accounting for nearly 2 out of every 3 minutes spent online, having a website that is responsive or designed for mobile has become more and more critical. In addition to making sure your website’s visitors (including your blog’s visitors) have the best experience possible, optimizing for mobile will score your website some SEO points.Back in 2015, Google made a change to its algorithm that now penalizes sites that aren’t mobile optimized. This month (May 2016), Google rolled out their second version of the mobile-friendly algorithm update — creating a sense of urgency for the folks that have yet to update their websites. To make sure your site is getting the maximum SEO benefit possible, check out this free guide: How to Make a Mobile-Friendly Website: SEO Tips for a Post-“Mobilegeddon” World.12. Pick a catchy title.Last but not least, it’s time to spruce up that working title of yours. Luckily, we have a simple formula for writing catchy titles that will grab the attention of your reader. Here’s what to consider:Start with your working title.As you start to edit your title, keep in mind that it’s important to keep the title accurate and clear.Then, work on making your title sexy — whether it’s through strong language, alliteration, or another literary tactic.If you can, optimize for SEO by sneaking some keywords in there (only if it’s natural, though!).Finally, see if you can shorten it at all. No one likes a long, overwhelming title — and remember, Google prefers 65 characters or fewer before it truncates it on its search engine results pages.If you’ve mastered the steps above, learn about some way to take your blog posts to the next level in this post. Want some real examples of blog posts? See what your first blog post can look like, below, based on the topic you choose and the audience you’re targeting.Blog Post ExamplesList-Based PostThought Leadership PostCurated Collection PostSlideshare PresentationNewsjacking PostInfographic PostHow-to Post How to Write a Blog Post How to Write a Blog Post1. Understand your audience.Before you start to write your first blog post, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.For instance, if your readers are millennials looking to start their own business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what separates you from blogging about generic stuff to the stuff your audience really wants (and needs) to hear.Don’t have buyer personas in place for your business? Here are a few resources to help you get started:Create Buyer Personas for Your Business [Free Template]Blog Post: How to Create Detailed Buyer Personas for Your BusinessMakeMyPersona.com [Free Tool]last_img read more

13 Email Marketing Hacks That Can Help Double Your Response Rates

first_img Email Marketing Originally published Oct 22, 2014 8:00:00 AM, updated October 30 2019 INBOUND 2014 was not short on good content. But, despite the large venue, some speaking events were so popular that it was short on seats.Few things make a speaker feel better than seeing every single chair in their room full. One of them might be watching security guards turn attendees away who are clamoring to get into your session due to fire codes. I wouldn’t know, but you could ask Matt Heinz.There were a lot — and I mean, a lot — of people who wanted to attend Matt’s session on email marketing hacks at INBOUND14. What about Matt’s session sparked the interest of such a large number of attendees? He put forward a hypothesis when I talked to him this week: “People are hungry for tactical ideas,” he said. “It’s one thing to get in a room and talk about big, hairy, audacious goals, but people need performance improvements.”I got Matt to share some of his hacks, big and small. But, I should tell you, this post will only be available to the first 1,000 readers. (Only joking!)13 Email Marketing Hacks1) Have a process.It’s a mistake to think that defining and implementing a process in your email marketing slows you down. According to Matt, having a well-defined process actually has the opposite effect: It gives email marketers more time to be creative and experiment because they aren’t constantly putting out fires or fixing egregious errors. You know what I mean — all those little mishaps that could have been prevented … with a process. 2) Review your emails on multiple platforms.Matt recommended using Litmus, an email testing platform that shows users how their message will appear on several different email clients, in both HTML and text, and on mobile.(HubSpot customers: You can use Litmus directly from your HubSpot email tool thanks to a pretty handy partnership. Learn more here.)3) Don’t be afraid to resend.“If someone doesn’t open an email, it’s as if it doesn’t exist,” said Matt. So why not resend it to the people who didn’t see it? Out of all his tips, Matt said this was the one that prompted the biggest response of, “I can’t believe I didn’t think of that!”4) Short subject lines increase open rates.Matt got this tidbit from The Science of Email 2014, which also reports on how images and certain words affect clickthrough rate.5) Don’t make subject lines too detailed.After all, the point of a subject line is to prompt the recipient to open the message. If you give away too much information, their curiosity is gone. “It doesn’t have to communicate a lot, it just has to get someone to say, ‘tell me more,’” Matt said.6) Think in terms of integrated sales and marketing.Email marketers tend to get obsessed with clicks and open rates. But the whole point of email marketing is to generate leads to hand off to sales to become customers.So don’t just send an individual email and move on — think about the all the messages prospects are receiving from both marketing and sales as an entire program, and adjust those that don’t fit into the overall flow. If that means providing sales with some talking points or other enablement content, so be it.7) Forwards and replies in subject lines are okay.Provided they are real forwards or replies. When people see “FWD:” or “RE:” in the subject line, it’s a sign that they’re going to get some deeper information. If they open your email and see that you faked them out, they get mad. But if they see that you’re actually providing some more information and following up in a real way, you won’t provoke their anger.8) Enlist a proofreader.Someone who is not involved in the campaign, or perhaps not even in the marketing department. It can be dangerous to send a message out without first being read by a fresh pair of eyes. Trst me, I knoww.9) Take advantage of content delivery emails.Your prospect just filled out a form to download a whitepaper. You deliver the link in an email that says (drum roll, please): “Thank you for downloading this whitepaper.” … Doesn’t that seem like a missed opportunity?Matt pointed out that these emails are sometimes owned by a group other than Marketing, which might not be privy to the overall experience Marketing is trying to deliver. Take back ownership and write some better copy that gives prospects more choices of what to do next stat. As Matt put it, “There should be no dead ends in marketing.”10) Draft your subject lines.How many times have you poured over the body copy of an email, only to slap a subject line on at the last second? Matt said it should be the opposite — spend more time on the subject line, and less on the body. If no one opens your email, who cares what it says?11) A/B test subject lines.It’s easy to do, and it’s informative. The subject line can also cast a filter on the entire message, so copywriters should be encouraged to get creative and find out how the first blurb the recipient sees changes their perception of the entire package. (Don’t know how to run an A/B test? Learn how here.)12) Coordinate emails with all other buyer-facing messaging.Your customers and prospects should be getting a consistent experience across all of your platforms. What single message are you delivering through all of your tweets, posts, blogs, emails, offers, sales calls, copy, and other vehicles?13) Broaden your metrics past open and click rates.Odds are, the executive team doesn’t care about opens or clicks. What they do care about, however, is revenue. Find a way to connect your email marketing campaigns with leads transferred to sales to deals closed and revenue earned. It’s not necessarily easy, but it’s valuable for both your company and your career. Revenue reporting within HubSpot can help connect the dots. (Get the details.) Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more